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Racing Post nominated for four SBC Awards

George Miller

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Racing Post nominated for four SBC Awards
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Awards season is in full swing and Racing Post is delighted to be nominated for four awards across the supplier categories at the upcoming SBC Awards.

Nominated for Best Sports Data Product for its Sports API, Best Retail Betting Product for the Horseracing Tipster, recently on display at Ascot Racecourse, and Best Multi-Channel Supplier, showing the diversification of the B2B side of the business. While Racing Post is also nominated for Best Retention and Acquisition partner.

Taking place at The Artillery Garden at the HAC London on 4 December, the SBC Awards are one of the most prestigious industry awards of the year. They recognise the achievements of operators and affiliates, as well as suppliers from across all major disciplines including payments, marketing, platform providers and data.

On the night, Racing Post will also sponsor the Racing Bookmaker of the Year award. The prestigious award sees some of the industry’s biggest bookmakers – Bet365, Fitzdares, SkyBet, Starbets, Racebets and William Hill – pitted against each other.

Commenting on the award nominations, Eugene Delaney, Racing Post B2B Director said: “We are delighted to be nominated in four categories at the upcoming SBC Awards. To be recognised in the Sports and Multi-Channel categories shows how well we are diversifying as a business as we continue to provide the best coverage and content in the horseracing industry.

He continued by speaking about the awards themselves and sponsorship of the Racing Bookmaker of the Year award: “The SBC awards are one of the industry’s most important awards and the night is always an excellent event. The strength of the Racing Bookmaker of the Year award shows how important horseracing is to the industry and we are delighted to once again be sponsoring it.”

 

Racing Post B2B:

Racing Post B2B caters for all digital content requirements across web, mobile, tablet and retail. More than just a data provider – raw data is enhanced with the best and most recognisable content authored by the biggest names in sports betting.

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GVC Opens New Office in Rome to Unify Operational Teams

Niji Narayan

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GVC Opens New Office in Rome to Unify Operational Teams
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Online gambling company GVC Holdings has opened a new office in Rome. The company has migrated all its Italian divisions to the new office, which will house around 360 staff of its Eurobet, bwin and Gioco Digitale Italia properties.

Located in the Lungotevere district near Rome’s city centre, the new six-floor (approx. 4200 sqm) office will house all the operational teams, servicing a key European market territory for the FTSE enterprise.

GVC details that its Rome office relocation forms part of its final post-Ladbrokes Coral merger plans, driving operational and co-synergy efficiencies across an enlarged group.

Establishing its new Rome office, GVC management states that its enlarged Italian division will be better maintained within the Lungotevere district, securing access to a better transport network in an “area which is one of the best served in greater Rome.”

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Industry News

IMG Arena Secures Five-year SPFL Streaming Partnership

George Miller

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IMG Arena Secures Five-year SPFL Streaming Partnership
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IMG ARENA, a leading sports betting service and content hub, has signed a long-term rights agreement with the Scottish Professional Football League (SPFL).

The five-year agreement, commencing at the start of the 2020/21 season, will see IMG ARENA provide SPFL content to the international betting market as well as introducing an innovative automatic production set-up for certain matches.

The deal will incorporate the Ladbrokes Premiership – featuring the ‘Old Firm’ Glasgow derby between Celtic and Rangers, which regularly attracts global TV audiences in the millions – the Championship, League One and League Two, as well as the Betfred Cup and Tunnock’s Caramel Wafer Cup.

To support the SPFL partnership, IMG ARENA has entered into an agreement with AI-automated sports production company Pixellot, to deliver an increased breadth of coverage. The partnership will ensure an enhanced experience and allow for more extensive fan engagement.

The first partnership of its kind for IMG ARENA, the deal will see Pixellot’s patented technology installed at  SPFL Championship grounds. The automated technology uses advanced production algorithms and a network of cameras tracking play, to generate match footage that can be used online as well as across mobile devices. The footage will be made available to an international audience, restricted to countries outside the UK and Ireland.

Neil Doncaster, SPFL Chief Executive, said: “Deepening our mutually successful partnership with IMG ARENA creates a range of increased commercial benefits, allowing us to reinvest significant revenues across the SPFL. It will also help to increase the international visibility and popularity of our competitions through innovative, best-in-class production.”

Freddie Longe, Managing Director at IMG ARENA, said: “We are proud to renew our longstanding partnership with the SPFL. The extension of our relationship will see our remit grow further over a lengthy period and secures a key product in our portfolio. Signing this deal is a strong endorsement of our streaming product.

“The Ladbrokes Premiership is an exciting competition that attracts sport fans from across the world. Our full SPFL offering means that we will be able to present an unprecedented level of Scottish football action to our international audience.

“Adding our innovative AI-automated solutions to IMG ARENA’s world-leading production expertise creates a new template for sport streaming. This new venture will lead to audience growth for the SPFL’s competitions and will help take its content offering to the next level.”

Headquartered in London, IMG Arena works with more than 350 leading sportsbook operators worldwide, providing always-on services including 24/7 live streaming and on-demand virtual sports products designed to evolve and inspire engagement by placing fans at the heart of the action. Its ground-breaking data collection system ensures that the fastest and most accurate sources of data are delivered live from the action to the end user in less than a second.

IMG Arena processes official data for more than 45,000 sporting events per year. In 2018, more than 70 million hours of IMG ARENA content was watched by 42 million unique viewers around the globe.

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Industry News

Yggdrasil launches cutting-edge Splitz feature

George Miller

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Yggdrasil launches cutting-edge Splitz feature
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Yggdrasil, the innovative online gaming solutions provider, has introduced its brand-new mechanic Splitz, which will offer a fresh layer of excitement to its future slot releases.

The feature will make a thrilling addition to Yggdrasil’s casino titles, boosting player engagement with massive win potential.

Mystery symbols will drop down on the reel, building anticipation as the animation reveals how many symbols the tile will split into. With the possibility of splitting into three, the number of Splitz landed will always be of the same symbol, giving players the chance to win payouts beyond their imagination as the reels split.

The first game to feature the Splitz mechanics is Temple Stacks which will be released in January and offer over 200,000 ways to win.

Natalya Ovchinnikova, Product Owner Slots at Yggdrasil, said: “We are delighted to launch Splitz, an electrifying new mechanic that gives our slot gameplay an exhilarating boost.

“The feature exemplifies our constant drive for innovation, and we look forward to introducing it to operator partners and players.”

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