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Kambi reengineers popular parlay product with innovative Teaser+

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Kambi reengineers popular parlay product with innovative Teaser+
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Leading sports betting supplier Kambi has developed an innovative version of the popular teaser parlay, after implementing a new method of pricing the wager which delivers greater value to bettors than the common teaser product.

Teaser+, which was launched in time for the start of the NFL season, differs from the traditional teaser due to the fact Kambi’s in-house trading team generates a price based on each individual leg of a player’s chosen parlay.

Until today, all teaser parlays have been allocated a pre-determined price according to an operator’s static odds table. For instance, a three-team parlay gaining seven points on the spread will be allocated the same odds each time, no matter the identity of the teams involved.

In reinventing the product, Kambi’s trademark-pending Teaser+ swaps the odds table for its wide range of in-house generated alternative lines, thereby ensuring the teased parlay accurately reflects the players’ selected teams, match factors and related probabilities.

As a result of this more precise and fully automated process, Kambi’s Teaser+ not only gives players the price they would receive if they selected the teased spreads individually, but in almost every instance generates a more generous price when compared to the odds tables used by other operators and suppliers.

Furthermore, having priced each parlay leg separately, Teaser+ can treat ties as a push to keep the remaining selections running – right down to two-team parlays, meaning Kambi-powered operators will be alone in settling a two-team push and win teaser as a winning single wager.

The launch of Teaser+ further enhances Kambi’s market-leading US proposition and underlines the supplier’s position as one of the industry’s leading innovators, having also been first to develop Cash Out, the live ticket system which was recently debuted in New Jersey.

In addition, Kambi recently expanded the scope of its price differentiation tool, which now gives operators the freedom to adjust the competitiveness of their betting margins across all major US sports.

Kristian Nylen, Kambi Chief Executive Officer, said: “For two decades, Kambi has been at the forefront of sportsbook innovation, releasing products and enhancements that have raised the bar in user experience, which ultimately drives greater returns for our operators.

“When we considered how the market priced the classic teaser, we felt the processes involved had failed to evolve with the wider industry, or kept pace with technology, therefore we identified and implemented a more efficient and transparent way of offering these bets.

“Kambi’s Teaser+ has the potential to fundamentally change how both operators and bettors consider teaser bets, with our modern approach a step away from the current one-size-fits-all system to deliver a fairer and more advantageous price to the player.”

 

 

About Kambi:

Kambi is a provider of premium sports betting services to licensed B2C gaming operators.  Kambi Group plc is listed on First North at Nasdaq Stockholm. Our services encompass a broad offering from front-end user interface through to odds compiling, customer intelligence and risk management, built on an in-house developed software platform. Kambi’s 22 customers include DraftKings, Rush Street Interactive, ATG, Kindred Group, 888, LeoVegas, Mr Green and Napoleon Games. Kambi employs more than 600 staff across offices in Malta (headquarters), Bucharest, London, Manila, Stockholm and Sydney.

Kambi utilises a best of breed security approach, with guiding principles from ISO 27001. Kambi is eCOGRA certified. Kambi Group plc is listed on First North at Nasdaq Stockholm under the symbol “KAMBI”. The Company’s Certified Advisor is Redeye AB.

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Press Releases

UK betting technology supplier 20SHOTS accelerate funding with ÂŁ400,000 raise at ÂŁ5m valuation

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Animal Capital, US Gen-Z focused Venture Capital fund, invest in fantasy sports technology platform

  • 20SHOTS have geared up for the new football season in the UK by securing additional investment in a second funding round, including securing the backing of US VC Animal Capital

  • New season will see new product rollout for popular Fantasy5 free-to-play fantasy football game, covering Champions League, Europa League and other European top flights

  • Current growth trajectory sees Fantasy5 on course to recruit half a million players this season

 

20SHOTS, the UK technology supplier behind fast-growing free-to-play fantasy football game Fantasy5, have secured an additional ÂŁ400,000 of investment at a ÂŁ5 million valuation, with backers including Gen-Z focused US Venture Capital fund Animal Capital.

The American fund that counts social media stars Josh Richards, Griffin Johnson and Noah Beck focus on products that reach a new generation of customers. They invested an undisclosed sum in 20SHOTS for the new football season, which will see the platform roll out its largest range of products added to its Fantasy5 game to date.

Fantasy5’s Premier League product will be supplemented with additional games covering the Champions League, Europa League and other European top flights, using the unique points system developed in-house on a proprietary basis by parent company 20SHOTS.

20SHOTS’ own risk management system and algorithmic trading software, anaylses and manages fantasy football-style points predictions for a range of competitions.

The roll out of additional leagues coupled with Fantasy5’s existing growth – bolstered last season by the recruitment of BoyleSports as its first tier one UK & Ireland bookmaker partner – keeps the game on course to break the 500,000 player mark.

Prizes for the additional leagues will remain at the standard ÂŁ10,000 mark, as offered to Premier League players, and offer partners an increase in engagement and retention. 83% of players who played in the last four rounds last season have made an entry in the first two weeks.

The investment in Fantasy5 also comes in advance of the Government’s highly-anticipated White Paper review of the gambling industry, which is likely to see traditional marketing practices come under scrutiny, creating additional need for operators to

Jacob Kalms, co-founder and CEO of 20SHOTS said: “We’re pleased to welcome Animal Capital as investors as part of our most recent founding round which has raised £400,000 in capital.

“As demand grows in the ultra-competitive free-to-play space, we’re investing our our ability to quickly and seamlessly roll out products and games on a white label basis for a number of different partners across multiple divisions and competitions – with the ultimate objective of using the technology seamlessly across the most popular sports worldwide.

“Our growth model forecasts we will break the half a million player mark this season, with our scaling driving down the cost of acquisition for partners whilst maintaining our engagement, dwell and retention rates considerably above industry averages.

He added: “Operators should also be considering how free-to-play and softer marketing funnels like those offered by games like Fantasy5 will help them navigate any changes thrust upon them by the upcoming gambling review. Whilst our audience is ultimately commercially valuable to any operator or affiliate, Fantasy5 remains a sustainable way to build a loyal audience over time.”

Marshall Sandman, Managing Partner of Animal Capital said: “”In a crowded market of fantasy, free to play, and pay-to-play sports betting, 20Shots distinguishes itself with a best in class team and direction that has allowed the product to stand out distinctly and early.

“Their flagship game Fantasy5 is an early hit, their B2B relationships are uniquely positioned to make this an exciting asset and their ability to resonate and be sticky with a younger audience are all reasons why we were excited to be on the journey.

“Jacob the CEO and his team have conviction and direction, and they will continue to prove why they deserve to be big fish in this pond!” Marshall Sandman, Managing Partner of Animal Capital

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Asia

BetConstruct attends G2E Asia Singapore

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The igaming giant BetConstruct restores the busy routine of traveling to international expos. This time the team will attend G2E Asia Singapore on August 24-26.

To one of the biggest igaming gatherings in the Asian part of the world BetConstruct travels with its complete set of betting and gaming products with extra special focus on what is in demand the most among the players in the region. Among the tailored solutions for local operators are sports betting products coupled with data feed solutions and a full suite of casino and bet-on games.

BetConstruct’s Sportsbook covers 120+ sports types for every taste while offering the Asian view alongside 4 other types. A special place in the company’s sportsbook holds the Esports section being one of the richest catalogues in the industry with 12,000+ unique live events monthly.

Backing the product are BetConstruct’s 4 data feed solutions – live video streaming, odds feed, live scouting and statistics. Together this complete sports betting and data solution is one of the strongest on the market.

Gaming-wise, BetConstruct has the widest portfolio of games, over 10,000+ to be exact. This number includes slots from top providers available on any device for the players, highly attractive live casino games from BetConstruct’s brand called CreedRoomz as well as in-house developed regional Skill Games and a wide variety of bet-on games.

BetConstruct will be showcasing all of these products alongside its other ground-breaking solution for the Asian continent on August 24-26 welcoming all visitors at Stand B1208.

 

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Eastern Europe

7777 gaming goes live at Inbet

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7777 gaming goes live at Inbet with its innovative and engaging game content. Inbet’s online brand was recently established as a licensed operator in Bulgaria in order to grasp the ever-increasing need for online gambling entertainment on the market. On inbet.com players can enjoy a rich portfolio of classic and casino games as well as live sports events and virtual sports.

Elena Shaterova, CCO at 7777 gaming has commented: “Our partnership with Inbet opens a new window of opportunity for their wide community of players. Now, they will have the option to play more than 50 thrilling casino games by 7777 gaming that are made with the mindset of a gamer. We are beyond excited to welcome another licensed online operator in Bulgaria and work with Inbet’s team of professionals.”

Tatyana Zhelyazkova, Head of Marketing at Inbet said: “We are delighted to join forces with 7777 gaming and offer their innovative and engaging online casino game content to our players. Through their games, we will reach another slice of the iGaming players, who are looking for more in-play gamification and marketing tools in the games.”

B2B provider 7777 gaming is offering its original in-house iGaming content, consisting of 100+ games, innovative jackpot solutions and all-in-one platform to highly-regulated jurisdictions worldwide. 7777 gaming is live at Inbet with its most popular and played games for the last 6 months – Sea of ​​Treasures, Lucky Clovers, Jinn, Samurai Fortunes and much more. The recently released titles are Cash 40, Hit the Pinata, Galaxy Fortune, Honey of Gold and more.

7777 gaming focuses mainly on building an online casino that is compelling and competitive, that attracts, convert and retain the new generation of players. In its mission to do so, the company’s product portfolio consists of unique in-house content of Instant win games, Slot games, Premium games, Exclusive games, Table games, Themed games, iLottery games and much more.

Through its creative and experienced team, 7777 gaming plans for massive expansion over the next 12 months in various jurisdictions worldwide.

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