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Paddy Power Betfair extend SportCaller partnership with Beat The Drop

George Miller

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Paddy Power Betfair extend SportCaller partnership with Beat The Drop
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FTP specialist launches innovative new game with PPB where every player gets their winnings up front

 

SportCaller, the free-to-play sports-game specialist, has extended its two-year-old partnership with Paddy Power Betfair with the launch of a completely new sports betting product in Beat The Drop.

Beat The Drop was initially launched, to great acclaim, over the World Cup – where tournament targets for the game were smashed after just one week of the event.

Now that the football season is in full swing, the group has launched a new promotion giving every player 30 days of free games. Every player is given a starting pot of £1k, which they must try to hold onto over the course of answering 10 simple Yes-or-No questions.

This free-to-play contest turns the tables on the customary operator-customer relationship by giving the customer their winnings up front. Players can “split the pot” or “bet the lot” by backing their footballing judgement across a series of coin-flip questions.

When they’re feeling confident, they can go all-in on one outcome. If they’re more uncertain, they can divide their fund. Whatever’s left after the 10 questions is theirs to keep as cash.

Should a player go “bust”, they can simply enter another game, as many times as they like over the course of 30 days from when they first play.

In a largely homogenised market for sign-up promotions and bonuses, SportCaller is now offering a third way to market, allowing operators to acquire and retain repeat-customers at a low cost but also to stay fully compliant with tightening worldwide regulation.

SportCaller MD Cillian Barry said: “It’s so rewarding for our games to have been integrated by such a renowned name as Paddy Power Betfair, and it’s great to see that Beat The Drop is already proving its worth, breaking new thresholds for trackable engagement and activity.

“Beat The Drop has been a significant new field of development for SportCaller, taking a very strong idea from Paddy Power Betfair and bringing the concept to life. It’s just the latest star striker from our ever-expanding squad.”

Stephen McMeel, Acquisition & Emerging Products Manager at Paddy Power Betfair, said: “Beat The Drop was an instant hit with our customers. Discernible spikes in activity levels and retention have already followed, with Beat The Drop’s simple format and engaging gameplay giving players an interest in all their preferred matches alongside the chance to win £1m.

“We found that all subsequent paid-for entries also surpassed our expectations. Retention will be at a premium over the current Premier League campaign. So, it’s great to be working more closely with SportCaller’s proactive team to better unpack conversion rates and understand true customer value.”

SportCaller’s wide range of “Predictor” games drive engagement through a series of betting-related questions, which have player-education and augmented bet-activity at their core. All these games can be easily accessed on mobile, app and desktop.

 

About SportCaller:
SportCaller is the leading free-to-play sporting game provider, whose platform allows fans to connect and compete across a variety of sports. It provides free-to-play games and other social products for operators and media owners, generating new accounts allied to trackable levels of increased player-activity and loyalty. SportCaller ranks William Hill, bwin, MoPlay, Oddschecker, Paddy Power Betfair, TVG, At The Races, LiveScore and Ladbrokes Coral amongst its expanding client-base.

 

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Industry News

Aspire Global Reviews Role of B2C Segment Within Group Structure

Niji Narayan

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Aspire Global Reviews Role of B2C Segment Within Group Structure
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Leading iGaming provider Aspire Global has announced a review of its B2C segment. The segment reported record-high revenues in Q4 2020 and comprises the well-known European online casino brand Karamba alongside other local proprietary brands.

The review will assist the Company to focus on its growing B2B ambitions and its market-leading technology, while also accelerating the B2C’s revenue growth and reinforcing the record high revenues it achieved in Q4 2020.

The announcement follows Aspire Global’s Q4 and FY 2020 results on 18 February 2021, with the company reporting record-high revenues of €161.9 million for 2020 and the Group’s EBITDA amounted to a record €27.1 million.

“We are very pleased with the growth and results recently recorded by the business’ B2C segment, but we think a review will assist us to better assess our options to further accelerate our growth. Such a move could help improve Aspire Global’s overall margins and EBITDA and potentially help us accelerate new B2B initiatives and enter fresh markets. Overall, we are well positioned to capitalise on the array of opportunities available to us in the global, fast-growth iGaming industry,” Tsachi Maimon, CEO of Aspire Global, said.

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Industry News

Esports Entertainment Group Completes Acquisition of Lucky Dino

Niji Narayan

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Esports Entertainment Group Completes Acquisition of Lucky Dino
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Esports Entertainment Group has announced that its Malta gaming licensed subsidiary, Esport Entertainment (Malta) Limited, has completed its acquisition of the business assets of Lucky Dino Gaming Limited (Lucky Dino).

The ~$30 million deal was financed through cash raised in an equity offering in February.

“Over the past five years, Lucky Dino has evolved from a single brand white-label casino operator into a multi-brand, class-leading casino operator and technology business. In addition to further strengthening our tech stack, Lucky Dino’s assets will give us a substantial foothold in multiple new jurisdictions across Europe, particularly in Scandinavia where esports are extremely popular, and with Lucky Dino’s 25K monthly active casino players we will have tremendous cross-selling opportunities with our SportNation and VIE.bet betting platforms,” Grant Johnson, CEO of Esports Entertainment Group, said.

“Lucky Dino has generated an impressive track record of growth, reporting an 86% CAGR on revenue for the five years ended June 30, 2020. With opportunities to realize synergies across shared back-office functions, payment processing and more, we are in a great position to build upon Lucky Dino’s notable EBITDA performance. Ultimately, we will look to bring this exciting online casino platform to the U.S. in the future alongside our VIE.bet esports offering,” Johnson added.

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Industry News

Trustly Becomes Official Open Banking Partner of West Ham United FC

Niji Narayan

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Trustly Becomes Official Open Banking Partner of West Ham United FC
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Trustly has become the Official Open Banking Partner of West Ham United, an iconic football team in the English Premier League.

Open Banking is an initiative that enables Trustly to further enhance its unique account-to-account-based payment solution in the UK market, giving merchants the possibility to offer consumers a preferred way to pay.

“Trustly is delighted to partner with West Ham United, the iconic London club in the Premier League. This partnership comes as the UK’s adoption of Open Banking experiences tremendous growth. We’re overjoyed to combine the worlds of football and payment solutions, and we look forward to working closely with West Ham throughout this multi-year partnership,” Johan Nord, Trustly’s EMEA Chief Business Officer, said.

“At West Ham United, innovation is key to everything we do and we are thrilled to partner with Trustly, an organization that is redefining the speed, simplicity and security of payments through its own products,” Nathan Thompson, Commercial Director of West Ham United, said.

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