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Brits to bet half a billion quid in one week

George Miller

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Brits to bet half a billion quid in one week
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Bookmakers set to take up to £500m in wagers during seven-day World Cup/Royal Ascot betting bonanza

 

Monday 18th June, 2018 – Two World Cup games for England and five days of punting at Royal Ascot could see the UK wager half a billion pounds in the next seven days alone.

Leading online bookmaker Betway and the whole of the betting industry is in for an ultra-busy week, with the Three Lions’ opening game against Tunisia on Monday getting the ball rolling before Flat racing’s biggest betting event runs from Tuesday to Saturday, finishing with England’s second World Cup test against Panama.

Betway predict £30-40 million will be wagered per day at Royal Ascot, nudging total bets placed towards £200 million, while England’s participation on Monday and Sunday bookends a betting bonanza that could see total stakes rise to £500m.

Betway’s Alan Alger said: “Every four years, the collision between Royal Ascot and the World Cup results in one of the biggest betting weeks of the year but this year is extra special.

With England games both kicking off and closing a week that has Royal Ascot sandwiched in between, we could be set to see around half a billion pounds bet in just seven days.

 

About the Betway Group:

The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.

Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment. Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is accredited by trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to the Responsible Gambling Trust.

In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licenced brands, please visit www.betwaygroup.com.

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Multi-brand TV Manufacturer Vestel Brings Twitch to Smart TVs across Europe

George Miller

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Multi-brand TV Manufacturer Vestel Brings Twitch to Smart TVs across Europe
Reading Time: 2 minutes

 

Multi-brand TV manufacturer, Vestel, has announced the launch of a new app collaboration that is set to bring the leading interactive livestreaming service, Twitch to more Smart TVs across Europe. Now available, the app has been rolled out to all Vestel-manufactured Smart TV ranges, including those designed for many top brands, such as Hitachi, JVC, Telefunken and Techwood.

With the app, everyone will be able to browse Twitch channels and watch live streams on any Vestel-manufactured Smart TVs that have been produced from June 2018 onwards. Viewers can look forward to a user-friendly experience, which includes one-click access to the service, thanks to the dedicated Twitch button on the TVs’ remote controls.

The Twitch community will find it easy to navigate the app on their TVs, only having to click on the remote controls’ arrow buttons to find content. Those with Twitch accounts will be able to sign in on the TVs, so that they can keep up with the latest live broadcasts from the streamers they follow.

The Smart TVs themselves support and build on the Twitch viewing experience. With screen sizes of up to 58”, 65” and 75”, they are ideal for bringing all the latest on-screen entertainment to life, including live streams of games, such as League of Legends and Fortnite. Promising a more deeply immersive audio-visual performance, many of the TVs also offer 4K HDR, and additional built-in TV speakers, as well as image processing technologies to refine the picture quality and ensure judder-free action scenes.

“We are extremely proud to be able to launch Twitch on our Smart TVs,” said Barış Altınkaya, Deputy General Manager of Marketing and Product Management, Vestel. “With this addition to our app line-up, we can connect everyone at home to an endless library of live entertainment that covers everything from games, sports, and travel to cooking and talk shows. Whatever their interests, thanks to this app collaboration, we can offer viewers more of the content they love, whilst also maximising their Twitch viewing experience with cutting-edge, big-screen TVs.”

Sajjad Rehman, Director of Business Development at Twitch said, “Twitch is first and foremost a community which comes together to experience live entertainment, based on their passions and fuelled by interactivity. And there is no more important community than a family. Bringing Twitch into the living room through the Vestel TV’s will make it even easier for even more communities to come together for those never to be repeated moments which take on Twitch every second.”

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Adverty outlines a unique opportunity to boost monetisation significantly with seamless in-game advertising on the Unity platform

George Miller

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Adverty outlines a unique opportunity to boost monetisation significantly with seamless in-game advertising on the Unity platform
Reading Time: 2 minutes

Join the leading in-game advertising specialist on 3rd March to find out more about this opportunity and for the chance to win up to $50,000

Adverty, the leading in-game platform for advertisers, agencies and game developers, will outline a unique opportunity to significantly boost monetisation with seamless in-game advertising on the Unity platform at a seminar taking place on 3rd March 1pm UK / 2pm CET.

The upcoming seminar by Adverty will unveil how to integrate its Unity software development kit (SDK) into mobile games and will see the seamless in-game advertising specialist share tips, tricks and best practice with developers.

Adverty is also running a competition to encourage developers to use its SDK – with the prize being a 12-month contract with a whopping $30,000 in guaranteed prize money – with ad revenue on top, and an additional $20,000 in prize money to developers who manage to surprise the jury with their creativity.

Being considered will entail some requirements for developers – such as certain minimum daily active users (DAU) in specific geographies and a 12-month live commitment to its SDK.

The tech seminar is entitled ‘Boost monetisation with in-game brand advertising on the Unity platform’ and, in order to win Adverty’s exciting competition, participants must submit their entries before April 16th.

The winner will be chosen by gaming specialists within Adverty’s supply-side team.

Join Adverty for this fascinating webinar in which we showcase how to incorporate the seamless ad units In-Play™ and In-Menu™ into your game on the Unity platform, and share best practice tips and tricks of the trade as to how and where you can place effective ads and drive revenue.

The webinar will outline how easy it is to integrate Adverty’s offer into games, and enable audiences to test its BrainImpression™ technology, ImpViz™ and SmartBend™ features to maximise viewability and monetisation.

Register for the free seminar here: https://live.remo.co/e/seminar-boost-your-monetisation-/register

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Yggdrasil bolsters YG Masters program with Bulletproof Games

George Miller

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Yggdrasil bolsters YG Masters program with Bulletproof Games
Reading Time: < 1 minute

 

Yggdrasil Gaming’s YG Masters program has been further strengthened by the addition of latest studio partner Bulletproof Games.

As a YG Masters initiate, the UK-based developer will be able to create and distribute exclusive gaming content using Yggdrasil’s revolutionary GATI technology.

Bulletproof Games will also leverage Yggdrasil’s popular proprietary mechanics GigaBlox™ and MultiMax™ and incorporate them into its own game creation. Combining Bulletproof Games’ unique development style with Yggdrasil’s trademarked game mechanics will bring fresh and exciting new games to the industry.

YG Masters studios enjoy access to GATI as well as the wide Yggdrasil network of operating partners across several global jurisdictions, giving partners immediate market access for rapid growth and reach.

Founded in 2015, Bulletproof Games has developed an impressive slots portfolio featuring games with a lot of character and variety and bringing new innovative concepts to the market. Popular titles include Dragon Lore, Diamond SymphonyBlackbeard, The Black Lotus and Tiki Runner.

Stuart McCarthy, Head of Partner Programs at Yggdrasil, said: “Bulletproof Games is a fantastic studio which is operated by a team with immense industry experience. With an already impressive portfolio of games, the supplier will be able to take their game development to the next level by joining YG Masters and signing up for access to our proven mechanics.

“We look forward to introducing the first titles developed through our collaboration to our operator partners and their players.”

Mike Bullock, Chief Product Officer of Bulletproof Games, said: “At Bulletproof Games, we believe in creating a deeply captivating and entertaining experience, and we want to bring our creative passion to players by offering them exciting new content. By becoming a YG Masters partner, we will be able to utilise Yggdrasil’s proven technology, mechanics, and vast operator network to introduce unique content and rapidly grow our business.”

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