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UltraPlay to reveal exclusive eSports betting data at iGB Live 2018

George Miller

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UltraPlay to reveal exclusive eSports betting data at iGB Live 2018
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July 11th, 2018 – Advanced betting solutions provider UltraPlay will attend iGB Live – the premium exhibition for the online gaming suppliers and operators as well as the affiliates and conference delegates from more than 100 different countries, from 17th to 20th of July in Amsterdam.

UltraPlay’s presence at the show will be marked by the extensive expertise on eSports betting the company has expanded over the years. The growing number of eSports titles, events, and markets that UltraPlay is adding to their betting solutions portfolio will be shared with all of the delegates who are interested in stepping further on the iGaming market together with an exclusive data the team has prepared specifically for the show.

How eSports betting can enlarge the revenues of iGaming operators and what are the specifics of the online gaming vertical that everyone is willing to understand and start offering on their brands will be among the highlights of UltraPlay’s performance at booth #L2 during the iGB Live show this year.

Alongside the exclusive eSports betting data that the company will present, UltraPlay’s array of online betting solutions will be available for the delegates for a first-hand experience at booth #L2, from 18th and 19th during the exhibition’s days. From sports betting, white label and online casino solutions to blockchain technology and cryptocurrency that the company has been developing over the last year, iGB Live attendees will get an extra knowledge and demo of UltraPlay’s advanced betting solutions.

Following its mission to share knowledge and experience with the global gaming industry, UltraPlay will contribute to one of the Elevator’s slots part of the iGB conference agenda dedicated to eSports betting. Mario Ovcharov, CEO of UltraPlay will talk about eSports and Betting: Moving away from a football audience marketing strategy, on Thursday, July 19th, 15:00 to 15:40. Everyone interested to learn more about what makes eSports completely different in terms of target audience, marketing strategy as well as technologies that appeal to players interested in eSports are welcome to join the slot.

Mario Ovcharov, CEO of UltraPlay has commented: “We are excited to attend the first edition of iGB Live with its new concept combining three key industry’s events where we can meet in one place delegates from all over the world and present our top-notch products and advanced betting solutions including the exclusive eSports betting data we are going to share with all visiting our booth #L2 during the show.”

UltraPlay’s team is looking forward at meeting you at booth #L2. Request a meeting in advance, and set a time that suits you best at sales@ultraplay.co

About UltraPlay:
UltraPlay is a modern technological company, founded in 2010, with the core ambition to offer an innovative approach to the online gaming industry by providing advanced betting solutions, focused on sports and eSports betting, live betting, white label, online casino and Blockchain technology.
Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports and marketing, UltraPlay is a trusted partner for delivering superior sports software and odds products to its customers. Learn more about the company here: www.ultraplay.co

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Industry News

GiG signs Swedish artist, Erik Segerstedt, for audio collaboration agreement with GiG Games

George Miller

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GiG signs Swedish artist, Erik Segerstedt, for audio collaboration agreement with GiG Games
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Gaming Innovation Group Inc. (GiG) has signed an agreement with Swedish artist Erik Segerstedt, who  will deliver all audio for the upcoming game ‘Popstar’ which is being built by GiG’s in-house casino games developer, GiG Games.

‘Popstar’ is planned to be released in H1 2019 across all markets where GiG Games has a presence.

Mathias Larsson, Managing Director of GiG Games, says: “We are very excited about this agreement as it is the first time in our industry where a renowned artist has been involved from day one to compose audio for a game. Erik will create all audio for the game ‘Popstar’ which include computer sound generated effects, background music and much more. On top of that, GiG has taken a stake in the upcoming album from Erik which will be released simultaneously with the game launch.”

Artist, Erik Segerstedt, says: “I am very excited about this opportunity. I am used to co-working with record labels, however this is a totally new experience for me. Making sounds and effects for the game is very inspiring and I believe my expertise and experience as an artist will bring a new dimension to the game ‘Popstar’.”

Carlos Barth, CEO of Summit Music Management says: “This is the start of a revolution in the music industry where partners of an artist are going to be backing an album instead of a record company. These collaborations are going to support bringing new music to the audience as the business model is not  limited as it was before. Now, we can be more flexible in finding ways to ensure both partners reach a successful result.’”

Popstar’ will be released in H1 2019 across all markets where GiG Games has a presence.

 

About Erik Segerstedt:

Erik Segerstedt is one of Sweden’s most recognised artists. As a singer and piano player, he was first introduced to the public through the casting show “Idol”. Following his appearance on the show he formed a group with other contestants called ‘EMD’ . ‘EMD’ was a big success and produced a string of radio hits and successful tours. Following ‘EMD’, Erik started a solo career and has had a number of successful song releases as well as  appearances in the Swedish television’s dance contest; ‘Let’s Dance’ . Erik is also a regular guest artist on radio shows, movies, television, theatre and concerts.

 

About Gaming Innovation Group (GiG):

Gaming Innovation Group Inc. is a technology company providing products and services throughout the entire value chain in the iGaming industry. Founded in 2012, Gaming Innovation Group’s vision is ‘To open up iGaming and make it fair and fun for all’. Through its ecosystem of products and services, it is connecting operators, suppliers and users, to create the best iGaming experiences in the world. Gaming Innovation Group operates out of Malta and is listed on the Oslo Stock Exchange under the ticker symbol GIG.

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Industry News

BetBright Partner with ConversionBet to Boost Personalisation Capabilities

George Miller

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BetBright Partner with ConversionBet to Boost Personalisation Capabilities
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Irish based gaming operator, BetBright, has partnered with leading behavioural player acquisition experts, ConversionBet, in an effort to accelerate its personalisation capabilities to their proprietary Casino products.

The ConversionBet solution would be used to better understand and influence customers’ behaviour, which the company believes would help them stand out among their competitors.

“Understanding why someone visits our site in the first place is fundamental to delivering our differentiated product in the right way, the right person,” commented Ed Fogarty, Acquisition Manager of BetBright.

“The ConversionBet platform will allow us to communicate with our visitors prior to entering our registration process making for a smooth and highly personalised acquisition journey that will not only impact our conversion figures, but also lifetime value stats.”
“It’s vital that BetBright retain control of our milestone roadmap. To ensure this, a flexible and agile approach aids swift innovation allowing us move faster than our competition. ConversionBet provides this for us.”

BetBright would make use of the ConversionBet real-time technology, with its tools and functions integrated across its casino vertical in order to optimise its offerings. The behavioural-based model would allow the operator to offer the right message over the right channel at the right time, in order to improve their customers’ sign-up experience and thus, life-time value of each converted player.

ConversionBet has provided customisation and behavioural-driven products to a number of operators in the gaming industry, providing them with the experience to help BetBright excel and challenge other betting firms ‘in a crowded marketplace.’ Some of its other gaming partners include Betsson Group, Mr Green & the GIG Group.

“When operators like BetBright choose ConversionBet it demonstrates a shared mission to put an end to meaningless experiences,” stated Dan Morrison, Founder & CEO of ConversionBet. “We’re now in a partnership to help BetBright continue to be customer centric and be one of the most innovative operators in the gaming market.”

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NetEnt Press Releases

NetEnt to reign supreme as it launches Vikings™ Series Video Slot game

George Miller

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NetEnt to reign supreme as it launches Vikings™ Series Video Slot game
Reading Time: 1 minute

 

Slots players will be able to raid the reels with NetEnt’s latest big-brand casino game, the Vikings™ Video Slot.

 

Based on the acclaimed Vikings TV series – a worldwide hit with viewers since it premiered in 2013 – Vikings Video Slot features star characters, including Ragnar Lothbrok (Travis Fimmel) and Lagertha (Katheryn Winnick), along with immersive footage and imagery inspired by the historical drama.

Players will be able to take out their sun compasses and set sail to the brutal and mysterious Dark Ages with the famous Norse clan as they battle for their plunder.

The 5-reel, 3-row, 243 betways video slot introduces new Hotspot and Shield Wall features, plus a Raid Spins symbol and Raid Spins mode, where the excitement is extended by boosting the game to a 7-reel, 5-row, 78,125 betways reel area.

“With its epic storytelling and loyal global fanbase, Vikings is an iconic franchise. It is a perfect brand for us to partner with and to bring to life for slots players,” says Bryan Upton, NetEnt Director of Game Products.

“Since first announcing the partnership at ICE in February the anticipation and excitement has been building all year. At NetEnt, we are huge fans of Vikings too and are delighted with the product we’ve created.”

The Vikings TV series is commissioned by HISTORY®, part of A+E Networks®, a global media and entertainment brand portfolio. A+E Networks is the exclusive licensor for Vikings gaming, gambling, and live event / experiential businesses.

 

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