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The Stars Group completes $4.7B Sky Betting & Gaming purchase

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The Stars Group completes $4.7B Sky Betting & Gaming purchase
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The Stars Group Inc. made an announcement that it had agreed to acquire Sky Betting & Gaming from CVC Capital Partners and Sky plc for $4.7 billion.

This came as a shocker to the gaming enthusiasts and the industry at large as the combination would result in the world’s largest gaming company publicly listed.

According to Rafi Ashkenazi, The Stars Group CEO, the acquisition of Sky Betting & Gaming was a landmark moment for the company’s history. It is important to understand that Sky Betting & Gaming is UK’s leading gaming provider and the world’s fastest growing sportsbooks. Its premier sports betting product is somewhat the pillar to our industry-leading poker platform. The Stars Group will now enjoy a great growth potential considering that it will now have the ability to offer two low-cost acquisition chances of this magnitude. So the CEO said that “this will significantly increase our ability to create winning moments for our customers.”

According to Mr. Ashkenazi, this transaction means that the Stars Group will not only enjoy a significantly enhanced scale, but it will also have a highly-regarded global brand portfolio. He added, “we are well positioned to realize our vision of becoming the world’s favorite Gaming destination.”

This acquisition is remarkable as it will provide The Star Group with multiple operational and financial benefits.

 

Here is what is up for grabs from this deal:

Enhanced exposure to sports betting and greater revenue diversification. Betting is the world’s largest and fastest growing online gaming segment. It is important to understand that the majority of SBG’s revenue comes from sports betting.
With the UK market being the world’s largest regulated online gaming market means the increased presence in this market.
The addition of Sky Betting & Gaming innovative casino and sportsbook offerings will improve products and technology.

What is Sky Betting & Gaming?
Sky Betting & Gaming as we speak is UK’s largest active online player base. It also happens to be the leading mobile betting and gaming operator considering over 80% of revenues generated from mobile devices.

Sky Betting & Gaming has partnered with Sky, Europe’s leading broadcaster and media company to develop online gaming’s most well-known sites like Sky Vegas, Sky Casino, and Sky Bet.

The company’s unaudited annual revenue was £624 million and £202 million of unaudited adjusted EBITDA within a period of 12 months that ended on December 31, 2017.

The $4.7 Billion Purchase
The Star Group Inc. is the owner of BetStars, PokerStars, and Full Tilt brands. The group is also thinking of posing a secondary offering of 6 million shares. The price and the total size of this will be determined after an underwriting agreement.

The acting joint book-running managers and representatives of the underwriters are JPMorgan, Morgan Stanley and Deutsche Bank securities.

The Star Group’s mission is to use net proceeds from treasury offering with cash on hand and debt financing, to fund the acquisition. But there are conditions to this acquisition like the listing of the treasury common shares on the Stock Exchange and the Nasdaq and the approval of the Stock Exchange.

The securities regulatory authorities have already received Preliminary Supplement in each of the provinces and territories in Canada and the Securities and Exchange Commission in the US.

It is important to note that the Stars Group stock rose up by 70% since January. It was able to hit an all-time high of C$50 in June before it dropped just under that mark on 15th of June. The company has high hopes in this purchase as it expects to profit from legal sports betting in the US following May’s ruling by the Supreme Court.

The company also reported a 23% year-on-year increase in its revenues in the first quarter of 2018. The purchase is believed to be a stepping stone for the company to continue providing technology-based product offerings in the interactive entertainment industries and global gaming. Sky Group also owns brands such as the European Poker Tour, Latin American Poker Tour, PokerStars Caribbean Adventure, PokerStars Festival, Asia Pacific Poker Tour and many more. So it goes without saying that the combination opens a new and exciting chapter for Sky Betting & Gaming to accelerate the international growth.

 

Source: CasinoPlayersReport.com

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BlueOcean Gaming Wins Best Aggregator 2024 Award at SiGMA East Europe Awards

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BlueOcean Gaming has announced that its leading product, GameHub, has won the Best Aggregator 2024 Award at SiGMA East Europe Awards.

“This recognition is a significant milestone for BlueOcean Gaming, highlighting the strength and innovation of GameHub—our leading game aggregation platform. GameHub has set a new standard in the iGaming industry by seamlessly integrating over 140 providers and offering a vast library of more than 13,000 games, including slots, live casino games, virtual sports, and sportsbooks,” the Company said.

“A heartfelt thank you goes out to SiGMA World for acknowledging the hard work and dedication that has gone into making GameHub a standout product. The SiGMA East Europe Awards shines a spotlight on the most impactful projects and the visionaries driving change across the gaming industry, and we are incredibly honored to be a part of this movement.

“This achievement wouldn’t have been possible without the support of our amazing partners and clients, whose trust motivates us to continuously innovate. Most importantly, a huge round of applause goes to the entire BlueOcean Gaming team. Your dedication and passion for delivering top-tier, trustworthy solutions are the driving force behind this success.

“As we celebrate this incredible win, let this award be a source of inspiration, pushing us to aim even higher, continue our journey of innovation, and reach greater heights in the iGaming industry.

“We look forward to what’s ahead and to continue providing our partners and clients with the best solutions available in the market.”

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CT Interactive to Showcase Latest Solutions at SBC Summit in Lisbon

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CT Interactive, a renowned provider of online gaming solutions, is set to exhibit at this year’s SBC Summit in Lisbon, which will take place from 24 to 26 September at the FIL Exhibition Centre. As part of its presence at the premier industry event, CT Interactive will have an exclusive stand where the company will showcase its latest products.

The SBC Summit brings together leaders from the iGaming industry to explore the most significant market trends and developments. CT Interactive’s stand #A230 will feature a live demonstration of its latest gaming portfolio, including its most recent game releases and customisable solutions that cater to operators’ needs. The company’s team of experts will be on hand to explain how it’s portfolio can help operators boost player engagement and retention.

“We are thrilled to be part of the SBC Summit this year. This event is an excellent opportunity for us to connect with potential partners and showcase our latest innovations, games and bonus mechanics which give the players more control and enhance the overall player experience and winning opportunities. We are excited to present our solutions to both core and new clients, highlighting our dedication to delivering engaging and forward-thinking products on the market,” said Monika Zlateva, CCO of CT Interactive.

Visitors to CT Interactive’s stand will also have the chance to explore the company’s advanced gaming features, such as jackpots, free spins and bonus tools. Additionally, the company will unveil its new strategic partnership with GameWorkz, a provider of social gaming solutions that will present its solutions on CT Interactive’s stand at the show. GameWorkz offers a player management platform where clients can integrate various components, including third-party services and proprietary technology utilising a fully functioning social gaming product complete with gamification tools and a loyalty programme designed to meet the needs and expectations of social players.

“With our participation in SBC Lisbon, we aim to reinforce our position as a global leader in online gaming, forging new partnerships and expanding influence within the rapidly evolving industry,” said Antonio Donov, Senior Business Development Manager EMEA and Asia.

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TaDa Gaming Delivers Enhanced Performance and Rewards with New Gamification Tool, GiftCode

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Leading casino entertainment content provider, TaDa Gaming, has ramped up player engagement across its diverse portfolio with its new gamification tool, GiftCode.

One click will add GiftCode to any of the 150+ diverse TaDa Gaming releases. Currently the reward is Free Spins but GiftCode is flexible so rewards can be targeted to operator choice, specific audience and even individual player preference.

Designed for issue by operators and streamers, invitations are sent to a designated segment or audience, whether new or churned players, VIPs or as part of a promotion, and through any channel. No additional integration is required. With nearly 100% redemption to date, the new product launch has exceeded every KPI.

An initial test run across Brazil saw impressive results. Collaborating with 100 Streamers and Key Influencers over four months resulted in 500,000 GiftCode links issued, with a redemption rate of 95+% and new player sign up increasing by more than 30,000 per month. Furthermore, the Next Day Retention rate was consistently 85-90%.

Since launching GiftCode in European markets in April 2024, 70K+ TaDa GiftCode links were issued across 150+ releases. This generated a 100% redemption rate leading to 13.9% increase in new player sign up, 10% increase in player engagement and a 10% uplift in bet volume.

TaDa’s GiftCode serves as a powerful tool to deliver rewards directly to players. With a straightforward process for accessing the promotion, single use application, and recorded usage and wager level, the rewards are instant, meaning players can trust GiftCode completely and operators can easily measure its success.

Andy Huang, CEO of TaDa Gaming, said: “Enhancing the gaming experience is a key way to attract and retain players. GiftCode appeals to new and existing customers and positively impacts acquisition costs for operators and streamers, so we have seen a very strong response from all stakeholders.

“Furthermore, the simplicity of the integration process is a significant driver of take up for operators, whilst the enhanced reward potential from just one click is very popular with players globally.

“We look forward to further personalising and customising GiftCode with our players and clients to create even more immersive play.”

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