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Scientific Games Boosts Sportsbook Offering with New Marketing Services

George Miller

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Scientific Games Boosts Sportsbook Offering with New Marketing Services
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Riggs, Leask and Lynch to Lead Marketing Services for Global Customers

 

Scientific Games Corporation has added key experienced industry professionals to its SG Digital group to drive Marketing Services as part of the Sportsbook Operations Team in Gibraltar. This bolsters the Company’s B2B and B2G offerings in support of its strong base of Lottery, Gaming, and Sports Betting customers. As announced last month, the Sportsbook Operations service, supported by a team of industry experts based in Gibraltar, gives sports betting operators seamless solutions to manage the day-to-day tasks of running a sportsbook.

Charlie Riggs, Rick Leask, and Allison Lynch are among the hires that will bring SG Digital’s Marketing Services operation to the next level, further enhancing partner capabilities in the sportsbook space. These individuals, supported by a team of 25, will manage brand and customer research, acquisition and retention, optimisation, analytics, and other day-to-day sportsbook functions. The team brings decades of experience from industry-leading operators, including William Hill and Playtech.

Keith O’Loughlin, SVP Sportsbook at SG Digital, said: “These hires immediately ramped up our sportsbook efforts, empowering us to continue to build top-tier sportsbook technology for our global partners while simultaneously managing daily operations. We’re thrilled to have talented individuals with deep industry experience on board; Marketing Services will further cement our position as a leader and innovator in the sports betting industry.”

With the new team, SGD will have an industry leading Marketing Services team to complement the technology, product offering and platform, further solidifying SG Digital’s position as a leading global supplier of end-to-end sportsbook solutions. With these solutions now available, SG Digital’s partners are staged for long-term success in sports betting as they level up across their in-venue, retail, and online portfolios.

© 2018 Scientific Games Corporation. All rights reserved.

 

About Scientific Games:

Scientific Games Corporation (NASDAQ: SGMS) is the global leader in technology-based gaming systems, table games, table products and instant games and a leader in products, services and content for gaming, lottery and interactive gaming markets. Scientific Games delivers what customers and players value most: trusted security, creative content, operating efficiencies and innovative technology. Today, we offer customers a fully integrated portfolio of technology platforms, robust systems, engaging content and unrivalled professional services. For more information, please visit www.scientificgames.com.

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Industry News

SUZOHAPP to Exhibit its New Products in Bulgaria

Niji Narayan

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SUZOHAPP to Exhibit its New Products in Bulgaria
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SUZOHAPP is going to exhibit its new products at the Balkan Entertainment and Gaming Expo (BEGE) in Sofia, Bulgaria on November 20–21. BEGE is the leading exhibition for the gaming and entertainment industry in the Eastern European region, gathering over 5000 international visitors from over 50 countries.

“We can provide virtually every component gaming OEMs and operators need which significantly simplifies their sourcing. At the same time, we keep them at the forefront of the industry through our commitment to continuous product innovation,” Sim Bielak, SUZOHAPP’s President of Global Gaming and Amusement said.

SUZOHAPP will also introduce BEGE visitors to its new Components website. Information rich, easily searchable and well organised, this new site is designed to connect operators and OEMs to the resources they need quickly.

“We are excited about our new website launch and are confident our Gaming customers will appreciate its intuitive design and breadth of content. We believe this site will become a go-to resource for our customers, giving them on-demand access to product information that will even further simplify their sourcing process,” Mike Sigona, SUZOHAPP’s Business Development and Global Gaming Product Manager said.

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France’s Gambling Revenue Increases in Q3 2019

Niji Narayan

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France’s Gambling Revenue Increases in Q3 2019
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Gambling in France has experienced an impressive Q3 2019, as total revenue rose 27.7% year-on-year to €346 million.

Sports betting was the most important vertical in Q3 2019, as handle increased 9% to €1.08 billion in the three-month period. Revenue from sports betting totalled €214 million, a 43.6% increase from the previous year. Half of the betting handle came from football, which brought in €553 million, although the figure is a 12% year-on-year setback.

Poker was another segment with good figures in Q3 2019. The modality posted its second consecutive quarter of increase and revenue was €21 million. ARJEL said that tournament rake rose to €45 million during that period.

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888 Holdings Backs Re-election of Chair Brian Mattingley

Niji Narayan

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888 Holdings Backs Re-election of Chair Brian Mattingley
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Online gambling group 888 Holdings has backed the re-election of Chair Brian Mattingley saying Mattingley’s deep knowledge of gambling industry will benefit all shareholders.

The primary reason for the vote against re-election of Mattingley was the length of Mattingley’s tenure as a director of 888. Mattingley joined the 888’s board in August 2005 and since then has served as chief executive, non-executive director, executive chair and non-executive chair.

“The board’s decision to retain Mr Mattingley as its non-executive chairman reflects the significant value he brings to the board, including in particular his wealth of gambling industry and public company experience, deep knowledge of the business and industry contacts. The board believes Mr Mattingley’s continued tenure as non-executive chairman benefits all shareholders,” 888 Holdings said.

“The board recognises the importance of future succession planning and was recently strengthened through the appointment of Mr Mark Summerfield as a non-executive director and chairman of 888’s audit committee on 5 September 2019. The company continues to look at potential additional non-executive director appointments to the board and will seek to provide a further update on this matter by its next annual general meeting in May 2020,” 888 Holdings added.

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