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Gambling in the USA

Camel Rock Casino Chooses VizExplorer

George Miller

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Camel Rock Casino Chooses VizExplorer
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VizExplorer, a leading provider of operational intelligence solutions for casinos, announced the execution of a new license agreement to deploy its floorViz™ and campaignViz™ solutions at Camel Rock Casino, operated by the Pueblo of Tesuque.

The New Mexico-based casino exists in a highly competitive market with several other gaming properties nearby. To mitigate the competition, the Tesuque Pueblo tribe announced last year its plans to build a replacement casino on tribal land near the Santa Fe Opera.

Seeking to secure its player base and optimize revenues at the new casino, Camel Rock selected VizExplorer to uncover insights it needs to make informed, profitable business decisions going forward. Using VizExplorer’s floorViz, the team will determine which games to keep, which new games to invest in, and where to place them on the new gaming floor. The marketing team will employ campaignViz to evaluate and properly incentivize players during the transition to the new casino, and determine an effective player reinvestment strategy.

“We are eager to get up and running with VizExplorer and trust that the information and insights their solutions offer will help us improve our slot floor, increase visits and encourage more play among our guests,” says Michael Beach, Camel Rock Casino’s Director of Marketing.

“We’re thrilled that Camel Rock chose VizExplorer solutions. The choice signals a commitment to using technology to derive valuable insights to improve operational efficiency, which is key to winning in a competitive casino landscape,” said Kyle Gryzanoski, VizExplorer’s VP of Sales – Western Region.

Camel Rock Casino joins more than 50 other tribal casinos currently using the VizExplorer platform. The agreement was handled by VizExplorer reseller Game Changing Technologies, a provider of licensing and consulting services to companies doing business in the casino industry.

 

About VizExplorer:

VizExplorer offers operational intelligence (OI) solutions to the gaming industry. The next generation in data-driven decision making, OI lets businesses analyze live, fast-changing data and take immediate action using a single toolset. VizExplorer’s tools help enterprises address smart space and profit optimization, marketing campaign management, CRM and customer service, and service and dispatch management. VizExplorer is led by a team of distinguished OI experts, seasoned industry veterans and world class software developers devoted to building the very best products backed by extraordinary support. VizExplorer is headquartered in San Diego, with offices in Las Vegas and Wellington, New Zealand.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Gambling in the USA

GAN plc: New Jersey’s online gambling revenue rises in November

Niji Ng

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GAN plc: New Jersey’s online gambling revenue rises in November
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GAN plc, an award-winning developer and supplier of enterprise-level B2B Internet gaming software, services and online gaming content in the United States, updated the market following the publication on December 12, 2018 by the New Jerseys Division of Gaming Enforcement (DGE) of Internet gaming and Internet sports betting financial information for the calendar month of November 2018 in New Jersey.

According to the latest financial report of the New Jersey’s Division of Gaming Enforcement,  online gaming win for November in was $26.9 million in November, which represents a 30.7% hike year-on-year.

The total revenue from internet sports wagering was about $238.6 million for the month of November 2018, a rise of 36.8% from from the previous month.

Sports wagering gross revenue was $21.2 million, $11.7 million more than the previous month’s revenue.

GAN is a leading business-to-business (B2B) supplier of internet gambling software-as-a-service solutions (SaaS) to the US land-based casino industry. The Company has developed a proprietary internet gambling enterprise software system, GameSTACK„¢, which it licenses principally to land-based US casino operators as a turnkey technology solution for regulated real-money internet gambling, encompassing internet gaming, internet sports gaming and virtual Simulated Gaming.

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Gambling in the USA

Holiday Responsible Gambling Campaign to be launched in Massachusetts

Niji Ng

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Holiday Responsible Gambling Campaign to be launched in Massachusetts
Photo Source: twitter.com/MassGamingComm / MGC Interim Chair Gayle Cameron was proud to take part in this year’s Massachusetts Partnership for Responsible Gambling
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In a joint initiative, the Massachusetts Gaming Commission and the state lottery are going to launch the Holiday Responsible Gambling Campaign. The campaign is intended to create awareness about the dangers of buying lottery tickets for children and the pitfalls of encouraging any form of underage gambling.

There is a widespread practice among adults to gift under-aged persons a variety of shadow-gambling gifts such as scratch tickets, lottery tickets, believe it or not, or even casino tokens.

“Let’s try to refocus our consumers into giving toys that are age appropriate. As I mentioned during our presentation this is the type of really cute gift you want to be giving to someone who’s a child, you don’t want to be giving them a five or ten dollar scratch ticket or something related to a casino operation,” said Massachusetts State Lottery Director Michael Sweeney.

A toy drive will be part of the campaign to help provide appropriate gifts for kids across Massachusetts.

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Gambling in the USA

PointsBet obtains New Jersey approval

Niji Ng

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PointsBet obtains New Jersey approval
Photo Source: aifs.gov.au
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New Jersey’s Division of Gaming Enforcement (DGE) has approved PointsBet, an Australian company that offers an innovative form of sports betting.

The Australian company will function in association with the Meadowlands Racetrack on a “soft play” basis.

PointsBet follows a different system of payouts calculation. Basically, payouts vary, not a constant amount. For example, if you bet $10 and correctly predict the over in an NBA game, you will receive $10 for every point over the total. Conversely, you will lose $10 for every point under the total in a losing bet.

“The more your bet wins by, the more you win,” the company’s website – which has already been updated to include Tuesday’s news – reads.

“PointsBet is New Jersey’s first specialist PointsBetting provider,” the website says, with a picture of local New York Jets legend Darrelle Revis pictured as brand’s ambassador.

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