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Sarah Hanratty, the Senet Group’s new CEO

George Miller

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Sarah Hanratty, the Senet Group's new CEO
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Senet Group, the UK body dedicated to addressing problem gambling through consumer information programmes, announces that it has appointed Sarah Hanratty as its new chief executive from 6 August 2018. Sarah is currently deputy chief executive and director of corporate affairs at the Portman Group, the responsibility body for UK alcohol drinks producers. Sarah joined the Portman Group in 2010 as head of communications from the National Lottery Commission and previously worked at the Cabinet Office. She replaces outgoing chief executive George Kidd, who left Senet at the beginning of June 2018.

At the Portman Group, Sarah was responsible for policy, strategy and communications to promote responsible marketing and reduce alcohol misuse. The Portman Group is a not-for-profit organisation funded by eight member companies, representing every sector of UK drinks production and collectively accounting for more than half of the £40 billion UK alcohol market.

The Senet Group was created in January 2015 in response to public concerns regarding gambling and gambling advertising. As an independent body it supports the Gambling Commission’s work to make services safer and fairer, in particular through player messaging such as its award-winning campaign: When the Fun Stops, Stop, which is now open to the whole industry.

Gillian Wilmot, Chairman of the Senet Group, said:
Gambling is enjoyed safely by millions of people as a leisure activity each year, yet the industry faces an immense challenge to regain the public’s trust and confidence. Sarah brings a wealth of experience in effecting change across the alcohol sector and has done much to secure its sustainability as a category which adds positively to society and our national way of life.

Sarah Hanratty said:
I am delighted to be joining the Senet Group, bringing my experience from the Portman Group where member companies are recognised for their responsibility leadership. I see many parallels with the Senet Group, whose partners and Board have already achieved a great deal, not least through its stand-out responsible player messaging and public commitment to improve player safety. I look forward to building on this strong foundation and the important work in the gambling sector done to date.

Sarah has worked on a wide range of industry-led initiatives to reduce alcohol misuse and promote safe and vibrant night time economies. These include the Government’s Responsibility Deal and the Home Office’s Modern Crime Strategy. She has led thought leadership and stakeholder engagement programmes to promote understanding of the UK’s drinking habits and to enable targeted policy responses.

Sarah is also a non-executive director on the board of the Royal Yachting Association, a position she has held since 2014 and was named as one of Cranfield School of Management’s 100 Women to Watch List 2017. She began her career in local government and is a Member of the Company of Public Relations Practitioners, Women on Boards, PRCA and Chartered Institute of Public Relations (MCIPR).

The Senet Group is a UK body dedicated to addressing problem gambling through consumer messaging such as: “When the Fun Stops, Stop”, and initiatives with leading operators to improve player safety.

Source: Senet Group

George Miller (Gyorgy Molnar) started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Compliance Updates

Italy adopts gambling advertising ban

Niji Ng

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Italy adopts gambling advertising ban
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The Italian government has adopted the law that bans gambling advertising completely. Here are the details about the ban and its implications.

The law decree enforcing the gambling advertising ban technically came into force from July 14. However, there is a provision in the law that allows ongoing contractual agreements, which were already signed, to extend till 16 July 2019, as the case may be.  

Additionally, the law decree provides that the existing gambling advertising regulations are still applicable which shows that in the intention of the Government some types of gambling advertising should be allowed, otherwise existing gambling advertising regulations would not be meant to regulate anything.

The consequence of the above is that the ban as of today does not apply to anything… Also, the law decree still needs to be ratified by the Parliament which might either implement changes or even cancel it.

Is the gambling advertising ban legal?

Even if we are able to argue that from the 1st of January 2019 the ban would be applicable to some gambling advertising activities, it should be considered that: this is a law decree which is an urgent measure that was not urgent since a transitional period of up to 1 year was granted. Therefore an abuse of the regulatory instrument of the law decree took place; this is a technical regulation that was not notified to the European Commission with the required 3 month “stand still” period which is provided by the EU Directive 2015/1535, and this is a measure that is basically completely banning online gambling because online gaming operators can market their services only through remote channels of communication. Therefore if no advertising whatsoever can be performed, they cannot make the public aware of their services and therefore they cannot do business. This is a disproportionate limitation of the freedom of doing business provided by the Italian Constitution and of the EU principle to provide services.

The hope is that the Government will understand the mistake and go back to the existing gambling advertising regulations that if enforced would already set very stringent restrictions to gambling advertising.

 

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Warner Bros. removes loot boxes in Shadow of War

Niji Ng

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Warner Bros. removes loot boxes in Shadow of War
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Warner Bros. has removed loot boxes and microtransactions in their epic game Shadow of War.

Warner announced that Middle-Earth: Shadow of War – a game heavily criticised for the way it used loot boxes – would be dropping them entirely.

The company’s new update completely removes the market and microtransactions, so you can no longer buy orcs for your army using real money. But what’s most interesting is that Warner has revamped the end-game, which is being streamlined to include new narration from Shelob, the Witch-king, and Dark Talion. Plus, you can now earn Nazgûl masks which give you the ability to raise the dead, curse enemies, and summon more powerful monsters. In the original version of the game it was obvious that the end-game had been made artificially difficult, requiring hours of repetitive gameplay, in order to encourage the use of microtransactions as a short cut. That was the most reprehensible part of the game as far as we were concerned and to see it changed in this way is very encouraging.

The update also brings other changes unrelated to microtransactions, with an increase in level caps and bigger experience point rewards for completing missions. There is also new prestige skills and the ability to upgrade gear by using in-game currency. Overall, there are now more legendary orcs in the game and more ways to get training orders. You also get a few new player skins for Celebrimbor, Dark Eltariel, and Baranor.

 

Source: metro.co.uk

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Play’n GO to release more music-led slots

Niji Ng

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Play’n GO to release more music-led slots
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Play’n GO, the Malta-based slots supplier, is planning to release more music-led slots by joining hands with metal band Candlemass.

Johan Törnqvist, the company’s chief executive, said creating House of Doom in collaboration with Candlemass was more rewarding than doing an IP deal, as suppliers have done previously.

“We felt that we wanted to do something else. Something with more artistic freedom and definitely more involvement of the actual band, and here we have an amazing collaboration.”

Törnqvist also commented on the rapid growth the company has experienced in recent months, leading to a recent investment in new office space at Tigne Point in Malta.

“We are investing heavily in people and, in terms of offices, we are growing pretty much everywhere that we are based today. I don’t think we will be opening any new offices in new locations, but we are definitely expanding the ones we have,” he said.

Play’n GO is a Swedish slots producer and online and land-based casino platform supplier with a strong focus on omni-channel gaming.

 

Source:igamingbusiness.com

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