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Operators pledge strong support for Responsible Gambling Week with eye-catching new initatives

Zoltan Tundik



Responsible Gambling Week, Nov 1- 7, 2018 - Aspers Casino Westfield Stratford. Photography Sam Pearce / Press contact details: or 24.08.2018
Reading Time: 3 minutes


Responsible Gambling Week 2018 will be bigger and bolder than last year’s inaugural campaign, with operators announcing strong support for the event in the first week of November.

More than 127,000 staff at more than 11,000 gambling venues and online sites in the UK and Ireland will take part in Responsible Gambling Week, sparking a national conversation with customers and their friends and families about what it means to gamble responsibly.

All gambling operators have committed to the campaign, taking place from November 1-7, which is organised by the Industry Group For Responsible Gambling, and will promote consistent messages and branding in venues, online and on their social channels.

Several operators, suppliers and publishers have announced significant initiatives to ensure the campaign reaches the widest possible audience:

  • JPJ Group is donating advertising space at key London Underground stations throughout Responsible Gambling Week
  • Clarion Gaming is funding a targeted influencer engagement campaign to run on Instagram before and during the week
  • Aspers, Mecca, William Hill and Cashino provided staff and venues for campaign imagery
  • Virgin Games mocked up its site for a Responsible Gambling Week ‘takeover’
  • Genting staff are organising a wide range of charity fundraising events at their venues throughout Responsible Gambling Week
  • Leading trade publications and online platforms are donating advertising space

Other operators will announce their own initiatives in the coming weeks and the event is supported by gambling charities, GambleAware, GamCare, and YGam (Young Gamblers Education Trust), and by the Gambling Commission.

Responsible Gambling Week now has its own website, which includes details of all companies and organisations who are supporting the campaign. Operators and supporters can download responsible gambling literature and other campaign materials from the site. Practical advice for customers is being shared on the campaign’s social channels @RGweek18 and the campaign hashtag is #RGWeek18.

John Hagan, Chairman of the Industry Group for Responsible Gambling, said:
“It is heartening to see the support of leading operators for Responsible Gambling Week. Our aim is to make the event bigger and better than last year and we are using the collective networks, venues and staff of all gambling sectors, and our digital channels, to reach a wider audience and raise awareness”.

Simon Wykes, CEO of Jackpotjoy Operations Ltd, said:

“JPJ Group plc fully supports Responsible Gambling Week. Preventing the harms associated with problem gambling is a shared goal among companies working in the gaming industry, and one of the most effective ways to ensure players gamble responsibly is to arm them with the information they need to make responsible choices.”

This year’s campaign includes Ireland for the first time, where it will be supported by more than 800 bookmakers, and by the Arcades Association, the Gaming and Leisure Association of Ireland, Horse Racing Ireland and the Irish Greyhound and Horse Racing Tote.

Sharon Boyne, Chairperson of the Irish Bookmakers Association, said:

We are delighted to be partnering with the IGRG and joining their Responsible Gambling Week. Merging both campaigns can only help to increase the impact and reach of the campaign and ensure maximum coverage for the week”.  



The theme of the week is ‘Let’s Talk About Responsible Gambling’ and practical advice will be shared through social media channels to ensure responsible gambling messages reach the widest possible audience.

The event is being organised by the Industry Group for Responsible Gambling (IGRG), which, through its member trade associations, covers online, amusement arcades, bingo clubs, bookmakers and casinos.

Among the activities taking place during the week is a responsible gambling training programme being run by the charities, GamCare and YGam (Young Gamblers Education Trust ) for teachers, university professionals and community workers who work with younger people.

At every gambling venue in the country, responsible gambling literature will be made available to customers, designed to trigger conversations about how to keep gambling fun and safe. Customers who need further help or information will be signposted to GambleAware, an independent charity which funds research, education and treatment, and is supporting Responsible Gambling Week.



  • Established in 2014, the IGRG promotes socially responsible gambling within the British gambling industry, in support of the three licensing objectives in the Gambling Act 2005.
  • The IGRG comprises the Association of British Bookmakers (ABB); British Amusement Machine Association (BACTA); The Bingo Association (BA); National Casino Forum (NCF); and Remote Gambling Association (RGA).
  • IGRG’s member associations represent some 640 operators and 8,500 licensed premises, reflecting the spectrum of gambling businesses.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Industry News

SoftSwiss begins its collaboration with Quickspin

Niji Ng




SoftSwiss begins its collaboration with Quickspin
Reading Time: 1 minute


European gaming software vendor SoftSwiss has started its partnership with Quickspin, the Swedish game developer studio.

SoftSwiss informed that operators and players alike have been demanding the inclusion of the full library of Quickspin games for quite some time. . With about  40 video slots in their portfolio at the time of writing, Quickspin offers a unique style and, more specifically, a very distinct math-model. For SoftSwiss’ part, they are able to complement their full platform solution and offer Quickspin’s games to their expanding network of global brands.

Quickspin has already established strong working relationships with a number of popular casino operators, and SoftSwiss say they are happy to be part of that fold. Quickspin’s work and experience, mixed with their knowledge, match SoftSwiss’ own, the company says.

SoftSwiss are excited to see Quickspin’s future releases find a home amongst the many brands live on the SoftSwiss online casino management platform.

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Kevin Clayton announces departure from Galaxy Entertainment Group

Niji Ng




Kevin Clayton announces departure from Galaxy Entertainment Group
Photo Source:
Reading Time: 1 minute


Kevin Clayton, the Chief Marketing Officer, of Galaxy Entertainment Group (GEG) has announced that he is going to leave the the company with immediate effect. Thursday 21 February 2019 will be his final day with company.

His abrupt exit marks the end of a seven-year tenure with GEG over two stints, having originally served as Principal – Strategic Marketing between 2007 and 2009 before returning to take on his current role as CMO in 2014.

“I’m leaving GEG after an incredibly enjoyable seven years with a great company,” Clayton said. “I have loved my time at GEG but I’m now looking for a fresh challenge and the time is also right for GEG.

“I am really proud of what has been achieved during my second stint with Galaxy which includes successful Galaxy Phase II and Broadway Macau launches, significant expansion of the Galaxy Privilege Club, a much larger and stronger brand footprint in China, establishing new service standards for premium customers, Galaxy Macau becoming the #1 integrated resort in the World by revenue and StarWorld also enter the top 10 gaming destinations in the world by revenue.

“Over the next few months there will be some quality time with the family and some travel.”

GEG also confirmed that Clayton would depart due to “personal reasons”.

Buddy Lam, SVP of Public Relations, added, “Mr Clayton led a centralized Marketing Services team that supported yet another major milestone in the company’s history – the successful opening of Galaxy Macau Phase 2 and Broadway Macau.

“Through various marketing initiatives, programs and campaigns, Kevin’s active partnerships with business unit leaders over the years have helped to drive customer acquisition and revenue and further strengthened GEG’s ‘World Class, Asian Heart’ brand in the market.”

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Industry News

BF Games goes live with 1XBet

George Miller



BF Games goes live with 1XBet
Reading Time: 2 minutes


Dynamic game development studio BeeFee has taken its full portfolio of games live with 1XBet.


The completed integration sees all BF Games being made available for 1XBet’s customers, including the new releases Lucky Symbols, Bonnie & Clyde and 3D slot Aztec Adventure.

Jane Polushkina Account Manager at 1xBet, said: “We are delighted to announce the completion of the integration with such a powerful and fast-growing game provider as BF Games and are proud to announce that their high-quality games have appeared on our website.

“We are pleased to offer BF Games portfolio of slots to our growing list of customers and are looking forward to getting the first positive results of our cooperation. We are very happy to achieve new goals with the professional BeeFee team on board.”

Claudia Melcaru, Head of Business Development at BeeFee, said: “Our varied and broad portfolio greatly matches the needs of an operator like 1XBet which targets multiple markets and has millions of players with very divers preferences.

“We are very happy to provide our content to them as a valuable add-on to their product offering.”

BeeFee was recently awarded a licence by the Malta Gaming Authority, which enables the supplier to provide its games to operators in the region.

The provider also holds licences in the UK, Latvia and Montenegro.

1xBet is built on BetB2B’s platform which offers operators the opportunity to tailor their offerings to suit their individual needs.

BetB2B gives their partners an advantage by providing the most modern technology on the market and a fully operational suite of sports betting and gaming content.


About BeeFee:

BeeFee is a creative and dynamic game development studio that creates innovative slots content and IT services for the global online and land-based market. With a focus on developing high-quality games and platform, BeeFee offers an extensive portfolio of industry-leading products to the sector. The London-based company was founded by industry veterans and is also a land-based operator and slot machines producer in several European jurisdictions. Learn more at:


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