Industry News
RISQ teams up with Thunderbite
Innovative iGaming insurance platform and customer engagement solution offer jackpot incentives in combination with high interaction in-app tools
RISQ, the iGaming Insurance Platform (iGiP), used by operators to power successful jackpot-based marketing campaigns, has partnered with Thunderbite, the in-app player engagement solution, that boosts retention and cross-selling.
Thunderbite’s marketing tool increases player engagement and maximises returns across all channels. In a market that is saturated, and where acquisition costs have sky-rocketed, operators need a strong focus “on player retention”. Personalised messaging and in-app rewards based on micro-segmentation help to extend playing time as well as increasing frequency of visits. Surfing on the existing momentum of play, Thunderbite successfully encourages players to extend their visit on the platform by presenting additional games to play.
RISQ’s iGaming insurance Platform (iGiP) offers operators and platform-providers access to some of the biggest non-networked jackpot payouts in the industry. Customisable jackpot size can be used to create winning anticipation among targeted segments of the database.
The Combination of RISQ’s audience pulling jackpots, and Thunderbite’s engagement initiatives will allow operators to turn jackpot incentives into additional games like memory games, code breakers and scratch cards. These initiatives are a double hook which keeps players engaged creating higher levels of ROI and monetisation.
RISQ’s iGaming insurance platform (iGiP) leverages the capacity of over twenty global reinsurance markets. The platform includes a range of insurance backed applications which are constantly developing, including: Super RNG Jackpots, Sport Predictors, Prize Insurance, Betting on Lottery, and High Stakes Coverage for Sportsbooks and Casinos.
Julian Borg-Barthet, Director of Business Development at RISQ, said: RISQ’s integration with Thunderbite takes the industry to new levels of player incentives and engagement. By extending the player’s life cycle, this strong integrated suite of tools maximises in-play spend. Regulation and affiliate costs have driven acquisition cost through the roof, RISQ’s and Thunderbite’s integration helps operators to maximise ROI with existing players as well as keeping acquisition costs down.
John Smith, Sales Director & Co-Founder said: “I am thrilled about the collaboration with RISQ. At Thunderbite we pride ourselves on having the best player engagement solution. After having spoken to RISQ, it was a no-brainer to integrate our solutions to a best in breed platform. We look forward to combining our audience engagement suite of tools with powerful marketing activities powered by RISQ’s jackpot-based insurance platform.
About RISQ:
RISQ is the leading iGaming insurance platform (iGiP) creating new levels in player acquisition and retention via scalable jackpots of up to £150m. These flexible solutions offer operators and platform-providers access to some of the biggest payouts in the industry. RISQ also provide prize coverage for betting-on-lottery platforms (featuring national, state and provincial lottery betting) as well as free-to-play sports predictor games for event-based competitions. RISQ’s insurance platform offers scalable technology and contracting solutions, backed by a team of innovative and experienced professionals in both risk and sporting analytics, and leverages over a dozen global reinsurance markets, including Lloyd’s of London.
Industry News
SKS365 keeps investing in people: GROW People Management Program took the next level
11 experienced people managers from the SKS365 group’s 4 locations gathered last week in Belgrade for the new GROW People Management Program. From 15 th to 19 th of April, through trainings, discussions, and social connections, people had the opportunity to further grow individually and as a team, while enjoying Belgrade’s city center and rivers.
Created in 2023 with the purpose of building foundation people management skills across the organization, GROW initiative evolved this year by including a new, advanced program for experienced people managers to further consolidate their skills and prepare for future opportunities.
Building and fostering connections, sharing experiences, and enjoying team building experiences – all these activities have been part of the GROWpmp agenda for the 11 people managers coming from Commercial, Product and Development, Finance, and Sportsbook departments of the group’s 4 locations – Malta, Italy, Austria, Serbia.
GROWpmp included a variety of topics that people managers in SKS365 recognized as the key areas for management development. Topics such as influence through communication, team effectiveness, DEI, through to presentation skills and business topics like understanding finance and management reporting, were delivered with the support of external professionals and internal experts, while designed and organized by the SKS365 People & Culture team.
Industry News
Kindred’s Share of Revenue from High-risk Players Shows Slight Increase
Kindred Group plc’s (Kindred) share of revenue from high-risk players showed a slight increase to 3.2% (Q4 2023 3.1%) in the first quarter of 2024. Compared to the first quarter of 2023, the high-risk revenue share decreased marginally. The percentage of detected customers who exhibited improved behaviour after interventions came in at 87.1% (compared to 87.4% in Q4 2023 and 83.0% in Q1 2023). This sustained trajectory in the improvement effect after interventions, observed over an extended period, serves as a testament to the strong dedication and collective efforts throughout the company. It reflects Kindred’s ongoing commitment to fostering positive change within the industry.
“We continue to see our share of revenue from high-risk players fluctuate quarter to quarter, and we are working closely with all teams across the company to support customers towards a more sustainable gambling experience. However, it is encouraging to see that our Journey towards Zero data has steadily decreased since 2020. A similar trend can be seen across the healthier gambling behaviour effect after interventions. This tells us two things: our work is paying off, but we need to continue to push ourselves to propel a sustainable progression,” Alexander Westrell, Director of Communications at Kindred Group, said.
“It was very encouraging to witness the open and transparent discussions at the Sustainable Gambling Conference in London on 20 March, where those with lived experience shared their important stories. Also, it is evident that technology is moving forward, and will provide greater opportunities to detect and intervene in the future. We hope to see more regulators engage with the industry and with experts to secure a more sustainable industry for everyone,” Alexander Westrell added.
Industry News
PENN Entertainment Names Aaron LaBerge as Chief Technology Officer
PENN Entertainment announced that Aaron LaBerge has been named Chief Technology Officer (CTO) effective July 1, 2024, subject to customary regulatory approvals. Mr. LaBerge will report directly to PENN CEO & President Jay Snowden.
In his new role, Mr. LaBerge will be responsible for driving the technology strategy and execution for PENN, while leading the multinational team of technologists and serving as the key business leader for the company’s Interactive division.
Mr. LaBerge spent more than 20 years at The Walt Disney Company, in two stints separated by five and a half years as a technology entrepreneur. He was most recently President & Chief Technology Officer for Disney Entertainment and ESPN where he was responsible for driving all technology and product development in support of The Walt Disney Company’s two media divisions. In that role, he helped set the vision and strategic leadership for how Disney uses technology to enable storytelling and innovation, drive its business, and create unparalleled consumer experiences with entertainment and sports content.
“We are thrilled to have someone of Aaron’s caliber join our PENN executive team. Having overseen a global organization of thousands of engineers, product developers, designers, technologists, and data scientists that created some of the largest scale and most successful media properties in the world, there is no better candidate to lead our Technology and Interactive division into its future. I know Aaron is looking forward to working with Todd George, our head of operations, and our entire Executive Team to continue growing our position as a leader in online gaming, sports betting, and digital sports media,” Mr. Snowden said.
“I’m excited to join another talented team at PENN Interactive and lead our technology strategy. PENN Entertainment is at the forefront of the fast-changing gaming and sports media industry. I plan to use my experience from Disney and ESPN to help make ESPN BET an essential piece of the sports fan experience. Together, we’ll push the limits and redefine how fans interact with sports and gaming,” Mr. LaBerge said.
Prior to his most recent role at the Walt Disney Company, Mr. LaBerge was Executive Vice President and Chief Technology Officer at ESPN from 2015 to 2018. At ESPN he played an instrumental role in the growth of ESPN’s consumer-facing digital media products and services – leading many of ESPN’s most ambitious and challenging projects and helping establish ESPN’s position as the leader in digital sports and innovative sports technology development. He was a key architect in the design, development, and engineering of ESPN’s state-of-the-art facilities in Bristol, CT; Los Angeles, CA; Charlotte, NC; and Austin, TX, as well as data centers and infrastructure that connect those facilities around the world, as well as the technology design and development to support the launch of the multi-platform SEC Network.
Between 2007 and 2012, LaBerge was co-founder and CEO of Fanzter, Inc. – a venture-funded consumer software and digital product development company. At Fanzter, he directed all day-to-day operations and led the development and launch of a variety of consumer-focused internet and mobile products, ground-breaking social and commerce technologies and more.
-
Central Europe6 days ago
Wazdan amplifies Swiss presence with Swiss4Win launch
-
Latest News6 days ago
Evoplay strikes distribution agreement with Light & Wonder
-
Asia7 days ago
Team ATK Oshun excels at 2024 Online Championships held on 13 April 2024
-
eSports6 days ago
Everything you need to know ahead of ESL Pro League Season 19
-
Central Europe6 days ago
Aleatrust Signs Up as Supporting Member of the Austrian Sports Betting Association
-
Latest News6 days ago
Week 16/2024 slot games releases
-
Latest News6 days ago
Casino Guru’s Complaint Resolution Center Leads Industry in 2023
-
Latest News6 days ago
Good 1st quarter of 2024 for FDJ, in line with Group projections