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ONE Championship Launches Asia’s Largest eSports Championship Series

George Miller

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ONE Championship Launches Asia's Largest eSports Championship Series
Photo Source: insidesport.co
Reading Time: 4 minutes

 

The largest global sports media property in Asian history, ONE Championship™ (ONE), has officially launched ONE eSports, Asia’s largest global eSports Championship Series. ONE Championship and Dentsu Inc., Japan’s largest global advertising agency, have agreed to launch ONE eSports as a joint venture together in 2019. Razer, Singtel, and other top industry players have also entered into partnership MOUs with ONE eSports to lead Asia’s eSports industry together.

ONE Championship intends to lead a plan to invest up to US$50 million alongside other key partners into ONE eSports to create Asia’s largest global eSports Championship Series; ONE eSports will feature multiple blockbuster game titles across Asia and hold a number of eSports events held alongside ONE Championship martial arts events in 2019. Earlier this year, ONE Championship announced a 30 event schedule for 2019 for its global scale martial arts events across iconic Asian cities including Singapore, Bangkok, Tokyo, Seoul, Jakarta, Shanghai, Beijing, Manila, Kuala Lumpur, Ho Chi Minh City, and many other cities. ONE eSports will piggyback off this master event schedule in select cities.  In addition, ONE eSports will also produce and broadcast dedicated eSports content in the form of live event broadcasts, documentaries, reality shows, weekly magazine shows, highlights, video blogs, and other unique content across its global media broadcast platform in 138 countries. Also, recently-signed ONE Championship athlete and pound-for-pound mixed martial arts king Demetrious “Mighty Mouse” Johnson will help to lead the ONE eSports efforts as its Chief Brand Ambassador; he is a lifelong gamer and well-known Twitch streamer with a rabid following.

Chatri Sityodtong, Chairman and CEO of ONE Championship, stated: “It is with great excitement that I announce ONE eSports, Asia’s largest global eSports Championship Series. We see a natural crossover between martial arts and gaming fans in Asia and an opportunity to bring them together under Asia’s home of millennial live sports. ONE Championship is committed to bringing its same brand of large-scale event production and live broadcast capabilities, unique world-class content production, global media distribution, storytelling expertise, and marketing experience to ONE eSports. Our mission is to celebrate Asia’s eSports heroes on the global stage. The establishment of ONE eSports transforms ONE Championship into Asia’s largest producer of millennial sports content.”

While ONE eSports will showcase blockbuster game titles from around the world, Dentsu is the dedicated marketing partner of the Japan eSports Union (JeSU) and will be responsible for harvesting Japanese game developers’ desire to expand in eSports across Asia via ONE eSports. Dentsu will also help to lead ONE eSports’ efforts to hold events across Japan. In addition, ONE eSports will also leverage Dentsu and Dentsu Aegis as its preferred marketing agencies for strategic marketing formulation and sponsorships around the world.

Shuntaro Tanaka, Director, Content Business Design Center of Dentsu, stated: “We are pleased to announce this partnership with ONE Championship as we look to further develop the rapidly growing eSports industry in Japan and the rest of Asia. We recognize good synergy between martial arts and eSports, making this a fantastic opportunity for both ONE Championship and Dentsu to participate in this growing segment in Asia, as well as leverage multiple content platforms for additional sales and business opportunities. ONE Championship has been a terrific partner and Dentsu is happy to move forward with ONE in this eSports venture.”

ONE eSports will also work with Razer, the world’s leading lifestyle brand for gamers, to leverage its ecosystem of hardware, software, and services in the following manner:

  • Razer will provide its expertise and leadership as a pioneer in the eSports industry to develop, manage, and organize an eSports tournament or series in partnership with ONE eSports.
  • eSports Mogul, a Razer portfolio company, will provide the technical know-how and innovation for the development of an online platform to organize, manage, and stage online eSports events and tournaments.
  • Razer Pay will serve as the payment platform for the ticketing of ONE eSports tournaments, as well as for the online sale of related merchandise and content.
  • ONE eSports and Razer will explore joint marketing opportunities using Team Razer eSports athletes as well as ONE Championship athletes to drive communication and engagement to all martial arts fans and gamers across Asia.

Min-Liang Tan, Co-Founder and CEO of Razer, stated: “Like Razer, ONE Championship is at the forefront of a new digital entertainment revolution that delivers the sporting content that millennials hunger for, whether online or offline. This partnership will see us combining our respective areas of expertise and deliver unmatched cross-boundary experiences to our fans.”

ONE eSports will also explore working with the Singtel Group, Asia’s leading communications technology group with a combined mobile customer base of over 700 million. The collaboration across Singapore, Australia, Indonesia, Thailand, Philippines and India will potentially include joint eSports marketing efforts, production and distribution of eSports content through the Singtel Group’s platforms, telco data bundle plans and online and offline payment services through direct carrier billing and telco wallets. This is an extension of ONE Championship’s ongoing collaboration with the Singtel Group in mixed martial arts events.

Arthur Lang, CEO International of Singtel, said, “We have had a great partnership with ONE Championship since the joint launch of its app in May this year and other marketing collaborations across our regional footprint. We are pleased to take this collaboration into eSports. With the success of our PVP Esports Championship in October, we look to further engage with the gaming community through this partnership and increase our involvement in eSports.”

For more updates on ONE Championship, please visit www.onefc.com

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Asia

China declares eSports as a profession

Niji Ng

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China declares eSports as a profession
Photo Source: esportsobserver.com
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China’s Ministry of Human Resources and Social Security (CMHRSS) has officially recognised esports as a profession. The new professions “esports operator” and “esports professional” are included in the 15 new professions approved by the government.
The other professions in the list include AI engineer, big data engineer and drone pilot.

CMHRSS defines “esports operators” as those who organise esports events or produce esports content, as well as those who increase the commercial value of esports through promotion and marketing.

“Esports professionals” are considered those who compete in tournaments, perform in events, or train with other professionals. It can also refer to those who analyse games or assist with training.

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Asia

MGM China Reports 2018 Annual Results

George Miller

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MGM China Reports 2018 Annual Results
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Group Revenue Grew 33% Year-on-Year MGM COTAI Opened and Ramping Up

 

MGM China Holdings Limited announced the selected financial data of the Company and its subsidiaries for the three months (the “Quarter”) and 12 months ended December 31, 2018 (the “Year”).

  • During the Year, MGM China recorded revenue of HK$19.2 billion (2017: HK$14.5 billion), growth of approximately 33% year on year. Adjusted EBITDA reached HK$4.8 billion, compared to HK$4.6 billion a year ago.
  • MGM China recorded a growth of approximately 34% year-on-year for mass table win, 59% growth for slot win; and 13% growth for VIP table game win.
  • For the Quarter, MGM China recorded sequential revenue growth of approximately 13% to HK$5.4 billion. Adjusted EBITDA grew by approximately 26% to HK$1.4 billion from the previous quarter.
  • Main floor gross table game win for the Quarter was up 13% sequentially, compared to market growth of approximately 9%. VIP gross table games win was up 19%, compared to market growth of approximately 4%.
  • Adjusted EBITDA margin for the Quarter improved to 26.3%, up by 280 basis points sequentially.
  • MGM Cotai continued to ramp since the property opened in February 2018. All gaming segments recorded impressive sequential growth in both volume and win. Fourth-quarter revenue was up approximately 67% to HK$2.2 billion while adjusted EBITDA grew more than triple to HK$462.9 million. Margin rose to 20.6% for the quarter compared to 9.6% in the previous quarter.
  • Targeting a broader market segment, MGM Cotai is equipped with expanded non-gaming offerings. The food and beverage outlets, especially Chinese dining, have been well received. Customers are also impressed by the one-of-the-kind experiences brought by MGM Cotai Theater. The Space had hosted various kinds of events and concerts with top artists including Sam Smith where both the audience and artists are fond of its design and quality. We have filled up the Theater’s entertainment calendar for 2019 in collaboration of effort with both the MGM Resorts International entertainment team and our Macau team. We hope to deliver multisensory theatre experiences unlike any others in Macau.

Grant Bowie, Chief Executive Officer and Executive Director of MGM China said: “We are building the momentum at MGM Cotai. We are also very excited about the launch of Mansion villas which aim to provide unique and exclusive experiences for our high-quality customers. Our focus is on getting all the elements at MGM Cotai fully open and continue to take market share. We believe MGM COTAI will drive greater product diversification and bring more advanced and innovative forms of entertainment to Macau as it grows as a global tourism destination.”

 

About MGM China Holdings Limited:

MGM China Holdings Limited (HKEx: 2282) is a leading developer, owner and operator of gaming and lodging resorts in the Greater China region. We are the holding company of MGM Grand Paradise, SA which holds one of the six gaming concessions/subconcessions to run casino games in Macau. MGM Grand Paradise, SA owns and operates MGM MACAU, the award-winning premium integrated resort located on the Macau Peninsula and MGM COTAI, a contemporary luxury integrated resort in Cotai, which opened in early 2018 and more than doubles our presence in Macau.

MGM China is majority owned by MGM Resorts International (NYSE: MGM) one of the world’s leading global hospitality companies, operating a portfolio of destination resort brands including Bellagio, MGM Grand, Mandalay Bay and The Mirage. For more information about MGM Resorts International, visit the Company’s website at www.mgmresorts.com.

 

Source: MGM China

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Asia

India’s parliament seeks answer on fantasy sports legality

Niji Ng

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India's parliament seeks answer on fantasy sports legality
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The central government of India did not give a clear-cut response to the question on the legality of fantasy sports and proposal to regulate it. The question was raised in the Indian parliament by Telangana Rashtriya Samiti (TRS) MP AP Jithender Reddy.

Reddy, in an unstarred question dated 8 February 2019 asked whether the central government has any plans to regulate fantasy sports; the number of cases pending in consumer courts relating to fantasy sports and whether fantasy sports is a “game of skill” or gambling/betting as per Supreme Court’s decision.

Reddy also sought to know whether the activity falls within the ambit of “gambling and betting” under the state list (List II of the Seventh Schedule) of the Indian constitution and also if the central government intends to enact laws to govern financial transactions relating to the fantasy sports industry.

Union Minister of State for Finance, Pon Radhakrishnan, said betting and gambling comes under Entry 34 of List II of the Seventh Schedule of the Indian constitution and that the state governments are competent to enact laws on the issue.

The central government did not provide exact data on the cases pending in consumer courts relating to fantasy gaming. The finance ministry also did not state whether it intends to bring any law to regulate financial transactions relating to fantasy sports or gaming.

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