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Gambling in the USA

SBTech secures landmark sportsbook partnership with US casino giant Golden Nugget Casinos

George Miller

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SBTech-Golden Nugget partnership
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Industry-leading technology provider to supply cutting-edge omni-channel solution to multi award-winning casino operator in New Jersey and Mississippi

 

London, UK – 23 July 2018 — SBTech, the leading sports betting solutions provider to the regulated global iGaming industry, has been confirmed as the new omni-channel sports betting supplier to Golden Nugget Casinos in Biloxi, MS and Atlantic City, NJ. Golden Nugget is the No. 1 online casino operator by market share in New Jersey and the recent winner of eGR North America 2018 Operator of the Year Award.

This agreement is the latest in a series of US partnerships announced by SBTech, following Churchill Downs Incorporated and Resorts Casino Hotel, further expanding its North American footprint in the wake of the Supreme Court’s repeal of PASPA.

To power its online sports product, SBTech will integrate its sportsbook with Golden Nugget Casinos’ existing iGaming platform in New Jersey providing a full platform and sportsbook solution to the company’s on-property businesses in New Jersey and Mississippi, including an integration into their existing casino management systems.

A customizable and highly flexible front end was designed specifically for Golden Nugget Casinos to ensure maximum differentiation, while the industry’s most advanced responsible gaming infrastructure will enable SBTech to meet the licensing requirements set out by both states. Similarly, a bespoke trading strategy and non-pooled risk management powered by unrivalled levels of automation will allow Golden Nugget Casinos to offer unique pricing for all US sports.

As the undisputed pacesetter in the in-play arena, SBTech’s live offering, especially in US sports, will reinforce the long-term success of Golden Nugget’s sportsbooks, with the industry’s widest range of events and markets and groundbreaking new mobile-first features such as Pulse Bet (patent pending) and Action Betting expected to boost in-play turnover from key demographics.

SBTech CEO Richard Carter said: “I’m very pleased to confirm our latest strategic partnership with a major US operator. Golden Nugget fully shares our vision of leveraging the power of innovation to achieve sports betting success, and as the US market matures, I’m confident of the potential for further collaboration in multiple jurisdictions.”

“Since sports betting is a critical component of our successful expansion for online betting and gaming in the US, SBTech persisted through our arduous review process,” said Thomas Winter, SVP & GM, Online Gaming at Golden Nugget. “In the end, we knew SBTech was the right partner for us because of its industry-leading retail and online technology, their significant and diverse regulatory experience as well as its innovative product-driven approach.”

 

About SBTech:

SBTech is a global leader in omni-channel sports betting and gaming, with over 1,000 employees in 8 offices worldwide. Since 2007, the group has developed the industry’s most powerful online sports betting and casino platform, serving licensees in over 15 regulated markets.

SBTech’s clients include many of the world’s premier betting and gaming operators, state lotteries, land-based casino and horse racing companies, and igaming start-ups. The group supplies superbly flexible betting and gaming solutions to clients looking for speed to market and exceptional configurability, supported by the best business intelligence and reporting capabilities.

The SBTech offering includes its Seamless Sportsbook, the Chameleon360 iGaming Platform, Managed Services, and retail and omni-channel solutions that provide players with constant access to sports and casino products across all touchpoints: online, mobile and retail.

Backed up by unrivalled expertise in trading and risk management, regulatory compliance, AML and KYC procedures, acquisition and CRM, SBTech’s partners consistently achieve rapid growth, enhanced brand loyalty and peak profitability.

For more information, visit: www.sbtech.com

 

About Golden Nugget Atlantic City:

The Golden Nugget Atlantic City, located on Frank S. Farley Marina, is a premier resort destination, offering guests more than 740 rooms and suites. The entire property went through a $150 million complete renovation 5 years ago and has taken on a fresh, modern look to include a high-energy casino featuring the most popular slot and video poker machines, table games, and poker room; nightly entertainment, new bars and lounges, Haven Nightclub, stylish retail offerings, as well as Landry’s signature world-class restaurants such as Chart House and Vic & Anthony’s Steakhouse; a luxury spa and salon; and H20 poolside lounge.

Launched in November 2013, GoldenNuggetCasino.com intends to offer the best user experience to New Jersey online and mobile real-money gaming players. Supported by the largest selection of games for both desktop and mobile players, a user-friendly interface and a world-class Customer Service team. GoldenNuggetCasino.com recently won four awards including the prestigious Operator of the Year 2018 at the eGR North America 2018 Awards, which it also won in 2017. This follows on its three consecutive years in a row from 2015 to 2017, it won Operator of the Year at the iGaming North America Awards.

About Golden Nugget Biloxi:

The Golden Nugget Biloxi, located on the Gulf of Mexico, is a premier resort destination, offering guests more than 710 rooms and suites. The entire property recently underwent a $100 million renovation taking on a fresh, modern look which includes a high-energy casino featuring the most popular slot and video poker machines, table games, and poker room; nightly entertainment, new bars and lounge, as well as Landry’s signature world-class restaurants such as Morton’s The Steakhouse, Bubba Gump Shrimp Co., Michael Patrick’s Sports Bar and Grill, and Lillie’s Asian Cuisine. Golden Nugget has further introduced first-class accommodations, exquisite dining options and fun-filled entertainment venues unlike anything else available in Biloxi. For more information visit www.goldennugget.com/Biloxi.

Gambling in the USA

NeoPollard Interactive Congratulates Virginia Lottery on Successful iLottery Launch

George Miller

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NeoPollard Interactive Congratulates Virginia Lottery on Successful iLottery Launch
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Expanded partnership between NPi and the Virginia Lottery introduces full iLottery program to Virginia Lottery players

NeoPollard Interactive LLC is proud to celebrate the Virginia Lottery’s successful launch of its comprehensive iLottery program on July 1, 2020. Through a five-year contract extension to October 2026, with an option for renewal to 2031, NPi is honored to strengthen its longstanding partnership with the Virginia Lottery to enhance its existing eSubscriptions solution to include single-ticket, same-day purchases of draw-based games and a compelling portfolio of NPi’s industry-leading eInstant games at launch.

NPi first partnered with the Virginia Lottery to provide an enhanced eSubscriptions solution and related services in 2016, following a competitive procurement process. Since then, the Virginia Lottery has been leveraging NPi’s NeoSphere iLottery platform and NeoDraw Central Gaming System to enable an end-to-end digital experience for players to purchase subscriptions online for Mega Millions, Powerball, and Cash4Life games. The eSubscriptions solution has grown significantly since launching in 2016, slated to generate $18 million this fiscal year, an increase of approximately 27% over fiscal year 2019.

With the introduction of a portfolio of the best performing eInstant games in North America, and the ability for players to purchase single tickets of their favorite draw-based games, the Virginia Lottery is just the sixth lottery in the U.S. to offer the capability for players to purchase a full suite of lottery games online. The timing of today’s launch is significant in that the legislation enabling online lottery sales comes into effect as of July 1, 2020. The Virginia Lottery team was steadfast in their commitment to delivering iLottery on this date to maximize funds raised for K-12 public schools.

“The collaboration between the Virginia Lottery and NPi teams demonstrates a shared commitment to bring a top quality online lottery option to Virginians,” said Virginia Lottery Executive Director Kevin Hall. “We are excited that our customers now can access our games wherever they are and whenever they want. By modernizing the way we deliver our products, we provide the convenience consumers have come to expect and also strengthen our ability to continue generating millions of dollars for Virginia’s K-12 public schools.”

“NPi is honored to celebrate with the Virginia Lottery team who worked tirelessly to ensure a successful launch of its iLottery offering today – the first day authorized by the legislature,” said Liz Siver, General Manager, NeoPollard Interactive. “This exciting day is the culmination of the Virginia Lottery’s careful attention to every fine detail of its program planning, strategy, and goals to ensure it will delight players and maximize funds in support of public education. We are grateful to our partners in Virginia for entrusting the success of its iLottery offering to NPi!”

The contract extension provides for an additional term of NPi’s iLottery managed services, including player experience services, such as NPi’s 24/7 Customer Support Center, and revenue-generating services such as game content and development as provided by NPi’s in-house Game Studio. The launch of the Virginia Lottery’s comprehensive iLottery program stands as a testament to NPi’s stature as the trusted provider of the most profitable iLottery programs.

 

SOURCE: NeoPollard Interactive

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Gambling in the USA

Sporting Solutions partners with SCCG Management to accelerate U.S. strategy

George Miller

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Sporting Solutions partners with SCCG Management to accelerate U.S. Strategy
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Leading sportsbook and lottery supplier Sporting Solutions has teamed up with U.S.-based consultants SCCG Management to accelerate its entry into the North American sports betting market.

SCCG will provide business development and strategic support to Sporting Solutions in the region, as the sportsbook supplier builds on its success in highly competitive and regulated global jurisdictions.

Alongside fully automated solutions for pricing and risk management, which leverage and incorporate machine management techniques from global financial markets to generate bespoke odds, Sporting Solutions will supply its cutting-edge sportsbook software and trader tooling. The dynamic, modular and highly configurable offerings are designed to give U.S. operators an alternative to the manual and inflexible approach of incumbent solutions.

Sporting Solutions has long been regarded as a market-leader for U.S. sports, with an extensive suite of proprietary models powered by access to a wide range of official data and overlaid with superior pricing and trading expertise. Its latest offerings are complemented by a range of features for U.S. players designed to enhance the customer experience and improve business performance.

With a head office in Las Vegas, SCCG Management has extensive experience providing business and product development services in the U.S. betting and gaming market, partnering with some of the industry’s leading operators and suppliers, including Betfred.

Edward Peace, Managing Director of Sporting Solutions, said: “We are pleased to be bringing SCCG Management on board to assist with our North American operations and have high hopes for the opportunities the partnership will present.” He added: “Our combined expertise will serve as a major advantage as we move to fast-track our growth strategy in the region and build on our strong international brand presence to gain market share in sports betting states.”

Stephen Crystal, Managing Partner at SCCG Management, said: “Sporting Solutions’ value proposition is unique in the way it helps operators deliver a bespoke, highly differentiated sports betting experience to their customers. Their pricing, risk management and software solutions are proven to help partners improve hold percentages, grow handle and win market share in competitive markets around the world, and we believe they will prove highly disruptive in the U.S. market.

“We will work closely together to cement the company’s unique market position, leveraging their established skills and products as well as our experience in driving growth in the ever-changing sports betting landscape.”

Sporting Solutions was acquired in June 2019 by FDJ Gaming Solutions, an FDJ Group company, to support its B2B strategy, which is focused on driving growth from international markets.

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Gambling in the USA

Amelco secures Colorado regulatory approval

George Miller

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Amelco secures Colorado regulatory approval
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Amelco, the leading sports betting software and trading services provider, has secured yet another major US milestone, receiving regulatory approval to operate in the state of Colorado.

The supplier of choice for the U.S. industry’s multi-territory tier one operators, including Flutter Entertainment and FOX Bet, the Colorado licence is the latest landmark in Amelco’s US development roadmap.

Already live in Colorado with the Stars Group, the provider is set to launch its second sports betting platform, BetWildwood, later in July – via a joint venture with ISI Race & Sports to deliver Wildwood Casino’s inaugural online sportsbook.

Commenting on its Colorado expansion, Brandon Walker, Head of Business Development at Amelco said:

“I’m delighted to announce that Amelco has added another licence to our growing list of US states where will be doing business – highlighting our platform’s capability to meet any compliance requirement.

“As well as the Stars Group, we’re set to deliver Wildwood Casino’s first online sports betting offering, one of Cripple Creek’s most popular VIP-centric locations, with a series of further major sports wagering partnerships due to be announced later in the year.”

With more than a decade of experience in supplying tailored software solutions, Amelco provides bespoke enterprise sports betting and trading platforms to a large number of leading sportsbooks around the world.

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