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Enteractive signs partnership with Kindred Group

George Miller

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Enteractive signs partnership with Kindred Group
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Malta, Tuesday 28th August 2018: Leading player retention solutions provider Enteractive has partnered with Kindred Group in a deal which will significantly improve the reactivation of the operator’s churned players.

Enteractive’s (Re)activation service has now been fully integrated with Unibet following a successful trial period.

The supplier’s solution helps turn churned players into active users through its unique one-to-one personal phone calls, where trained agents interview individuals to understand exactly what they want from their gaming experience.

Enteractive’s (Re)activation solution also improves operators’ ability to act socially responsible and is compliant with the Global Gaming Guidance Group. By performing personal one-on-one calls the service will alert operators to potentially vulnerable players.

Michail Koutsoukos, Head of Customer Communication at Kindred Group, said: “We’ve been hugely impressed with the initial success of Enteractive’s reactivation service and had no hesitation in entering a long-term partnership with them.

“Making churned players active again is having a really positive impact on our business, especially with acquisition costs continuing to rise.

“As well as reactivating lost players, we’ve also found the service to be highly effective in identifying problem gamblers and helping us maintain the highest responsible gaming standards as possible.”

Enteractive CEO Mikael Hansson added: “Operators are now discovering the true value in how reactivating churned players can benefit their business.

“Through our unique service, we’re providing companies with the perfect opportunity to access these lost players in a responsible way, offering them a tailored gaming experience based on their preferences.

“Working alongside Kindred Group and their flagship brand Unibet is a major milestone for us, and we’re excited to provide them even greater results over the coming months.”

 

 

About Enteractive:

Enteractive is a leading provider of player retention solutions for the iGaming industry. Co-founded in 2008 by CEO Mikael Hansson, the company’s Player Reactivation Services help operators return churned players back to action, while its Player Support Offering makes sure active players stay on board. Enteractive received its Responsible Gaming accreditation from the Global Gaming Guidance Group and is committed to supporting and augmenting the responsible gaming policies of its operator clients. This includes promoting the awareness of problem gambling, as well as improving prevention, intervention, and treatment. Their clients within betting and gaming include leading names such as Betsson Group and Gaming Innovation Group.

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Gaming Innovation Group signs platform agreement with Bet Seven Online Ltd.

George Miller

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Gaming Innovation Group signs platform agreement with Bet Seven Online Ltd.
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Gaming Innovation Group Inc. (GiG) has today signed a long-term agreement with Bet Seven Online Ltd for the provision of GiG’s platform, frontend development and managed services to launch its first brand, SuperSeven. The agreement is based on a fixed fee model and has a duration of minimum three years with automatic extension for an additional two plus one years.

Bet Seven Online Ltd. is a privately owned company operated by a team that have achieved great success in both offline and online casino operations. The company’s first brand, SuperSeven, will be launched with the aim of providing an instant, immediate and meaningful reward engine alongside an unparalleled level of service to its customers. SuperSeven will look to utilise proven elements of gamification that enhances the core gameplay whilst allowing customers to use their skills and perception to win significant prizes for themselves and others.

The casino offering is expected to launch in H1 2021, and this partnership is expected to make a positive contribution to GiG’s revenues from H2 2021 onwards. SuperSeven will be operating under their own license.

Christopher de Lima, Chief Executive Officer of Bet Seven Online says, “I am so very pleased with the process in working with GIG who are clearly the best platform for our requirements. Recruiting Tim Parker as Chief Operations Officer has been pivotal with our aim in developing the right culture with initially a small team who are all highly regarded in the online industry.

Tim Parker, Chief Operations Officer for Bet Seven Online says, “We had a very specific product aim and end-user experience in mind when we started to search the market for a platform. It became clear very early on that GiG could provide not only the platform, but the tools and service set that we would need to build a truly unique offering that will be new, exciting and stand out from an increasingly crowded marketplace. I am really looking forward to launching SuperSeven on the GiG platform and working closely with them to achieve a market-leading position.

Richard Brown, Chief Executive Officer of GiG says, “Bet Seven Online Ltd has a team of proven, industry veterans driving its business, whose concepts and attention to detail around customer experience and player safety compliment GiG’s own values.  I am delighted that they have chosen our platform, frontend technology and managed services for their new casino brand. We are looking forward to a long term and successful relationship with our new partner.” 

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Euro Games Technology continues to reap success on the Spanish B2 Saloon market

George Miller

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Euro Games Technology continues to reap success on the Spanish B2 Saloon market
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Euro Games Technology keeps on gaining speed on the B2 Saloon market in Spain. Soon after the company received certification for its respective products and made its first installations, it is now expanding its reach in the sector, delivering to two more operators. “In July and August we completed our setup work at Orenes Group’s gaming hall in Lleida and Repris Group’s Salon Sport, located in Barcelona commented Kristian Kostovski, director of EGT Spain. “We have worked with Orenes for years mainly for their casinos – land based and online. Now we are glad to be of service also for their B2 Saloon business and I hope that the recent installations will be the first of many to build on their image of one of the most impactful and respected participants in our industry.”

Repris Group, on the other hand, is a new customer for EGT. It operates establishments in Catalonia and Valencia striving for the best quality of its services and so looking for the gaming machines that may secure it. “They chose us, as we have already achieved very good presence in Spain in the casino sector and because the design and ergonomics of our cabinets, the attractive graphics and sounds of our games and the user-friendly interface are standing out,” continued Mr. Kostovki. “So they expected our B2 Saloon products certification as an opportunity to start a partnership and I am confident that we will be able to meet their expectations”.

The delivered slot model to both Orenes Group and Repris Group is the newly developed P-27/27 St Saloon, combined with the varied Orange Collection Saloon multigame. The cabinet’s 27-inch widescreen high-resolution monitors are frameless and the main is with integrated touchscreen. An overhead multimedia topper of the same size is raising the overall attractiveness of the machine. The intelligent LED illumination alongside the model’s body changes its colors, according to the activated game and together with the high-quality stereo sound creates a cheerful atmosphere for the players. The cabinet’s design is based on the concept of maximum comfortable interaction with the available gaming content, while the multigame of 24 diverse fruity, Egyptian, mythical and fairy-tale themes is created for prolonged and most enjoying experience.

“It is just the beginning of our B2 Saloon market entry,” shared Mr. Kostovki. “Our products for the gaming halls are based on EGT’s casino proven approach and are tailored to the specifics of the market, so we are able to provide our customers with a high-performing solution.” The office in Spain keeps receiving an increasing number of inquiries for its B2 Saloon machines and has already scheduled a number of installations in establishments across Spain till the end of October.

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Pragmatic Play Sees Multiple Verticals Live With GrooveGaming

George Miller

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Pragmatic Play Sees Multiple Verticals Live With GrooveGaming
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Supplier’s Slots and Live Casino content is now available with GrooveGaming

Pragmatic Play, a leading content provider to the gaming industry, now has its Slots and Live Casino verticals supplied via GrooveGaming.

The offering will include popular titles such as The Dog House Megaways™, recent launches such as Emerald King and Wild Walker, as well as a variety of Live Casino games, including Baccarat, Blackjack and different language versions of Roulette.

GrooveGaming’s powerful platform includes over 5,000 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.

Lena Yasir, Vice President at Pragmatic Play, said: “We never stop looking for premium partners who can put our various casino verticals in front of a wider audience, and GrooveGaming are capable of doing that. GrooveGaming’s end users will find some of the best Slots and Live Casino titles available through the platform and we’re eager to see how they perform.”

Yahale Meltzer, COO at GrooveGaming, said: Bringing in yet another content provider as successful as Pragmatic Play is testament to the quality of our casino offering, and this relationship will allow us to better service our partners with bespoke content for their specific needs.

“Live Casino has seen significant success in recent months as players have tended to stay at home, so we expect this to be a major sell-in to our partners, while the quality of Pragmatic’s Slots and table games goes without saying.”

Pragmatic Play currently delivers up to five new slot titles a month, as well as an extensive range of Live Casino and Bingo products through its multi-vertical offering. The company’s entire portfolio is available through a single API integration.

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