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Caesars Entertainment Partners with IBM and Salesforce

Zoltan Tundik

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Caesars Entertainment Partners with IBM and Salesforce, Leveraging Technology to Deliver Transformative VIP Experiences

Hotel and gaming pioneer to create more intelligent and personalized hospitality, entertainment and shopping experiences for guests, powered by Salesforce

Global consulting agency Bluewolf, an IBM Company (NYSE: IBM), and Salesforce (NYSE: CRM), the global leader in CRM, today announced that Caesars Entertainment Corporation (NASDAQ: CZR), one of the world’s most diversified gaming and entertainment companies, is working with Bluewolf and Salesforce to enhance guest experiences.

Caesars Entertainment is one of the most recognized names in gaming, with nearly 50 casinos including the Caesars, Harrah’s and Bally’s brands. With a new generation of customers focused on digital experience, brands are looking at unique ways to differentiate themselves. To extend its leadership in the hospitality space, Caesars Entertainment sought new and innovative uses of technology that would result in unforgettable experiences for its guests and enhance customer service—both of which will result in long-term customer loyalty. Bluewolf’s deep Salesforce expertise and commitment to a collaborative and value-driven approach to digital transformation made them the ideal partner to help lead Caesars Entertainment to success.

“With properties across the globe and approximately 115 million guest visits per year, Caesars Entertainment has a diverse customer base who enjoy a variety of unique experiences,” said Jennifer Nocco, VP Marketing and Strategy, Caesars Entertainment. “Some guests are focused on our fine dining experiences or gaming, while others are interested in seeing a show by one of our world-class performers. No matter what their interests are, our partnership with Bluewolf and Salesforce allows us to better understand their needs and helps us take our customer service to the next level.”

With Bluewolf’s help, Caesars Entertainment is aggregating legacy systems and historical customer data from multiple sources to create one unified customer profile (UCP). By leveraging Salesforce Lightning Platform services, including Heroku and Salesforce IoT, Service Cloud and Marketing Cloud, Caesars Entertainment is using the UCP to connect into all aspects of the guest experience—from gaming to dining, entertainment and shopping—enabling its marketers to personalize communication and incentives in real-time.

“To drive business transformation, market leaders need an experience-based strategy and delivery approach to achieve innovative change with Salesforce,” said Eric Berridge, co-founder and CEO of Bluewolf. “We’re building a platform for Caesars that will enable them to scale and deliver unforgettable experiences for every guest.”

Caesars will use Salesforce to identify the interests of guests, such as their favorite music or cuisines, and send them relevant offers and suggestions, allowing Caesars to deliver personalized experiences in real-time via its mobile app. Caesars is also modernizing its call centers with Salesforce, providing its agents with a 360-degree view of customers in one unified desktop view, enabling faster case resolution.

“The casino industry is undergoing changes that have operators searching for new ways to increase engagement and loyalty with customers,” said Taimur Khan, Salesforce GM and Vice President of Travel, Transportation and Hospitality. “With Salesforce, Caesars can tap into individual affinities to build highly personalized hospitality and gaming experiences that keep their guests coming back year after year.”

To help envision its digital future, Caesars participated in Salesforce Ignite, Salesforce’s in-house accelerator program, and worked with Salesforce Success Cloud to build a five-year Salesforce roadmap, including a full digital operating model and change management, setting the company up to drive the transformation needed for success.

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Gambling in the USA

Scientific Games makes $100,000 donation to Hurricane Michael Relief efforts

George Miller

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Scientific Games makes $100,000 donation to Hurricane Michael Relief efforts
Photo Source: wjhg.com
Reading Time: 2 minutes

 

Scientific Games Corporation announced at an event in Panama City, Florida that the Company is donating $100,000 to disaster relief efforts following Hurricane Michael in the Florida Panhandle. Half of the donation will support the Bay Law Enforcement Assistance Foundation and the other half will support the Florida Disaster Fund. Scientific Games is a global leader in the gaming and lottery industries, and is a major business partner with the Florida Lottery since the Lottery’s inception in 1988.

Florida Chief Financial Officer Jimmy Patronis said, “As a Bay County resident myself, it brings tears to my eyes to see folks giving back in the aftermath of Hurricane Michael. The storm was strong, but our people are stronger and we will rebuild. I appreciate the donations of Scientific Games and the many other private sector partners who have stepped up to help families hurting in the Panhandle.”

Bay County Sheriff Tommy Ford said, “I am overwhelmed by the generosity of Scientific Games toward our community. Their donation will help many of my deputies who have lost everything in Hurricane Michael. It has been heart-breaking to see the serious losses in our community following the storm, but the silver lining in it all is seeing incredible private sector partners like Scientific Games step forward and provide relief in our time of need.”

Representative Jay Trumbull said, “This is a wonderful contribution to support the hard working men and women of the Bay County Sheriff’s Office. We have lost much in Hurricane Michael but we have also gained some tremendous support from our friends and for that I am grateful.”

Scientific Games Chief Group Executive of Lottery Jim Kennedy said, “We have a very strong connection to Florida. Millions of Floridians have played our Florida Lottery games over the last 30 years, and we have a very dedicated base of Scientific Games employees here in the state. So it is important to us to follow Governor Rick Scott and Governor-Elect Ron DeSantis’ lead and help those in need following Hurricane Michael. We want to do everything we can to help Florida come back stronger than ever before following the disaster.”

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Gambling in the USA

Sports Betting Policy and Performance to Take Center Stage at Winter Meeting of Legislators from Gaming States, January 4-6 in New Orleans

George Miller

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Sports Betting Policy and Performance to Take Center Stage at Winter Meeting of Legislators from Gaming States, January 4-6 in New Orleans
Reading Time: 2 minutes

 

Four special sessions and a keynote address by former New Jersey Governor Chris Christie will put sports betting in the spotlight when dozens of lawmakers convene at the National Council of Legislators from Gaming States Winter Meeting, January 4-6 in New Orleans.

The Winter Meeting agenda includes the following events related to sports betting:

  • The Committee on Sports Betting will focus lessons learned from the states that commenced sports betting this year.
  • The Committee on State-Federal Relations will focus on the prospective role of the federal government in sports betting.
  • The International Masters of Gaming Law will hold a Masterclass that examines the legal and regulatory aspects of sports betting.
  • Lee Richardson, CEO of Gaming Economics and a principal of Spectrum Gaming Sports Group, will provide an overview of sports betting for incoming legislators.
  • Governor Christie, the original plaintiff in the Supreme Court case that in May 2018 forever changed the gambling landscape in the United States, shares his insights as to why he directed the State of New Jersey to vigorously pursue litigation despite continual setbacks in New Jersey and despite opposition from the major sports leagues.

Registration to attend the Winter Meeting is open to the public at http://www.nclgs.org/meetings.html

“The ongoing rollout of sports betting is a focal point in statehouses across the country. We have assembled an outstanding program to address many aspects of this important policy issue,” said NCLGS Vice President and State Senator Keith Pickard. “Anyone with an interest in sports betting should attend our Winter Meeting.”

More than 200 attendees, including dozens of state legislators, are expected to attend the three-day NCLGS Winter Meeting. The conference agenda includes:

  • Six legislative committee sessions: Casinos, Emerging Forms of Gaming, Lotteries, Pari-Mutuels, Sports Betting/iGaming, and State-Federal Relations
  • Two Masterclasses presented by the International Masters of Gaming Law
  • Thursday evening welcome reception
  • Friday evening attendee reception
  • Saturday afternoon back-of-house tour of Harrah’s New Orleans Casino
  • Sunday general session focusing on the relationship between gaming and tourism

For sponsorship information, contact events@nclgs.org. Legislators. Those seeking NCLGS membership information should contact Wayne Marlin at wayne.marlin@nclgs.org.

NCLGS is the only organization of state lawmakers that meets on a regular basis to discuss issues relating to gaming. Members of NCLGS serve as chairpersons or members of state legislative committees responsible for the regulation of gaming in their state legislative houses. NCLGS does not promote or oppose gaming but is primarily concerned with the regulation and economic and social impacts of the industry. The NCLGS Foundation is the educational and research arm of NCLGS. The 501(c)(3) non-profit is a source of non-partisan data on issues of gaming legislation and regulation.

Spectrum Gaming Group, which has performed advisory and consulting work for gaming operators, regulators and legislatures in 36 US states and territories and in 47 countries on six continents, serves as the Executive Director of NCLGS.

 

Source: National Council of Legislators from Gaming States

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Eastern Europe

Casino Technology releases new line multi game at BEGE 2018

George Miller

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Casino Technology releases new line multi game at BEGE 2018
Reading Time: 2 minutes

 

Casino Technology will present its latest compelling multi game during BEGE expo, the most influential exhibition in Eastern and Central Europe held in Sofia, Bulgaria on 21-22 of November.

Biser Bojanov, Business Development for the Balkans at Casino Technology, commented: “Specially at BEGE 2018, we’ll premiere our new progressive game pack CLOVER CHARM™ that reflects our strive to deliver top-performing entertainment. Along with the recently released GORILLA WHEEL™ progressive game package, CLOVER CHARM™ presents Casino Technology’s main drive to create games that are loved and preferred by large demographics of players, giving the needed diversity for operators. Thus we help our customers compete in a dynamic and rapidly-changing environment”.

CLOVER CHARM™ consists of 5 titles and offers 3-level jackpot, configurable as a stand alone or linked progressive. The games in the suite are specially designed to provide extended time on device, combined with the thrill of triple progressive jackpots. Included are titles that are proven to perform – Clover Charm, Clover Charm Deluxe, Habanero Wild, WinLand, Magic Nights.
CLOVER CHARM™ is the latest completion to the company’s multilevel Progressive line of game suites. GORILLA WHEEL™ was launched few months ago and already gaining momentum with the featured 6 progressive slot themes in a single game pack with 4-level progressive symbol driven jackpot. The vivid and fascinating graphics and the sticky symbols, based on the classic collect symbol concept, is captivating. The game suite will be presented during BEGE Expo with the premium modular EZ MODULO™ slot machine.

Standing out with contemporary modular design, the EZ MODULO™ series will be the focus of Casino Technology’s presentation at BEGE 2018. Offering great flexibility, the cabinet could be configured with different size and number of monitors”, Biser Bojanov added. EZ MODULO™ series of cabinets will feature too the popular multigame SPEED KING™ with 60 titles, selectable through configurable lobby.
Aiming to secure operators with powerful tool for control, monitoring and in-depth analysis of the financial, security, maintenance and all operations of the gaming floor, Casino Technology presents a high-end solution – RHINO™ Casino Management System. Consisting of modules including Monitoring, Accounting, Player Tracking, Cashless, TITO, Performance Analysis, Jackpot, RHINO™ is ideally adapted to the requirements of operators. It is constantly enhanced with new functionalities that will be demonstrated during the show.

Casino Technology Interactive will present the newest entries in the online segment – the next generation of online games – Neon Games – an efficient set of intriguing game maths, different types of game mechanics, and the white label solution LEOPARD™ online gaming platform that are anticipated to ignite a fast-to-market.

Casino Technology is at the threshold of its 20th anniversary and we are thrilled to present once again to our long term and new partners and clients excellent performance, that will spark their interest”, said Biser Bojanov.

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