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Razer And Tribe Gaming Enter Content And Mobile eSports Partnership

Zoltan Tundik

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Razer and Tribe Gaming Enter Content and Mobile Esports Partnership (PRNewsfoto/Razer)
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Razer Phones and Headsets will Power North American Mobile eSports Leader

Docuseries to Chronicle Vainglory World Championship Title Defense

IRVINE, Calif.Aug, 2018 – Razer announced a strategic partnership as the official phone and headset provider for Tribe Gaming, the leading mobile esports organization in North America. The deal includes an eight-episode docuseries slated for release by year-end, which follows the reining Vainglory world champions this year as they defend their title using Razer equipment.

“The addition of Tribe Gaming to Team Razer further underscores our commitment to mobile esports,” said Min-Liang Tan, Razer co-founder and CEO. “I’m a fan of Chief Pat and OJ, and I look forward to watching them dominate this year with the added performance of Razer Phones in-hand.”

Tribe Gaming won last year’s Vainglory finals in front of a sold-out theater in Singapore and more than 100,000 concurrent viewers online. The team is also a significant player in Clash Royale and is currently the only mobile-centric esports organization in the North American Clash Royale League. They are eyeing rapid expansion into other games as well, and recently organized a new team for Fortnite Mobile.

“Working with Razer is a milestone moment for Tribe, and I’m excited about the opportunity to not only partner through their world-class product but also in showcasing the world of mobile esports,” said Patrick “Chief Pat” Carney, CEO of Tribe Gaming. “Mobile esports is seeing explosive growth right now, so I look forward to working with the Razer team to keep pushing the industry forward and exposing it to new fans globally.”

The relationship with Tribe Gaming marks Razer’s first official partnership with a mobile-centric esports organization in North America. Designed “For gamers, by gamers,” the Razer Phone is the perfect handset for high-level mobile esports with its 120Hz refresh rate display, ample 4,000 mAh battery, dual front-facing speakers and Qualcomm Snapdragon 835 processor.

Full-service esports marketing firm Ader represented Tribe Gaming in the partnership deal with Razer.

Razer’s “This is Esports” campaign and athlete roster can be found at www.razer.com/team.

About Tribe Gaming

Tribe Gaming is the leading mobile esports organization in North America. Founded in 2017 by legendary mobile gaming influencer Patrick “Chief Pat” Carney, Tribe Gaming teams compete in Fortnite and ClashRoyale, and are the are the current world champions in Vainglory. For more information, visit tribegaming.gg

About Razer

Razer™ is the world’s leading lifestyle brand for gamers.

The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.

The award-winning hardware of Razer includes high-performance gaming peripherals, Blade gaming laptops and the acclaimed Razer Phone.

Razer’s software platform, with over 50 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).

Razer services include Razer zGold, one of the world’s largest virtual credit services for gamers, which allows gamers to purchase virtual goods and items from over 2,500 different games.

Founded in 2005 and dual-headquartered in San Francisco and Singapore, Razer has nine offices worldwide and is recognized as the leading brand for gamers in the USAEurope and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).

Press Contacts:

Global
Alain Mazer
Alain.Mazer@razer.com

Americas
Kevin Allen
Kevin.Allen@razer.com

Europe/Africa
Jan Horak
Jan.Horak@razer.com

Asia Pacific
Raymond Lau
Raymond.Lau@razer.com

China
Evita Zhang
Evita.Zhang@razer.com

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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eSports

Puma Partners with Cloud9

Niji Narayan

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Puma Partners with Cloud9
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Puma has announced a multiyear partnership with esports brand Cloud9 to create an apparel collection for gamers.

“Tapping into the world of esports, and its broad, dynamic consumer audience, is critical to our marketing strategy moving forward,” Adam Petrick, global director of brand and marketing at Puma said.

“Being able to transcend esports and elevate our brand within a broader global audience is the natural evolution of the growth of Cloud9,” Jordan Udko, executive vice president, commercial partnerships for Cloud9 said.

The effort to capture consumers interested in esports to buy sneakers and apparel may be difficult for Puma and others, according to Matt Powell, a senior industry analyst for market researcher NPD Group.

“It’s really going to be interesting to see if anyone can monetize it. There is an opportunity for a connection. Players want to identify themselves as players. If this is how they choose to do it, there is a monetary opportunity. Whether the esports player is focused on that as much as the real sports player remains to be seen,” Powell said.

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eSports

ProSiebenSat.1 Extends Deal with Virtual Bundesliga

Niji Narayan

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ProSiebenSat.1 Extends Deal with Virtual Bundesliga
Photo Source: mutabor.de
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German media company ProSiebenSat.1 has extended its rights agreement to the Virtual Bundesliga (VBL), the esports competition operated by the German Football League (DFL). ProSiebenSat.1 first secured rights to the VBL in December 2018 and has agreed to extend this commitment into the 2019–20 VBL Club Championship season.

Through the deal between the DFL and 7Sports, the umbrella brand for ProSiebenSat.1’s sports business, fans will be able to follow the 2019–20 VBL Club Championship live on free-to-air television channel ProSieben Maxx, www.eSports.com and virtual.bundesliga.com.

Meanwhile, 7Sports has increased its stake in eSports GSA from 50 to100%. The deal means the brand and domain of the news portal www.eSports.com will be transferred to 7Sports. The acquisition takes effect following the insolvency of 7Sports’ former joint venture partner eSports.com AG.

So far, 7Sports has focused on the German-speaking markets of Germany, Austria and Switzerland. However, through the complete takeover of eSports.com, 7Sports will build its international activities. Stefan Zant, managing director of 7Sports, will head the business of eSports GSA.

“We have already proven with the NFL that we can get sports out of a niche in Germany and make them popular. This is exactly the path we are now taking with esports. The first step is to explain the new sports trend to the public. We do this by means of editorial content on our wide-reaching TV programmes. We offer live broadcasts, show re-runs of key scenes and classify moves, tactics and strategies via our experts – just as the audience knows from major sports. The fact that we now own 100 per cent of eSports.com is a strong starting point for further growth in German-speaking and international markets,” Stefan Zant said.

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eSports

The Washington Post Releases “Launcher” Section Dedicated to Video Gaming and esports

Niji Narayan

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The Washington Post Releases “Launcher” Section Dedicated to Video Gaming and esports
Image Source: historic-newspapers.co.uk
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The Washington Post has unveiled “Launcher,” a new section dedicated to video gaming, esports competitions and gaming culture. Launcher will feature insightful analysis into the people, companies, teams and trends that comprise an industry becoming more prevalent in society every day.

“Gaming has become deeply ingrained in our social fabric, significantly impacting industries across sports, tech, business and pop culture, and we are uniquely positioned to cover this burgeoning industry. With Launcher, a dedicated team will look at all aspects of gaming, appealing to the casual player and avid esports fan alike,” Emilio Garcia-Ruiz, managing editor of The Washington Post said.

Mike Hume, the editor of Launcher, will lead the staff. Gene Park and Elise Favis are the reporters and Mikhail Klimentov is the editor. Jhaan Elker and Joe Moore will join Launcher as video producer and art director respectively.

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