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Bethard.com is granted license to operate in Denmark

Zoltan Tundik

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Photo source: bethardgroup.com
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“2018 is a truly exciting year for us” – Erik Skarp, CEO

”We are very satisfied to get a green light in Denmark and we look forward to start growing our presence in the Danish market”, said Erik Skarp, co-founder and CEO of Bethard Group. ”2018 is a truly exciting year for us, one in which we are determined to lay a solid foundation for establishing Bethard as Europe’s leading sports betting brand. And we have had a great start. First with the announcement of Zlatan Ibrahimovic’ joining our team, followed by a very successful start in the UK market and a great World Cup. Now the time has come to conquer Denmark”.

Bethard.com is currently licensed in Malta, Denmark and the UK. Applications for a gambling license has been filed in Sweden. Work on a license application for a state license in Schleswig-Holstein in Germany has been initiated. The company is actively seeking licenses in several other markets and expects to have a licensed presence in most key European markets already by 2020.

Bethard will start welcoming Danish players to the site within weeks.

For more information, please contact:


Erik Skarp, co-founder and CEO Bethard Group Ltd
E-mail: erik@bethardgroup.com

Jan Lindow, CMO Bethard Group Ltd
E-mail: media@bethardgroup.com

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Paddy Power Betfair to appeal penalty of €55 million

Niji Ng

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Paddy Power Betfair to appeal penalty of €55 million
Photo Source: fora.ie
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Paddy Power Betfair has announced that it will appeal against the tax bill of €55m slapped against its German and Greek businesses.

The first fine of €40m concerns the Betfair Exchange in Germany, which was operational up to November 2012, while the second of €15m relates to the paddypower.com business in Greece.

The Hessen Fiscal Court provided Paddy Power Betfair with a decision relating to the group’s appeal of a 2012 German tax assessment relating to the Betfair Exchange. The Fiscal Court found against the Group and deemed that a tax liability of €40m is payable, including accrued interest.

Paddy Power Betfair says this represents a multiple of the revenues generated by the Exchange during the assessment period. Separately, the group was recently issued with a Greek tax assessment for financial years 2012, 2013 and 2014, relating to paddypower.com’s Greek interim license.

Paddy Power Betfair stated: “The Group strongly disputes the basis of these assessments, and in line with the legal and tax advice we have received, is confident in our grounds to appeal. We therefore intend to do so. Pending the outcome of these appeals, we paid the total Greek liability in January 2019 while we await clarity with respect to the timing of any cash payment in Germany.”

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Betfair launches “Play Smart” campaign

Niji Ng

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Betfair launches “Play Smart” campaign
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Betfair’s has launched its latest campaign “Play Smart” involving world-class talent from Barcelona, Arsenal and Juventus. The new campaign will underline Betfair’s position as the place for smart bettors to land their winners.

The Play Smart campaign, devised by Leo Burnett London, is the sponsorship evolution of the Betfair campaign “Where Gut Instinct Meets Smarts.” It builds on the cognitive process of blending instincts, intelligence and competitiveness and the ability to “Play Smart.”

Stephen Mault, brand director at Betfair, said: “The creative positions the brand as the destination for the smart bettor, while building association between the brand and our high-profile partners [Arsenal, Barcelona and Juventus].”

 

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Sportradar partner with BBC to show European Badminton

Niji Ng

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Sportradar partner with BBC to show European Badminton
Photo Source: laola1.tv
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The BBC has reached an agreement with right holder Sportradar to live telecast the semi-final and final of Badminton’s European Mixed Team Championships in Copenhagen. The matches will be shown tomorrow and day after tomorrow on the BBC Sport website and digital platforms.

The tournament started on 13 February, with defending champions Denmark facing challenges from teams like France, the Netherlands and Spain in their group.

England, seeded second, have to face Ireland, Germany and Russia in their group.

England’s Men’s Singles player and National Champion, Rajiv Ouseph, assessed their chances.

“As players, we always enjoy the European team events and go to Denmark with the strongest possible squad which, due to injury, has not always been the case in past seasons.”

“When you pull on that England shirt, you really feel the pride of playing for your country, and we’re already excited to have another opportunity as a team to show that on court in front of the fans.”

Lutz Tigges, senior director audiovisual broadcast at Sportradar said, “We are really looking forward to starting coverage of the European Badminton Mixed Team Championships in Denmark. Demand for the broadcast coverage has been really strong and being able to add the BBC to that across their digital channels is another endorsement of the event.”

Live action will also be available to a global audience through Sportradar’s digital platform for the tournament, www.laola1.tv/badmintoneurope/

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