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EGT Interactive – novelties and real online casino experience at the 11th BeGExpo in Bulgaria

Zoltan Tundik

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EGT Interactive is glad that on the 11th edition of the biggest and well renowned exhibition of the gaming industry in Eastern Europe, will continue to bring real casino experience to its existing and future clients.

The meeting point for the gaming and entertainment industry in the Eastern European region will take place on 21st and 22nd of November again at Inter Expo Center, Sofia, Bulgaria.

One of the novelties that EGT Interactive is going to present this year is the launch of a “hybrid” between offline and online roulette, where the players will be able to choose between playing on the physical roulette or online through tablet. It’s a brand-new product that combines the years of experience and collaboration between both, land based and online systems of EGT and EGT interactive. Both companies are going to be presented together at Hall 4, booth 4.8.

“Since the last edition of BEGExpo, we managed to widen our exciting propositions with more then 15 great video slots, based again on the classical and at the same time simple and easy to follow themes and pay tables, great payouts and attractive RTP. Which added refreshment and more gaming experience among the already familiar titles. Also, along with this, we continue look towards new markets such as Denmark, Sweden, Switzerland in the next months. We already see great interest from existing and potential partners for these markets and expecting to launch with some of the biggest players in the markets. Since we are one of the first iGaming companies with certified video slots on the Colombian iGaming market, we believe that we are on the right business direction and the best is yet to come.”, said Irina Rusimova, Business Development Manager in the company.

It’s Balkan PLAYtime!

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Affiliate Industry

Gamingtec CMO attended MAC 19 Kyiv Affiliate Conference

George Miller

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Gamingtec CMO attended MAC 19 Kyiv Affiliate Conference
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The Gamingtec marketing team attended the MAC 19 Kyiv Affiliate Conference, which took place in the Ukrainian capital on the 10th October. The event brought together representatives of leading companies in the iGaming industry, media buyers and affiliates, and provided great networking opportunities to all participants.

The conference was devoted to such topics as targeting and running traffic from social media, media buying with minimal resources, working with unpopular GEOs, etc. More than 2,000 attendants took part. Olga Stoyan, Chief Marketing Officer (CMO) of Gamingtec, commended the organisation of the event and said the conference satisfied her expectations. In her own words:

It is very important for us to keep up with trends in affiliate marketing. We need to optimize a conversion funnel on our platform and we expect affiliate marketing to help us with it. End customers attracted by affiliates pass several main stages: registration, playing, money withdrawal. Thus, we should optimize UX and UI for all the core components: user-friendly registration forms, customized display of the games, and a huge variety of payment systems integrated into our platform. Collaborating with affiliates on such conferences, we learn what may kill traffic conversion and which types of sales funnels are the most productive.

The Gamingtec CMO added:
Instead of theory of marketing, this conference focused rather on best practices, user experience and case studies. Specialists who generate traffic on an everyday basis shared their insights. Most of them were talking about social media, messengers and mobile applications, because 80% of players use mobile devices, according to statistics.

It is important to meet potential partners in person in the iGaming industry. International conferences inspire confidence and provide lots of opportunities for collaboration and networking. Stoyan stated, ‘I was impressed by the level of MAC 19. The event was well-organized, exhibition and market zones were prepared carefully’.

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Eastern Europe

Ukraine to Grant Free Gambling License for Promoting Construction of New Hotels

Niji Narayan

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Ukraine to Grant Free Gambling License for Promoting Construction of New Hotels
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Ukrainian President Volodymyr Zelensky has announced that some gambling licenses may be granted for free to promote the construction of new hotels. Moreover, some gambling licenses will be issued at a lower price if a hotel expands the number of rooms.

“We have five-star hotels in Ukraine, but they are very small. Thus, there is no way to open a casino there. We want hotels to be built. Perhaps if, for example, this is a boutique hotel, then maybe we will agree to give them licenses, which should cost a little less. If this is a very big brand hotel, we can give a license for free, just build us a hotel. The funds from the sale of licenses should go to sports, medicine or education,” Zelensky said.

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Eastern Europe

WePlay! Esports to host the second Minor of the DPC 2019/2020 season

George Miller

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WePlay! Esports to host the second Minor of the DPC 2019/2020 season
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WePlay! Esports will host and broadcast the second Minor of the current Dota Pro Circuit. The event will be taking place in Bukovel, a famous Ukrainian ski resort in the western part of Ukraine.

“We perceive the opportunity to host a Minor as a great honor and enormous responsibility at the same time. For the last year, we have been working hard organizing various events in Dota 2, CS:GO and other disciplines in the spirit of creativity and excitement. We want our viewers to enjoy not only the games but also an original show.Now we have a bigger challenge. We are doing our best to make esports fans happy with something extraordinary. We will keep to our basic principals, which means that the viewers should expect high production value, excellent props, funny filler content, talents in unusual costumes and much more.” – Eugene “GreenGT” Luchianenco, Head of Esports at WePlay!.Qualifiers to WePlay! Bukovel Minor 2020 and the second Major of the DPC 2019/2020 season will be taking place between December 01 and 06. Teams will compete for 370 DPC points, and at least one squad from every competitive region will be invited to the main event. Valve will announce the regions represented by more than one team after the end of the first Major of the current DPC season.

After the qualifiers we will have eight teams, that will be invited to the main event held between January 09 and 12. Besides $300 000 and 660 DPC points, the teams will also compete for a slot at the second Major tournament of the current competitive season.

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