Press Releases
Full steam ahead as Bingo Express celebrates £6m jackpot landmark
Bingo Express, the Ticket on Demand (ToD) bingo system, owned by a co-operative of high street operators and powered by technology developed by NRM, recently celebrated its seventh birthday a period during which it has entertained players in 80 sites nationwide with more than 1.3 million games of bingo in the process paying out in excess of £6m in prize money.
Andrew Ludlow, Managing Director of NRM, the technology provider that won the competitive tender to deliver the ToD bingo system which went live on Britain’s high streets in 2011, believes the on-going popularity of Bingo Express has been built on a combination of continuous development and attention to detail. Reflecting on the success of the Bingo Express brand, he said: “Working with the founders and owners, who have a very clear and detailed understanding of their player communities, we have delivered no less than 19 different games. Today’s game schedule features 11 and includes increasingly popular bingo sessions that are based on familiar Cash Bingo formats.
“The Bingo Express philosophy is one of continuous development in order to keep the proposition fresh but within an environment that players know, trust and like. All the games feature jackpots that are paid out regularly and provide value for money entertainment and time on the machine. The top prize of £10,000 serves as a talking point for players and offers a great opportunity for venues to create a buzz surrounding the theatre of a five figure win. There’s no doubt that Bingo Express serves as a focal point for local media coverage in an way that’s not possible with smaller jackpot machines.”
As well as the theatre surrounding the game play and the opportunity to win a five figure jackpot, Andrew Ludlow believes the simplicity of operation also represents a key stand out feature. “Bingo Express has shown its self to be perfect in environments where the customer facing staff aren’t booksellers” he stated. “The ToD makes operating the product extremely straightforward and eliminates any stresses around ticket management. I believe the unsung hero of Bingo Express is the back office. The accounting is fully managed with emailed reports, automatic bingo stake collection with the payback of winnings made direct to operator’s bank accounts. Bingo Express is a brand that brings together great vision and play appeal with reliable and hassle free operational features – it’s a winning combination.”
NRM is one of the industry’s leading technology providers. The independently owned company is active across sectors delivering innovative gaming solutions for Adult Gaming Sectors, Licensed Betting Offices and Bingo Clubs.
Industry News
SKS365 keeps investing in people: GROW People Management Program took the next level
11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.
Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.
Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.
GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.
eSports
North Star Network acquires Um Dois Esportes
North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.
Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.
North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”
“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.
The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.
NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.
“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”
“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”
partnerships
BNXT League and PepperMill Casino join forces
BNXT League , the professional men’s basketball league played across the Netherlands and Belgium, and PepperMill Casino, the online casino licensed in Belgium, are pleased to announce their partnership centered around the BNXT League’s Belgian Play Offs.
PepperMill Casino will be a naming partner of the Belgian play offs. For the 24-25 season, PepperMill remains a partner of the BNXT League until the restrictions on gambling advertising take legal effect on January 1, 2025.
The partnership between BNXT League and PepperMill Casino aims to create engaging and customized content that engages and captivates fans on multiple fronts while increasing brand awareness.
“The basketball community is growing and buzzing with excitement and energy,” stated Anthony Rus, General Director of PepperMill Casino. “This partnership allows us to create memorable moments that build brand awareness and capture the hearts of fans.”
“Wim Van de Keere, general manager of the BNXT League, adds, “The playoffs are undoubtedly the sporting highlight of the season. We are delighted to still be able to tie a dynamic partner like PepperMill Casino to us despite the restrictions coming up from 2025.”
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