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NHL signs deal with FanDuel

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NHL signs deal with FanDuel
Photo Source: wdef.com
Reading Time: 3 minutes

 

The National Hockey League of the USA has signed a multiyear partnership with the gaming company FanDuel. As per the agreement, FanDuel will be the exclusive daily fantasy partner and an official sports betting partner of the NHL.

NHL Commissioner Gary Bettman said: “As the sports betting environment increases, meaning we now have teams in two markets where sports betting is legal, Nevada and New Jersey, to have the daily sports fantasy element everywhere, gives our fans an opportunity to interact with FanDuel,” Commissioner Bettman said during a roundtable discussion at FanDuel Sportsbook at the Meadowlands Racetrack. “And FanDuel has made an amazing transition from daily fantasy sports to sports betting, doing both extraordinarily well and becoming leaders in technology in both spaces. For us, the opportunity to grow with them in this environment is going to be terrific.”

The New Jersey Devils and FanDuel also signed a partnership that is the first sports betting agreement between the daily fantasy sports and sports betting provider and an NHL team.

FanDuel is the second sports betting partner for the NHL. The League announced a multiyear partnership with MGM Resorts last week, making it an official gaming partner and the official resort destination of the League.

“We’re talking about having relationships with a number of entities in addition to these two,” Commissioner Bettman said.

The NHL will be able to influence the types of bets made available by each betting partner.

“Having a direct relationship gives us the input to do that and that’s important to us, because some bets make more sense than others. Or saying it differently, some bets make less sense than others,” Commissioner Bettman said. “That’s something we’re going to keep an eye on.”

FanDuel, through the partnership, also can offer its customers access to exclusive NHL content, including real-time data, and special prizes, including VIP experiences at major NHL events.

To start, FanDuel will introduce a “Skate to the NHL Winter Classic” contest, which will allow fans to enter daily contests to win a VIP trip to the 2019 NHL Winter Classic between the Chicago Blackhawks and Boston Bruins at Notre Dame Stadium on Jan. 1 (1 p.m. ET; NBC, SN, TVAS).

“The only reason we do these deals is because it gives us access to stuff like the data that is going to make it better for the fan,” FanDuel CEO Matt King said. “It means we’re going to be able to have more ways to improve and differentiate the product in the eyes of the fan.”

FanDuel will get access to currently available NHL data as well as advanced real-time data still in the development and testing phases. Commissioner Bettman said last week the League hopes to roll out the new data next season.

King said FanDuel likely would use the new data to create new categories for its game play. But most important, he said, the data will give users the ability to do greater research with the use of a trusted source.

“Sports betting is something new and one of the things that we want to make sure of is that we differentiate for fans that want to partner with a legal and regulated entity like ourselves vs. those that might be using an offshore book,” King said, “Frankly the imprint of the NHL and the Devils is a huge differentiator in terms of building that trust.”

In its separate agreement with the Devils, FanDuel will connect with fans at Prudential Center through social, digital and in-game activation platforms. They’ll have in-arena access to company’s app for in-game betting options.

“It allows the live experience to be differentiated,” said Hugh Weber, president of Harris Blitzer Sports & Entertainment, the Devils and Prudential Center. “So when you come to Prudential Center to watch a Devils game you can not only take in live action, you can actually do a thing you love to do as well, which is take a place in the action and have fun.”

FanDuel joins William Hill, a global sports book operator, and Caesars Entertainment, as the Devils’ sports betting partners.

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Daily Fantasy Sports

DFS expert DraftKings launches new Aussie Rules games with huge prize pool across 31-week season

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DFS expert DraftKings launches new Aussie Rules games with huge prize pool across 31-week season
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Ahead of the launch of the new season DFS expert DraftKings has launched the industry’s most comprehensive Australian Football Rules (AFL) Daily Fantasy Sports product to appeal to an untapped global audience of hundreds of millions of fans in one of the world’s most exciting and toughest sports.

Daily fantasy sports players will be able to get involved in a multitude of new and exciting games with huge cash prize pools across a 31-week long season that includes four weeks of finals. It will be the biggest first prize in DFS history in Australia with $85,000 available on the opening night and $200,000 across the opening round.

The introduction of Aussie Rules (AFL) DFS broadens DraftKings’ already leading portfolio of daily fantasy content to more than 15 global sports and enables an even wider international fan base to get involved.

As the world’s fourth most attended sport and with more than 111.4 million people tuning in to AFL broadcasts in 2020 alone there is a huge internal fanbase as well as major cross-sell opportunities for DraftKings with AFL to attract dedicated fans as well as traditional NFL, NBA and golf customers among others. I have attached an information sheet about the sport for more information.

Jeffrey Haas, SVP International Strategy DraftKings said: “The Australian Football League boasts huge appeal both in Australia and internationally with the fourth-highest domestic audience attendance globally. This compelling sport caters to Australian players domestically along with their vast expatriate population around the world as fans in Canada, the US and the UK can all watch via the AFL’s international broadcast partners.

“With DraftKings’ rich daily fantasy heritage, we are thrilled to add these AFL contests to our industry-leading variety of DFS categories as an ‘Approved AFL Fantasy Sports and Betting Provider.’ Fans all over can discover and incorporate AFL action into their second-screen gaming experience as the 31-week-long season plus four weeks of finals gets underway where some of the toughest athletes on the planet square up for intense end-to-end action.”

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Daily Fantasy Sports

Scout Gaming signs agreement with ATG

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Scout Gaming signs agreement with ATG
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Scout Gaming has entered into an agreement with AB Trav & Galopp, ATG (the Swedish Horse Racing Totalisator Board), Sweden’s largest gaming operator measured by turnover.

The companies have agreed to jointly launch Scout Gaming’s award-winning DFS product on ATG.se with a soft launch aimed at the second quarter 2021, followed by a wider marketing push in the third quarter, in time for the start of English Premier League and other major European sport leagues.

ATG is owned by the Swedish trotting and thoroughbred associations and was the exclusive provider of horse betting on the Swedish market from 1974 until the end of December 2018. When the Swedish market re-regulated in 2019 the company was able for the first time to expand into other product verticals such as sports betting and casino.  ATG has since quickly proven to be successful in what is a highly competitive online gaming market – having held the largest market share of the total gaming market in 2019 and engaged over 1.3 million customers in the Swedish gaming market. This is the first time a major leading operator launches Scout Gaming’s DFS product on the Swedish market.

“I’m very excited to have the privilege of launching our fantasy sports product on ATG.se, thus reaching a wider potential player base than ever before. ATG has in a short time proven to be very agile in its expansion into new products, therefore not a surprise when they now are first to seize the opportunity of being early mover in a fast-expanding trend within fantasy sports “, comments Scout Gaming’s CCO, Joakim Renman.

“We try to constantly offer our customers exciting new experiences and are keen to add fantasy sports as, what we hope will be, a key vertical offering for ATG moving forward. We have watched this game format grow in popularity around the world and believe that Swedish customers will also appreciate this exciting product. With our almost 50-year legacy of offering pool games and recent expansion into sports betting we believe that we have primed for a successful rollout of daily fantasy sports to the Swedish sports audience”, comments ATG’s Head of Sports Betting, Christian Erlandsson.

The agreement is expected to have a moderate to high impact on Scout Gaming’s revenues from the second half of 2021 onwards.

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Daily Fantasy Sports

DraftKings kicks off first-of-its-kind DFS World Cup

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DraftKings kicks off first-of-its-kind DFS World Cup
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10 global teams will battle it out over two weeks to find the ultimate Daily Fantasy Sports nation

What: The DraftKings World Cup sets national teams of the best DraftKings DFS players from around the world against each other to determine the elite DFS playing nation, and to crown the first DraftKings World Cup Champion.

Ten teams from each country where DraftKings operates DFS are represented in this special two-week series that aims to both fuel the competitive spirits and sporting rivalry between nations.

Who: 10 teams of 10 players will be participating.

The teams include USA East, USA West, Canada, England, Scotland, The Republic of Ireland, Wales, Germany, Australia and the Rest of Europe, with each country having 10 players representing the nations. The individuals selected are some of the best DraftKings DFS players from across each of the countries as well as several ‘wildcards’ filled through qualifier contests.

When: The DraftKings World Cup will be run over two weeks, from 22nd October to 1st November.

The top four teams with the highest combined points in week one will progress to the final, with the remaining six teams eliminated.

Scoring: The teams will collect points by betting on six different events in the first week including the English Premier League (EPL), PGA golf, Major League Baseball (MLB), Australian Football League (AFL), Ultimate Fighting Championship (UFC), and the NFL. Only the top four teams will qualify for the final week where the events will be PGA, UFC, EPL, NFL and Nascar.

Week one has a total of six events. All 100 players enter each contest. If you get first place, you get 100 points for your country and if you get last, you only get 1 point. Second place gets 99 points, third place 98 points, and so on.

 

Yellow events highlighted above are the five Premiere Events, where points count as double (first place gets 200, last place gets 2).

Payout Structure: As this is a team competition, all overall prizes are split between team members. However, there will be individual prizes for the winner of each contest ($500 or $1000 for premiere events). The top prize is $10,000.

1st – $10,000 2nd – $7,500 3rd – $5,000 4th – $2,500

Engagement: To further build interest and engagement, DraftKings has created a shadow contest that will run alongside the main event where any DFS players can win a share of a prize pool if they beat the top score of those participating in the DK World Cup. All shadow events will offer $1,000 with the final contest NFL (11/1) being $3,000

A landing page will be live later this week which will be the one-stop-shop for those wanting to follow and it will include teams, live leaderboard, contests and shadow links etc.

Clinton Gray, VIP Manager at DraftKings, said: “Fan engagement is paramount at DraftKings and, ahead of a packed lives sports schedule next year, we are fueling the competitive spirits of our player base by launching a World Cup featuring teams from every country we are active in across an array of daily fantasy sports categories. It will be a thrilling two weeks of fierce competition and we look forward to crowning the first DFS World Cup team winners.”

A landing page will hopefully be live later this week which will be the one stop shop for those wanting to follow and it will include teams, live leaderboard, contest and shadow links etc.

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