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Caesars Entertainment Partners with IBM and Salesforce

Zoltan Tundik

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Caesars Entertainment Partners with IBM and Salesforce, Leveraging Technology to Deliver Transformative VIP Experiences

Hotel and gaming pioneer to create more intelligent and personalized hospitality, entertainment and shopping experiences for guests, powered by Salesforce

Global consulting agency Bluewolf, an IBM Company (NYSE: IBM), and Salesforce (NYSE: CRM), the global leader in CRM, today announced that Caesars Entertainment Corporation (NASDAQ: CZR), one of the world’s most diversified gaming and entertainment companies, is working with Bluewolf and Salesforce to enhance guest experiences.

Caesars Entertainment is one of the most recognized names in gaming, with nearly 50 casinos including the Caesars, Harrah’s and Bally’s brands. With a new generation of customers focused on digital experience, brands are looking at unique ways to differentiate themselves. To extend its leadership in the hospitality space, Caesars Entertainment sought new and innovative uses of technology that would result in unforgettable experiences for its guests and enhance customer service—both of which will result in long-term customer loyalty. Bluewolf’s deep Salesforce expertise and commitment to a collaborative and value-driven approach to digital transformation made them the ideal partner to help lead Caesars Entertainment to success.

“With properties across the globe and approximately 115 million guest visits per year, Caesars Entertainment has a diverse customer base who enjoy a variety of unique experiences,” said Jennifer Nocco, VP Marketing and Strategy, Caesars Entertainment. “Some guests are focused on our fine dining experiences or gaming, while others are interested in seeing a show by one of our world-class performers. No matter what their interests are, our partnership with Bluewolf and Salesforce allows us to better understand their needs and helps us take our customer service to the next level.”

With Bluewolf’s help, Caesars Entertainment is aggregating legacy systems and historical customer data from multiple sources to create one unified customer profile (UCP). By leveraging Salesforce Lightning Platform services, including Heroku and Salesforce IoT, Service Cloud and Marketing Cloud, Caesars Entertainment is using the UCP to connect into all aspects of the guest experience—from gaming to dining, entertainment and shopping—enabling its marketers to personalize communication and incentives in real-time.

“To drive business transformation, market leaders need an experience-based strategy and delivery approach to achieve innovative change with Salesforce,” said Eric Berridge, co-founder and CEO of Bluewolf. “We’re building a platform for Caesars that will enable them to scale and deliver unforgettable experiences for every guest.”

Caesars will use Salesforce to identify the interests of guests, such as their favorite music or cuisines, and send them relevant offers and suggestions, allowing Caesars to deliver personalized experiences in real-time via its mobile app. Caesars is also modernizing its call centers with Salesforce, providing its agents with a 360-degree view of customers in one unified desktop view, enabling faster case resolution.

“The casino industry is undergoing changes that have operators searching for new ways to increase engagement and loyalty with customers,” said Taimur Khan, Salesforce GM and Vice President of Travel, Transportation and Hospitality. “With Salesforce, Caesars can tap into individual affinities to build highly personalized hospitality and gaming experiences that keep their guests coming back year after year.”

To help envision its digital future, Caesars participated in Salesforce Ignite, Salesforce’s in-house accelerator program, and worked with Salesforce Success Cloud to build a five-year Salesforce roadmap, including a full digital operating model and change management, setting the company up to drive the transformation needed for success.

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Asia

ITL signs trading partner agreement in Southeast Asia

George Miller

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ITL signs trading partner agreement in Southeast Asia
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Innovative Technology (Asia Pacific) Pty Ltd have secured a new trading Partner in Singapore, Southeast Asia.  Lionex Electronics (S) Pte Ltd headquartered in Singapore are one of the largest electronic component distributors in Southeast Asia, and a leading supplier for many leading brands. They also have a subsidiary company (AGM) who have offices in Jakarta, Indonesia.

Commenting on the partnership Tony Morrison, Sales Director said, “We are pleased to welcome Lionex on board, our first Trading partner in Singapore. The group has dedicated resources and office locations in Singapore and Indonesia, so this will help open-up new regions and expand the distribution of our products across a vast area of Southeast Asia.  Our focus initially with be the Indonesian market where AGM – their local brand – will promote and support our products from their Jakarta office.  This partnership will provide high potential for long term growth in Vending, Retail, Banking and Kiosk sectors. To begin with they will focus on some of our core products such as BV20, CBA9, NV10, NV200 and SMART Payout – these products fit easily into this diverse entry level market. As our partnership grows it will be exciting to see products like the NV200 Spectral and our new Spectral Bunch Note Feeder (BNF) hit this market in the very near future.”

Speaking on behalf of Lionex Electronics, Madeline Lai said,“Founded in 1976, we are well-established and have resources across Asia, offering total solutions to our valued customers – including logistical systems, application support and technical services. We feel honoured to be associated with the Innovative Technology brand and we believe that the ITL range will bolster our core offering and further define our footprint into the smart sector. This is the first organisation who we have partnered with to provide cash validation products, so we are excited about including their state-of-the-art product range within our offerings.  This partnership will help grow our potential in all the markets we serve, and we look forward to seeing this mutually beneficial agreement flourish.”

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Press Releases

Blueprint Gaming set to reel ‘em in with Fishin’ Frenzy Megaways

George Miller

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Blueprint Gaming set to reel ‘em in with Fishin’ Frenzy Megaways
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Net big wins with enhanced version of popular retail game

 

Innovative slots developer Blueprint Gaming has launched an enhanced version of the hugely successful online and retail game Fishin’ Frenzy, including the addition of the popular MegawaysTM mechanic.

Blueprint’s latest release incorporates all the well-known fisherman features of the original title, which continues to be one of the best performing games across UK LBO sites.

The improved gaming experience now features 15,625 ways to win through the inclusion of the MegawaysTM system, which is under licence from Big Time Gaming.

Set in the deep blue sea, three or more scatter symbols activates the free games round, in which any fisherman in view catches the fish and nets the value on their tags for extra reel wins.

The game is released with a 10p stake option, providing operators with a unique marketing opportunity through free spins promotions and this will be enhanced even further throughout 2019 with Blueprint’s extended marketing tools roll out plan.

It also features an operator-selectable bonus buy-in feature, which guarantees players direct access into the free games round.

Jo Purvis, Director of Marketing and Relationships at Blueprint Gaming, said: “Players will be angling for big wins in our latest slots release Fishin’ Frenzy MegawaysTM.

“The original game was a big success in the UK retail sector and we’re sure that with the addition of the innovative MegawaysTM mechanic, this new gaming experience will have added bite and provide waves of fun for our players.”

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Industry News

Galaxy Gaming and Caesars Entertainment UK Extend Partnership with Multi-Year Agreement

George Miller

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Galaxy Gaming and Caesars Entertainment UK Extend Partnership with Multi-Year Agreement
Photo Source: investopedia.com
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Galaxy Gaming, Inc. announced Caesars Entertainment EMEA agreed to a multi-year agreement with the organization. The agreement includes an integrated partnership including product and marketing support for all Galaxy Gaming proprietary table game titles at Caesars Entertainment EMEA properties as well as progressive systems.

“Galaxy Gaming is excited for the opportunity to continue working closely with Caesars EMEA in driving more players to their gaming facilities and contributing to the overall player experience,” said Todd Cravens, Galaxy’s CEO.  “Showcasing our table games at some of the most premier casinos around the country will be an honour.”

“We are delighted to work with Galaxy Gaming to bring new and innovative gaming experiences to our customers.  Customer appetite for new bonuses and variations on classic games is increasing and we pride ourselves on delivering the best gaming environments in the UK.” Peter Turpin, Group Operations Director Caesars Entertainment EMEA.

About Galaxy Gaming:
Headquartered in Las Vegas, Nevada, Galaxy Gaming, Inc. (galaxygaming.com) develops, manufactures and distributes innovative proprietary table games, state-of-the-art electronic wagering platforms and enhanced bonusing systems to land-based, riverboat, cruise ships and online casinos worldwide.  Through its iGaming partner Progressive Games Marketing Ltd., Galaxy Gaming licenses its proprietary table games to the online gaming industry

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