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Premier Punt Group announces major rebranding

George Miller

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Reading Time: 3 minutes

 

Edinburgh based fantasy sports operator Premier Punt Group (PPG) has completed a fully comprehensive brand review and today unveiled its new identity, logo, website and market position; completing its evolution into Business-to-Business (B2B) games provider, Incentive Games.

The new brand identity reflects the shift away from developing various applications solely for the gambling industry into a widely reaching B2B games provider. Building on the foundation of success created at PPG through developing innovative sportsbook applications, this extensive rebranding elevates the focus on customised gaming solutions applicable to many different types of businesses across a range of industries. As a team of specialists in the field of customer engagement, Incentive Games will be creating accessible and immersive apps which will allow a business to not only acquire customers at a fraction of the industry cost but also retain and monetise their existing customer base more effectively.

The new brand logo is made up of three symbols that represent the new brand offering:

Premier Punt announces major rebranding

 

 

 

 

 

 

 

 

The value offering to a business in being able to completely revitalise its existing customer base while also enticing new customers is without a doubt an alluring one, and investors have taken note; Premier Punt Group smashed its six-figure crowdfunding campaign target in its first day and the team found themselves approaching their investment hard-limit shortly after. This investment has enabled the company to begin to dramatically scale up its operations in line with their ambitions to be leading the field in B2B gamification.

“We took this opportunity to rebrand based on the success and market penetration we achieved as Premier Punt Group,” said John Gordon, CEO at Incentive Games. “We realised that our solutions are much more widely applicable than we first thought. Our mission is simple – we want to change the way that businesses do business by revealing the hidden potential of their existing and future customer base. Our rebranding package represents a sharp new visual identity which encapsulates this goal and we are very excited to be scaling up our operations in a big way over the next year to align with our ambitions. All businesses want to acuire new customers and retain them. Many businesses want to monetise their user base, and they are coming to us to do so. We are specialists in Acquisition, Retention and Monetisation or as we say; Play, Stay and Pay.”

Commenting on the rebranding initiative, investor and key advisor to Incentive Games and true heavyweight of the bookmaker industry, Victor Chandler said “This is an incredibly exciting time for Incentive Games and this rebrand marks a significant milestone in the company’s evolution, redefining who they are while capturing their core values and future strategy. Incentive Games are looking forward to expanding their team throughout this year so that they can use this new brand identity as a foundation to enter a diverse range of markets and further capitalise on what they already know is a winning formula.”

For more information about Incentive Games, please see www.incentivegames.com, or contact Dan Ghatoray, Operations Analyst at Incentive Games on dan@incentivegames.com.
Incentive Games latest investment round closes at the end of October, if you would like to explore investment opportunities or for general enquiries please contact Dan on the email above.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Daily Fantasy Sports

Scout Gaming wins EGR B2B award for the second year in a row

George Miller

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Scout Gaming wins EGR B2B award for the second year in a row
Reading Time: 1 minute

 

In fierce competition, Scout Gaming repeated last year’s victory at EGR by winning “Fantasy Sports Supplier of the year” 2019 edition.

 

“We are pleased that we once again won the prize and believe we are leading the innovation in this part of the sector. During the year we have launched both Fantasy Match-up and a beta version of the worldunique sportsbook based on expected player points, with our in-house player pricing. We are continuing the development and expecting to launch an Inplay Fantasy product in the second half of the year, in which you are a manager in real time, “comments Andreas Ternstrom, CEO Scout Gaming.

Scout Gaming is currently live with their product in North America, South America, Europe and Asia.

 

About Scout Gaming Group:

Scout Gaming Group is a licensed and regulated provider of B2B Daily Fantasy Sports and pool betting. The
company offers a flexible and customizable network based Fantasy Sports solution with support for most
sports and leagues through an in-house StatCenter which also provides real-time information to players.
Local sports can be provided on request. The Group is headquartered in Stockholm, Sweden with
development and operations in Bergen, Norway and Lviv, Ukraine. Sales, support and product management
is handled from the office in Malta.

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Daily Fantasy Sports

Kapil Dev Launches Apne11

Niji Narayan

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Kapil Dev Launches Apne11
Image Source: invoice.ng
Reading Time: 1 minute

 

Kapil Dev, the former Indian cricket team captain, has launched a new daily fantasy sports platform named Apne11. He is the brand ambassador of the platform.

On Apne11, players can choose their own team from the players on the actual field and be awarded points in accordance with the performance of the selected team combination.

Apne11 also announced a launch offer wherein user will get 100% cash bonus deposits and an opportunity to play against Kapil Dev by participating in the Kapil League. The highest scorer on Kapil Dev’s leader board will win Rs. 25 lakh.

“The gaming industry is undergoing a revolution and with one of the world’s largest youth populations, India is poised to become one of the world’s markets in the gaming sector. We want to make daily fantasy sports game experience simpler and reach tier 2 and tier 3 cities,” Ratul Sethi, the founder of Apne11 said.

“The Indian market is the fastest growing fantasy sports market in the world, the market is projected to touch 5 billion in the next two years,” Roland Landers, the CEO of All India Gaming Federation said.

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Compliance Updates

Alabama Regulates Daily Fantasy Sports

Niji Narayan

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Alabama Regulates Daily Fantasy Sports
Photo Source: cowgernation.com
Reading Time: 1 minute

 

The US state of Alabama has regulated and legalised daily fantasy sports (DFS) again. The state has imposed a tax on DFS as well. This is a significant move, as the state banned DFS activity about three years ago, forcing companies like FanDuel and DraftKings to shut down their business in the state.

Alabama Governor Kay Ivey signed the DFS bill, which allows the attorney general’s office to oversee and regulate the industry, as well as to ensure compliance with fiscal obligations.

According to the provisions of the bill, bigger operators – those who make over $10 million nationwide – will have to pay a fee of $85,000 each year for their DFS license. Smaller operators need to pay $1,000. There will be a flat 10.5% tax on the gross revenue for all operators.

The legislation considers that DFS is a game of skill, not a game of chance. It means the DFS does not come under the purview of the state’s gambling laws.

The bill’s primary sponsor, Representative Kyle South, felt confident that this was the year for DFS and he was right. He said of DFS, “One thing you can point to are all these major league baseball teams, these professional sports teams are going to an analytics-based system for choosing their players, and that’s all we’re doing here.”

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