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Caesars Entertainment Partners with IBM and Salesforce

Zoltan Tundik

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Caesars Entertainment Partners with IBM and Salesforce, Leveraging Technology to Deliver Transformative VIP Experiences

Hotel and gaming pioneer to create more intelligent and personalized hospitality, entertainment and shopping experiences for guests, powered by Salesforce

Global consulting agency Bluewolf, an IBM Company (NYSE: IBM), and Salesforce (NYSE: CRM), the global leader in CRM, today announced that Caesars Entertainment Corporation (NASDAQ: CZR), one of the world’s most diversified gaming and entertainment companies, is working with Bluewolf and Salesforce to enhance guest experiences.

Caesars Entertainment is one of the most recognized names in gaming, with nearly 50 casinos including the Caesars, Harrah’s and Bally’s brands. With a new generation of customers focused on digital experience, brands are looking at unique ways to differentiate themselves. To extend its leadership in the hospitality space, Caesars Entertainment sought new and innovative uses of technology that would result in unforgettable experiences for its guests and enhance customer service—both of which will result in long-term customer loyalty. Bluewolf’s deep Salesforce expertise and commitment to a collaborative and value-driven approach to digital transformation made them the ideal partner to help lead Caesars Entertainment to success.

“With properties across the globe and approximately 115 million guest visits per year, Caesars Entertainment has a diverse customer base who enjoy a variety of unique experiences,” said Jennifer Nocco, VP Marketing and Strategy, Caesars Entertainment. “Some guests are focused on our fine dining experiences or gaming, while others are interested in seeing a show by one of our world-class performers. No matter what their interests are, our partnership with Bluewolf and Salesforce allows us to better understand their needs and helps us take our customer service to the next level.”

With Bluewolf’s help, Caesars Entertainment is aggregating legacy systems and historical customer data from multiple sources to create one unified customer profile (UCP). By leveraging Salesforce Lightning Platform services, including Heroku and Salesforce IoT, Service Cloud and Marketing Cloud, Caesars Entertainment is using the UCP to connect into all aspects of the guest experience—from gaming to dining, entertainment and shopping—enabling its marketers to personalize communication and incentives in real-time.

“To drive business transformation, market leaders need an experience-based strategy and delivery approach to achieve innovative change with Salesforce,” said Eric Berridge, co-founder and CEO of Bluewolf. “We’re building a platform for Caesars that will enable them to scale and deliver unforgettable experiences for every guest.”

Caesars will use Salesforce to identify the interests of guests, such as their favorite music or cuisines, and send them relevant offers and suggestions, allowing Caesars to deliver personalized experiences in real-time via its mobile app. Caesars is also modernizing its call centers with Salesforce, providing its agents with a 360-degree view of customers in one unified desktop view, enabling faster case resolution.

“The casino industry is undergoing changes that have operators searching for new ways to increase engagement and loyalty with customers,” said Taimur Khan, Salesforce GM and Vice President of Travel, Transportation and Hospitality. “With Salesforce, Caesars can tap into individual affinities to build highly personalized hospitality and gaming experiences that keep their guests coming back year after year.”

To help envision its digital future, Caesars participated in Salesforce Ignite, Salesforce’s in-house accelerator program, and worked with Salesforce Success Cloud to build a five-year Salesforce roadmap, including a full digital operating model and change management, setting the company up to drive the transformation needed for success.

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Gambling in the USA

MGM Resorts International Announces Fourth Quarter And Full Year 2018 Earnings Release Date

Zoltan Tundik

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"Bellagio" in Las Vegas by Night (Photo credits: Patrick Pelster) - Photo source: wikimedia.org
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MGM Resorts International (NYSE: MGM) will release its financial results for the fourth quarter and full year 2018 after the market closes on Wednesday, February 13, 2019. MGM Resorts will host a conference call that day at 5:00 p.m. Eastern Time, which will include a brief discussion of the results followed by a question and answer session. In addition, supplemental slides will be posted prior to the start of the call on MGM’s Investor Relations website at http://investors.mgmresorts.com.

The call will be accessible via the Internet through http://investors.mgmresorts.com/investors/events-and-presentations/or by calling 1-888-317-6003 for domestic callers and 1-412-317-6061 for international callers. The conference call access code is 3924102.

A replay of the call will be available through Wednesday, February 20, 2019.  The replay may be accessed by dialing 1-877-344-7529 or 1-412-317-0088.  The replay access code is 10127989.

ABOUT MGM RESORTS INTERNATIONAL
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 28 unique hotel offerings including some of the most recognizable resort brands in the industry. Expanding throughout the U.S. and around the world, the company in 2018 opened MGM Springfield inMassachusetts, MGM COTAI in Macau, and the first Bellagio-branded hotel in Shanghai. The 81,000 global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine’s World’s Most Admired Companies®. For more information visit us at www.mgmresorts.com.

Statements in this release that are not historical facts are “forward-looking” statements and “safe harbor statements” under the Private Securities Litigation Reform Act of 1995 that involve risks and/or uncertainties, including risks and/or uncertainties as described in the Company’s public filings with the Securities and Exchange Commission.

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Press Releases

Spinola unveil €50m jackpot Instant Game Engine

Zoltan Tundik

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Spinola Gaming, the leading Malta-based lottery content provider, has continued its far-reaching development programme with the launch of the Spinola Instant Game Engine, an initiative which offers players the chance to win up to €50m per draw.  The Instant Game Engine delivers enhanced levels of flexibility in order to help operators build their own bespoke Instant Win Lottery Games and in the process retain and recruit players more effectively.

Expanding on its groundbreaking applications, Owen Formosa, Chief Technical Officer at Spinola Gaming said: “Operators now have the ability to create their very own Jackpot Games utilizing Spinola’s leading lottery software (Lotto Connex) and jackpot coverage.  It’s a risk free solution that can assist operators in creating unique promotions and campaigns to engage and retain their players in a whole new way.”

Spinola believe that a growing number of operators are using the lottery experience as part of their customer engagement programme.  “The gambling market can be characterised by an absence of brand loyalty which means that operators are reliant on promotions to attract traffic which in turn cuts into profit margins,” stated Formosa.

“The existing business models of Bonus and Free money Offers is so commonplace now that it has become harder for operators to be different or unique and more operators are now looking to Lotteries and Instant Games as a unique marketing tool in order to attract and retain players.

“It’s a much smarter approach and one that can also help to broaden the customer base due to the sheer size of the lottery market space outside of a traditional Casino player.  The Instant Game Engine provides everything that an operator needs to provide a targeted offering to players across the board.”

The Spinola Gaming model is based on a fully insured, risk free solution in which the company provides all of the tools and all of the insight necessary to make the offering work to maximum effect. Developed over the last two and a half years Spinola has created a fully managed range of lottery and jackpot products that integrate seamlessly with online operators.

 

About Spinola
As a new entry to the global lottery market, Spinola Gaming has very quickly established itself as the leader of B2B Lottery Products and Jackpot Solutions now serving over 70 Global Lotteries to more than 100 Operators across the globe through one seamless integration. Spinola’s powerful and innovative lotto engine (Lotto Connex) provides online and state run lottery operators the ability to take advantage of a fully managed solution with the ability to create new lotteries, add lotto betting as a new vertical and offer Jackpots of up to €250m per draw.

www.spinolagaming.com

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Eastern Europe

NSoft`s In-Play Betting MTS in CloverBet´s branch network

George Miller

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NSoft`s In-Play Betting MTS in CloverBet´s branch network
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NSoft has confirmed new partnership in Romania. CloverBet has selected NSoft´s In-Play Betting MTS solution for its retail network of 50 shops.

 

Comprehensive NSoft Sportsbook solution driven by Betradar’s data provides clients with an extensive offer of up to 25, 000 live events per month across 20+ sports (In-Play MTS).

“We have implemented our In-Play Betting MTS solution to CloverBet branch network. It perfectly fits the existing CloverBet`s business requiring no additional costs. Full responsiveness of our Sportsbook´s solution is a major precondition for further development of cooperation with our new client – CloverBet,” said Karlo Kralj, Regional Sales Manager at NSoft.

NSoft’s Sportsbook MTS solutions for Pre-Match and In-Play Betting are driven by the expertise and commitment of highly skilled professionals who have mastered the art of data management. In addition, the risk related issues are managed by NSoft team, enabling the client to concentrate on business growth path.

NSoft operates on the world’s market for over ten years achieving the company’s goal of becoming one-stop-shop for sport`s betting industry.

NSoft will be showcasing its comprehensive suite of products at ICE London 2019. Don’t miss out on the chance to find out more about NSoft’s products, meet us at Stand S1-260. Book a meeting with NSoft team or contact sales@nsoft.com.

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