Vegas Kings hand-picked to design and develop Sun International’s new Sunbet.co.za Sportsbook – European Gaming Industry News
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Vegas Kings hand-picked to design and develop Sun International’s new Sunbet.co.za Sportsbook

George Miller

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Vegas Kings hand-picked to design and develop Sun International’s new Sunbet.co.za Sportsbook
Photo Credits: Vegas Kings
Reading Time: 3 minutes

25 June 2018, South Africa –  After Sun International Limited signed a multi-year agreement with Bede Limited and Kambi Group plc in late 2017 to provide its premium Sportsbook and technology service, Vegas Kings were soon sought after to implement the design and development of their new Sunbet Sportsbook due to their advanced knowledge and expertise in sports betting UX/UI design.

Sunbet, one of South Africa’s leading Sportsbooks, offers a number of exciting features and rewards now available to Sunbet customers which include Action Bets, a dramatic increase in Live in-Play events as well as a Cash Out feature.

The new features are detailed below:

  • Action Bets: This new feature, a first in South Africa is frequently described as Live in-Play betting on steroids, customers are able to bet on decisive moments such as the next point, scoring method or throw-in while an event is live. These bets are available for a very short timeframe with bets resulted within minutes.
  • Cash Out: Customers have the opportunity of cashing out on selected bets, this gives the customer an ideal opportunity of taking matters into their own hands. This feature allows the customer to take an early payout before an event has concluded. The green cash out notification in the bet card indicates that this particular feature is available on the selected bet.
  • Live in-Play events: Sunbet now offers customers access to over 100,000 Live in-Play events annually, giving them more betting opportunities as well as additional markets to bet on.
  • Brand new rewards: Sunbet now offers a great selection of brand new rewards that include odds boosts and profit boosts among others, which are designed to make the sports betting experience all the more rewarding.

Vegas Kings Web Design and Development Agency, leaders in the worldwide online gambling industry, were a perfect fit to ensure the new Sunbet Sportsbook was delivered both on time and to the high expectations of both Sun International and its customers.

Keeping the site in-line with the new trends in Sportsbooks but giving it a unique and clean look and feel, the new Sunbet website is assured to elevate the brand and excite all its players, existing and new.

Working very closely and in conjunction with the Adobe Development Team, Vegas Kings designed a fully mobile responsive site including the full HTML coding of the entire site to ensure what was approved in the design phase was implemented in the correct fashion.

We were asked not to stray too far away from the old look and feel, to create a new fresh and vibrant Sports betting site under extremely tight deadlines, which we feel we have accomplished.

Designing and developing a new site as big as Sunbet took a lot of focus with fine attention to detail in order to get it to the level that we and Sun International are accustomed too.
We are appreciative that Sunbet trusted the Vegas Kings Agency and we thoroughly enjoyed the working process with all the various teams involved
” – Ashley Adir, CEO of Vegas Kings.

Martin Sack, Group Manager for Online Business Development at Sun International added: “ Vegas Kings have assisted Sunbet in creating an exciting upgrade to its sportsbook offering .The new Sunbet site is world class by any standard and it was a pleasure working with such skilled design professionals”.

About Vegas Kings:

Vegas Kings is the most experienced Web Design and Development Agency that exclusively services the iGaming Industry. We have been in operation since 1998 and have successfully serviced hundreds of gaming brands across all verticals including Casino, Sports, Bingo and Poker. Through our years of experience we have found the formula to design and develop user experiences that truly convert.

About Sun International:

Sun International is one of South Africa’s largest tourism, leisure and gaming groups with a diverse portfolio of world-class resorts, luxury five-star hotels and contemporary, well- located casinos. The group, which pioneered gaming in southern Africa in the 1970s, continues to be the leader in the field. It also sets the standard for hosting large-scale international and local events.

 

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Betsafe Officially Launches in Kenya

George Miller

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Betsafe Officially Launches in Kenya
Reading Time: 2 minutes

 

Bet High Kenya Ltd. is pleased to announce the official launch of its online sports betting brand, Betsafe, with a demonstrable commitment to Kenyan football, responsible gaming, and an exceptional sports betting experience.

“Our Responsible gaming program is unlike any other in this market with the safety of the Kenyan sports betting fans in mind. Our online site contains unique control and safety features directly on the site. Our communication will initially be focused on responsible gaming messages and we will furthermore support “Gamehelp” an organisation that supports Kenyans with gaming problem behaviour. We are also the first gaming company to hire a Responsible Gaming Officer who will be dedicated to pursue and improve us in this area,“ noted Alex Kobia, Acting Managing Director of BetHigh Ltd.

“Betsafe’s commitment to football was demonstrated even before our launch when we signed a three-year sponsorship deal with both Gor Mahia FC and AFC Leopards in June 2020. We are very glad and proud to be able to support two of Kenya’s top-tier football clubs. With two of the largest fan bases in the country, these exciting partnerships provide Betsafe with the perfect platform to engage football fans with our unique offering. This will be followed up by investments and commitment to the progress and positive development of grassroots football and infrastructure that will literally provide the breeding grounds for Kenya’s budding football stars,” Alex Kobia continued.

“In terms of product, our ambition is to deliver an industry leading sportsbetting experience. Quick payouts are essential for both us and our customers and we will do our utmost to ensure that over time we are the best in the industry here. Our brand Betsafe is proven in more than +20 countries, but we have also been working hard to tailor our product to the Kenyan market. In terms of SMS betting, we have a revolutionary innovation that will allow our customers to easily make a bet through SMS without a gameID. Just SMS your bet and stake to #23333 and the bet will be placed. If the customer changes his or her mind the bet can be cancelled within a time window after the bet is placed. We will also be launching this service via Telegram. In the next couple of months, several new product features will be added and launched, such as a jackpots offerings.

“As a Company keen on responsible gaming, we wish to commend and appreciate the recent efforts made by the Kenyan Government in the last couple of years through the Regulator, Betting Control and Licensing Board, to introduce regulations to further regulate the industry and wish to confirm that we will strictly adhere and fully support the Regulator in its objective of ensuring responsible gaming is achieved in the market. We are indeed glad to be entering the market during this interesting time under this new environment that has been enabled by the Regulator.”

“We also wish to highlight that it is our intention to provide jobs in the Kenyan market in this industry which is largely driven on technology, and our objective is to provide jobs to at least 150 Kenyans within the next two years which in our estimation will have the domino effect of providing livelihoods to about 1000 Kenyans.”

“In essence, our ambition is to deliver a trustworthy product with safe and quick pay-outs, innovative betting services, passion, and commitment to Kenyan football, responsible gaming, and outstanding customer support,” Alex Kobia concluded.

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BTOBET ANNOUNCES STRATEGIC PARTNERSHIP WITH YELLOWBET

Zoltan Tundik

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Cameroon-based betting site to be powered by Neuron 3 platform

BtoBet will be strengthening its presence in Africa announcing a strategic partnership with iGaming group Yellowbet to power its Yellowbet Cameroon brand with the Neuron 3 platform. The deal encompasses the operator’s digital channels. The partnership also allows Yellowbet to migrate its other brands in Africa to BtoBet’s advanced betting and gaming platform.

Seeking to deliver a tailored user experience to its players, Yellowbet will be delivering a wide range of content including local and international sports betting which includes live sports events, online and live casino, jackpots and a wide range of virtual sports.

I am pleased that Yellowbet have chosen BtoBet and the Neuron 3 platform to power its brand in Cameroon. Throughout the years BtoBet has transformed itself into the primary gateway for operators seeking to expand into Africa without having to adopt a one size fits all approach. Our in-depth knowledge of the regions and their various micro-elements, such as the varying player betting behaviours, enable us to help all our partners to position themselves in an optimal position and deliver a betting experience that reflects their brand. I am positive that Cameroon will be the first of many more success stories with Yellowbet,” states Sabrina Soldà, BtoBet’s Chief Marketing Officer.

We take great care of our players and BtoBet, with its Neuron technologies, constituted the ideal technological partner for us to provide a betting experience that would enable Yellowbet to tailor the UX according to the different player profiles. I am looking forward to collaborate with BtoBet and to increase our brand value through their vast wealth of knowledge of the African iGaming industry,” states Nkurunziza Dominique, Yellowbet Cameroon’s Country Manager.

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Multichoice Acquires 20% Stake in Betking

Niji Narayan

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Multichoice Acquires 20% Stake in Betking
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South African pay TV operator Multichoice has paid R1.3 billion ($81 million), and may still make more payments of R500 million, to acquire a 20% stake in the Nigerian sports bet company BetKing.

In a brief interim statement, it stated that the first payments were an upfront investment with Multichoice valuing BetKing at a minimum of R6.5billion ($31 million). The additional payment was dependent on earn-out targets which is undisclosed and lasting till the end of 2023.

BetKing which has been described by Multichoice as Pan-African and has, however, only had significant betting operations in Nigeria and Ethiopia. As of June 2020, they began operations in Kenya and bagged a sponsorship deal in the soccer league.

Multichoice stated that the deal is intent on pushing forward the revenue prospects by introducing new products and services that will create more growth opportunities.

However, Multichoice has no intention of making continuous payments to hold rights on European soccer. The partnership with BetKing is expected to push more prominent African players into the gambling industry.

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