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Enteractive signs partnership with Kindred Group

George Miller

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Enteractive signs partnership with Kindred Group
Reading Time: 2 minutes

Malta, Tuesday 28th August 2018: Leading player retention solutions provider Enteractive has partnered with Kindred Group in a deal which will significantly improve the reactivation of the operator’s churned players.

Enteractive’s (Re)activation service has now been fully integrated with Unibet following a successful trial period.

The supplier’s solution helps turn churned players into active users through its unique one-to-one personal phone calls, where trained agents interview individuals to understand exactly what they want from their gaming experience.

Enteractive’s (Re)activation solution also improves operators’ ability to act socially responsible and is compliant with the Global Gaming Guidance Group. By performing personal one-on-one calls the service will alert operators to potentially vulnerable players.

Michail Koutsoukos, Head of Customer Communication at Kindred Group, said: “We’ve been hugely impressed with the initial success of Enteractive’s reactivation service and had no hesitation in entering a long-term partnership with them.

“Making churned players active again is having a really positive impact on our business, especially with acquisition costs continuing to rise.

“As well as reactivating lost players, we’ve also found the service to be highly effective in identifying problem gamblers and helping us maintain the highest responsible gaming standards as possible.”

Enteractive CEO Mikael Hansson added: “Operators are now discovering the true value in how reactivating churned players can benefit their business.

“Through our unique service, we’re providing companies with the perfect opportunity to access these lost players in a responsible way, offering them a tailored gaming experience based on their preferences.

“Working alongside Kindred Group and their flagship brand Unibet is a major milestone for us, and we’re excited to provide them even greater results over the coming months.”

 

 

About Enteractive:

Enteractive is a leading provider of player retention solutions for the iGaming industry. Co-founded in 2008 by CEO Mikael Hansson, the company’s Player Reactivation Services help operators return churned players back to action, while its Player Support Offering makes sure active players stay on board. Enteractive received its Responsible Gaming accreditation from the Global Gaming Guidance Group and is committed to supporting and augmenting the responsible gaming policies of its operator clients. This includes promoting the awareness of problem gambling, as well as improving prevention, intervention, and treatment. Their clients within betting and gaming include leading names such as Betsson Group and Gaming Innovation Group.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Golden Rock to shake up the industry with Volatile Slot

Vlad Poptamas

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Photo source: casino-review.co
Reading Time: 3 minutes

 

As one of the industry’s foremost experts on game content and operational excellence following his directorship at both William Hill and Superbet, James Curwen, CEO & Founder at Golden Rock Studios, is feeling confident as the brand launches its latest slot game, Volatile Slot. At a time when playing safe bets is the strategy du jour, Golden Rock is instead focusing on big wins, customer and operator desires and how unpredictability is the “secret sauce” behind the company’s ongoing success…

Previously you worked for some big industry names, how has the journey with Golden Rock differed to your past high profile roles?
It is the first time in 30 years working as a supplier or for myself, so it has been a bit of a change. Previously I was managing large teams in multiple locations on a multitude of aspects raging from operations, VIP through to marketing. I now manage smaller teams and being so close to the product it’s been very exciting to see the progress we have made in our first year.

How has the freedom of driving your own studio offered new perspectives on the industry and is there a feeling you can help drive the future of gaming more significantly than in your previous roles?
I am focusing 100% of my attention on the games we are delivering, the previous operational experience we have is invaluable and we believe it’s our strongest competitor advantage as we have a deep understanding of both the customer and operator needs.
We are launching new games throughout Autumn and the first game is called ‘Volatile Slot’, due in September. It is volatile by name and volatile by nature. With up to 25,600 times your stake available as your biggest win and our unique ‘multiplier wild scatters’ big wins are always only a spin away.

Yourself and your founding partner, Will Mathieson, are adept at delivering blockbuster slots which change the course of the industry, how does the new title fit alongside both your past achievements in game design?
We are always innovating and looking at customer trends, we believe gamblers are more mature now and expect more from their gaming session. Our aim is to deliver those experiences and we believe ‘Volatile Slot’ has our secret sauce.

How much impetus is put into R&D of new games like this at Golden Rock and why is that important to you?
While many studios are just churning out re-skin maths with new graphics, we are totally dedicated to innovation, be that in our game concepts, our maths, our UX/UI to our features, we have spent endless hours ensuring everything is right before a game is launched. This is evident even into the way we have designed our games roadmap, which is in a unique Periodic Table format, to demonstrate that each game we release will be unique in its own right.

Golden Rock’s founders are renowned for producing cutting edge games, playability and appeal, how does an organisation like yours instil a culture of innovation: what practical steps does it need to implement?
Well, at our heart we are gamblers and we build games for people like ourselves, we want to play games that have us on the edge of our seat and have a sense of excitement and anticipation. We hire people who are as passionate as we are about the games we want to build.

With more than 20 years of land-based casino experience, where do you see the big wins taking place in online table games going into 2020?
I believe that there really has been a lack of innovation in terms of RNG table games compared to online slots. We have spent a huge amount of time exploring this area and strongly believe that we have bridged the gap with our new up and coming games Roulette X2 and Back Blackjack which both incorporate bigger wins with better odds and will both be out this year.

August saw your former employer William Hill post significant loss due to regulatory changes, where do you stand on how to achieve a balance between social responsibility and enabling business to operate in a competitive environment?
This is a difficult question as I believe that 99% of gamblers just enjoy the thrill of the ride and gambling is entertainment. Unfortunately, gambling does negatively affect some people and it is up to the operators to identify and help those customers. Not everyone that likes a drink is an alcoholic, not everyone who eats chocolate is overweight and not everyone who likes a bet is a problem gambler however I believe that the media paint it that way and the regulators are having their hand forced.

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CEEGC 2019

BETEGY confirmed as TECHNOLOGICAL SPONSOR at CEEGC Budapest 2019

Zoltan Tundik

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Reading Time: 1 minute

 

Leading European sports data analytics company to sponsor the 4th edition of the CEE Gaming Conference.

The 2019 edition of CEEGC Budapest will take place on the 24th of September and will bring together some of the most influential companies of the gambling industry from all verticals and spheres.

As announced earlier, the conference will focus on Regulated Central and Eastern European jurisdictions, The Balkans, Emerging CEE jurisdictions, D-A-CH region, and a special IMGL MasterClass about the gambling industry in North America. Besides the compliance panel discussions, key industry figures will share their insights about compliance versus innovation, blockchain, fintech, eSports, artificial intelligence, loot boxes, and many more trending topics.

We are honored to announce that in the support of the conference is growing at an unprecedented pace and among these supporters, you will find BETEGY as TECHNOLOGICAL SPONSOR of the event.

If you would like to meet up with the BETEGY team, make sure to set a meeting with Alex Kornilov (CEO & Founder at BETEGY) who will also give a keynote presentation during the conference.

Make sure that you are among the delegates of CEEGC Budapest this year for a new and engaging format that is going to increase the engagement and interaction of the attending delegates.

Register here or View the Agenda!

Browse the official event website for more details: www.ceegc.eu

About BETEGY

BETEGY is the sports data analytics company which works on the intersection of sports, technology, and gaming. It provides various B2C and B2B products. BETEGY licenses the data and visualization systems to global sports betting and media companies like ESPN (USA), Turkcell (Turkey), Ringier Axel Springer (Eastern Europe), Wozhongla.com (China), Yahoo Sports (UK), Bwin (Russia) and others.

Short demo video:


Betegy – How It Works from Betegy on Vimeo.

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Latest News

Playtech BGT Sports predicts record-breaking football season

Vlad Poptamas

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Reading Time: 1 minute

 

Playtech BGT Sports (PBS) is expecting its retail football turnover to break records on bets taken this season on the back of the increased use of self-service betting terminals (SSBTs).

Following the opening weekend of English Premier League fixtures, the leading provider of omni‐channel sports betting solutions believes the growth will be stimulated by an increasing range of markets, convenience and ease-of-use.

Much of that will be driven by the growing popularity of terminals that now come with a number of tools including its MatchAcca functionality, which gives shop customers the option to back related contingencies by combining several selections into a single bet.

It also includes the new quick-fire application, which brings exciting in-play betting opportunities previously unavailable for the shop customer, as well as the PBS Betrecommender content engine that harnesses artificial intelligence to suggest relevant selections by analysing millions of previous popular calculations and comparisons.

Lee Drabwell, Senior Commercial Director for Playtech BGT Sports, said the latest tools allows operators to benefit from a range of market leading engaging content and customer-friendly tools that can’t be delivered over the counter.

He added: “We’re very excited about the football season ahead and the opportunities it presents to operators and expect it to be a very successful one.”

“SSBTs are drawing in a far broader customer base to betting shops than ever before – especially for those frustrated by the online experience and looking for a new way to bet.”

“Our SSBTs bridge this gap, not only by providing shop customers with the digitised betting process they are accustomed to, but also by offering a betting experience that is unmatched anywhere else – ensuring increased revenues for our operators.”

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