Connect with us
SIS

Industry News

Playtech partners with Thunderbite the customer engagement specialists

George Miller

Published

on

Playtech partners with Thunderbite the customer engagement specialists
Reading Time: 2 minutes

Playtech, the gambling company,  announced a partnership with customer engagement specialists Thunderbite. The agreement will see Thunderbite’s in-game promotional engagement tools integrated with Playtech’s award-winning IMS player management platform.

Thunderbite’s portfolio of promotional tools provides licensees with a variety of ways to turn bonus awards into additional individual games, such as memory games, code breakers, scratch cards and sports predictors. As a result, by adding
an element of chance instead of a pre-determined award, the player gets an additional gaming experience at no extra cost.

As Thunderbite is directly integrated with IMS, operators can take advantage of its data-driven engagement platform to build personalised player journeys.

Playtech’s tie-up with Thunderbite is the latest in a series of strategic partnerships, following collaborations with specialist fraud detection solution Featurespace and gamification platform Captain Up.

Shimon Akad, COO, Playtech, said: “At Playtech, we’re committed to continually improving our licensee offering, and the integration of complementary software and services is a key part of this.

Thunderbite has a well-established track record of delivering increased retention, cross-sell and re-activation with tier one gaming operators, including William Hill and Mecca Bingo. This makes them an ideal partner as we continue to expand the capabilities of IMS, enhancing its position as the industry’s leading player management platform.

John Smith, Co-founder and Sales Director, Thunderbite, added: “We’re delighted to be partnering with Playtech to offer their customers our unique in-game promotional products.

Instantly available engagement tools are proven to save operators time and resources and to increase the number of active players, with corresponding increases in player loyalty and engagement levels. The flexibility of Thunderbite’s engagement tools combined with the capabilities of IMS presents a hugely exciting opportunity for Playtech’s operators to make a real impact on player experience.

 

About Playtech:

Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.

Playtech is the gambling industry’s leading software and services supplier and partners with many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.
It is the pioneer of Omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.

Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Comments

Industry News

AMATIC Industries Reports Excellent FER in Madrid, Presents Roulette Grand Jeu

Niji Narayan

Published

on

AMATIC Industries Reports Excellent FER in Madrid, Presents Roulette Grand Jeu
Photo Source: amatic.com
Reading Time: 1 minute

 

AMATIC Industries, an integrated supplier of premium gaming products, in collaboration with Comatel, has reported an excellent Fería International del Juego (FER) show in Madrid.

There was plenty to see as Comatel secured a large stand to house the AMATIC solutions. AMATIC Industries presented the latest Roulette Grand Jeu with the stylish, brand new Corona II overhead design that incorporates a large screen that can be viewed from both sides. This is an excellent way to portray the GO FOR GOLD bonus game which has been created especially for the Spanish market. Another highlight at the FER was the introduction of a further bonus game called LET’S PARTY.

Leopold Öller, Director at AMATIC Industries, summed up the response from the FER, stating, “It was a great opportunity to see our valued customers in Spain. Thanks to our unique partnership with Comatel our games have become extremely popular throughout the country. We are always focusing on bringing new innovations to strengthen our position here. We were able to do this in all areas – with our Corona II on the Roulette Grand Jeu, our new Amarox C24 Nero and new games for our Multiliner as well as the focus on our Landscape solution. We were very pleased with the response.”

 

Continue Reading

Asia

Angel Sets to Complete GPI Acquisition

Niji Narayan

Published

on

Angel Sets to Complete GPI Acquisition
Reading Time: 1 minute

 

Angel Holdings Godo Kaisha is going to complete its acquisition of Gaming Partners International Corporation (GPI). GPI has already delivered a written communication to NASDAQ regarding the merging date.

Under the terms of the merger agreement with Angel, GPI stockholders will receive US$13.75 in cash per share in exchange for their shares. Upon completion of the deal, Angel will own 100% of GPI, making GPI a wholly-owned subsidiary of the company.

Continue Reading

Industry News

Galaxy Gaming and Caesars Entertainment UK Extend Partnership with Multi-Year Agreement

George Miller

Published

on

Galaxy Gaming and Caesars Entertainment UK Extend Partnership with Multi-Year Agreement
Photo Source: investopedia.com
Reading Time: 1 minute

 

Galaxy Gaming, Inc. announced Caesars Entertainment EMEA agreed to a multi-year agreement with the organization. The agreement includes an integrated partnership including product and marketing support for all Galaxy Gaming proprietary table game titles at Caesars Entertainment EMEA properties as well as progressive systems.

“Galaxy Gaming is excited for the opportunity to continue working closely with Caesars EMEA in driving more players to their gaming facilities and contributing to the overall player experience,” said Todd Cravens, Galaxy’s CEO.  “Showcasing our table games at some of the most premier casinos around the country will be an honour.”

“We are delighted to work with Galaxy Gaming to bring new and innovative gaming experiences to our customers.  Customer appetite for new bonuses and variations on classic games is increasing and we pride ourselves on delivering the best gaming environments in the UK.” Peter Turpin, Group Operations Director Caesars Entertainment EMEA.

About Galaxy Gaming:
Headquartered in Las Vegas, Nevada, Galaxy Gaming, Inc. (galaxygaming.com) develops, manufactures and distributes innovative proprietary table games, state-of-the-art electronic wagering platforms and enhanced bonusing systems to land-based, riverboat, cruise ships and online casinos worldwide.  Through its iGaming partner Progressive Games Marketing Ltd., Galaxy Gaming licenses its proprietary table games to the online gaming industry

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.