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Esports One Partners with Riot Games Brazil

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Esports One Partners with Riot Games Brazil
Photo Source: esportsobserver.com
Reading Time: 3 minutes

 

Esports One has partnered with Riot Games Brazil to bring real-time stats & data to their League of Legends broadcasts through their flagship product, OneConsole.

Esports One, the data and analytics company changing the way fans watch and engage with esports, announces a partnership with Riot Games, a global game developer and pioneer in the esports industry. The partnership kicks off in Brazil and adds real-time stats and insights to Riot Games broadcasting.

There are a number of ways to capture and analyze what happens in a League of Legends match: Manual human input, pulling data from the game publisher API, and reading local game files from a player’s computer to name just a few. Esports One, whose focus is on real-time analysis, took a more customizable route, utilizing proprietary computer vision technology and machine learning to capture & analyze what is happening in a professional esports match. The partnership supplies Riot Games Brazil’s broadcasters with real-time stats and insights, improving the commentating experience, and ultimately, the fan experience.

“We began testing Esports One’s OneConsole at the start of the 2018 CBLoL season. Their team worked closely with us to identify new and exciting statistical insights that lend themselves to great storytelling,” said Carlos Antunes, Head of Esports at Riot Games Brazil. “Recently we started implementing OneConsole features into our live broadcasts; being able to analyze every event in real-time has facilitated an entirely new level of commentary and been eye-opening for myself and the broadcast team. We’re excited to see what the future holds for Riot Games Brazil and Esports One!”

To kick off, Esports One has given Riot’s CBLoL team access to OneConsole, the company’s custom-built broadcaster console, providing a powerful database and dashboard of live statistics. It is designed to be a second-monitor experience for commentators, providing an easy way to view in-depth analytics and story points during live games.

“Solidifying a partnership with one of the largest game publishers in the world is a testament to the quality of the team and product that we’ve built at Esports One. I’ve worked with Riot Games ever since I got my start in esports almost a decade ago, and their company-wide value of ‘players first’ aligns perfectly with our mission to enrich esports experiences through real-time data and analytics. We’re eager to see where the future takes us as we continue to lead the charge of innovation in esports,” said Matthew Gunnin, Founder & CEO of Esports One.

Let’s take a real example from a match between team Vivo Keyd and the CNB Esports Club in Riot Games Brazil’s professional league. Early in the game, one of Vivo Keyd’s star players secures a major objective which is immediately recognized by Esports One’s OneConsole. Esports One captures and analyzes the details, including the game time, and all data related to the team and players involved. Commentators are presented with the summary milliseconds after the objective is taken, including key data points such as:

Vivo Keyd takes the first dragon 41.67% of games
Vivo Keyd wins 80% of the games played where they took the first dragon of a game
The time to take the first dragon in this game was 7:47 faster than the league average

One of the key areas that OneConsole shines is pinpointing and relating interesting data points to eachother. For instance, “Vivo Keyd secured the first baron of the game at 21:13.” is much less interesting than “At 21:13, Vivo Keyd secured the first baron of the game seven minutes and twenty four seconds faster than the league average (28:37) and win 80% of their games after securing this objective.” To learn more visit esportsone.com

 

About Esports One:
Esports One leverages data and analytics to enhance the way fans watch and engage with esports. Through proprietary computer vision technology, machine learning, and historical data sets, Esports One offers real-time, interactive tools for event broadcasters, streamers and fans in esports. The company plans to add support for additional esports game titles in early 2019. Esportspedia, the leading wiki for competitive esports, is a subsidiary of Esports One. Founded in 2017 by Matthew Gunnin, Esports One is headquartered in Santa Monica, CA.

About League of Legends Esports Leagues:
League of Legends is a premier global sport with 14 professional esports leagues, 113 professional teams, and over 850 salaried athletes worldwide, overseen and operated by Riot Games. League of Legends esports games are broadcast live to millions of fans in 18 different languages across the globe.
The League of Legends World Championship tournament consistently reaches new viewership milestones each year, easily rivaling those of major traditional sporting event finals; for example, Worlds 2017 reached a total of 1.2 billion hours watched over the course of the 21-day competition, with the most-watched match pulling in over 80 million live unique viewers.

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eSports

Young entrepreneurs booming business moves into gaming and esports

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Young entrepreneurs booming business moves into gaming and esports
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A young entrepreneur in the UK who set up his business at the age of just 17 with £300, has moved into the gaming and esports industry due to huge consumer demand pressures.

George Greenhill, Founder of Protein Package, established the healthy snack brand business in 2017 from his parents’ home in Wolverhampton whilst he was still at secondary school.

The business provides a ‘pick and mix’ style approach to ordering a variety of nutritional supplements and snacks online which are sourced from all over the world. The company really took off in 2020 owing to an increase in online consumer habits during the pandemic.

This recent growth has resulted in gamers and esports fans requesting that Protein Package expands into the gaming supplementation space to accompany their wide range of sports supplements and ‘better for you’ snacking options.

In November 2021, Protein Package decided to answer consumer calls and make the move, commenting on the expansion into the gaming sector, George said: “We’re very excited to be entering this ever-expanding market, especially one with innovative brands popping up all of the time. We made the progression from selling only high protein products to general healthy snacks back in 2019 and felt now was the right time to dive into the gaming and esports supplement market.

We’ve been getting requests daily to help improve the range of gaming supplements in the country and it’s a community I have always had close ties with. After looking into the UK market, we felt it has been neglected and left behind due to the lack of top brand availability such as GFUEL, CTRL and Razorwire when compared to America and Canada. At Protein Package, we want to change that so gamers don’t have to wait for weeks to receive international shipments which can face lengthy delivery and expensive unexpected customs charges.”

Sophie Edwards, Brand Manager at Protein Package said: “We’ve been working closely with various companies around the world to import all the best gaming supplements into the UK and offer the largest range. Many of the products have energy-boosting properties like the sport-focused supplements we currently stock so believe many of our existing customers will benefit from being able to try these brands out as a pre-workout.”

As of last week, Protein Package already has GFUEL Energy listed on their website that includes all the bestselling flavours and the popular collaboration flavours with industry heavyweights KSI and PewDiePie. GFUEL’s other products such as Energy Crystals, Ready-To-Drink Cans and Hydration Formulas will be imported and introduced online in the coming days.

George and Protein Package are aiming to have several other brands added to the store before the start of the New Year and prioritise offering the most competitive prices with fast UK delivery.

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Luno Join Forces with Monstax Guild to Launch Blockchain Gaming Tournament

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Luno Join Forces with Monstax Guild to Launch Blockchain Gaming Tournament
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Luno, the leading regulated digital asset exchange in Malaysia, announced its partnership with Monstax Guild as the main sponsor for the Luno Battlexie: Winter Cup 2021, a blockchain gaming tournament featuring the popular non-fungible token (NFT) game, Axie Infinity.

Luno Battlexie: Winter Cup 2021 is part of Luno’s commitment in supporting Malaysia’s growing blockchain gaming community. The rise of NFT games has revolutionized the gaming industry by highlighting the potential of play-to-earn (P2E) games in building a new digital economy and creating a new competitive esports ecosystem. Most notably, Axie Infinity has garnered two million daily active players globally where they collect, battle, and breed NFT creatures to earn Ethereum-based digital assets, which players can choose to convert to regular currency.

Aaron Tang, Country Manager of Luno Malaysia shared, “Investing and trading are no longer the only ways to profit from digital assets as consumer trends continue to evolve. In particular, NFT games have become increasingly popular among consumers interested in earning cryptocurrency through gaming. As such, it is no surprise that NFT games like Axie Infinity saw major growth over the past year and bridged the gap between the gaming and cryptocurrency worlds.”

“Thus, we are proud to partner with Monstax Guild to support the local gaming community and help grow the blockchain gaming scene in Malaysia. Luno provides a safe and convenient platform for users to buy, store and learn about cryptocurrencies. Through our platform, we hope it will give curious Malaysian gamers the necessary tools to start their cryptocurrency journey”, added Aaron.

With the rise of blockchain gaming, Monstax Guild has established a fair community platform that empowers players with the opportunity to experience P2E games. In addition, the platform aims to build a competitive, ever-learning, growth-driven, equal and lucrative ecosystem for the blockchain gaming community.

Shas Fung, Co-founder of Monstax Guild said, “We are delighted to partner with Luno for a tournament that provides a competitive stage for a new generation of gamers in Malaysia. Our goal is to support P2E gamers by creating a conducive environment for players to thrive through scholarships and training within a strong community. As the local blockchain gaming community grows in Malaysia, we will continue to organize future tournaments and strengthen the local NFT e-sports scene.”

Build your dream team

From 1 to 15 December, players can register their participation on the tournament’s Discord channel and stand a chance to win a share of the prize pool worth up to RM30,000 in Bitcoin. Preliminary rounds will commence from 18 to 19 December, where top 8 players will be selected for the semi-finals, and top 5 players will be shortlisted for the grand finals that will be held on 26 December.

The Luno Battlexie: Winter Cup 2021 tournament is free to enter and open to all verified and active Luno users in Malaysia aged 18 years and above. The grand finals will also be streamed live on Esports Players League (ESPL) tournament platform, the official broadcast partner for the tournament.

Jeffrey Patrick, Head of Tournaments at ESPL commented, “As a leading esports tournament platform that provides immersive mobile experiences to amateur gaming communities globally, this collaboration with Luno and Monstax Guild allows ESPL to bring an exciting new generation of P2E games to our regional gamers, starting with Malaysia. Through our ESPL.GG platform and proprietary technology, we aim to bridge the gap between esports and cryptocurrency arenas. By working with the best NFT games globally, this partnership marks our entry into the GameFi metaverse, alongside up-and-coming local studios and the largest game publishers globally. We look forward to and welcome future collaboration with brands, publishers and partners who aspire to be part of this mega-growth.”

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eSports

THE FUTURE FORECAST 2022: ESPORT IS THE NEW FAMILY SPORT

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THE FUTURE FORECAST 2022: ESPORT IS THE NEW FAMILY SPORT
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The Insights Family, the global leader in kids, parents, and family market intelligence, launches their annual Future Forecast 2022 report, which predicts some of the key trends in the kids, parents and family universe to watch out for next year.

Predictions include:

The impact of the “flexible family” will see new opportunities in terms of the times of the week families can share experiences which is likely to further fuel the experience economy as the influence of kids is expected to grow across all family purchasing decisions.

Education to be reinvented and for the creation of school for the family, based on the growth of family-focused edutainment and education experiences.

Esport becomes the new family sport with more and more parents exploring this activity with kids.
According to the report, 20% of millennial parents globally state that playing video games is one of their favourite family activities – ranking as the number one hobby amongst families in the US. As parents are interacting more with the gaming industry, the study suggests that it is only a matter of time before esports becomes a family viewing experience also. In the same way that Traditional sports viewership unites the family unit, so too will esports in time.

When it comes to playing sports, parents are 70% more likely than kids to have influence over this activity. The same is true of attending live sporting events, although in this case the asymmetry in influence is even more pronounced towards parents, who are 93% more likely to influence this family activity. In the sporting world, parents are the key decision makers in the family unit.

But esport trend will be accelerated through kids’ influence in the household. We are even likely to see esports be handed up the generations, in contrast to traditional sports. The Insights Family’s previous data has shown that parents have significant influence over sports events, but recently we have seen that 74% of kids globally hold a lot of influence over video games in the household, according to parents. More parents are being exposed to the world of esports than ever before, and as such the industry must be prepared for an influx of new audiences to cater for.

More parents are being exposed to the world of esports than ever before, and as such the industry must be prepared for an influx of new audiences to cater for. As a result, we are likely to see the esports industry pivot in order to make their branding, marketing and partnerships reflect more of a family focus in the coming years.

Sarah Riding, Senior Research & Trend Director at The Insights Family comments,

“Increasingly, parents will recognise the appeal and legitimacy of esports as an activity worth spending time on, particularly as it moves increasingly into the family space. Whether this is passively through watching competitions or encouraging kids to spend more time pursuing their esports related talents”

Future Forecast 2022 is the fourth iteration of the coveted report, which has previously predicted the rise of Direct to Consumer (2017), Generation Speak (2018) and Co-Creation (2020).

The report which is inspired by the company’s extensive knowledge and insight of surveying more than 500,000 family members across 18 countries every year, has continued to track and monitor the impact of a number of key factors such as Covid, technology and the environment and how they are transforming the attitudes, behaviour and consumption of kids, parents and families around the world.

The complimentary 26 page Future Forecast report is available to download by visiting: get.theinsightsfamily.com/futureforecast

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