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UK Gambling Commission publishes new report on children and gambling trends

George Miller

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UK Gambling Commission publishes new report on children and gambling trends
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The Gambling Commission has said stronger partnerships are needed to protect children following a new report published today. The gambling regulator has called for regulators and businesses across industries to work together, but the research also shows the important influence parents can have on children’s gambling behaviour.

This year’s Young People and Gambling report reveals that gambling participation by 11 to 16 year olds has increased in the last 12 months but remains lower compared to all previous years. However, the research indicated that more children are at risk of being harmed by gambling.

The report identifies the most common gambling activities that children are engaging in are often outside of the Gambling Commission’s direct regulatory control – such as bets between friends, lottery scratch cards purchased by parents and playing of fruit machines in pubs. It highlights the need for a more collaborative proactive approach to protect young people.

Despite the increase in problem gambling rates the report found that only 19% of children said their parents had set strict rules about gambling.

Tim Miller, Executive Director at the Gambling Commission, said: “Protecting children from the harms that can come from gambling remains one of our highest priorities. In the areas we have regulatory control, we continue to strengthen the protections in place to prevent underage gambling, such as our recent proposals for enhanced age verifications checks for online gambling.”

“But regulation alone cannot address all of the risks that young people may face from gambling. Our latest research shows that the most common forms of gambling by children do not happen in gambling premises. Some of these are legal, such as bets between friends; some of these are unlawful, such as gambling on machines in pubs. But all of them present risks to young people as there is no form of gambling that is risk-free. It is therefore vital that all those with a part to play in protecting children and young people – parents, businesses and regulators – work together.”

Last week, the Commission called on the pubs industry to take urgent action following serious failures to stop children playing on 18+ gaming machines. In addition, in September 17 global gambling regulators teamed up with the Commission to work together to address the risks created by the blurring of lines between video games, social gaming and gambling. The Commission is also currently consulting on strengthening age verification processes.

Key findings

  • 14% of 11-16 year olds had spent their own money on gambling in the past week, this is up from 12% in 2017 but still lower than rates seen prior to 2017
  • This compared to 13% who had drunk alcohol in the past week, 4% who had smoked cigarettes and 2% who had taken illegal drugs
  • The principal forms of gambling in the past week are placing a private bet for money with friends (6%), National Lottery scratchcards (4%), fruit/slot machines (3%) and playing cards for money with friends (3%)
  • Young people who have gambled in the past week spent an average of £16 on gambling during this period
  • Over the past 12 months, 39% of 11-16 year olds have spent their own money on gambling
  • 6% have gambled online using a parent or guardian’s account
  • 31% have ever opened loot boxes in a computer game or app, to try to acquire in-game items, while 3% claim to have ever bet with in-game items (so called ‘skins’ gambling)
  • 59% agree that gambling is dangerous and only 14% agree that it is OK for someone their age to gamble
    • Around half (49%) of respondents said that someone had spoken to them about the problems that gambling can lead to, with the conversation typically taking place with a parent (40%) or teacher (21%).
    • 60% of young people think their parents would prefer them not to gamble at all, however only 19% stated that their parents set strict rules about gambling with no negotiation
  • 1.7% of 11-16 year olds are classified as ‘problem’ gamblers, 2.2% as ‘at risk’

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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LV BET Extends Sponsorship Deal with PFC Victoria London

Niji Narayan

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LV BET Extends Sponsorship Deal with PFC Victoria London
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Online bookmaker LV BET has extended its sponsorship deal with PFC Victoria London until the end of the 2021/22 season. In addition to the logo present on the front of the match shirts, the area of common communication has been extended, focusing on online and social media activities.

“We are very pleased with the previous cooperation with Victoria London, which resulted in increasing our sponsorship commitment in the next contract with the club. We believe in continuous dynamic development of this sports project, and that is why we have decided to sign a long-term contract this time,” Lukasz Kieza, Marketing Head of LV BET said.

LV BET is the main sponsor of football clubs such as Wisla Kraków and Arka Gdynia, as well as the official bookmaker of Wisla Plock, Zaglebie Sosnowiec and Stal Mielec. LV BET is also an official partner of the Vanarama National League in England.

PFC Victoria London is a dynamic and innovative club, which creates facilities for higher English leagues and the in-game opportunity for talented senior level Polish players.

“I would like to officially confirm that LV BET will be the main sponsor of our Club for the next three seasons. We are extremely pleased with the cooperation from the previous year. We also hope that our club strongly contributed to the presence of the LV BET brand on the British market,” Tomasz Slowiak, President of PFC Victoria London said.

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GrooveGaming has created a bigger blueprint for global gaming with Blueprint Gaming

George Miller

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GrooveGaming has created a bigger blueprint for global gaming with Blueprint Gaming
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Slots developer Blueprint Gaming has reached an important content distribution agreement with dynamic igaming aggregator platform GrooveGaming that will see a significant extension of its franchise.

As part of the deal, Blueprint Gaming is making its entire portfolio of content available to GrooveGaming, enabling its fast-growing world-class operator network immediate access to Blueprint’s diverse range of immersive games, including popular releases such as Mars Attacks!™, Fishin’ Frenzy, King Kong Cash and Wish Upon A Jackpot, as well as its series of Megaways titles licensed from Big Time Gaming such as Slots O’ Gold MegaWays™ and Vikings Unleashed Megaways™, amongst others.

Blueprint Gaming is a leading UK based game studio and part of Germany’s Gauselmann Group. The studio creates exciting slot games for the global online and mobile markets and the popular games are also available on over 100,000 land-based gaming terminals across the UK, Germany and Italy. Blueprint Gaming are pushing creative boundaries in the creation of slots that are as successful for operators as they are entertaining and engaging for players.

Blueprint’s games are available in 18 languages, support over 30 currencies, have a release schedule of over 20 new games per year and a unique free spins promotional tool that has proved to be a hit with operators and players alike.

The slot developer’s integration onto GrooveGaming’s platform is part of the appealing aggregator’s international growth strategy and will allow the company to further expand its unique offering of over 2500 games with another rich portfolio of games.

GrooveGaming has curated a diverse portfolio of proprietary and 3rd party HTML5 video slots and table games as well as over 2500 casino games together with the biggest Lotto, Bingo, Live games, Scratch, Multiplayers and Sportsbook. GrooveGaming recognise that different countries have different player patterns and demands, so GrooveGaming tailor games lists and promotions for operators working in multiple markets to reflect typical regional player attitudes thereby helping to drive player engagement and revenue.

GrooveGaming is powered by technology innovation. Apart from the growing portfolio of games, other GrooveGaming services include advanced marketing and management system, risk management, regulatory compliance, business intelligence, affiliate promotion and customer service, as well as support in launching, maintaining, and growing new online casinos.

Siôr Walbyoff, head of business development at Blueprint Gaming, said: “We’re delighted to have secured this partnership with GrooveGaming, one of the industry’s most highly recognised up-and-coming casino providers. Our expansion with the world’s top aggregators gives us the opportunity to supply best-performing content into new markets.”

Yahale Meltzer, COO at Groove Gaming said: “We have received strong interest from operators who are looking to improve their portfolio of casino games. This partnership further strengthens our reputation as an aggregator of choice for Tier 1 operators.”

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Habanero agrees Betflag.it integration

George Miller

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Habanero agrees Betflag.it integration
Reading Time: 1 minute

 

Deal enhances provider’s European footprint

 

Premium slots and table games provider Habanero has further enhanced its footprint within Europe after agreeing a deal with Italian operator Betflag.it.

Habanero’s full Italian certified portfolio will be made available to Betflag, meaning its players will have access to titles such as Ways Of Fortune, 5 Lucky Lions and Jump!

The deal follows a number of integrations within the territory for Habanero having specifically targeted European expansion over the last 18 months.

Arcangelo Lonoce, European Head of Business Development at Habanero, said: “Betflag is one of Italy’s fastest-growing operators and we can’t wait to see our games go live on site.

“They host titles from some of the industry’s biggest providers and it’s really exciting to see our titles sit alongside them. We look forward to a great partnership together.”

Dario Rusconi, Head of Casino at Betflag.it, said: “It’s important to ensure we offer our players fresh and quality content and we have certainly ticked both boxes with this deal.

“Habanero know exactly what it takes to tailor their content for specific markets and their wide range of offerings means there is something for everybody to enjoy.”

 

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