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Esports One Partners with Riot Games Brazil

George Miller

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Esports One Partners with Riot Games Brazil
Photo Source: esportsobserver.com
Reading Time: 3 minutes

 

Esports One has partnered with Riot Games Brazil to bring real-time stats & data to their League of Legends broadcasts through their flagship product, OneConsole.

Esports One, the data and analytics company changing the way fans watch and engage with esports, announces a partnership with Riot Games, a global game developer and pioneer in the esports industry. The partnership kicks off in Brazil and adds real-time stats and insights to Riot Games broadcasting.

There are a number of ways to capture and analyze what happens in a League of Legends match: Manual human input, pulling data from the game publisher API, and reading local game files from a player’s computer to name just a few. Esports One, whose focus is on real-time analysis, took a more customizable route, utilizing proprietary computer vision technology and machine learning to capture & analyze what is happening in a professional esports match. The partnership supplies Riot Games Brazil’s broadcasters with real-time stats and insights, improving the commentating experience, and ultimately, the fan experience.

“We began testing Esports One’s OneConsole at the start of the 2018 CBLoL season. Their team worked closely with us to identify new and exciting statistical insights that lend themselves to great storytelling,” said Carlos Antunes, Head of Esports at Riot Games Brazil. “Recently we started implementing OneConsole features into our live broadcasts; being able to analyze every event in real-time has facilitated an entirely new level of commentary and been eye-opening for myself and the broadcast team. We’re excited to see what the future holds for Riot Games Brazil and Esports One!”

To kick off, Esports One has given Riot’s CBLoL team access to OneConsole, the company’s custom-built broadcaster console, providing a powerful database and dashboard of live statistics. It is designed to be a second-monitor experience for commentators, providing an easy way to view in-depth analytics and story points during live games.

“Solidifying a partnership with one of the largest game publishers in the world is a testament to the quality of the team and product that we’ve built at Esports One. I’ve worked with Riot Games ever since I got my start in esports almost a decade ago, and their company-wide value of ‘players first’ aligns perfectly with our mission to enrich esports experiences through real-time data and analytics. We’re eager to see where the future takes us as we continue to lead the charge of innovation in esports,” said Matthew Gunnin, Founder & CEO of Esports One.

Let’s take a real example from a match between team Vivo Keyd and the CNB Esports Club in Riot Games Brazil’s professional league. Early in the game, one of Vivo Keyd’s star players secures a major objective which is immediately recognized by Esports One’s OneConsole. Esports One captures and analyzes the details, including the game time, and all data related to the team and players involved. Commentators are presented with the summary milliseconds after the objective is taken, including key data points such as:

Vivo Keyd takes the first dragon 41.67% of games
Vivo Keyd wins 80% of the games played where they took the first dragon of a game
The time to take the first dragon in this game was 7:47 faster than the league average

One of the key areas that OneConsole shines is pinpointing and relating interesting data points to eachother. For instance, “Vivo Keyd secured the first baron of the game at 21:13.” is much less interesting than “At 21:13, Vivo Keyd secured the first baron of the game seven minutes and twenty four seconds faster than the league average (28:37) and win 80% of their games after securing this objective.” To learn more visit esportsone.com

 

About Esports One:
Esports One leverages data and analytics to enhance the way fans watch and engage with esports. Through proprietary computer vision technology, machine learning, and historical data sets, Esports One offers real-time, interactive tools for event broadcasters, streamers and fans in esports. The company plans to add support for additional esports game titles in early 2019. Esportspedia, the leading wiki for competitive esports, is a subsidiary of Esports One. Founded in 2017 by Matthew Gunnin, Esports One is headquartered in Santa Monica, CA.

About League of Legends Esports Leagues:
League of Legends is a premier global sport with 14 professional esports leagues, 113 professional teams, and over 850 salaried athletes worldwide, overseen and operated by Riot Games. League of Legends esports games are broadcast live to millions of fans in 18 different languages across the globe.
The League of Legends World Championship tournament consistently reaches new viewership milestones each year, easily rivaling those of major traditional sporting event finals; for example, Worlds 2017 reached a total of 1.2 billion hours watched over the course of the 21-day competition, with the most-watched match pulling in over 80 million live unique viewers.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Pringles extends ESL sponsorship for more competitions

Niji Narayan

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Pringles extends ESL sponsorship for more competitions
Photo Source: martechtoday.com
Reading Time: 2 minutes

 

Pringles, the US-based potato and wheat-based snack chips brand, has extended its sponsorship of ESL events to include eight more competitions.

The extension of Pringles’ deal will begin with IEM Katowice 2019. The other events that come under the purview of extension include ESL One Cologne, ESL One Hamburg, ESL National Championship SEE, ESL Meisterschaft Deutschland, and the German stream for the European Masters Fall Split. The snack-brand, owned by Kellogg Company, started sponsoring ESL One Hamburg in 2017.

“Pringles’ esports strategy is a prime example of agility in the light of new opportunities,” said Toan Nguyen, Executive Strategy Director and Associate Partner for Hamburg-based marketing agency Jung von Matt, which will continue supporting Pringles in its partnership with ESL. “They started small-scale in 2017 and expanded quickly over many international events in 2018. In 2019, Pringles will cover 8 events with not just Northern Europe, but also the CEE region as its new pillars! This strategy perfectly shows how brands can employ an open mindset combined with curiosity and dedication.”

In addition to logo presence, product placements, and an activation area including an esports fan edition on live competitions, Pringles’ extension with ESL will include a variety of other undisclosed activations, which were designed specifically for fans.

Dominik Schafhaupt, Kellogg Company’s Marketing Manager Snacks Northern Europe, said in a statement: “2018 was a very successful year for Pringles in Northern Europe. Especially in the field of esports we see a great development of brand perception and get very positive reactions from the community. Therefore, we decided to expand our foot print together with the ESL not only geographically but also qualitatively. At the moment we are finalizing new concepts with which we would like to address the community with even more relevant communication and activations, on-the-ground at events but also digital.”

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Betway grows esports presence with BLAST Pro Series

George Miller

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Betway grows esports presence with BLAST Pro Series
Reading Time: 2 minutes

 

Leading online bookmaker Betway has agreed a one-year deal to sponsor BLAST Pro Series. Spanning eight events around the globe over the course of the year, BLAST Pro Series is one of the most exciting and well-attended CS:GO tournaments in the esports calendar.

The deal, which includes an option to renew for another year, will grant Betway extended ‘backstage’ access, VIP hospitality and a host of branding both online and in stadiums.

Three events – Sao Paolo, Miami and Madrid – kick-off the 2019 series, with more expected to be announced in the coming weeks.

This latest development continues a highly successful 2019 for Betway, having signed two separate deals in esports sponsorship – Berlin International Gaming (BIG) and ESL – since the turn of the year.

Paul Adkins, Marketing and Operations Director at Betway, said:

“BLAST Pro Series is one of the most exciting tournaments on the calendar; you only have to look at the reaction of the fans – both in stadium and online – to last year’s edition to confirm this. With events in the series being held all across the world, we can’t wait to reach even more fans than ever before.”

Leo Matlock, Head of Commercial Solutions at BLAST Pro, said:

“Betway has been present in the esports community a long time and we are very excited to be collaborating with them. Betway prides themselves with sponsoring premium content so naturally we are thrilled that they want their brand associated with BLAST Pro Series, which is already an established and proven concept. It’s a grand validation for our product and we are looking forward to the partnership.”

Read about Betway’s latest sponsorship here: https://blog.betway.com/esports/blast-pro-sponsorship-announcement/

 

About the Betway Group:

The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.

Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment. Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is ISO 27001 accredited through the trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to the Responsible Gambling Trust.

In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licenced brands, please visit the Betway Group page.

 

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eSports

G2 Esports join hands with Red Bull to eSports racing team

Niji Narayan

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G2 Esports join hands with Red Bull to eSports racing team
Reading Time: 1 minute

 

G2 Esports is going to launch an eSports racing team in partnership with Red Bull Racing. The team will initially compete in the F1 Esports Pro Series.

Christian Horner, Red Bull’s Team Principal said: “It is tremendously exciting to see this new direction being taken by the Team. We took part in F1 Esports last year and the response was incredibly positive. We are a Team who has always backed youth and this opportunity provides us with the potential to engage with a wider and younger audience, whilst becoming competitive in a rapidly expanding and exciting new discipline.”

The team will also compete in tournaments such as Forza Motorsport, Project Cars 2, rFactor 2, Assetto Corsa, and RaceRoom. It’ll also compete in the FIA Gran Turismo Sport World Championship.

Danny Engels, Head of Gaming Operations for G2 Esports added: “We are extremely excited to have two of the strongest and most successful brands in their respective worlds join forces. Esports racing connects our virtual environment with the real-life sport in a peerless fashion.”

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