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World Poker Tour Names FansUnite Official Partner

George Miller

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World Poker Tour Names FansUnite Official Partner
Reading Time: 3 minutes

 

Innovative Blockchain Sportsbook Partnership Includes International WPT Television Distribution

 

Highlights:

  • WPT, FansUnite Announce Global Partnership
  • FansUnite to partner with HUD TV Across Canada
  • Live event activations at WPT events throughout Europe and Asia

FansUnite Entertainment Inc., an award-winning sportsbook blockchain protocol that is revolutionizing the sports betting world, has been named a World Poker Tour™ (“WPT”) “Official Partner.”

The WPT, the poker behemoth known for its work in gaming and entertainment is now entering the technology space, marking WPT’s first foray into the blockchain space.  The multi-pronged partnership will see FansUnite integrated into a multitude of WPT’s offerings, including:

  • International TV distribution.
  • Showcasing “Plays of the Week” on Heads Up Daily (HUD) on Super Channel in Canada, as well as numerous other appearances across the broadcast. HUD is the multiscreen destination for all things relating to Esports and video game culture.
  • Social media cross promotion.
  • On-site promotions and unique player opportunities at WPT events throughout Europe and Asia.
  • Joint WPT and FansUnite promotional tie-ins in conjunction with FansUnite official partner Leicester City Football Club of the English Premier League.

“We are thrilled to introduce FansUnite to the WPT’s millions of poker players and fans across the globe through television, digital media, live events, and more, and we look forward to further strategic partnership integrations and activations with FansUnite,” said WPT CEO Adam Pliska.

Poker players can expect to see engaging promotions, such as giveaways, contests, and product showcases at select WPT events throughout Europe and Asia. FansUnite will work in conjunction with WPT’s casino partners to showcase the company’s offerings to players and operators alike.

“Over the last two decades, the World Poker Tour has been at the forefront of gaming entertainment. WPT’s worldwide reach, instant name recognition, hundreds of thousands of players and millions of fans make them the class of their industry,” said FansUnite CEO Darius Eghdami. “This partnership introduces FansUnite to millions of poker enthusiasts across the globe, and gives WPT partners the first look at our industry-changing technology.”

In addition to the sportsbook offering, the FansUnite Protocol serves as the blockchain-based infrastructure for sports data applications, daily fantasy sports and a variety of other applications reliant on sports data.

 

About FansUnite:

The FansUnite Protocol is an industry standard for sports betting and sports data applications built on the Ethereum blockchain. The protocol will provide the infrastructure necessary to redistribute the responsibility over the execution and resolution of bets from centralized operators out to a network of independently operated and incentivized Oracles, providing bettors assurance that their bets are executed as entered, free from bias or tampering, while bet details are immutably and transparently stored on the Ethereum blockchain.

The protocol will provide the groundwork for a host of applications that span traditional bookmaking, betting exchanges, daily fantasy sports, poker and card-based games, and a variety of other services reliant on sports data. These decentralized applications (DApps) will be free to charge fees, utilize their own tokens for betting, and set market prices based on full market information transparently available on the blockchain.

 

About World Poker Tour:

World Poker Tour (WPT) is the premier name in internationally televised gaming and entertainment with brand presence in land-based tournaments, television, online, and mobile. Leading innovation in the sport of poker since 2002, WPT ignited the global poker boom with the creation of a unique television show based on a series of high-stakes poker tournaments. WPT has broadcast globally in more than 150 countries and territories, and is currently producing its 16th season, which airs on FOX Sports Regional Networks in the United States. Season XVI of WPT is sponsored by ClubWPT.com. ClubWPT.com is a unique online membership site that offers inside access to the WPT, as well as a sweepstakes-based poker club available in 35 states across the United States. WPT also participates in strategic brand license, partnership, and sponsorship opportunities. WPT Enterprises Inc. is a subsidiary of Ourgame International Holdings, Ltd.

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Industry News

GVC Appoints Dr. Mark Griffiths as Special Adviser on Player Protection and Safer Gambling Issues

Niji Narayan

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GVC Appoints Dr. Mark Griffiths as Special Adviser on Player Protection and Safer Gambling Issues
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GVC Holdings has appointed online gambling addiction specialist Dr. Mark Griffiths as a special adviser on player protection and safer gambling issues.

Dr. Mark Griffiths, Distinguished Professor of Behavioural Addiction and Psychology at Nottingham Trent University, will audit GVC’s policies and processes on responsible gaming and suggest improvements. He was a part of the World Health Organisation working party that formally recognised “gaming disorder” as a psychological condition last year.

Last week, GVC’s CEO Shay Segev set out his direction for the Group, focusing on two strategic pillars of sustainability and growth, underpinned by the Group’s industry-leading proprietary technology. This included a commitment, under the new Sustainability Charter, to continue to lead the industry on responsible gambling.

A core part of this is the launch of the Advanced Responsibility & Care (ARC) programme. The ARC programme encompasses scientific analysis of player behaviour to inform the enhancement of player protections. GVC’s data scientists then derive predictive models and analytics to score players for potential indicators of protection. Each player has a dynamic risk rating aligned to their play patterns and other criteria to enable real-time monitoring and analysis tools to enable early interventions to improve player protection.

Professor Griffiths’ work will be instrumental in delivering ARC. He will work with the business to apply findings from the behaviours of over 160 million players on GVC’s global database to help develop stronger rules, measures and interventions. He will also draw on GVC’s existing multi-million-dollar partnership with Harvard Medical School, now two years into a five-year study into addiction.

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Industry News

Synot Games Integrates its Full Suite of Slot Titles with LeoVegas

Niji Narayan

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Synot Games Integrates its Full Suite of Slot Titles with LeoVegas
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Gaming content provider SYNOT Games has integrated its full suite of slot titles with online gambling operator LeoVegas.

Players on LeoVegas brands will now be able to access the complete slot suite of SYNOT Games, which includes its recent releases Rock´N´Roll Rooster and Jack & The Mystery Monsters.

“We are ecstatic to have partnered with LeoVegas, a company with almost a decade of industry experience and an acclaimed product suite enjoyed by players all over the world. We have no doubt that our games will be well received across all their extensive network” Priscilla Gatt, Head of Business Development at SYNOT Games.

“SYNOT Games prides itself on providing high caliber slots, so we are thrilled to have signed with a provider that is everyday gaining more and more reputation with the creation of their top-tier casino games. Introducing SYNOT Games’ fresh portfolio will be a very exciting prospect. We are confident that this partnership will thrive over time,” Johan Ekberg, Casino Operations Manager at LeoVegas.

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Industry News

BtoBet’s Latest Industry Report Highlights Requirement to Increase Player Lifetime Value

Niji Narayan

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BtoBet’s Latest Industry Report Highlights Requirement to Increase Player Lifetime Value
Reading Time: < 1 minute

 

BtoBet has released its latest industry report “A product-centric vs player-centric approach; How player requirements are reshaping the iGaming landscape.” The report highlights the requirement to increase player lifetime value.

The report seeks to address how the European market is reacting to an increased level of player requirements, how a tailored UX can be important for operators as they seek to retain customer loyalty, and also how a product-centric approach could be detrimental for licensees in the iGaming industry.

The report also emphasises how a tailored experience will result in an increase for each player’s Lifetime Value (LTV), whilst guiding operators on key scenarios that they must address in order to gain a competitive advantage on their competition, amongst which:

  • How they are responding to the player-driven market;
  • How well do they know their customers;
  • How loyal are their customers;
  • Whether they have the technological means to provide a tailored betting experience in a truly interlinked omnichannel environment capable to adapt and include the latest technological and behavioural traits.
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