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StarBeast – The Epic Loot Drop For Esports

George Miller

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StarBeast - The Epic Loot Drop For Esports
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A Team of Lifelong Gamers Finally Use Their Power for Good

 

StarBeast presses the start button on a new, independent creative agency focused exclusively on esports. Their goal is to continue creating esports content and brand sponsorship experiences designed to resonate with the gaming audience. StarBeast is a team of lifelong gamers with backgrounds in brand advertising, content creation, and graphic design. Companies like Blizzard – Overwatch League, ESP, LA Valiant, Porsche, ESPN, and others have already tapped into the creative powers of StarBeast.

While many esports organizations are building internal agencies, there is immense value in having an independent creative partner with an impartial perspective and understanding of the esports audience, available to work with both brands and esports organizations. “We worked with StarBeast to create the broadcast graphics for several of our productions,” says Matt Grabowski, VP of Marketing at ESP Gaming. “They have an intuitive understanding of our industry and our audience.”

Esports is undergoing a monumental boom in the US and StarBeast believes understanding the unique interests of the esports audience is the key to success for everyone involved. StarBeast is on a mission to help brands and esports organizations effectively engage with its passionate audience. Esports fans have access to vast online experiences and huge multiscreen arrays in arenas, so the creative potential to enhance their experience is unlimited. Endemic and non-endemic brands wanting to engage with these fans need a creative partner like StarBeast to shepherd them through the world of esports. StarBeast’s creative team helps esports organizations explore new ideas and technologies to apply within the esports ecosystem.

“Traditional methods do not work for esports fans have a really high bullshit meter. You have to create experiences that captivate gaming fans. Otherwise, you just end up repelling them,” says Nick Losq, StarBeast Executive Creative Producer. “We are passionate gamers that understand how to help organizations effectively create content for the esports audience.” For the inaugural season of Overwatch League, StarBeast contributed over 240 pieces of content, providing design consultation, execution and content implementation across multiple media channels for the regular season. For the 2018 Overwatch League Grand Finals, StarBeast contributed to the design and was on-site to implement the opening day video for the large-format screens at the Barclays Center. StarBeast looks forward to bringing their expertise in visual communication in advertising to the exciting world of esports.

“It’s great to finally see esports popularity catching on here in the U.S. in a major way since we ourselves are lifelong gamers,” says Christopher Clyne, StarBeast’s Chief Technical Officer. “StarBeast is uniquely positioned to combine our technical and creative experience across many platforms with our love of gaming to deliver content that’s tuned in to the esports audience.”

 

About StarBeast:

A new kind of creative agency, StarBeast specializes in content creation for the esports audience. We are a creative think tank, design studio, technical consultant, and full-service production company, creating visual solutions designed to resonate with the gaming community.

We understand the audience because we are the audience. We are gamers with backgrounds in advertising, content creation, and digital effects. We want to help you tell the right story to this growing demographic. StarBeast–here from the future to help you solve the problems of today.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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CompLexity Partners with WinStar

George Miller

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CompLexity Partners with WinStar
Photo Source: pokerstars.com
Reading Time: 2 minutes

 

Complexity Gaming, one of North America’s most elite and longest standing esports organizations, announced an official partnership with WinStar World Casino and Resort, one of the largest casinos in the world, making it the exclusive casino of Complexity Gaming. This marks the first time that a U.S. esports organization has designated a casino as their official sponsor.

“WinStar is a preeminent gaming and entertainment venue, and we are excited for them to become our exclusive casino partner,” said Jason Lake, Founder and CEO, Complexity Gaming. “This partnership signals a significant shift in the esports sphere toward making competitive gaming entertainment even more mainstream.”

Esports is the fastest growing segment of media and entertainment and is rapidly gaining traction in the U.S., especially among adult audiences. While ages 18 to 34 comprise the largest demographic, esports viewership is beginning to skew older, with nearly one in three esports viewers being between the ages of 35 to 54. Additionally, online streaming platforms, like Twitch and YouTube have a larger audience base — for gaming alone — than HBO, Netflix, and ESPN have combined.

“The high-energy and competitive nature of esports aligns with our focus on creating unique, high-energy gaming and entertainment experiences for our patrons,” said Jack Parkinson, WinStar general manager. “Complexity’s forward-thinking and innovative approach to one of the fastest growing genres of mainstream entertainment is a natural fit as we look toward remaining at the forefront of the gaming industry.”

As part of this partnership, Complexity players will have access to WinStar’s various amenities, including the hotel, golf courses and concerts, and will make routine appearances at the casino and other events, while WinStar has the option to host biannual boot camps and “meet-and-greets,” where Complexity players could interact with fans and train before large events.

In September, the Dallas Cowboys announced WinStar as the Official Casino of the Dallas Cowboys, making it the first-ever NFL team to announce an official casino designation.

 

About Complexity Gaming:
Complexity Gaming is one of North America’s longest standing and most successful esports organizations, now owned by Jerry Jones of the Dallas Cowboys and real estate investor John Goff. The esports organization is led by Co-founder and CEO Jason Lake, considered by many to be one of the founding fathers of esports in North America. Complexity Gaming has won more than 140 championships in nearly 30 game titles over it’s more than 15-year history. Staunchly committed to passion, professionalism, and a player-first mentality, Complexity Gaming has been continuously recognized as a global leader in modern esports.

About WinStar World Casino and Resort:
With more games than any other casino in the world, WinStar World Casino and Resort offers more than 8,100 electronic games, 99 tables games – including craps and roulette games, 55 poker tables, two 18-hole championship golf courses, and the 3,500-seat Global Event Center, 65,000 square foot convention center, and the nearly 1,400-room WinStar World Casino Hotel. Owned by the Chickasaw Nation, WinStar World Casino and Resort is located just north of the Texas-Oklahoma border along Interstate 35 and presents unrivaled gaming action 24 hours a day, seven days a week, world-class entertainers and a wide range of restaurants.

 

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Raketech launches Esportsguide.com to target the global Esports community

George Miller

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Raketech launches Esportsguide.com to target the global Esports community
Reading Time: 2 minutes

 

Raketech today announced the launch of a new product targeting the popular Esports community. Esportsguide.com will provide a complete guide to the leading Esports streams for the most popular tournaments from across the globe.

 

Michael Holmberg, Raketech CEO said: “Raketech is entering the popular Esports industry, launching a global product with a strong US market appeal. Esportsguide.com is an adaptation of our TV sports guide product and another example of scalability within our product strategy – entering new markets or verticals with existing platforms. We believe there is a gap in the market for a comprehensive Esports streaming guide, and just as with our other sports and gambling products, we look to deliver great user value with Esportsguide.com.”

The Esports community has flourished in recent years creating a new demand for Esports content, online streaming services and Esports betting markets. There is now a strong connection between the Esports industry and Raketech’s target audience, gambling partners and sports media products.

Esportsguide.com will deliver a broadcasting schedule for Esports matches and live streams so that users are just one click away from the action. The website appeals to the worldwide community of gamers and delivers a time zone responsive schedule covering the most popular video games, tournaments and matches happening 24/7. The guide includes the most popular games such as League of Legends, Dota 2, CS:GO, Hearthstone, Overwatch, Starcraft II and Fortnite.

Esportsguide.com is a desktop and mobile optimised website that is currently available in English. The platform aggregates multi-lingual streams from the leading online streaming platforms into a single website, so that Esports fans only need to visit one place for a complete guide to watching live Esports matches.

For more information, please contact: press@raketech.com.

 

 

About Raketech Group :

Raketech is a leading online affiliate and content marketing company, with expertise in delivering SEO, online guides, communities and social media products in primarily the Nordic region and the UK. Through some 20 flagship brands, Raketech guides sports and gaming enthusiasts to the best possible services, while also delivering high-quality traffic and leads to its partners. Raketech grows both organically and via acquisitions and operates its business in accordance with a clear framework for responsible affiliate marketing services. The company’s shares are listed in Nasdaq First North Premier with ticker RAKE. Erik Penser is the company’s Certified Adviser. For more information, visit www.raketech.com.

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LG Teams Up With Esports Phenom ‘FaZe Clan’ To Debut New LG UltraGear Monitor

George Miller

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LG Teams Up With Esports Phenom 'FaZe Clan' To Debut New LG UltraGear Monitor
Reading Time: 3 minutes

 

LG UltraGear 21:9 Gaming Monitor Delivers Powerful Performance, Unrivaled Picture Quality, Fast Processing at DreamHack Gaming Competition

 

LG Electronics USA is partnering with FaZe Clan, the most popular esports team in the world, to host a no-holds-barred gaming competition that will mark the global debut of LG’s new UltraGear™ 21:9 gaming monitor, the company’s most powerful gaming display ever.

The competition, which will take place at DreamHack Atlanta, will feature the blockbuster battle royale title – “PLAYERUNKNOWN’S BATTLEGROUNDS” (PUBG) – and will officially kick off with an appearance by FaZe Clan team members FaZe Mxey and FaZe FuzzFace. Other FaZe Clan members, FaZe Teeqo and FaZe Dirty, also will participate in the competition that will pit selected DreamHack attendees against the pros.

The winner-take-all tournament will take place on LG’s new high-performance 34-inch UltraWide gaming monitor (model 34GK950G) that offers superb picture quality and the highest level of immersion for gamers and consumers alike.

The flagship UltraGear 34GK950G-B is designed for immersive, high-performance gaming thanks to its curved, virtually borderless 34-inch Nano IPS display that covers 98 percent of the DCI-P3 color space offering crystal clear UltraWide QHD (3440 x 1440) image rendering. The 21:9 wide aspect ratio display also accurately recreates colors across over 135 percent of the sRGB color space. With NVIDIA G-Sync™ graphic processing technology built-in, the UltraGear 34GK950G is designed to provide smooth motion graphics without tearing or stuttering. What’s more, its high refresh rate of 120Hz (overclocked) means that objects are rendered more clearly for smoother gameplay and seamless visual fluidity. Gamers also can create their own unique ambiance with Sphere Lighting that boasts six color settings to complement any game or movie.

“LG has developed its most powerful gaming monitor yet, offering high definition and high refresh rate that combine to create the most immersive gaming experience possible,” said David VanderWaal, senior vice president of marketing, LG Electronics USA. “Like LG, FaZe Clan sets the benchmark for performance in the esports world and partnering with them to introduce our newest gaming monitor demonstrates LG’s commitment to providing consumers the ultimate gaming experience.”

The PUBG Invitational will commence with an open round of competition where fans will play against one another in an open bracket style tournament for the opportunity to play against FaZe Clan team members. The entire tournament will be livestreamed via Twitch, and those watching the action are encouraged to engage by using the hashtags #LGUltraGear and #DHATL18.

The competition will culminate with a final faceoff between fans and FaZe Clan members, where they will compete for an ultimate gaming package Grand Prize, built around the new LG UltraGear monitor.

The 34GK950G-B will be available at a special Black Friday price of $1199.99 starting on November 16th through Amazon. It will be available at other retailers including, B&H, Beach Camera, and Adorama in the days that follow*.

DreamHack attendees are encouraged to visit LG’s booth (102) at the opening of the show (Nov. 16-18) to check out LG’s newest gaming monitor as well as to participate in the PUBG Invitational and meet members of FaZe Clan. Attendees are encouraged to dress as their favorite PUBG character for chances to win unique prizes that will be awarded at the LG booth.

For more information on LG’s collaboration with FaZe Clan and LG’s latest high-performance gaming monitors, please visit https://www.lg.com/us/gaming-monitors?cmpID=PR_HE_Monitor_DH.

LG” and the LG logo are trademarks of LG Corp. Other company and product names may be trademarks of their respective owners.

*Special promotion runs November 16November 30, 2018. Quantities are limited and the prices, designs, features and specs are subject to change without notice.

 

About LG Electronics USA:
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $55 billion global innovator in technology and manufacturing. In the United States, LG sells a wide range of innovative home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems, solar energy solutions and vehicle components. The “Life’s Good” marketing theme encompasses how LG is dedicated to people’s happiness by exceeding expectations today and tomorrow.

 

Source: LG Electronics USA

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