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Responsible Gambling Week Launches Across The UK And Ireland

George Miller

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Responsible Gambling Week Launches Across The UK And Ireland
Reading Time: 3 minutes

The biggest ever industry-wide campaign to promote responsible gambling is under way today (November 1), involving every major operator in the UK and Ireland.

More than 127,000 staff at over 11,000 gambling venues and online sites in the UK and Ireland are taking part in Responsible Gambling Week, triggering a national conversation with customers and their friends and families about what it means to gamble responsibly.

The campaign is being strongly supported by all major operators and the hashtag #RGWeek18 had already garnered more than 2.3million impressions 48 hours before the campaign’s official launch.

Leading football clubs have also lent their support to the campaign. Last weekend, Premier Leaque club Crystal Palace played an #RGWeek18 video in the fan zone and on the big screen during its televised match against Arsenal and carried advertising in the match programme while Sky Bet Championship club Middlesbrough carried responsible gambling messages on the big screen and LED screens during its televised match against Derby County. Other clubs which have already announced their support include West Ham, whose players wore Responsible Gambling Week training tops before their Carbao Cup match against Tottenham Hotspur, and Swansea City, whose shirts will feature the campaign logo for their match against Rotherham this weekend.

The English Football League has written to all its 72 clubs asking them to back the campaign and responsible gambling messages and videos are being shared on their social channels.

Responsible Gambling Week is also supported by The Racecourse Association and the British Horse Racing Association. Responsible gambling messages will be displayed at several meetings, including at Ascot on November 3rd where every runner in the televised 3pm race will have Bet With Ascot/ RGW saddle cloths and the winner’s podium and parade ring will carry responsible gambling artwork, animated videos will be played on the big screen and staff will wear responsible gambling badges. Other racecourses supporting the campaign, including Chester and Bangor-on-Dee, and advertising will be carried in all race cards.

The campaign is being run by the Industry Group for Responsible Gambling (IGRG), which through its member trade associations, encompasses all sectors of the gambling industry: online, amusement arcades, bingo clubs, bookmakers and casinos. The week runs from November 1-7, and for the first time also includes Ireland, where the campaign will be supported by more than 800 bookmakers, and by the Irish Amusements Trade Association, Horse Racing Ireland, Irish Greyhound Board and the Irish Greyhound and Horse Racing Tote.

The theme of the week is ‘Let’s Talk About Responsible Gambling’ and, at every gambling venue, responsible gambling literature will be made available to customers, designed to trigger conversations about how to keep gambling fun and safe. Customers who need further help or information will be signposted to GambleAware. Among the activities taking place during the week are training and advice sessions being run by GamCare in Birmingham, Bristol, London, Leeds and Hull for professionals who work with younger people and parents.

Responsible gambling messages will also be delivered on Facebook, Twitter and Instagram, using the #RGWeek18 hashtag. A dedicated website has been created for the event https://responsiblegamblingweek.org

John Hagan, Chairman of the Industry Group for Responsible Gambling, said: “The aim of the week is to spark a national conversation about what it means to gamble responsibly, conversations between operators and their customers, between customers and their family and friends and between industry stakeholders. The fact that every sector of the industry has come together to drive this campaign, which has been a year in the planning, and agree common messaging tells its own story. By speaking together with one voice, they can have maximum impact”.

Sharon Byrne, Chairperson of the Irish Bookmakers Association, said: “We are delighted to be partnering with the IGRG and joining their Responsible Gambling Week. Merging both campaigns can only help to increase the impact and reach of the campaign and reach of the campaign and ensure maximum coverage for the week.”

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Meridianbet extends casino offering with Booming Games

George Miller

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Meridianbet extends casino offering with Booming Games
Reading Time: < 1 minute

 

Booming Games’ full slot portfolio is now available on Meridianbet with more than 60 HTML5 slot games including popular titles like Burning Classics, Howling Wolves, Gold Vein and latest release Jesters Joy.

Booming Games release up to two new games per month. Soon to be released are Freezing Classics, Book of Tombs and Cash Pig. “We are delighted to partner with a leading operator like Meridianbet to further extend the reach of our content in their key markets. We are looking forward to a fruitful partnership” said Frederik Niehusen, Chief Commercial Officer at Booming Games.

Milan Đurmez, Head Of Online Casino at Meridianbet added, ‘’Meridianbet takes great pleasure in enhancing its slots offer with Booming’s quality titles. We expect nothing less than their great popularity across all our markets.’’

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Compliance Updates

True Flip Group presents the all-new EMOJINO brand under the MGA permit

George Miller

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True Flip Group presents the all-new EMOJINO brand under the MGA permit
Reading Time: < 1 minute

 

EMOJINO will join the Group’s iGaming assets that have gained notable success in the last year. These include the rapidly rising True Lab games studio, as well as the EGR shortlisted True Flip casino that pioneered the common True Label software platform.

Starting November EMOJINO opens its doors to the players, backing up its vast game selection with tailored promotions and beautifully structured bonus packs.

EMOJINO will make use of the Group’s very own True Label software platform that has been rolled out in recent months. The platform utilizes a stack of effective solutions and an advanced Responsible Gaming section.

The EMOJINO launch follows up the recent MGA B2C license acquisition by the Group. The new casino will target a variety of regulated markets under the newly granted permit.

“The idea behind our new brand, EMOJINO, roots into all these vivid emotions we always chase while turning to a casino experience. Empathy is the feeling to which the entire action around EMOJINO devotes. We trust EMOJINO is going to be accepted very well by many players at our target regulated markets.” – said True Flip Group co-founder Konstantin Katsev.

EMOJINO supports English, Finnish, Norwegian, German, French, and Portuguese languages and has direct relations with a few dozen of the top game providers including Play’N’Go, NetEnt, Evolution, True Lab, Yggdrasil, Pragmatic Play, ELK, Microgaming, Quickspin and others.

The payment options will include card payments as well as a decent variety of popular payment processing services.

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Racing Post extends partnership with Leopardstown until 2022

George Miller

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Racing Post extends partnership with Leopardstown until 2022
Reading Time: 2 minutes

 

Racing Post has announced the extension of its sponsorship agreement with Leopardstown, providing title sponsorship and race sponsorship of day one of the Leopardstown Christmas festival. As part of the two-year agreement, day one will now be called Racing Post day with the feature race of the day the Racing Post Novice Chase.

The partnership outlines Racing Post commitment to Irish racing at the end of what has been the most unprecedented year. With no sign of crowds returning to racecourses continued sponsorship is crucial to the success of festivals and racecourses across the country.

The Grade 1 Racing Post Chase has an illustrious history and has been won by equine heroes such as Danoli, Moscow Flyer, Sizing Europe, Douvan, Min & Notebook to name but a few. This year’s renewal looks set to excite once again as it gets the festival Group 1s underway.

The Leopardstown Christmas Festival is a highlight of the festive period taking place between 26-29 December annually. The meeting usually welcomes over 55,000 people, although this won’t be the case in 2020 due to Covid. However with over €1 million in prize money on offer and featuring 7 Grade 1 races and a number of valuable Handicaps the festival is just as exciting this year.

Discussing the extended partnership with Leopardstown, Racing Post Retail Director, Alan Pepperell mentioned the importance of supporting the racing industry in Ireland.

Pepperell said: ‘It’s a hugely difficult time for racecourses across the UK and Ireland with no crowds in attendance. The work that is going on behind the scenes to get racing on in a safe environment is incredible. We’re delighted to continue our support with Leopardstown, their Christmas festival has become a pilgrimage for a lot of Irish racing fans and while that won’t be the case this year we hope Racing Post day kicks off the festival in style. We know the festival will be a success and we’re delighted to be on board for the next two renewals.’

Tim Husbands, CEO Leopardstown echoed Alan’s words saying: ‘We are delighted to extend our partnership with Racing Post and are grateful for their continued support in these challenging times. Racing has been able to continue through the most stringent of restrictions due to Covid 19 and this would not be possible without the support of our partners. We look forward to many more renewals of the Grade 1 Racing Post Novice Chase which is the highlight of the first day of the Leopardstown Christmas Festival.’

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