Press Releases
Helio Gaming’s lottery products go live with Game Interaction
Malta, 21st August 2018 – Innovative lottery supplier Helio Gaming has agreed a deal to integrate its full suite of games, including the flagship Lotto Hero product, with Game Interaction.
The platform provider supplies a number of operators whose players will now have the chance to win big from small stakes in a number of tailored jackpot games.
Requiring no skill or pre-existing knowledge, the games boost acquisition and retention and enhance an operator’s ability to cross-sell to both casino and sportsbook players by offering high-frequency, life-changing prizes.
Richard Mifsud, CEO at Helio Gaming, said: “We are very proud of Lotto Hero and our new suite of lottery games and happy that Game Interaction have signed up to utilise them.
“The games are designed to attract new and existing players and will appeal to a wide-range of demographics. We are confident this partnership will be very beneficial for both parties.”
Francesco Arena, CEO at Game Interaction, added: “Acquisition and retention has never been more crucial, so taking on Helio Gaming’s portfolio, including Lotto Hero, will provide a welcome boost for our operators.
“We are always looking to stay one step ahead of our competitors and these truly interactive lottery products are sure to excite players and help our partners achieve that goal.”
Hosted on a multi-tenant platform which enables it to be provided to players around the world through operator websites, Lotto Hero guarantees operators risk-free distribution with an attractive commission structure that offers higher returns than products such as slots.
The product is one of a number of customisable new games devised by the Malta-based provider, including daily, weekly, and event-based draws, which can be branded by individual operators to appeal to a large number of customer demographics.
With unlimited jackpots, the draws can use the Helio Gaming-certified RNG or live broadcast using existing casino studios, and even include non-monetary prizes such as cars, yachts, and luxury holidays.
About Helio Gaming:
Helio Gaming, a fully scalable lottery engine system that offers multiple API functionality with which to integrate existing gaming platforms, customer relationship management, campaign management, affiliate management, and other marketing automation tools. Its portfolio includes custom-made lottery games to fulfil any operator’s lottery needs, including its flagship brand Lotto Hero. Such games can vary from operator-branded RNG lottery games, where the operator can tailor the game to their needs, lottery games based on the outcome of international lotteries, and much more. Helio Gaming’s products offer its partners a new vertical through which to grow and strengthen their player base and drive cross-sell between their other game verticals. These products give them the edge in what is a fiercely competitive sector and can be integrated easily and seamlessly into any platform.
Industry Awards
ProgressPlay Shines Again as a Finalist in Multiple Categories in the 2024 EGR B2B Awards
ProgressPlay, a leading innovator in online casino and sports betting platforms, proudly announces its selection as a finalist in multiple categories for the esteemed EGR B2B Awards. This recognition comes hot on the heels of Marina Nahhas, the Head of Sales and Marketing, being acknowledged as one of the Top 10 Inspiring Leaders in 2024 by Value Icons Magazine.
Last year, the company made significant advancements in responsible gambling with the introduction of new generation proprietary automation and tools, earning another EGR B2B Awards shortlisting this year in the Safer Gambling category.
Earlier this year, ProgressPlay garnered acclaim for its groundbreaking standalone solution and platform technology, earning a spot among the Top 10 Casino Tech Solutions Providers by CIO Applications Europe. The company has further expanded its sports betting offerings with the recent addition of United Kingdom and Irish horse racing to its platform.
At the heart of ProgressPlay’s recent success is its revolutionary standalone platform, which debuted at ICE in January. This platform empowers casino brands to take full control of their operations while ProgressPlay provides unparalleled technology support. With a focus on AI-driven UI/UX, the platform promises an exceptional user experience across all devices and currencies.
In addition to its extensive game library including slots, live dealer games, poker, table games and sports betting options, ProgressPlay offers value-added services to enrich the offerings for operators and players.
Commenting on the EGR Awards shortlisting, Nahhas remarked: “ProgressPlay is a leading provider of online casino and sports betting platforms, offering a comprehensive suite of solutions tailored to the evolving needs of the iGaming industry, which these EGR B2B shortlistings recognise once again. We will be at SiGMA Asia in Manila to communicate why over 150 online casino and sportsbook brands are already in partnership with us.”
“We are thrilled to be recognised once again by the EGR B2B Awards,” the Chief Executive Officer for ProgressPlay, Itai Loewenstein, said. “Our commitment to innovation and excellence drives us to continually enhance our platform and services, delivering unparalleled value to our partners and players alike and underwritten by the judges each year at the EGR B2B Awards.”
For further information visit www. ProgressPlay. com.
Latest News
Conall McSorley Announced as New Head of Racing at SIS
Experienced industry figure to oversee racing product portfolio
Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, has announced the promotion of Conall McSorley (pictured) to Head of Racing.
In his new role, McSorley will be primarily responsible for SIS’ racing product proposition, shaping the strategy and direction across retail and digital channels. He will work with stakeholders globally to develop the best live racing offering for operators and end users while continuing to oversee SIS’ non-Americas international racing portfolio.
With over 20 years of experience holding several senior executive positions with betting operators and suppliers, McSorley will drive the continued development and delivery of the SIS racing offer that comprises a 24/7, end-to-end solution, presenting a regular flow of short-form betting opportunities to operators worldwide.
SIS carries over 35,000 horse races and more than 27,000 greyhound races annually, with action from over 170 tracks producing 8,760 hours of highly engaging betting content for global operators.
“Our 24/7 racing offering delivers great value to operators all over the world, so it is an honour to be handed the task of overseeing a product that drives revenues while being enjoyed by millions of people,” McSorley said. “We will continue striving to further develop our high-quality product, which offers a constant stream of regular betting opportunities.”
“Conall has shown in his time with SIS that he has the product knowledge and commercial acumen that will help us to continue leading the way in delivering top-class products to a growing number of partners,” the Chief Operating Officer for SIS, Andy Purkiss, said. “We’re excited to see him take on this new role and look forward to building on the strong momentum our racing offering has produced in recent months while adding value for our customers and rights partners.”
Latest News
Checkd Group Accelerates Growth Strategy with James Prosser Appointment
Industry veteran joins as a consultant in run-up to Euro 2024
Technology-led sports betting specialist Checkd Group has appointed James Prosser (pictured) as Growth Consultant in a move designed to boost revenue generation potential ahead of a big summer of football.
Bringing a fresh and innovative approach to product and content, Prosser will take up a short-term role to focus on the quality of the user experience across all channels, providing a revamped and more customer-friendly product ahead of Euro 2024. This will comprise expanded bet types, improved customer journeys and better conversion for Checkd’s operator partners.
With over ten years of experience in the industry, Prosser will also add value to several teams across Checkd Group through his vast experience, knowledge and network in the affiliate space. The ex-Spotlight Sports Group Affiliate Director and co-founder of Free Super Tips and myracing will also aid the team’s long-term strategy by diversifying traffic sources.
The new addition follows the recent creation of Checkd Media’s new Digital PR team, boosting its organic search performance across its key sites in the United Kingdom and the Americas.
“I’ve long been impressed by how Checkd Group have performed predominantly through its social channels, so it was an easy decision to agree to join its team,” Prosser said. “To build on this success, we’re looking at taking a holistic view across all channels and diversifying traffic sources with a focus on data-driven solutions to elevate visibility and conversions. I’m looking forward to contributing to the excellent team already in place and providing additional expertise and experience to help shape the future of Checkd Group’s digital offering.”
“James’ addition to our team as a dedicated Growth Consultant marks a significant milestone in our journey toward exponential growth,” the Managing Director for Checkd Media, Alex Beecham, said. “With his previous experience and expertise in the space, James is already adding value and ideas on how we can optimise the user journey and conversion touchpoints. The move should help push on our platforms ahead of the Euros and new NFL season in the United States.”
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