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The Stars Group completes $4.7B Sky Betting & Gaming purchase

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The Stars Group completes $4.7B Sky Betting & Gaming purchase
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The Stars Group Inc. made an announcement that it had agreed to acquire Sky Betting & Gaming from CVC Capital Partners and Sky plc for $4.7 billion.

This came as a shocker to the gaming enthusiasts and the industry at large as the combination would result in the world’s largest gaming company publicly listed.

According to Rafi Ashkenazi, The Stars Group CEO, the acquisition of Sky Betting & Gaming was a landmark moment for the company’s history. It is important to understand that Sky Betting & Gaming is UK’s leading gaming provider and the world’s fastest growing sportsbooks. Its premier sports betting product is somewhat the pillar to our industry-leading poker platform. The Stars Group will now enjoy a great growth potential considering that it will now have the ability to offer two low-cost acquisition chances of this magnitude. So the CEO said that “this will significantly increase our ability to create winning moments for our customers.”

According to Mr. Ashkenazi, this transaction means that the Stars Group will not only enjoy a significantly enhanced scale, but it will also have a highly-regarded global brand portfolio. He added, “we are well positioned to realize our vision of becoming the world’s favorite Gaming destination.”

This acquisition is remarkable as it will provide The Star Group with multiple operational and financial benefits.

 

Here is what is up for grabs from this deal:

Enhanced exposure to sports betting and greater revenue diversification. Betting is the world’s largest and fastest growing online gaming segment. It is important to understand that the majority of SBG’s revenue comes from sports betting.
With the UK market being the world’s largest regulated online gaming market means the increased presence in this market.
The addition of Sky Betting & Gaming innovative casino and sportsbook offerings will improve products and technology.

What is Sky Betting & Gaming?
Sky Betting & Gaming as we speak is UK’s largest active online player base. It also happens to be the leading mobile betting and gaming operator considering over 80% of revenues generated from mobile devices.

Sky Betting & Gaming has partnered with Sky, Europe’s leading broadcaster and media company to develop online gaming’s most well-known sites like Sky Vegas, Sky Casino, and Sky Bet.

The company’s unaudited annual revenue was £624 million and £202 million of unaudited adjusted EBITDA within a period of 12 months that ended on December 31, 2017.

The $4.7 Billion Purchase
The Star Group Inc. is the owner of BetStars, PokerStars, and Full Tilt brands. The group is also thinking of posing a secondary offering of 6 million shares. The price and the total size of this will be determined after an underwriting agreement.

The acting joint book-running managers and representatives of the underwriters are JPMorgan, Morgan Stanley and Deutsche Bank securities.

The Star Group’s mission is to use net proceeds from treasury offering with cash on hand and debt financing, to fund the acquisition. But there are conditions to this acquisition like the listing of the treasury common shares on the Stock Exchange and the Nasdaq and the approval of the Stock Exchange.

The securities regulatory authorities have already received Preliminary Supplement in each of the provinces and territories in Canada and the Securities and Exchange Commission in the US.

It is important to note that the Stars Group stock rose up by 70% since January. It was able to hit an all-time high of C$50 in June before it dropped just under that mark on 15th of June. The company has high hopes in this purchase as it expects to profit from legal sports betting in the US following May’s ruling by the Supreme Court.

The company also reported a 23% year-on-year increase in its revenues in the first quarter of 2018. The purchase is believed to be a stepping stone for the company to continue providing technology-based product offerings in the interactive entertainment industries and global gaming. Sky Group also owns brands such as the European Poker Tour, Latin American Poker Tour, PokerStars Caribbean Adventure, PokerStars Festival, Asia Pacific Poker Tour and many more. So it goes without saying that the combination opens a new and exciting chapter for Sky Betting & Gaming to accelerate the international growth.

 

Source: CasinoPlayersReport.com

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PressEnter Group Elevates CRM Capabilities with Optimove Deal

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PressEnter Group Elevates CRM Capabilities with Optimove Deal
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The fast-growing operator has partnered with the retention marketing leader to drive growth through AI-mapped CRM journeys

PressEnter Group, the dynamic operator of online casino brands such as 21 and Nitro Casino, has partnered with Optimove, the leading CRM Marketing platform,  in a bid to further scale its retention marketing efforts.

The partnership will power PressEnter Group’s efforts to further automate its CRM processes in order to take the marketing activities to the next level. Optimove’s AI-mapped CRM journeys, will allow PressEnter to  scale and manage hundreds of player segments, orchestrate real-time and scheduled multichannel campaigns, and measure the incremental value of each player interaction.

With a scientific, customer-led growth approach at the core of its player marketing efforts, PressEnter chose Optimove’s for its data-driven  approach to marketing and AI capabilities to help the group unlock and enhance player lifetime value in a sustainable and responsible way.

The direct integration between PressEnter and Optimove has ensured expedited time to value and a seamless, effective technology stack that has enabled PressEnter to perfect player-experience on and off-game.

Lahcene MerzougChief Executive Officer of PressEnter Group, said: “We are pursuing an ambitious and aggressive growth strategy in the markets where we are currently active but also in new jurisdictions where we believe  players will be receptive of our brands.”

“Our unique retention strategies have been a key driver in our success to date but partnering with Optimove will allow us to significantly scale this activity, specifically  when it comes to automation and driving efficiencies.”

Moshe DemriGM EMEA at Optimove, said: “We are honored to be chosen by PressEnter Group to support its massive expansion efforts.  In a highly competitive market such as iGaming the only way for operators to grow is with exceptional CRM Marketing. Optimove is  committed to our clients’ growth by providing marketers with highly sophisticated, AI-driven solutions that power personalised marketing  at scale.

“We are extremely proud and excited to enable PressEnter Group to expand its retention efforts, providing each player with the personalised experience they desire.”

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Hensel Grad Law Firm Joins All-in Diversity Project as Strategic Partner

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The All-in Diversity Project has strengthened its network by signing the Hensel Grad Law Firm as its first strategic partner of 2022.

With more than 20 years of experience as gaming regulators and a thorough comprehension of how gaming laws are implemented and enforced, Hensel Grad is a gaming law and advisory firm positioned to serve an explosive gaming and sports betting industry in the US. Susan Hensel, one of the firm’s founders, is also a long-standing member of the All-in Diversity Project Advisory Board.

As the central global resource for diversity, equality and inclusion, the All-in Diversity Project is a nonprofit committed to helping businesses around the world to become better companies through their DEI efforts.

“2022 is a key year for All-in. Not only does it mark the release of the third All-Index, which this year will include early insights into the impact of COVID and includes more big names than ever before, it is also the year that we start to step out of betting, gambling and gaming through our partnership with the British Standards Institute and launch of the first ever formally recognised Code of Practice for Diversity, Equality and Inclusion in the Workplace. At a time when the industry faces greater pressures than ever before, this offers us a unique opportunity to position the sector as a global leader in DEI. Our success has, and continues to be, driven by organizations and individuals committed to change. In Hensel Grad we get both,” Christina Thakor-Rankin, co-founder of All-in Diversity Project, said.

“Hensel Grad is honored to join All-in as a strategic partner. What All-in has been able to accomplish in its first three years is impressive, and we look forward to being at the organization’s side as it continues trailblazing for diversity, equality and inclusion in an industry where such growth is not only under a spotlight but also overdue. We are excited to help the organization reach even greater heights in the years ahead,” Susan Hensel said.

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WorldMatch Strengthens Partnership with Cristaltec

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WorldMatch Strengthens Partnership with Cristaltec
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WorldMatch has strengthened its partnership with Cristaltec by agreeing to distribute Cristaltec’s newest games to the Italian market.

WorldMatch is a pioneer and leader in the online market, an ever-expanding B2B provider who has provided for over twenty years what customers and players value the most: security, creative content, operational efficiency and innovative technology.

In addition to self-made slots, known and appreciated by operators around the world, WorldMatch will now also distribute products developed by third parties on the market.

After porting the most popular AWP / VLT Cristaltec games for the online market, WorldMatch will distribute Gallina d’Egitto Classic, Ghost Castle Classic, Blackout Classic, Egyptian Mythology, Vampire, Arizona, 7 Diamonds and Genius, for key customers in the Italian market.

“Cristaltec is a very important partner for us. We are excited to continue working together towards new goals. We are ready to enrich our gaming offer with these titles and we are honored to be able to present the new Cristaltec products to our customers. With this agreement we will further improve both the variety and the quality of our portfolio,” Andrea Boratto, CEO of WorldMatch, said.

“We intended to invest and capitalize on our experience and ability to diversify and expand the gaming offer that has seen us and sees us as leaders in the AWP sector. After the acquisition of the Italian branch of the Inspired multinational for the VLT market, we are strongly committed to the online to bring our gaming philosophy to customers in this sector as well. The collaboration with WorldMatch, leader in the reference market, constitutes an important step for Cristaltec to carry out its goals of growth and consolidation to the online,” Giovanni Agliata, CEO of Cristaltec, said.

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