Latin America
PowerPlay Launches Gaming Site
The new gaming brand is launching their offering to Caribbean and Central American players. PowerPlay strongly believes that the Caribbean and Central American markets, with a passion for sports to match any region in the world, deserve a bookmaker and casino provider that customizes an offering for them.
Core offerings will center around football, cricket, tennis and basketball. There will also be live casino, a new concept to many local players and one that is sure to create excitement.
Keith McDonnell, Co-Founder of PowerPlay is bullish about his company’s new offering. “The Caribbean and Central American markets have been waiting for a company to provide them a service that truly meets their needs. With promotions, on site content and customer service all managed locally, PowerPlay will be catering for the needs of local players”.
McDonnell continues, “Our Management Team own and run land-based casinos in the Caribbean and our research shows players are waiting for a localized online product. We will be bringing live betting on sports and casino to players via mobile and desktop devices and we feel our product is as competitive as any other in the local markets. We cannot wait for players to try it out”.
PowerPlay.com will be promoting online via advertising, affiliates and joint promotions as well as locally via TV, radio, print and local events. Promotional events to drive new player registrations will be held in bars, cafes and land-based gambling locations.
With this new platform PowerPlay invites players to raise their game and opens up the opportunity for all players in the region to aspire to greater success.
The company’s online sportsbook will be provided by FSB Technologies. Their product is designed to meet the rising demands of mobile and live betting, as well as aggregating the industry’s best data feed suppliers. The PowerPlay site will also feature a wide range of casino content, including slots from Microgaming and Realistic Games. The live casino, provided by Evolution Gaming, allows players to interact with live dealers when playing table games such as blackjack and roulette.
The next stage of developments includes new payment options, currencies and languages to further localize for target markets. Once the product has been developed and customized for local players, expansion is planned across LATAM, Europe, Asia and Africa.
About PowerPlay:
Curacao-based PowerPlay.com provides online sports betting and casino services to gamers across the world. Focusing on Caribbean and Central American players via football, cricket, tennis and basketball the company is able to create a uniquely customized experience for local players.
Africa
Hub88 partners with LiveGames to enhance content offering
Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.
LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.
The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.
The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.
The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.
Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.
“We are looking forward to collaborating and strengthening our content library with their diverse games.”
The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.
“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”
Latest News
Racing Icon Barrichello Joins SOFTSWISS as Non-Executive Director in Latin America
SOFTSWISS, a leading global software supplier with 15 years of experience, announces the appointment of racing legend Rubens Barrichello as its Non-Executive Director in Latin America. Barrichello’s victorious Formula 1 legacy, coupled with his influential persona, will be crucial in furthering SOFTSWISS’ mission to authentically connect with the local tech community and build a robust presence in the region.
As a top performer in an extremely competitive tech sphere, Rubens Barrichello brings leadership wisdom and best teamwork practices to the SOFTSWISS table. His deep-rooted experience in sports will provide SOFTSWISS with valuable insights to elevate its sports betting platform and other products to new heights, continuing the company’s contribution to reshaping the iGaming industry with innovations. Also, in his commitment to effecting positive change, Barrichello will advocate responsible gambling alongside SOFTSWISS experts.
The appointment of Rubens Barrichello is the next strategic step for SOFTSWISS in Latin America, especially in Brazil’s fast-growing market. According to TGM Research, the gross revenue of the iGaming industry in Brazil is estimated to be 2.3 billion euro by 2026, having the potential to represent 1% of Brazil’s Gross Domestic Product (GDP) of 1.5 trillion euro.
Ivan Montik, Founder of SOFTSWISS, comments: “SOFTSWISS welcomes Rubens Barrichello on board! Having him join our team is a strategic step for us. Barrichello’s collaborative prowess on the racing track in a highly competitive tech sphere, resulting in team victories, mirrors SOFTSWISS’ partnership approach. His involvement testifies to our commitment to Brazil and helps us adapt the best global practices to the local market.”
Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, adds: “The iGaming field has shown remarkable growth both in Brazil and globally. Joining SOFTSWISS, I am delighted to become one of the drivers of this process in Latin America! I am sure my background with the leading racing team will propel the iGaming tech leader towards success in the region.”
About SOFTSWISS
SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Latest News
Xtremepush Expands Reach in Brazil Through Senna Sport Deal
Fast-growing operator entrusts CRM and loyalty marketing specialist to boost retention
Xtremepush, the leading provider of CRM and loyalty marketing powered by artificial intelligence (AI), has bolstered its significant growth in Brazil through a partnership with Senna Sport, the rapidly expanding operator group.
The deal will see Senna Sport’s brands benefit from Xtremepush’s range of optimization and automation CRM tools, delivered through its real-time customer data platform (CDP). As a result, the operator will be able to deliver personalized messaging across web, email and SMS channels as it scales up in the growing Brazilian market.
Senna Sport currently operates three brands in Brazil, Senna Sport, Pix Luck and Lider Bet, and is particularly popular with sports bettors in the south of the country. The operator will lean on Xtremepush’s local expertise to enhance the retention and engagement of its Brazilian customer base across each of its brands.
Earlier this year, Xtremepush announced it was opening an office in Sao Paulo headed by Country Manager Alvaro Camargo. This latest collaboration builds on the supplier’s upward trajectory in Latin America and follows recent agreements with Playr.bet, Betsul and Vibra Gaming.
“We are looking forward to building a successful partnership with Senna Sport as it looks to optimize its processes following a period of major growth in Brazil,” Camargo said. “The market is a key target for Xtremepush and now we have boots on the ground in Sao Paulo we are thrilled to combine unrivalled local know-how with our leading technology to deliver even stronger results.”
“We are really excited to partner with Xtremepush as we make the next move as a business,” the Chief Executive Officer for Senna Sport, Guilherme Senna, said. “Xtremepush’s proprietary technology is exactly what we were looking for and we are sure this will give us the power to reach more players than ever across Brazil during this exciting time for the market.”
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