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PGA TOUR announces IMG Arena as data distributor

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IMG ARENA to distribute official PGA TOUR scoring data in North America
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Multiyear agreement will see IMG Arena provide official scoring data for media and sports betting industries

 

The PGA TOUR today announced that IMG Arena, IMG’s leading sports betting service and content hub, will distribute official PGA TOUR scoring data for media usage and sports betting purposes.

Under a significant multi-year agreement, IMG Arena will distribute official PGA TOUR data to sports media companies, news services and other media organizations worldwide.  Further, IMG Arena will have the exclusive right to distribute official data and selected live video of PGA TOUR competitions to international regulated sports betting and gaming markets.

The PGA TOUR’s official data is collected through its proprietary ShotLink® system powered by CDW. With an elaborate network of walking scorers, lasers and greenside cameras, ShotLink collects and distributes a rich set of data points from each shot in PGA TOUR competition in real time. Utilizing the ShotLink data, IMG Arena is developing a range of innovative golf products that will provide PGA TOUR fans with new and exciting ways to enjoy the sport.

The PGA TOUR’s relationship with IMG Arena will support the PGA TOUR’s Integrity Program, which was implemented earlier this year to protect the PGA TOUR from sports betting related corruption. The official data provided by IMG Arena will deliver fans the most timely, accurate and reliable source of information for betting purposes, all verified by the PGA TOUR. Further, IMG Arena, will be responsible for providing the highest standard of security and data protection and ensuring proper controls to prevent the unauthorized use of information by outlets licensing PGA TOUR data.

“This is a very important step for the PGA TOUR in terms of engaging our fans, serving our players and enhancing our Integrity Program,” said PGA TOUR Commissioner Jay Monahan. “Creating a bigger, more diverse, more engaged fan base around the world is key to any league’s success, and sports betting is part of how we plan to do that.”

“The global sports betting market’s access to official data has revolutionized the in-play sports betting experience,” said Freddie Longe, Managing Director at IMG Arena. “We see golf as a sleeping giant. It is one of few major sports that doesn’t yet offer consistent in-play betting markets. The PGA TOUR is an undisputed leader in golf and we feel this long-term partnership will allow us to work hand in hand to grow the game and protect the sport via the launch of a truly innovative digital experience that captures the next generation of sports betting and entertainment.”

 

Headquartered in London, IMG Arena specializes in bringing sport and the sports betting industry closer together. IMG Arena works with more than 250 leading sportsbook operators worldwide, providing always-on services including 24/7 live streaming and on-demand virtual sports products designed to evolve and inspire engagement by placing fans at the heart of the action. Its ground-breaking data collection system ensures that the fastest and most accurate sources of data are delivered live from the action to the end user in less than a second.

IMG Arena processes official data for more than 45,000 sporting events per year. In 2017, the business delivered more than 70 million hours of content and 39 million unique views.

 

ABOUT PGA TOUR:

The PGA TOUR is the leading global platform in professional golf, showcasing the highest expression of excellence, both on and off the course. The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners, create outlets for volunteers to give back, generate significant charitable and economic impact in the communities in which it plays, grow and protect the game of golf and provide financial opportunities for TOUR players.

The PGA TOUR co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Web.com Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 25 countries (88 members are from outside the United States).

Worldwide, PGA TOUR tournaments are broadcast to more than 1 billion households in 226 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations in order to maximize charitable giving. In 2017, tournaments across all Tours generated a record of more than $180 million for local and national charitable organizations, bringing the all-time total to $2.65 billion.

 

ABOUT IMG:

IMG is a global leader in sports, fashion, events and media, operating in more than 30 countries. The company manages some of the world’s greatest sports figures and fashion icons; stages hundreds of live events and branded entertainment experiences annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in sports training and league development, as well as marketing, media and licensing for brands, sports organizations and collegiate institutions. IMG is part of the Endeavor (formerly WME | IMG) network.

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RAPTOR PR HIRES AWARD-WINNING JAMES LAW AS PR DIRECTOR

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RAPTOR PR HIRES AWARD-WINNING JAMES LAW AS PR DIRECTOR
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Raptor PR, the specialist tech PR agency for the global video games industry, has appointed MCV/DEVELOP 30 Under 30 2023 winning PR and communications professional James Law as PR Director. James will play an instrumental role in the establishment of Raptor PR’s new consumer gaming PR division, and will be leading on key B2B accounts at the agency.

Since early 2021, Raptor PR has carved out a unique reputation as the world’s only specialist B2B tech PR agency for the global games industry. James’ appointment will see the agency expand its B2B offering with a fully integrated B2C PR service for ambitious game development studios and publishers from the worlds of mobile, PC and console gaming.

James was previously PR Manager at Heaven Media, a leading creative marketing agency specialising in the gaming and technology industries. His experience includes global brands such as Nexon, Fanatec, and PowerA, as well as indie darlings like OutOfTheBit, Wales Interactive, and Utomik. Prior to Heaven Media, James was an experienced consumer games industry journalist, having written for leading gaming outlets such as Eurogamer, NME, Rock Paper Shotgun, and PC Gamer. He has also been Managing Editor at Gfinity Esports.

Rana Rahman, Founder and CEO at Raptor PR, commented: “We’re beyond excited to have James come on board to help shape the next evolution of Raptor PR. We’ve spent the last three and a half years establishing ourselves as the leading B2B tech PR agency for the global games industry, with flagship clients such as The Games Fund, Sandsoft, Midjiwan, Stardust, and Metaplay. We implicitly understand the complexities of the businesses and technologies that are powering the games industry, hence it is a natural progression for team Raptor PR to voyage into the world of consumer gaming PR, immediately supporting our existing portfolio with consumer gaming consultancy and tactical execution.”

James Law, PR Director at Raptor PR, commented: “Raptor PR is in such an exciting place with the agency’s fantastic success and strength in the B2B gaming and tech sectors. The opportunity to lead the agency’s nascent consumer gaming division is one I couldn’t resist – I love the games industry and the people in it, and the Raptor team is one that shares my passion for gaming and drive to make the industry a better place. I can’t wait to get stuck in – meeting the brilliant Raptor team and working alongside them has already been a fascinating learning experience, and it’s been a treat to be able to contribute and deliver my own unique perspectives. Here’s to a successful new partnership!”

James’ work demonstrates a passion for the games industry community, and a desire to make it a better place. As co-founder of startmenu, a website and community dedicated to bringing new and upcoming writing talent together within the games industry, James has helped build bridges into the industry that previously didn’t exist. At Raptor PR, James will be supported in his voluntary roles, as an ambassador for Safe In Our World, the video games industry mental health charity, and as a mentor in the 2024 Limit Break mentorship scheme.

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Soft2Bet Presents CampoBet.dk: Its Latest Casino and Sportsbook in Denmark

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Soft2Bet, a leading provider of technical solutions for online betting, announces the launch of CampoBet in Denmark for mobile and desktop users. Already an industry award-winning brand, CampoBet is now available under the name CampoBet.dk for Danish users, offering them a comprehensive betting experience across 30 different sports.

The CampoBet brand provides some of the best odds in the market on more than ten million sporting events per year and with a full range of pre-match and live betting options. In addition to its sportsbook offering, CampoBet also offers more than 3,000 casino games to its players including the best live casino products complete with high-quality production values and top-level professional dealers.

CampoBet.dk players will also have access to Soft2Bet’s award-winning Motivational Engineering Gaming Application (MEGA), the best gamification platform in iGaming, and will be able to take part in weekly challenges and rewards to enhance their playing experience with intelligent and engaging content.

All this is available through CampoBet.dk’s easy-to-navigate UI, providing a quality experience for players that is focused on simplicity and seamless payments for both new and experienced bettors.

“CampoBet.dk is an innovative online platform that offers a comprehensive betting experience and we are delighted to introduce it to our Danish customers,” the Chief Product Officer for Soft2Bet, Yoel Zuckerberg, said. “The user interface is fast, simple and flexible so that players can access their favourite betting markets and casino products with ease and make CampoBet.dk a firm favourite among iGaming enthusiasts in Denmark.”

CampoBet is already active in Malta and Sweden with CampoBet. com and CampoBet.se respectively and the launch of CampoBet.dk marks a significant milestone in Soft2Bet’s expansion into Denmark and the Nordics region in general. Both Soft2Bet and CampoBet have been shortlisted for prestigious industry awards in recent years and this year Soft2Bet’s gamification platform MEGA won the award for In-House Innovation of the Year at the EGR Nordics Awards.

CampoBet’s mobile app will also shortly be available to Danish Android and iOS users. For more information, please visit www. CampoBet.dk.

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Thunderkick Unveils Sequel to Top-Performing Game with Midas Golden Touch 2

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Latest release features wild multipliers, Gift of Midas feature and thrilling bonus game

Independent slots studio Thunderkick has announced the launch of Midas Golden Touch 2, the highly-anticipated sequel to the acclaimed 2019 original.

This latest release invites players to rediscover an enchanted realm where everything King Midas touches turns to gold. The 3×5 video slot boasts 15 paylines and showcases Thunderkick’s signature high-quality design and innovative features.

In the base game, players can trigger the Gift of Midas feature at random, adding up to nine wild symbols or up to three scatter symbols to the reels. Wild symbols carry multipliers from 2x up to 32x based on the number of wilds in a winning payline.

Landing three or more scatters triggers the lucrative bonus game where any win activates a sticky re-spin feature. During re-spins, winning symbols lock in place while the rest of the reels re-spin, continuing until no additional winning symbols appear.

The Epic Wild symbol, starting with a 2x multiplier, is also added to the reels at the start of each free spin. Collecting three scatters during the bonus game doubles the Epic Wild multiplier up to 32x and awards two extra free spins.

Midas Golden Touch 2 also introduces new BET+ options, allowing players to increase their chances of triggering the bonus game. For an additional cost, spins can be 2x or 5x more likely to activate the coveted bonus game.

This release sees Thunderkick continue to develop high-quality, dynamic slots that have contributed to its significant growth, with recent releases Xterminate and 12 Bolts of Thunder receiving impressive player engagement rates.

“We’re excited to invite players back to King Midas’ kingdom with this feature-rich sequel,” the Game Product Owner for Thunderkick, Mike Collins, said. “With Midas Golden Touch 2, we want to offer a visually immersive journey filled with golden treasures and big win potential.

“Features such as the new BET+ options add an extra layer of choice and excitement. The original Midas Golden Touch was a player favourite and we believe this follow-up will resonate strongly with customers and operators worldwide.”

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