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StarBeast – The Epic Loot Drop For Esports

George Miller

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StarBeast - The Epic Loot Drop For Esports
Reading Time: 2 minutes

 

A Team of Lifelong Gamers Finally Use Their Power for Good

 

StarBeast presses the start button on a new, independent creative agency focused exclusively on esports. Their goal is to continue creating esports content and brand sponsorship experiences designed to resonate with the gaming audience. StarBeast is a team of lifelong gamers with backgrounds in brand advertising, content creation, and graphic design. Companies like Blizzard – Overwatch League, ESP, LA Valiant, Porsche, ESPN, and others have already tapped into the creative powers of StarBeast.

While many esports organizations are building internal agencies, there is immense value in having an independent creative partner with an impartial perspective and understanding of the esports audience, available to work with both brands and esports organizations. “We worked with StarBeast to create the broadcast graphics for several of our productions,” says Matt Grabowski, VP of Marketing at ESP Gaming. “They have an intuitive understanding of our industry and our audience.”

Esports is undergoing a monumental boom in the US and StarBeast believes understanding the unique interests of the esports audience is the key to success for everyone involved. StarBeast is on a mission to help brands and esports organizations effectively engage with its passionate audience. Esports fans have access to vast online experiences and huge multiscreen arrays in arenas, so the creative potential to enhance their experience is unlimited. Endemic and non-endemic brands wanting to engage with these fans need a creative partner like StarBeast to shepherd them through the world of esports. StarBeast’s creative team helps esports organizations explore new ideas and technologies to apply within the esports ecosystem.

“Traditional methods do not work for esports fans have a really high bullshit meter. You have to create experiences that captivate gaming fans. Otherwise, you just end up repelling them,” says Nick Losq, StarBeast Executive Creative Producer. “We are passionate gamers that understand how to help organizations effectively create content for the esports audience.” For the inaugural season of Overwatch League, StarBeast contributed over 240 pieces of content, providing design consultation, execution and content implementation across multiple media channels for the regular season. For the 2018 Overwatch League Grand Finals, StarBeast contributed to the design and was on-site to implement the opening day video for the large-format screens at the Barclays Center. StarBeast looks forward to bringing their expertise in visual communication in advertising to the exciting world of esports.

“It’s great to finally see esports popularity catching on here in the U.S. in a major way since we ourselves are lifelong gamers,” says Christopher Clyne, StarBeast’s Chief Technical Officer. “StarBeast is uniquely positioned to combine our technical and creative experience across many platforms with our love of gaming to deliver content that’s tuned in to the esports audience.”

 

About StarBeast:

A new kind of creative agency, StarBeast specializes in content creation for the esports audience. We are a creative think tank, design studio, technical consultant, and full-service production company, creating visual solutions designed to resonate with the gaming community.

We understand the audience because we are the audience. We are gamers with backgrounds in advertising, content creation, and digital effects. We want to help you tell the right story to this growing demographic. StarBeast–here from the future to help you solve the problems of today.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Esports organisation Fnatic signs sponsorship deal with smartphone maker OnePlus

Niji Ng

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Esports organisation Fnatic signs sponsorship deal with smartphone maker OnePlus
Photo Source: fnatic.com
Reading Time: 1 minute

 

UK-based eSports developer Fnatic has signed a sponsorship agreement with smartphone make OnePlus. As per the agreement, OnePlus will be a jersey sponsor and OnePlus will replace “Fnatic” on the front of jerseys.

This is Fnatic’s first playing jersey sponsorship deal in its 14-year history.

The tenure of the deal is not yet confirmed, but it is believed to be a “long-term” sponsorship deal. Designs for the jerseys were revealed at the organisation’s “Legends in Action Live” event in Berlin.

The event also served as a way for fans to get to know Fnatic’s League of Legends roster before the League of Legends European Championship (LEC) begins on January 19. Fnatics is one of 10 teams to take part in the LEC in its first year since being rebranded from the European LoL Championship Series.

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Kia teams up with League of Legends

Niji Ng

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Kia teams up with League of Legends
Photo Source: dexerto.com
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Kia Motors Corp., South Korea’s No. 2 carmaker and part of Hyundai Motor Group, is going to team up with the megahit online game “League of Legends” (LoL) to support a tournament in Europe. The automobile company has signed a deal with Riot Games, the producer of League of Legends. As per the deal, Kia will be the sole sponsor from the automobile segment for the European league championship.

The multiplayer online battle arena game has some 150 million users logging on every month and is one of the most popular e-games in the world at present. Its 14 leagues, which are run every year, attract huge numbers of players and viewers, and generate considerable publicity.

Kia, in particular, said the European league drew in some 81 million viewers in the 2018 season.

Under the official partner contract, the South Korean carmaker can display its corporate logo, secure tickets that can allow people to watch the game live and set up its own booth at the championship game.

“The LoL agreement is a good opportunity for Kia to get young people to become better aware of the Kia brand and better communicate with the company,” a corporate representative said.

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Cloud9 Welcomes New Partner Puma For 2019 LCS Spring Split

George Miller

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Cloud9 Welcomes New Partner Puma For 2019 LCS Spring Split
Reading Time: 2 minutes

 

Cloud9 announced a thrilling new partnership with PUMA for Cloud9’s North American League of Legends Championship Series (NA LCS) team for Spring Split. The signing is the largest esports deal to date for PUMA, and is also a milestone, being a first-of-its-kind apparel partnership for Cloud9.

With this agreement, PUMA becomes the Official Apparel and the Official game-day Pants and Shoes provider of the Cloud9 LCS team. The LCS team now joins other elite organizations such as AC Milan, Borussia Dortmund, Scuderia Ferrari and Red Bull Racing, in being proud PUMA partners. Viewers worldwide will see Sneaky, Licorice, and all members of the LCS rosters in premiere PUMA gear week in and week out.

“Esports are becoming increasingly popular with our consumers, so this is a very exciting deal for us,” said Adam Petrick, PUMA’s Global Director of Marketing. “Cloud9 is poised to have a great LCS season, and we’re grateful for the opportunity to be a part of it. We look forward to working with the Cloud9 team to make sure their players look as stylish off-stage as they do on-stage.”

“We can’t think of a better way to kick off 2019 than with this incredible apparel partnership with PUMA,” said Jack Etienne, Cloud9 CEO & Owner. “PUMA is recognized throughout the world, and having Cloud9 join PUMA’s roster of cultural phenomenon denotes an exciting new chapter for our organization. All of us are looking forward to what we’ll create with this partnership, and how good we’ll look while doing it.”

 

About PUMA:

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion.

The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 13,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

 

About Cloud9:

Founded in 2013, Cloud9 has grown to become one of the most recognizable esports organizations in the world. With championships industry-wide, unmatched viewership hours, and extensive benefits packages for players and staff, Cloud9 prides itself on being the best in all categories. At this time, Cloud9 fields professional teams in League of Legends, Counter-Strike: Global Offensive, Overwatch, Fortnite, Hearthstone, Super Smash Bros Melee, Clash Royale, Rules of Survival, Rocket League, and PLAYERUNKNOWN’S BATTLEGROUNDS. To find more information about Cloud9, visit https://www.cloud9.gg.

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