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Gambling in the USA

Betinvest sets its sights on US expansion at G2E

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Betinvest sets its sights on US expansion at G2E
Valentyn Kyrylenko, VP of Business Development at Betinvest
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Following its continued focus on enhancing representation in North America, Betinvest has confirmed it will be using its presence at this year’s G2E Las Vegas exhibition to drive it’s established sports betting positioning across the United States building towards their ultimate goal of a full-service office in the country.

Described by Valentyn Kyrylenko, VP of Business Development at Betinvest, as a “dedicated strategy to develop our internationally renowned technologies, solutions and services within the US”, Betinvest is set to make a strong impact in Las Vegas with a number of special commercial offers and promotions tailored specifically to the new sports betting landscape. Kyrylenko explained: “North America is a hugely significant region for Betinvest in terms of our current growth across the world and G2E is set to play a big part. We already have active representation in the US in the locations where sports betting is currently legal but we want to use our expertise and established credentials to help drive the sector forward following the Supreme Court’s decision earlier this year.”

Betinvest, which has over 19 years experience providing advanced digital solutions for the sports betting industry, has confirmed it will deliver unique discounts, cost-free connections and a pricing structure optimized to new clients when it exhibits in Las Vegas this October. “We want to increase our visibility with North American partners,” he continued. “In order to do this and highlight our commitment to the region, we’re coming to G2E loaded with special commercial offers and promotional conditions for cooperation as part of a dedicated strategy to develop our internationally renowned technologies, solutions and services within the US.

Betinvest’s aim is to grow our company’s network and enhance our ability to push technological trends in the region alongside opening a full-service office, which we hope to be able to give you more detailed information on following the event.”
Sports Betting is not the only focus for Betinvest in the US territory as Kyrylenko also hinted that the company will promote its Artificial Intelligence solutions as part of its global development from trade shows over the coming months. He said: “Betinvest is betting on machine learning and AI as the next major step for the iGaming industry. As a company we have already implemented some elements of machine learning to our CRM and although this only represents our first steps into the technology we are making a substantial commitment to the technology and hoping to develop at a rate which suits our tech and our clients. The Betinvest team will be on hand at our upcoming shows to discuss the potential of AI and how self learning algorithms and new data trends will revolutionize the iGaming sector and could transform their businesses in the near future.”

He concluded: “In addition to North America, Betinvest will also be focusing on promoting our Sports Betting expertise and iGaming solutions to the Asian and African markets. Exhibiting at large-scale events in these regions, such as G2E, ICE Africa, SiGMA and ICE London, allow us direct access to provide visitors with new opportunities and continue the development of these expanding sectors internationally. We look forward to meeting our current business partners across the globe as well as new clients in these exciting territories at these events leading into 2019.”

Betinvest will be exhibiting at Booth 4618 at G2E Las Vegas. For more information on how Betinvest can help you discover hidden values in your customers at upcoming events, contact Valentyn Kyrylenko, [email protected], +38 067 444 76 31.

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Gambling in the USA

Gaming Americas Weekly Roundup – June 20-26

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Nuvei Corporation has launched a new risk management model underpinned by cutting-edge machine learning technology for its Instant Bank Transfer product in North America.

Aristocrat Gaming and Seminole Gaming have leveled up once again with the launch of an all-new Dollar Storm featuring a progressive jackpot starting at $1m. Building on the phenomenal success of the Dragon Link high-denomination slot and the launch of the $1m Dragon Link progressive jackpot, the $1m Dollar Storm slot game rounds out the star-studded lineup of high-limit player options.

Scientific Games and Canadian lottery partner Loto-Québec won a prestigious Gutenberg Award at the 40th Annual Gala Gutenberg for the Folie des plantes (Plant Madness) game produced on 100% recyclable paper.

WITHIN, the world’s first Performance Branding firm, announced that Hard Rock Digital has selected WITHIN as its digital media agency of record (AOR). WITHIN will create an integrated, data-driven approach to drive the digital strategy of the Hard Rock Sportsbook app, Hard Rock Digital’s new mobile sports betting platform.

Caesars Entertainment Inc., in partnership with the Arizona Diamondbacks, announced that Caesars Sportsbook at Chase Field is officially open. The two-story, 22,300 square-foot entertainment destination is located adjacent to Chase Field in Downtown Phoenix and is now the largest freestanding sportsbook in Arizona.

Gary Platt Manufacturing celebrated a milestone achievement for the gaming industry when the company produced its 1,000,000th casino chair. The company marked the occasion with a celebration of its employees at its manufacturing facility in Reno, Nev.

Table Trac Inc. has announced that it will provide its Table Games Management System for the Lake of the Torches Resort located in Lac Du Flambeau, Wisconsin.

New Partnerships

Jackpot Digital has announced that it has signed a licensing agreement with Casino Pauma, located in Pauma Valley, California to install two (2) Jackpot Blitz Electronic Table Games (ETGs).

Ontario Lottery and Gaming Corporation (OLG) and Major League Baseball (MLB) have announced a multi-year partnership that makes OLG’s PROLINE sportsbook product an official sports betting partner of the MLB – the League’s first sports betting partnership in Ontario.

BetMGM has announced a new partnership with Carnival Corporation to deliver world-class retail and mobile sports betting and iGaming experiences to cruise ship guests.

BetMGM has announced an agreement with Sony Pictures Television and International Game Technology (IGT) to launch Wheel of Fortune Casino, set to become the first full brand-led online casino in North America.

Better Collective, the world’s leading sports betting media group, has entered into a partnership with The Philadelphia Inquirer to bring engaging sports betting content, data and statistics to the publication’s readership of up to 10 million monthly visitors.

The PGA TOUR and bet365 announced a three-year content and marketing agreement through 2024 naming bet365 as an Official Betting Operator of the PGA TOUR.

New Appointment

Jeff Harris, a veteran casino and hospitality executive, has been appointed as the Chief Executive Officer and President of The Commerce Casino & Hotel. Harris, who brings more than three decades of casino gaming and operations experience, succeeds Haig Papaian, who retired last year.

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Gambling in the USA

Gaming Americas Weekly Roundup – June 13-19

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new appointments and new partnerships. Read on and get updated.

Latest News

Paysafe, a leading specialised payments platform, announced that Income Access, its marketing technology and services provider, won in the “Affiliate Tracking Software of the Year” category at the 2022 SiGMA Americas Awards.

GameSquare Esports will present at the Collision 2022 Conference, in Toronto, Ontario held between June 20 and 23. Justin Kenna, CEO of GameSquare, will be joined on stage by Leonard Fournette, running back for the Tampa Bay Buccaneers and a Complexity Stars Team Member, and Marissa Roberto, host of Digital SportsCentre at TSN Sports.

EBET, a leading global provider of advanced wagering products and technology, has received two prizes at the SiGMA Americas Awards. Its online casino and sportsbook brand Karamba won Online Casino of the Year, and EBET was named Esport Product of the Year.

Cherokee Nation Entertainment Gaming Holdings, a subsidiary of Cherokee Nation Businesses, has announced that it has signed an agreement with MGM Resorts International to purchase the operations of Gold Strike Tunica for $450 million in cash, subject to customary adjustments.

Elys Game Technology has announced the closing of the previously announced registered direct offering with a single institutional investor for the purchase and sale of 3,166,227 shares of the Company’s common stock (or common stock equivalents) at a purchase price of $0.9475 per share of common stock (or common stock equivalent) in a registered direct offering.

End 2 End authorities have confirmed the company’s participation in the next edition of the Brazilian iGaming Summit (BiS), an event that will take place on June 28-29 at the Espaço Boulevard JK in the city of São Paulo, Brazil.

Partnerships

BetMGM, a leading sports betting and iGaming operator, announced an agreement with PokerGO, the world’s largest poker content company, to host the BetMGM Poker Championship final table and a $25K freeroll tournament in the PokerGO Studio at ARIA Resort & Casino in Las Vegas.

San Diego Loyal Soccer Club has announced a strategic partnership with Sycuan Casino Resort, San Diego’s premier luxury hotel and world-class gaming destination. As per the deal, Sycuan is now the entitlement sponsor of the newly renamed “Sycuan Endline Suites” at Torero Stadium.

PointsBet Canada has entered into a partnership with ClubLink, Canada’s largest owner and operator of golf clubs. The multi-year partnership will see PointsBet Canada become the Official Sports Betting Partner of ClubLink which hosts over 1,000,000 rounds of golf annually at its clubs in Ontario.

UFC and DraftKings announced plans to launch a new iteration of DraftKings’ “Reignmakers” gamified digital collectibles franchise focused on UFC. Reignmakers UFC will allow fans to build collections of their favorite UFC fighters and utilise them in games to compete for prizes.

Appointments

Jamul Casino has appointed Ram Patrachari as its new Chief Information Officer. With more than two decades of IT and casino experience, Ram is a sought-after gaming technology industry expert, speaker and award-winning executive.

Gaming Laboratories International (GLI) has again expanded its Client Solutions and Client Services teams with the additions of Steve May as Client Solutions Executive and Samuel Grunther as Account Executive.

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Affiliate Industry

Bojoko doubles down in the US and Canada

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Bojoko doubles down in the US and Canada
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Award-winning gambling affiliate launches dedicated .us and .ca domains as part of efforts to deliver a truly localised user experience

Bojoko, the award-winning online gambling affiliate brand, has launched dedicated sites for players in the US and Canada under .us and .ca domains as it continues to work towards its goal of becoming the leading affiliate in North America.

Bojoko.us and Bojoko.ca have been completely redeveloped under the hood so that they provide players with accurate and up to date information about each of the online casino brands available to them in specific states and provinces across the US and Canada.

This allows Bojoko to offer a truly localised product to players across both markets. This includes expertly written content that covers everything players need to know about online casino in the US and Canada, as well as a selection of powerful filtering tools to help them find the best brands.

Bojoko has also rolled out its “double layer” testing and review process for all of the casinos listed in the US and Canada. Each brand is put through its paces by Bojoko’s team of independent testers who sign up, deposit and play at each casino before leaving feedback on the experience they receive.

This is combined with player reviews and ratings so that Bojoko members know exactly what to expect before they sign up and play at any of the casinos it lists.

Joonas Karhu from Bojoko, said: “Canada and the US are two of the largest online casino markets in the world and we wanted to offer players a truly localised version of Bojoko to help them learn more about online casino and find the brands that meet their preferences the most.

“We realised the only way to do this was to launch dedicated domains for the US and Canada. This was a significant undertaking, and certainly from a technical perspective, but our team has overcome all challenges faced and we now offer a superior user experience as a result.

“We have already gained great traction in both the US and Canada and now look forward to driving even more growth with our dedicated domains.”

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