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EveryMatrix Press Releases

EveryMatrix strengthens its expansion and establishes main commercial office in Malta

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EveryMatrix strengthens its expansion and establishes main commercial office in Malta
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August 14th, 2018, Malta – EveryMatrix is delighted to announce the development of the new office in Malta, to accommodate our company’s rapid growth and offer a single location for the commercial team led by our CCO, Ian Freeman (ex-Kambi), as well as the legal and compliance teams.

In addition to our development and operation offices and over 400 staff across the world, Malta supports the company’s growth strategy after the re-launch of our flagship product, CasinoEngine Integration Platform which has fastened the company’s development, human resources requirements and the need for a more complex and structured commercial team.

‘’The new Malta office opening was a natural step in our business growth strategy. Over the last years, we have been quite busy recreating our software platform, using advanced technologies with the purpose to deliver answers to our clients’ challenges, improve scalability and offer an overall improved experience. But technology is nothing if we do not find the right commercial context for our products, henceforth expanding our Malta office was the logical decision at the present times.

Establishing our main commercial office in Malta will raise the bar and will work towards the goal of connecting different commercial teams and imprint upon them a common vision under the leadership of Ian. We are confident that this expansion will increase our ability to better serve many of our existing clients, while giving us the opportunity to develop further business relationships as we navigate through a very demanding industry. “, commented Ebbe Groes, EveryMatrix CEO.

Malta has long been one of the most important and prestigious addresses for gaming companies and suppliers as well as the birthplace of regulated online gaming. Malta looks back at almost two decades of growth in the iGaming sector and represents a knowledgeable environment where companies can flourish and be successful, making it the perfect spot for EveryMatrix back in 2011, when we opened our first Malta office with the purpose to expand our presence in the region, increase investments into regulated markets and further facilitate our clients’ growth.

Throughout the years, our expertise in the European iGaming regulatory space has been positioning EveryMatrix as a key supplier for operators that want to achieve a swift growth.

Benefiting of Malta’s unique gaming ecosystem and the opportunity of being physically close to a number of operators and gaming professionals, EveryMatrix is looking to consolidate even more its position in the industry and help Malta based operators, like Tipico, to run efficient casino operations and provide premium products for their target markets in a safe, regulated and responsible gaming environment.

 

About EveryMatrix:

EveryMatrix is a multi-award winning iGaming software provider, delivering a full product suite including a modular iGaming Integration Platform, a fully managed sportsbook, a market leading one-stop casino content aggregator, a cross-product bonusing engine, an in-house payment processing product, and a multi-brand affiliate/agent management system.

Our products work independently and can be easily integrated with existing platforms and wallets or used in conjunction with our iGaming platform. With offices and servers across Europe and Asia, EveryMatrix delivers custom-built solutions and local service.

For more information contact us via [email protected]

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EveryMatrix Press Releases

CasinoEngine soars past 6 billion monthly game rounds and €6bn turnover

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CasinoEngine soars past 6 billion monthly game rounds and €6bn turnover
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EveryMatrix’s flagship casino product, CasinoEngine, has smashed the 6 billion monthly game rounds mark and exceeded €6 billion monthly turnover – just months after hitting 4 billion and €4bn respectively.

CasinoEngine, the group’s casino productivity platform, surpassed both 6 billion milestones in June 2024 showing exceptional growth in the last three years and setting record profits and generating record customer revenues during that time.

This accelerated growth has been generated by a combination of significantly increasing existing customer revenues, adding new vendors and going live with new operators. This includes Veikkaus, DraftKings, Golden Nugget, Bet MGM and Rush Street with several other global and local brands due to go live in the coming months.

New innovations, such as SlotMatrix Boosters, a series of gamification tools that include customisable jackpots, tournaments, challenges and free spins have also driven game rounds and turnover.

SlotMatrix Boosters add multiple layers of additional excitement, user experience and operator revenue to every one of the 29,000+ games integrated into CasinoEngine and its aggregation product SlotMatrix.

EveryMatrix’s casino growth has risen significantly in the last three years. It took the business unit four years to go from one to two billion rounds between 2018 to July 2022 but just 11 months to go from two to four billion game rounds from July 2022 to May 2023 and just 12 months to go from four to more than six billion in June 2024.

Stian Enger Pettersen, Head of Casino, EveryMatrix, said: “The EveryMatrix effect is undeniable! We continue to smash records month on month and year after year, accelerating our customer growth faster than ever before.

“Not only do we continually showcase our expertise, knowledge, strength and leading presence in casino, but also continually look to improve our customers offerings with innovation such as SlotMatrix Boosters. This adds both multiple layers of experiences and excitement for players and creates even more opportunities for our customers.”

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Aquisitions/Mergers

EveryMatrix acquires FSB Technology in all-cash deal

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EveryMatrix acquires FSB Technology in all-cash deal
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EveryMatrix has acquired FSB Technology, a leading global full turnkey and specialist sportsbook technology provider in an all-cash deal.

The acquisition will further bolster OddsMatrix, EveryMatrix’s tier-1 sportsbook platform and odds feeds division, generating immediate additional revenues, cross-company synergies and firmly establishes a presence in the UK, Ireland and Africa where FSB has developed strong market share.

Founded in 2007 by Sam Lawrence and David McDowell, FSB is a leading B2B sportsbook technology supplier based in London, offering full end-to-end turnkey solutions including Player Account Management (PAM), sports betting and casino platform solutions.

EveryMatrix will incorporate key FSB features into its offering, including what has been recognised as one of the strongest horse racing products among sportsbook providers.

Customers will further benefit from EveryMatrix’s superior modular products including casino, games and aggregation, payments, player account management, managed services or affiliate management and data tracking.

Once migrated to OddsMatrix, they will gain access to proven, tier-1 sportsbook and odds feeds products, as well as EveryMatrix’s technology, development and resource pipeline, decades of industry expertise within its 1,000 employee strong workforce across 13 locations worldwide and a global network of partners.

OddsMatrix has gone from strength-to-strength launching several large-scale digital projects for tier-1 brands across Europe including Bet-at-home and the Hungarian national lottery company’s (SZRT) online brand TippmixPro.

OddsMatrix achieved its best year in 2023, setting record growth, profitability and a record number of bets for tier-1 customers. It experienced a 75% Year-on-Year (YoY) rise in total bets, skyrocketing profitability up 90% while also driving live events up by a third (31%) to more than 1.8 million events for the year. With the FSB deal, this strong growth is set to continue.

Ebbe Groes, Group CEO of EveryMatrix, said: “I’m delighted to announce our purchase of FSB Technology and I’m proud of the EveryMatrix team that has been involved in making this deal happen so effortlessly.

“This is our most ambitious acquisition to date, by value, size, and complexity. There was a huge amount of internal teamwork behind the scenes to ensure this process was managed efficiently which is a great credit to everyone. Our ability to quickly transact and get this over the line so smoothly has been very impressive.

“This transaction facilitates our long-term growth strategy of entering and growing within a greater number of regulated markets, including the UK, Ireland and Africa, where many FSB clients operate. It also allows us to accelerate this process, diversify our customer and revenue profiles, while simultaneously migrating customers to a stronger, high performing product proven to deliver exceptional results.”

Adam Smith, CEO of FSB Technology, said: “FSB has achieved a lot over the last 18-20 months including expansion into new markets and launching innovative propositions. Joining together with EveryMatrix represents another major milestone for FSB. We are delighted and excited by the new opportunities this deal could create, through the sharing of our unique capabilities as well as accelerating the growth of FSB’s existing partners.”

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Affiliate Industry

DeepCI rebrands to PartnerMatrix Intelligence to create all-in-one affiliate powerhouse

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DeepCI rebrands to PartnerMatrix Intelligence to create all-in-one affiliate powerhouse
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DeepCI has rebranded to PartnerMatrix Intelligence to create an all-in-one affiliate management and data tracking powerhouse under the PartnerMatrix brand.

PartnerMatrix will combine the strengths of PartnerMatrix Intelligence’s advanced data tracking and analysis capabilities with its leading affiliate and agent management systems, providing both affiliate and operator customers with a superior, all-in-one solution.

Following its integration earlier this year, customers can access PartnerMatrix Intelligence both within the PartnerMatrix platform and as a standalone option.

Lewis Civin, co-founder of DeepCI will become Chief Product Officer for PartnerMatrix working alongside existing PartnerMatrix CEO, Vahe Khalatyan.

PartnerMatrix is the iGaming industry’s most comprehensive affiliate and agent management multi-brand system with real-time data enabling affiliate managers to create, manage, track and analyse their programs from one, easy-to-use location.

In 2023-24 the PartnerMatrix system saw traffic increase by more than 135% Year-on-Year helping to connect 170,000 affiliates to its brand partners. Total 2023 revenues increased by 175% compared to 2022, with a large pipeline of prospects for the rest of this year.

Vahe Khalatyan, CEO PartnerMatrix, said: “At PartnerMatrix we never stand still, and we are always looking at ways to enhance our customer offering.

“The integration of PartnerMatrix Intelligence into the wider PartnerMatrix offering is the logical continuation of our mission to provide our customers with a complete, all-in-one affiliate solution accessed from one source.

“Now, equipped with a powerful data analytics and optimisation tool accessed via PartnerMatrix, our customers can take their brands to even higher levels, managing, tracking and analysing all their activities, their competitors and key trends across millions of data points empowering them to make instant decisions to drive further efficiencies and maximise revenues.”

Lewis Civin, CPO, PartnerMatrix, said: “PartnerMatrix Intelligence, formerly DeepCI.com, has established itself as a ‘must-have’ data management tool for affiliate managers.

“Today we’re officially joining forces with the most powerful affiliate management platform on the market in PartnerMatrix so we can now uniquely present brands and affiliates with all the financial data they need plus the ‘why,’ pinpointing the precise pages anywhere in the world that bring brands the most first-time depositors.

“PartnerMatrix Intelligence has access to every traffic insight that matters so we can give you the why behind FTDs, where you’re best performing and where you could do more, enabling brands and affiliates to take instant, actionable decisions. This combination simply doesn’t exist anywhere else.”

PartnerMatrix will exhibiting at stand 10-D50 iGB Live in Amsterdam on 16th to 19th July. Don’t miss the chance to meet the team and take a dive deep into all the new opportunities we can offer you. Book a meeting today!

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