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Lot.to signs global deal with Betradar

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Videoslots partners with Betradar to launch sportsbook
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The UK-based B2B lottery partner LOT.TO has signed Betradar, the Norway-based betting solutions and data provider. The new deal would allow the UK company to further enhance their new fixed-odds Numbers Betting solution for bookmakers worldwide.

Betradar’s recently launched Numbers Betting Online solution will help LOT.TO to offer simple play pages with live and upcoming draws, easily searchable lotteries, count down tickers for all games, links to results showing every winning market and emojis that indicate hot and cold picks to its easers. Andrew Lindley, Co-founder of LOT.TO said: “Globally, numbers betting is hugely popular, but the format of the games in betting shops and online has not evolved for some time; bets are largely limited to a few picks from a handful of national lotteries, with uninspiring odds, long periods to settlement and minimal entertainment for the player. We are proud to be launching this brilliant package with Betradar, which provides the market with real lotto draws from every corner of the world, with results occurring every minute and significant new gamification that makes for a fresh and utterly compelling offer.”

Greg Parsons, Sales Director Africa for Sportradar said: “LOT.TO has created a product that fills a significant gap in the digital marketplace, combining the best elements of lottery, sports betting and casino in the one single package. We’re hugely excited about the partnership with LOT.TO to help revolutionise lotto betting games by combining our quality betting data and partnerships with their digital UX.”

Betradar’s Numbers Betting is the world’s leading, most comprehensive lotteries betting solution on the market. It offers punters over 37,000 lottery draws each month from over 70 countries worldwide with 24/7 betting on numerous markets. Also known as lotto betting, Numbers Betting is a popular solution for betting and gaming operators around the world.
The combined service will be launched online initially as a fully-integrated package of games, data and reporting tools delivered through LOT.TO’s state-of-the-art API, with betting shop screen and self-service solutions to follow in 2019.

 

ABOUT LOT.TO:
Licensed by the UK Gambling Commission, LOT.TO is the trusted B2B lottery partner of some of the biggest regulated gambling companies in the world. Backed by some of Europe’s most successful investors, LOT.TO makes lottery games more appealing, more accessible and more engaging for users.

Their aim is to open up online lottery and bet-on-lottery to new partners, enabling companies to offer captivating mobile and online lottery games and lotto jackpots to their customers. For more information about LOT.TO visit https://lot.to/.

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Industry News

Apex Live Gaming Launches ChipperX

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Apex Live Gaming has launched a new device named “ChipperX” for the casinos.

Designed and manufactured by Apex, ChipperX is a dedicated chip management device. It automatically sorts chips by value or colour into one of 12 designated chip tracks. Each chip track is configured to sort and store a defined number of chip types.

“Apex Live Gaming is made up of people who understand and have experience working in land-based casinos. That’s why we make equipment that helps casino staff do their jobs faster, better, more comfortably and easier,” the company said.

ChipperX has the computing power to quickly and accurately count, sort and distribute up to 500 chips per minute. It produces game statistics with a minute-by-minute display stored in the device’s memory for one year.

Easy operation is guaranteed by remote control and diagnostics. Through remote access to ChipperX settings and management, Apex’s team of technicians can help customers control the device remotely in real time. This reduces operating costs and service time.

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Paul Mallon Steps Down as Head of Brand Marketing at Paddy Power

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Paul Mallon has stepped down as the head of brand marketing at Paddy Power.

The ad executive spent ten years at the Flutter-owned operator. Mallon began at Paddy Power as a football writer following a time as a journalist at the Irish Daily Star.

He leaves Paddy Power to become head of special ops at the London-based advertising agency Lucky Generals, which was Paddy Power’s creative agency before Flutter’s reorganisation with its The Stars Group merger.

Mallon wrote on LinkedIn: “After an incredibly good time and 10 years at the sublime Paddy Power, I’ve transferred to the mighty Lucky Generals (with huge thanks to the colleagues, agencies and customers who made working for PP such a pleasure).”

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EGT and Mascot Join Forces on Distribution Agreement

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EGT has joined forces with casino equipment provider Mascot on a new distribution agreement. Through the agreement, MASCOT has become the tech company’s new official distributor for France.

The two enterprises shook hands on their future endeavours last month, with plans to immediately introduce the new General series and progressive Jackpots to the French market.

Mascot is founded in 2009 and has been successfully restructuring the company in the past few years, now adopting the highest standards in the sector and motivated to bring new brands to its clients.

“We at EGT are always excited to join forces with reliable partners and cover new ground,” Nadya Popova, EGT’s Sales and Marketing Vice President, said.

“We are thrilled to work with EGT and are preparing many surprises for our clients immediately. We thank EGT for their trust,” François Bourlier, Sales Manager at Mascot, said.

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