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EveryMatrix Press Releases

EveryMatrix seals casino deal with Adjarabet, the Georgian giant gaming operator

George Miller

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EveryMatrix seals casino deal with Adjarabet
Reading Time: 2 minutes

 

EveryMatrix is delighted to announce the recent integration of CasinoEngine with Adjarabet’s existing platform. Adjarabet’s end-users can now enjoy an unrivalled casino experience from leading providers and significant increases in RNG games and premium live casino options.

Through this deal, Adjarabet, the Georgian market leader and the most successful gaming portal in the regulated markets of Georgia and Armenia, employs a pure integration of the CasinoEngine iGaming Integration Platform that permits operators to obtain top performance and get access via a single API to the entire product suite, integrated directly with its front-end, third party wallet and platform.

Tom Hutchinson, Director of Casino at Adjarabet commented: “We’re very excited to have integrated the EveryMatrix CasinoEngine into our existing platform. The CasinoEngine will allow us to launch the broad selection of Casino vendors offered by EveryMatrix onto the Adjarabet sites at a much faster rate than was possible before, solidifying our market leading position in Georgia and positioning us well to increase our market share in Armenia”

Stian Hornsletten, Executive Director and CasinoEngine CEO commented: “We are proud to see Tier 1 operators such as Adjarabet being enabled by EveryMatrix technology and benefiting from our Integration Platform scalability, flexibility and agile service management whilst retaining operational control of the elements they see as core to their business and brand proposition. Adjarabet signing, and the present robust client portfolio, are a vindication of the investments we have made in recent years towards our long-term strategy of being product-leaders in niche gaming verticals.”

Driven by its vision to improve efficiency, create value added services around aggregation and generate maximum value from each player, CasinoEngine iGaming Integration Platform helps operators develop strategies to maintain a competitive advantage and differentiate through spectacular architecture, increased customer options, and product offering. Through its API driven architecture, CasinoEngine provides a seamless, consistent, outstanding customer experience, and acts as a facilitator for operator innovation and differentiation.

Value added services built on top of this unified application includes in-depth reporting, real-time game transaction monitor with game round replays, lobby and game management, a game recommendation engine, and multiple other configurable feeds to fully control and enhance the user experience.

 

About Adjarabet:
Adjarabet is a very experienced operator which has been in business since 1998, the market leading online gambling brand in Georgia and now operating in Armenia since 2017, providing their audience with sports betting, casino, live casino, poker and skills games. The brand has consolidated its leader position and got the deserved reputation, through fast pay-outs, excellent customer service and a great and diverse casino product.

About EveryMatrix:
EveryMatrix is a multi-award winning iGaming software provider, delivering a full product suite including a modular iGaming Integration Platform, a market leading one-stop casino content aggregator, a fully managed sportsbook and sports data services, a cross-product bonusing engine, an in-house payment processing product, and a multi-brand affiliate/agent management system.
Our products work independently and can be easily integrated with existing platforms and wallets or used in conjunction with our iGaming platform. With offices and servers across Europe and Asia, EveryMatrix delivers custom-built solutions and local service.

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EveryMatrix launches Elbet’s games portfolio on CasinoEngine

George Miller

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EveryMatrix launches Elbet’s games portfolio on CasinoEngine
Reading Time: < 1 minute

 

B2B technology provider EveryMatrix continues to extend CasinoEngine’s coverage through a new partnership with virtual sports specialists Elbet. CasinoEngine clients can now increase their virtual games offering with Elbet’s entire portfolio of virtual sports, bingo and table games.

Founded in Serbia in 2002, omnichannel gaming provider Elbet has a long track record in producing high-end virtual games, currently successfully employed by 100 operators on three continents, including 4 state lotteries.

With over 11,500+ titles from 175+ providers and 450+ local and global jackpots, CasinoEngine is the go-to content library in iGaming. EveryMatrix is permanently increasing the coverage to the benefit of its clients looking to enter promising and newly regulated markets, deliver fresh content to their players or renew their existing game collection.

Amund Stensland, COO of CasinoEngine at EveryMatrix, says: “We are delighted to deliver Elbet’s portfolio of virtual games to our customers. Elbet offers a comprehensive offering, including dog and horse racing, virtual football, different kinds of virtual table games and virtual lotteries, which I am sure will be highly appreciated by operators looking to diversify their current casino offering.”

Shivan Patel, Head of Global Sales at Elbet, adds: “There is no doubt that EveryMatrix has an incredibly successful platform and large distribution channel. We are excited to partner with leading operators whilst increasing our online presence via EveryMatrix. We are jointly looking forward to a growing, successful partnership.”

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EveryMatrix Press Releases

EveryMatrix launches CompetitionLabs’ gamification system on CasinoEngine

George Miller

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EveryMatrix launches CompetitionLabs’ gamification system on CasinoEngine
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B2B tech provider EveryMatrix announces a new strategic partnership with real-time gamification platform CompetitionsLabs. In addition to its powerful bonus system, CasinoEngine will now offer its clients an advanced toolkit and several player engagements features to optimise acquisition and retention campaigns.

Through the new integration with CompetitionLabs, CasinoEngine‘s clients will enjoy a large selection of gamification tools, such as tournaments, leader boards and mission-based achievements, which can significantly improve player retention and lifetime value.

Gamification’s positive effects include increases in metrics related to player engagement, turnover, player loyalty and brand favourability, while not encouraging negative behaviours, thus helping operators’ in their responsible gambling efforts.

Stian Enger Pettersen, CEO of CasinoEngine, says: “We’ve been thoroughly researching partners in this area and CompetitionsLabs’ credentials are impressive. EveryMatrix helps customers to differentiate and innovate their businesses through our solutions, and CompetitionsLabs’ gamification platform is an excellent fit for us.

“Thanks to this integration, our casino clients can now take full advantage of this real-time toolkit to quickly roll out tournaments and missions, and we are confident that players will be excited by the skinnable widgets.”

Julian Steinwender, Chief Engagement Officer of CompetitionLabs, adds: “EveryMatrix is a great partner to work with and we believe that their commitment to both customers and players alike has been showcased for the past decade. CasinoEngine is a high-performing product and our gamification platform will help them increase their customer engagement even more. We understand that gamification can be daunting, which is where the CompetitionLabs software and consulting services can help out.”

 

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EveryMatrix Press Releases

Stian Enger Pettersen to lead EveryMatrix’s Casino Unit as Chief Executive Officer

George Miller

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Stian Enger Pettersen to lead EveryMatrix’s Casino Unit as Chief Executive Officer
Reading Time: 2 minutes

 

EveryMatrix is delighted to announce the naming of Stian Enger Pettersen as Chief Executive Officer for the company’s casino business unit. Previously, Stian Enger drove the product development of CasinoEngine and BonusEngine solutions.

After graduating from Washington State University with a degree in International Business, Stian Enger started his career in iGaming in 2005. He successfully managed several B2C operations before joining EveryMatrix in 2015 as a Product Owner. Stian was deeply involved in shaping the casino platform and building the BonusEngine, a state-of-the-art system designed to help casinos and bookmakers tailor sophisticated acquisition and retention strategies.

In the past 5 years, Stian Enger Pettersen’s advanced technical expertise and deep business understanding of how casinos should operate in today’s competitive landscape, propelled CasinoEngine forward and helped long-time clients such as Norsk Tipping or Wunderino to surpass their ambitious targets, while securing new exciting partnerships with large operators such as Paddy Power Betfair and OPAP, among others.

Ebbe Groes, EveryMatrix Group CEO, comments: “The last couple of years have been fantastic, with many achievements and growth. CasinoEngine is our best product, and without any doubt, the number one iGaming integration platform. I couldn’t think of anyone more capable and experienced than Stian to take over the business and continue to scale it up.

“Stian has been with us for many years and knows the casino vertical inside-out. He did an incredible job with BonusEngine, which is now one of our biggest differentiators on the market. He’s hands-on, with both business and technical understanding, which is very rare, and has a clear vision which resonates very well with our team.”

Stian Enger Pettersen, CasinoEngine CEO, says: “It is a pleasure to be involved in a very successful product which re-shaped the way our clients compete in the casino space. I’m excited to continue the good work we’ve done in the past years and help casinos be more competitive, profitable, and exceed all their goals.”

Established in 2012, CasinoEngine is the number one integration and productivity platform and the largest library in iGaming. Featuring a wealth of content, 11,500+ games across 175+ providers and 450+ local and global jackpots, CasinoEngine is the go-to content source for the worlds’ top-performing brands.

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