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Operators pledge strong support for Responsible Gambling Week with eye-catching new initatives

Zoltan Tundik

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Responsible Gambling Week, Nov 1- 7, 2018 - Aspers Casino Westfield Stratford. Photography Sam Pearce / www.square-image.co.uk Press contact details: timJ@thephagroup.com or alyssao@thephagroup.com. 24.08.2018
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Responsible Gambling Week 2018 will be bigger and bolder than last year’s inaugural campaign, with operators announcing strong support for the event in the first week of November.

More than 127,000 staff at more than 11,000 gambling venues and online sites in the UK and Ireland will take part in Responsible Gambling Week, sparking a national conversation with customers and their friends and families about what it means to gamble responsibly.

All gambling operators have committed to the campaign, taking place from November 1-7, which is organised by the Industry Group For Responsible Gambling, and will promote consistent messages and branding in venues, online and on their social channels.

Several operators, suppliers and publishers have announced significant initiatives to ensure the campaign reaches the widest possible audience:

  • JPJ Group is donating advertising space at key London Underground stations throughout Responsible Gambling Week
  • Clarion Gaming is funding a targeted influencer engagement campaign to run on Instagram before and during the week
  • Aspers, Mecca, William Hill and Cashino provided staff and venues for campaign imagery
  • Virgin Games mocked up its site for a Responsible Gambling Week ‘takeover’
  • Genting staff are organising a wide range of charity fundraising events at their venues throughout Responsible Gambling Week
  • Leading trade publications and online platforms are donating advertising space

Other operators will announce their own initiatives in the coming weeks and the event is supported by gambling charities, GambleAware, GamCare, and YGam (Young Gamblers Education Trust), and by the Gambling Commission.

Responsible Gambling Week now has its own website, https://responsiblegamblingweek.org/ which includes details of all companies and organisations who are supporting the campaign. Operators and supporters can download responsible gambling literature and other campaign materials from the site. Practical advice for customers is being shared on the campaign’s social channels @RGweek18 and the campaign hashtag is #RGWeek18.

John Hagan, Chairman of the Industry Group for Responsible Gambling, said:
“It is heartening to see the support of leading operators for Responsible Gambling Week. Our aim is to make the event bigger and better than last year and we are using the collective networks, venues and staff of all gambling sectors, and our digital channels, to reach a wider audience and raise awareness”.

Simon Wykes, CEO of Jackpotjoy Operations Ltd, said:

“JPJ Group plc fully supports Responsible Gambling Week. Preventing the harms associated with problem gambling is a shared goal among companies working in the gaming industry, and one of the most effective ways to ensure players gamble responsibly is to arm them with the information they need to make responsible choices.”

This year’s campaign includes Ireland for the first time, where it will be supported by more than 800 bookmakers, and by the Arcades Association, the Gaming and Leisure Association of Ireland, Horse Racing Ireland and the Irish Greyhound and Horse Racing Tote.

Sharon Boyne, Chairperson of the Irish Bookmakers Association, said:

We are delighted to be partnering with the IGRG and joining their Responsible Gambling Week. Merging both campaigns can only help to increase the impact and reach of the campaign and ensure maximum coverage for the week”.  

 

ABOUT RESPONSIBLE GAMBLING WEEK:

The theme of the week is ‘Let’s Talk About Responsible Gambling’ and practical advice will be shared through social media channels to ensure responsible gambling messages reach the widest possible audience.

The event is being organised by the Industry Group for Responsible Gambling (IGRG), which, through its member trade associations, covers online, amusement arcades, bingo clubs, bookmakers and casinos.

Among the activities taking place during the week is a responsible gambling training programme being run by the charities, GamCare and YGam (Young Gamblers Education Trust ) for teachers, university professionals and community workers who work with younger people.

At every gambling venue in the country, responsible gambling literature will be made available to customers, designed to trigger conversations about how to keep gambling fun and safe. Customers who need further help or information will be signposted to GambleAware, an independent charity which funds research, education and treatment, and is supporting Responsible Gambling Week.

 

ABOUT IGRG:

  • Established in 2014, the IGRG promotes socially responsible gambling within the British gambling industry, in support of the three licensing objectives in the Gambling Act 2005.
  • The IGRG comprises the Association of British Bookmakers (ABB); British Amusement Machine Association (BACTA); The Bingo Association (BA); National Casino Forum (NCF); and Remote Gambling Association (RGA).
  • IGRG’s member associations represent some 640 operators and 8,500 licensed premises, reflecting the spectrum of gambling businesses.
  • igrg.uk

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Lottoland Announces The 4th Biggest Global Jackpot In History

George Miller

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Lottoland Announces The 4th Biggest Global Jackpot In History
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MegaMillions jackpot rolls to 654m USD – and could reach a record $BILLION by the end of the week

One lucky Brit could be in line to claim a near 500million (GBP) prize* this week after Lottoland announced its second ever largest Mega Millions jackpot.

This week’s top prize has reached a whopping 654m in USD to become the 4th largest jackpot in history – and is just two rollovers away from reaching an eye watering $1billion.

UK Lottoland players keen to claim one of the world’s biggest prize pots ever – equal to £497,206,770 in sterling* – can do so via the online betting company.

Nigel Birrell, CEO at Lottoland, said: “As ‘landmark’ moments go this week has already brought us a few, and has the potential to deliver a great deal more.

“We are pretty well versed in dealing with ‘lifechanging’ moments here at Lottoland, but to be talking about hundreds of millions – and potentially in billions – it doesn’t get much more exciting than that.”

“We haven’t seen hysteria like this surrounding a jackpot since the Powerball reached $1billion in 2016,” Nigel added.

“Make no mistake, this is a once in a lifetime moment that is about to make somebody’s dreams out there come true – believe it, you might just be the one to achieve it.”

The Mega Millions jackpot has been rolling over since the 27th July and will continue to rise until it is won, with the overall total topping $1billion by the end of the week if not claimed beforehand.

About Lottoland:

Lottoland has grown rapidly to become a world leader in online lotto. Innovation, coupled with the freedom to offer players a unique and enhanced lottery experience, has been key to the company’s success. In June 2018, Lottoland paid out €90 million to one lucky winner in Germany – this win has been confirmed by Guinness World Records as the Largest online gambling payout. This is also the biggest payout for Lottoland to date.

The Gibraltar-based business is active in 13 markets, has over 350 employees, and more than 8 million customers worldwide. Lottoland is licensed and regulated by the Government of Gibraltar, the UK Gambling Commission, the Republic of Ireland National Excise License Office, the Agenzia delle Dogane e dei Monopoli in Italy and the Northern Territory’s Racing Commission in Australia.

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Betsoft Gaming signs deal with Supergame

Niji Ng

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Betsoft Gaming signs deal with Supergame
Photo Source: Bitcoinist
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Betsoft Gaming, a Malta-based producer of igaming products, has signed a content partnership with Belgian casino operator Supergame. The comprehensive agreement will provide for the integration of a wide range of Betsoft titles complying with the regulations of Belgian Gaming Commission’s.

Headquartered in Antwerp, Supergame built its reputation in land-based casino over several decades, before entering Belgium’s tightly-regulated online market in 2013. Since then, the operator has distinguished itself from the competition through a commitment to world-class customer support and an emphasis on the casino user experience. As a B+ license holder, certain restrictions apply to the content that Supergame can offer to Belgian players, as Annamaria Anastasi, Marketing Director for Betsoft explains:

“The Belgian regulated market is complex, with various license tiers that govern the way games can be promoted and played. For Supergame, this meant finding a content partner who is agile and experienced enough to make sensitive adjustments to core mechanics, themes, and features to ensure that their games comply with regulations and resonate with the region’s players.”

The agreement also lays the foundation for future Betsoft game integrations, with further content also being adjusted for the Belgian market.

“Working with Betsoft, you feel straight away that they are a very professional company,” says Manou Coutard, Product Manager at Supergame. “Our team have been big fans of Betsoft’s games for some time. Their titles are visually stunning, and their 3D art is amongst the very best in the business. But more than that, we were thrilled to find a partner capable of adjusting their content to meet our unique requirements. We are confident that Betsoft will help elevate our casino to the next level.”

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A lively discussion on cards at inaugural social responsibility exchange

Niji Ng

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A lively discussion on cards at inaugural social responsibility exchange
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Simon Bradbury, Head of Social Responsibility and Compliance at Bacta, has predicted a lively discussion at the Association’s Social Responsibility (SR) Exchange initiative. He bases his prediction on the high level of positive feedback so far. The SR Exchange, scheduled on 21 November, will focus on encouraging best practice and has already garnered support from many professionals operating in the field of Social Responsibility.

The free-to-attend event will break new ground by encouraging operators to bring their front-line staff to play their part in the discussions and workshops, guaranteeing a real world perspective. Simon will be playing a key role in the proceedings, including delivery of the welcome address and facilitating a session about dementia. Simon joined bacta four years ago, having previously retired as an Inspector in the police service. He leads the SR and compliance teams and still works with bacta members in the Midlands, the North West and Lincolnshire and Yorkshire regions. Simon also provides adjudication in gambling disputes.

Anticipating a highly productive event Simon explains: “I am excited by bacta’s first Social Responsibility Exchange. It will feature some interesting guest speakers on safer gambling issues and those from the industry with a social responsibility perspective. There is a focus on customer-facing staff but we also anticipate representation from operators, manufacturers and suppliers. Those attending will also have an opportunity to attend workshops and discussions around a number of subjects including self exclusion, safeguarding and supporting individuals who experience problem gambling. We hope to provide an interesting day where we can share good practice in the workplace and promote social responsibility,” confirms Simon.

Social Responsibility and protecting people from gambling-related harm are at the very heart of bacta and it is anticipated that the involvement of front-line staff in the event will facilitate a valuable two-way exchange of ideas and experience.

Those wishing to participate in this exciting event should contact Linda Malcolm at bacta on +44(0)20 7730 6444 or at Lindam@bacta.org.uk

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