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Playtech partners with Thunderbite the customer engagement specialists

George Miller

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Playtech partners with Thunderbite the customer engagement specialists
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Playtech, the gambling company,  announced a partnership with customer engagement specialists Thunderbite. The agreement will see Thunderbite’s in-game promotional engagement tools integrated with Playtech’s award-winning IMS player management platform.

Thunderbite’s portfolio of promotional tools provides licensees with a variety of ways to turn bonus awards into additional individual games, such as memory games, code breakers, scratch cards and sports predictors. As a result, by adding
an element of chance instead of a pre-determined award, the player gets an additional gaming experience at no extra cost.

As Thunderbite is directly integrated with IMS, operators can take advantage of its data-driven engagement platform to build personalised player journeys.

Playtech’s tie-up with Thunderbite is the latest in a series of strategic partnerships, following collaborations with specialist fraud detection solution Featurespace and gamification platform Captain Up.

Shimon Akad, COO, Playtech, said: “At Playtech, we’re committed to continually improving our licensee offering, and the integration of complementary software and services is a key part of this.

Thunderbite has a well-established track record of delivering increased retention, cross-sell and re-activation with tier one gaming operators, including William Hill and Mecca Bingo. This makes them an ideal partner as we continue to expand the capabilities of IMS, enhancing its position as the industry’s leading player management platform.

John Smith, Co-founder and Sales Director, Thunderbite, added: “We’re delighted to be partnering with Playtech to offer their customers our unique in-game promotional products.

Instantly available engagement tools are proven to save operators time and resources and to increase the number of active players, with corresponding increases in player loyalty and engagement levels. The flexibility of Thunderbite’s engagement tools combined with the capabilities of IMS presents a hugely exciting opportunity for Playtech’s operators to make a real impact on player experience.

 

About Playtech:

Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.

Playtech is the gambling industry’s leading software and services supplier and partners with many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of Omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.

Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BF Games goes live with 1XBet

George Miller

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BF Games goes live with 1XBet
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Dynamic game development studio BeeFee has taken its full portfolio of games live with 1XBet.

 

The completed integration sees all BF Games being made available for 1XBet’s customers, including the new releases Lucky Symbols, Bonnie & Clyde and 3D slot Aztec Adventure.

Jane Polushkina Account Manager at 1xBet, said: “We are delighted to announce the completion of the integration with such a powerful and fast-growing game provider as BF Games and are proud to announce that their high-quality games have appeared on our website.

“We are pleased to offer BF Games portfolio of slots to our growing list of customers and are looking forward to getting the first positive results of our cooperation. We are very happy to achieve new goals with the professional BeeFee team on board.”

Claudia Melcaru, Head of Business Development at BeeFee, said: “Our varied and broad portfolio greatly matches the needs of an operator like 1XBet which targets multiple markets and has millions of players with very divers preferences.

“We are very happy to provide our content to them as a valuable add-on to their product offering.”

BeeFee was recently awarded a licence by the Malta Gaming Authority, which enables the supplier to provide its games to operators in the region.

The provider also holds licences in the UK, Latvia and Montenegro.

1xBet is built on BetB2B’s platform which offers operators the opportunity to tailor their offerings to suit their individual needs.

BetB2B gives their partners an advantage by providing the most modern technology on the market and a fully operational suite of sports betting and gaming content.

 

About BeeFee:

BeeFee is a creative and dynamic game development studio that creates innovative slots content and IT services for the global online and land-based market. With a focus on developing high-quality games and platform, BeeFee offers an extensive portfolio of industry-leading products to the sector. The London-based company was founded by industry veterans and is also a land-based operator and slot machines producer in several European jurisdictions. Learn more at: www.beefee.co.uk

 

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Casumo and Nolimit City celebrate content distribution deal

George Miller

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Casumo and Nolimit City celebrate content distribution deal
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Nolimit City pens deal with world renowned operator, Casumo.

 

Marking another milestone for the Malta based Software Provider – Nolimit City have reached a partnership deal with the trendsetting casino innovator, Casumo. A deal between the two was inked in January following a long viewed mutual interest in collaborating together.

The Malta licensed operator, known for its quirky and unique approach within the gambling world, has gained steadfast traction in the last years by maximising their games portfolio and offering a best in class player journey. Casumo, a company known for coming up with standout marketing that emphasises their identity as the fun casino, having also entered multiple regulated markets, such as the United Kingdom, Denmark and most recently newly legislated Sweden. Not to mention being home to a large list of jackpot winners across the years.

Casumo will house Nolimit’s content within the growing list of premium suppliers that have helped the company grow to where they are now. The two have agreed a release plan across the month of February and will be going live in the UK, Sweden and additional MGA identified markets. All of Nolimit’s latest and games will go live including their latest releases, Fruits, Ice Ice Yeti and stand out titles like Hot Nudge and Casino Win Spin.

Malcolm Mizzi, Commercial Director at Nolimit City, stated: “Seeing our games live on Casumo’s casino library means the world to us! Everyone knows the level of excellence the company has strived to achieve in all these years, so having partnered up with an operator like Casumo makes us a step closer to realising our dream to becoming one of the leading supplier brands out there”.

Andreas Vickman & Josefine Hellström from Casumo added: “We have been impressed by the quality of the Nolimit portfolio for quite a while now and we believe that the titles will be appreciated by our players, especially within our core markets. We are also excited to see the performance of upcoming games from Nolimit. In addition, Casumo are looking forward to a fruitful long-term business relationship with Nolimit. Let’s go.”

 

About Nolimit City:
Nolimit City is a Malta,Stockholm,India-based online casino platform and game developer, offering high-quality content and services to operators around the world. The company has designed and developed its platform in-house from the ground-up; delivering a strong and powerful engine that can take large volumes of play and social interaction in its stride, on both desktop and mobile. It is coupled to an innovative back office and bonus toolbox, providing a one-stop shop for our partners. It is hugely flexible, and can be tailored to individual operator requirements and needs. We employ some of the smartest minds and artistic talents in the industry; people passionate about gambling and technology. They have helped us to create a portfolio bursting with fun and engaging games.

 

 

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Betsoft Gaming Signs Content Agreement with River iGaming

George Miller

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Betsoft Gaming Signs Content Agreement with River iGaming
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Securing its status as a preferred content provider for companies looking to make their mark on the iGaming industry, Betsoft Gaming has signed a strategic content agreement with multinational, multi-pronged business River iGaming.

The agreement is comprehensive, covering every Betsoft slot game accredited for the regulated markets in which River iGaming (hereafter “River”) operates – including all marquee titles from the sought-after SLOTS3TM series.

Founded in late 2017, River iGaming has had a notable first year.  From its headquarters in Malta, the company has driven an ambitious strategy of expansion and acquisition that has seen it establish a player-facing online casino, bring comprehensive digital marketing services in-house, build its own affiliate program, and secure high-profile branding agreements in one of the world’s most competitive markets.

In just twelve months River has grown to a company of more than 40 employees, providing comprehensive B2B and B2C services in 7 different markets.  As its player-facing operations grew (with deposits doubling in less than a year) River began to canvas the market, seeking content providers that could support its players’ appetites and the company’s own ambitions for the future.

“River has very quickly carved out a unique position in the iGaming industry, with a new vision for a comprehensive player journey where every touchpoint is managed under a single roof, and the value of every player is maximised” explains Annamaria Anastasi, Marketing Director at Betsoft Gaming.  “One of the cornerstones of this vision is, of course, to provide value to the player in return.  This requires the operator portion of River’s business to be able to offer the best slot games the market already has to offer, with a reliable stream of innovative new content being added over time.  We are proud to have met these criteria and to have been selected as a key content partner.  We look forward to supporting River’s ambitions for the foreseeable future.”

In addition to new slot games like the revolutionary Max Quest: Wrath of Ra, the agreement also lays the foundation for the integration of other elements of Betsoft’s offer in the future, as River’s business continues to grow and diversify.

“At River, we look at the iGaming business differently,” explains Ismael Diagne, Chief Operating Officer.  “Our goal is to provide an incredible gaming experience by running in the opposite direction to the competition: prioritising the quality of the player experience over the rate of player acquisition.  We have already been able to secure the right investment and acquire the right innovative technologies to pursue that vision, so the final piece of the puzzle was identifying the right content partner to ensure that our players have access to the finest games available today, and that we have a way of adding tomorrow’s best content to our portfolio quickly and easily.  After analysing the market, we came to the conclusion that Betsoft could deliver everything we required, and we look forward to a long and fruitful relationship with them.”

 

About Betsoft Gaming:

Betsoft Gaming develops innovative casino games for desktop and mobile.  Its portfolio of more than 190 RNG titles reaches players through partnerships with many of the iGaming industry’s leading operators.  Under the SLOTS3TM banner, Betsoft is elevating players’ expectations; these cinematic slots blend rapid, gratifying gameplay with an audio-visual excellence more typical of movies and videogames.

An early entrant to mobile gaming, Betsoft launched the ToGoTM collection in 2012.  More recently, Betsoft revealed the ShiftTM environment, which supports truly cross-platform development at the same time as increasing performance, drastically reducing file size and streamlining integration.

Casino Manager, Betsoft’s comprehensive back-office platform, rolls reporting, management, marketing, promotion, and administration into a single compelling package.

Betsoft has held a Class 4 license with the Malta Gaming Authority since 2014.  The company’s games and RNG are both independently certified in more than 15 different regulated markets, including Italy, Germany, and Romania.

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