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UK Gambling Commission publishes latest combined Health Survey

George Miller



UK Gambling Commission publishes latest combined Health Survey
Reading Time: 2 minutes


The Gambling Commission has published the latest combined Health Survey, which outlines participation, at-risk gambling and problem gambling rates across Great Britain. The data, drawn from field research carried out in 2016, shows that the rate of problem gambling across Britain was 0.7%

Tim Miller, Executive Director at the Gambling Commission said: “The Health Survey, along with all of our evidence and data, indicates that the problem gambling rate in Great Britain is stable. However, we want to see a sustained and significant reduction in the levels of problem gambling and will continue to drive the industry to build momentum towards this goal.

“Understanding the level of problem gambling is an important part of making gambling safer, but what this data won’t show is the extent of the harm someone may be experiencing, or the wider impact upon their families and their communities.”

Tim adds: “That is why, together with our expert advisers the Responsible Gambling Strategy Board, we recently published a ground-breaking approach to understanding the full range of harms gambling can have on society.”

This work, alongside the recently published research programme marks an important step in informing the direction of the next National Responsible Gambling Strategy, which will launch in April 2019. Comments on how the social cost of gambling-related harms can be measured and better understood, along with feedback on the research programme are welcomed by email: [email protected]


Key figures

  • 1.2% of gamblers were classed as problem gamblers (0.7% of the population) – this is statistically stable, and consistent with both 2012 and 2015 reports
  • 2.4% of people were classed as low risk gamblers, and 1.1% of people as moderate risk gamblers
  • Problem gambling was more prevalent among people who had participated in multiple gambling activities in the past year, than those that had just participated in one
  • 57% of adults (aged 16 and over) in Great Britain had gambled in the past year – this is down by 6% compared to 2015
  • Men (62%) are more likely to participate in gambling than women (52%)
    Most popular gambling activities were: National Lottery draws (41%), scratchcards (21%) and other lotteries (14%)
  • Gambling participation (excluding National Lottery draws only) was highest among 25 – 34 year olds
  • Gambling participation was lowest among non-drinkers (36%), followed by those who drank up to 14 units of alcohol per week (59%) and were highest for those who drank more than 14 units per week (69%)
  • Problem gambling rates were higher among those with probable mental ill health (according to the GHQ-12 score), than those that indicated no evidence of probable mental ill health.


Source: Gambling Commission

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Genting completes 10,000km virtual challenge in cancer charity fundraiser

George Miller



Genting virtual challenge for cancer charity fundraiser
Reading Time: < 1 minute


In a joint effort between its UK and Malta based teams, employees from leading casino operator Genting have been on a mission to run, walk and cycle their way across the globe (virtually) in a bid to raise money for charity.

Having set an initial target of 2000km – the distance between Genting’s UK and Malta offices – the teams collectively covered more than 10,000km and ultimately reached Genting’s parent company in Malaysia!

The challenge is a fundraiser for Dragonfly Cancer Trust, a UK charity supporting young cancer patients with no hope of a cure. To date, Genting employees have raised over £6,000.

Using the Nike Run Club app, more than 50 Genting employees came together to clock up the miles during the month of February.

Sanjeev Vadhera, Chair of Trustees at Dragonfly Cancer Trust, commented: “On behalf of the Board of Trustees at Dragonfly Cancer Trust, I would like to say a massive well done to each and every one of you who took part in this fantastic challenge.

“It is simply wonderful that your team of dedicated staff have come together during these difficult times and have collectively raised such an incredible amount of money.

“Your support comes at a time when young cancer patients are facing even more barriers due to the pandemic. The money you have raised will help to make their remaining time more comfortable and will provide them with opportunities to create lasting memories.”

Helen Brittain, Genting UK’s Chief Information Officer said: “It has been a brilliant team effort, with everyone coming together to help smash our original target. We’re very proud to be supporting such a fantastic charity like Dragonfly Cancer Trust and the work they do to support young cancer patients.”

To make a donation, you can do so through JustGiving.

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Affiliate Industry Opens its Affiliate Program Doors with a 45% RS + No Negative Offer

George Miller


on Opens its Affiliate Program Doors with a 45% RS + No Negative Offer
Reading Time: 2 minutes has announced the official launch of their brand new affiliate partner program via CellXpert today and is offering new affiliates a fantastic welcome incentive of 45 % Revenue Share for their first 3 months. The program also offers no negative carry over on the revenue share.


A “first of its kind’ offering for Esports + Fantasy Sports Enthusiasts’s patented game Live Fantasy is the first interactive fantasy esports in the market. The game offers esports fans a chance to use their knowledge of the game to play alongside professional athletes. Its unique feature allows the participants to pick and edit their lineups during a live match while watching the platform’s streaming.

Owned and operated by LOTP Services Ltd, which the Isle of Man regulates, this unique product offers iGaming affiliates the chance to promote something fresh and different to their esports and fantasy betting customers and to who want to enjoy the thrill, engagement, and earn cash prizes while watching a live match.

Karen Yates, a director of LOTP Services Ltd, says, “We’re thrilled to open the door on partnering with affiliates from all over the world who are looking for new and innovative products to offer their player base and communities. Live Fantasy is an innovative product that is available only at Along with Pick’Em, the quick pick-n-win betting format on sports and esports, our platform offers a unique product profile to partners who want something different from traditional sports or fantasy betting. Designed to be interactive and compelling, Tokipot is definitely an excellent platform to add to our affiliate partners’ profiles.”


Best-in-class Technologies

Through its mobile-friendly website, players can join multiple contests by choosing various sports and esports tournaments to bet on. Participating in the contests is made easy with a one-click away entry slip and safe, secure payment options to choose from. The affiliate program is run on CellXpert, a leading tracking and reporting platform for iGaming operators. It equips affiliates with a suite of tools to actively promote the product with secure tracking and transparent reporting for player acquisition campaigns.


Attractive Affiliate + Player Promotions

In addition to the 45% Revenue Share offering, the affiliate program also offers a Super Affiliate Incentive for referring new affiliate partners and customisable CPA, CPL, and Hybrid commission models.

For players, will be offering 2 Euros free credits to experience the platform upon signup and five generous 100% match bonuses for their first-month deposits, up to 100 Euros each. Players can win from the 100,000 Euros contest cash prizes and can be the lucky one to win the Weekly Jackpot. Along with live-chat support and convenient deposit and withdrawal methods, the program is set to offer various rewards for both affiliates and players alike.


Dedicated Affiliate Servicing

Combined with its well-known platform provider, Pragmatic Solutions, and the addition of Cellxpert for the affiliate platform tracking, Tokipot has also enlisted AffiliateINSIDER’s experienced affiliate management team to handle the day-to-day administration of their affiliate program. Affiliates will receive a dedicated account manager to handle their campaigns and support queries and receive expert guidance from the company’s knowledgeable team, supporting their affiliate promotion efforts worldwide in the appropriate jurisdictions. Appealing to the wide-ranging sports, fantasy, and esports betting market, will help tailor their acquisition and retention efforts to support affiliate business growth as they look to leverage affiliates as a key role within their marketing strategy for global expansion.


Join the Tokipot Affiliate program today by visiting or email: [email protected] to find out more.

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Inspired partners with Playtech

George Miller



Inspired partners with Playtech
Reading Time: 2 minutes


Inspired Entertainment, Inc is pleased to announce it has partnered with Playtech plc to integrate more than 100 of its best-known online and mobile game titles into the Playtech Games Marketplace.

Bolstering Inspired’s games distribution network, this partnership will enable Inspired to make its key games available to Playtech’s growing list of licensed operator customers via the Playtech Open Platform. Offering seamless configuration, the Playtech Games Marketplace will provide licensees with access to Inspired’s premium content on one unified platform.  It also offers operators a breadth of valuable insights and actionable intelligence to create the optimal player experience.

Serving content for an array of player tastes and preferences, the integration includes a diverse range of Inspired’s premium online and mobile games. Under the agreement, the collection of games includes more than 100 of its highly popular, legacy titles as well as its most recent high-performing games, such as: Reel King Megaways™, Centurion Megaways™, Gold Cash Free Spins™, Bonus Island™ and Vegas Cash Spins™, among others.

Claire Osborne, VP of Interactive at Inspired, said: “Playtech is a leading technology company in the gaming industry. It offers Inspired an exciting opportunity to increase our distribution network and brand exposure among a very valuable audience, across new and existing strategic markets. With plans to deliver more of our top titles throughout this year and beyond, we look forward to building a long and prosperous relationship with Playtech.”

Andrew Muir, Commercial Manager at Playtech, said: “Inspired’s growing portfolio of innovative online and mobile games content will undoubtedly strengthen our games offering. We have a growing list of customers across numerous markets whose content requirements differ significantly, from varying themes and graphics to mechanics and general gameplay. Inspired’s content covers multiple bases that will boost our customers’ games rosters across all our regulated markets. We’re thrilled to be adding Inspired to our flourishing list of distinguished content partners.”

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EvoPlay Entertainment
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