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Razer partners with Williams Esports

George Miller

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Razer partners with Williams Esports
Photo Source: williamsf1.com
Reading Time: 3 minutes

 

Razer™, the leading global lifestyle brand for gamers, and Williams Esports, part of the world-famous Williams Formula 1 team, announced a new strategic partnership. The long-term partnership will see Team Razer and Williams Esports collaborate in multiple areas of racing esports.

This is the first collaboration from Team Razer with a professional Formula 1 esports team, marking a major validation of Williams Esports’ commitment to their drivers and of Razer’s vision and quality of products. Razer will be supplying the Williams Esports roster of drivers with the complete range of Razer pro-grade gaming peripherals, including Razer’s latest high-end Blade gaming laptops.

“Williams F1 has always been at the cutting edge of Formula 1 racing, just as Razer has always been the pioneer within esports,” says Min-Liang Tan, Razer co-founder and CEO. “This partnership brings the world’s best gaming gear to the world’s best esports drivers. Our gaming technology and Williams drivers’ talents will see the team in pole position for the foreseeable future.”

The partnership will see both Team Razer and Williams Esports working together on future initiatives and activities, including the development of innovative technology solutions such as Hypersense, to give drivers greater immersion and situational awareness both in training and competition. By working closely with Williams Esports, providing the team with the most innovative, cutting edge tools possible, Team Razer will become a key player within the global F1 esports community.

“Razer is a world-leading lifestyle brand in gaming, and a true pioneer in esports.” says Steven English, Williams Head of Creative Services. “With industry-leading products, a renowned brand and a thriving community of gamers, Razer is a natural partner for Williams as we build our name in the world of gaming and esports. Team Razer and Williams Esports are all about elite competition. Our team and players will benefit from using the top products on the market in pursuit of world championship victories, and we’ll work closely with Razer to produce incredible story-telling along the way.”

The Williams Esports programme has a roster of more than 25 of the world’s elite drivers, competing in 10 racing games across all three platforms, already reaching audiences in the millions and winning multiple titles across a wide spectrum of races and platforms.

By working with Team Razer, Williams Esports drivers will play an important role in the development and testing of new Razer products. With Williams’ rich history in motorsports and their drivers’ first-hand experience of what it takes to succeed at the highest levels, Williams Esports will provide valuable feedback to further perfect Razer’s portfolio of high-quality gaming peripherals.

As part of the sponsorship deal, Razer and Williams F1 Esports will run several joint social media campaigns to engage with fans of both companies, including giveaways and co-promotional and branding activities.

For more information about Team Razer, visit
https://www2.razer.com/team.

For more information about Williams Esports, visit https://www.williamsf1.com/esports.

 

ABOUT RAZER:

Razer™ is the world’s leading lifestyle brand for gamers.

The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.

Razer’s award-winning hardware includes high-performance gaming peripherals, Blade gaming laptops and the acclaimed Razer Phone.

Razer’s software platform, with over 50 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).

In services, Razer zGold is one of the world’s largest virtual credit services for gamers. Razer Pay is the e-wallet designed for youth and millennials, and Razer Game Store is the only games download store that offers rewards for gamers.

Founded in 2005 and dual-headquartered in San Francisco and Singapore, Razer has 15 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).

 

ABOUT WILLIAMS ESPORTS:

Williams is one of the world’s leading Formula 1 teams. It exists purely to race in the top echelon of motor racing, where it has been winning grands prix for more than three decades. The Williams name has been synonymous with top-level motorsport since the 1970s, and has won 16 FIA Formula One World Championship titles – nine for constructors and seven for drivers. It remains the second most successful constructor in F1 history.

Williams Esports was launched in 2018, as the team made its first entry into virtual racing, a burgeoning industry providing both new and existing fans with opportunities to engage in a diverse and accessible arena. The Williams Esports programme has a roster of more than 25 of the world’s elite drivers, competing in 10 racing games across all three platforms, already reaching audiences in the millions and winning multiple titles.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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UltraPlay heads to G2E Asia, Macao with BUFF.bet’s eSports betting use-case

George Miller

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UltraPlay heads to G2E Asia, Macao with BUFF.bet’s eSports betting use-case
Reading Time: 2 minutes

 

Advanced betting solutions provider UltraPlay is partnering up with BUFF.bet to present their successful use-case during G2E Asia, Macao, 21-23rd of May, 2019. How to establish a profitable eSports betting brand will be the focus on the exclusive presentation that will be held by UltraPlay’s CEO Mario Ovcharov, at the company’s booth D909, on May 22nd.

Mario Ovcharov, CEO at UltraPlay said: “То make a profit in a very competitive and specific sector as eSports today, there are certain requirements that should be followed. This applies to both new and well-established betting brands, because they can drop out the race if they do things wrong. That’s why we decided to present the success story of one of our strategic partners – BUFF.bet, and reveal more on the topic: How to establish a profitable eSports betting brand”.

There are certain trends and key elements that need to be considered when entering the eSports betting field. It’s a whole new betting universe combining the rapidly growing eSports sector and the various requirements of entertainment new-age bettors have. A use-case of BUFF.bet, a betting brand that entered the global gambling market a year ago and established a name for an ultimate eSports entertainment place already, will be presented during G2E Asia, in Macao at boot D909.

Besides the exclusive know-how of offering eSports to players and unlocking new opportunities for the betting brands, UltraPlay will showcase its multiple-times award-winning eSports odds feed product as well as the full turnkey solution for online gambling. Moreover, UltraPlay’s team is ready to offer its recently released innovative product – the hybrid eSports live betting model – a complex mixture of Artificial Intelligence and human traders’ interaction. With the enhanced live betting model, UltraPlay is now capable to offer unprecedented package for a next level of betting entertainment, which includes:

  • 28 eSports titles, amongst are the Golden Trio (CS:GO, League of Legends, Dota 2) as well as StarCraft II, King of Glory, Overwatch, PUBG, etc.)
  • Up to 200 live markets on CS:GO (where most of the bets are placed by the eSports punters)
    2500+ in-play events monthly
  • Enlarged number of live markets for all games (not just match winner)
  • Specific in-game objectives markets

Besides, UltraPlay opens up another unprecedented live betting opportunity for the first time. Players will no longer complain about closed markets shortly after the game’s beginning. Esports live markets will be open for up to 3 times longer than the competition thanks to the UltraPlay’s eSports live betting model. Basically, the synergy comes from this success formula – human making the key decisions while AI is running the show. In this case, punters have it all – placing more in-play bets for a longer period of time.
For all willing to enter or advance in eSports betting, G2E Asia is the perfect place for meeting with the UltraPlay’s experts at booth D909.

About UltraPlay:
UltraPlay is a modern technological company, founded in 2010, with the core ambition to offer an innovative approach to the online gaming industry by providing advanced betting solutions, focused on sports and eSports betting, live betting, white label, online casino and blockchain technology.
Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports and marketing, UltraPlay is a trusted partner for delivering superior sports software and odds products to its customers. Learn more about the company here: www.ultraplay.co

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eSports

Will Smith and Keisuke Honda Invests in Gen.G

Niji Narayan

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Will Smith and Keisuke Honda Invests in Gen.G
Photo Source: ooopsmagazine.com
Reading Time: 1 minute

 

Actor Will Smith and Japanese soccer legend Keisuke Honda have invested in esports franchise Gen.G, which announced a new $46 million round of financing. Los Angeles-based Gen.G operates teams in seven different video games and has offices in China, South Korea and the U.S.

Smith and Honda’s Dreamers Fund is joined by Los Angeles Clippers minority owner Dennis Wong and Michael Zeisser, former chairman of U.S. investments at Alibaba Group Holding Ltd.

“It’s exciting to see the worlds of technology, media, sports and now celebrity come together,” said Chris Park, chief executive officer of Los Angeles-based Gen.G.

“The coming years are going see our company really start to crystallise its identity, not just as a brand, but also as an enterprise,” Park said.

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eSports

Leaders Group, a new operating company which will bring Advance’s B2B sports, esports and gaming businesses under one umbrella

Zoltan Tundik

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Reading Time: 3 minutes

 

Advance Announces Formation of Leaders Group, a Global B2B Sports, Esports and Gaming Intelligence Platform and Appoints Warren S. Thune as CEO

Advance and its subsidiary, American City Business Journals, today announce the formation of Leaders Group, a new operating company which will bring Advance’s B2B sports, esports and gaming businesses under one umbrella, and the appointment of Warren S. Thune as Leaders Group CEO.

Leaders Group will build on the strong foundation that Sports Business Journal and Sports Business Daily have built over the last 20+ years as the authoritative voice in the business of sports. The group will also include Leaders, The Esports Observer and Newzoo. These trusted brands will continue to be led by their talented management teams, but will now work collaboratively to enhance and accelerate product development, provide superior access to their collective global data assets, and build and capitalize on an increasingly connected global professional network to better serve professionals in the sports and entertainment industries.

Mr. Thune joins from Gartner and CEB where he spent fourteen years in a series of executive roles culminating in serving as Group President, SaaS and Technology Enabled Services. Prior to Gartner, he was a Senior Partner at Oliver Wyman. Mr. Thune holds an MBA from The University of Chicago Booth School of Business and a BA from the University of Pennsylvania.

The addition of Mr. Thune and his business building experience will elevate the value proposition offered to Leaders Group’s customers through the enhancement of the group’s product and service offering, which includes:

  • Market Intelligence and Analytics – Critical and timely global data and intelligence needed to support daily business decisions.
  • Networks – Access and connectivity to globally relevant networks, such as league operators, team owners, facility operators, vendors, brands and merchants to facilitate knowledge sharing, best practices, commerce and opportunities across the global sports, technology, media and entertainment ecosystem.
  • Events – High value events with local to global perspectives through data-driven content and access to relevant industry thought leaders, practitioners and investors.
  • Media – Delivery of real-time news, insights and analysis from industry and functional experts.        

Whitney Shaw, CEO of American City Business Journals and Co-Founder of Sports Business Journal, will become Chairman of the newly established Leaders Group board of directors to which Mr. Thune will report.  Mr. Shaw said: “Warren is a talented executive with a strong track record of building high performing teams and businesses. The business models Warren has executed throughout his impressive career, his ability to manage a global organization and his experience implementing acquisition strategies make him the ideal individual for the role. By combining our media, events and analytics holdings under a single corporate entity, we will be able to more effectively serve a customer base that is increasingly trying to understand how to best operate in a more technologically connected sports and entertainment ecosystem.”

Janine Shelffo, Chief Strategy and Development Officer at Advance, stated, “The business of sports, esports and gaming is a multi-billion-dollar global business with significant unmet demand for more timely data and information and better intelligence to help participants optimize their businesses. We are enthusiastic about working with Warren and the Leaders Group team to seek additional investment and acquisition opportunities to create the most compelling and highest quality insights for clients in the industry.”

Warren S. Thune commented: “I am thrilled to be joining Leaders Group. This is an exciting opportunity to further enhance these industry leading companies and elevate our platform into the premier intelligence provider for global sports, esports and gaming professionals. I look forward to working with each of the Leaders Group businesses and their leadership teams to execute this vision.”

About Advance

Advance is a private, family-owned company that operates and invests in a broad range of media, communications and technology businesses globally.  The Advance family of companies includes Condé Nast, Advance Local, American City Business Journals, Leaders Group, 1010data, POP, Stage Entertainment and, upon the expected completion of its acquisition in Q2, Turnitin. Advance is also among the largest shareholders in Discovery, Charter Communications and Reddit. For further information, please visit www.advance.com

SOURCE Advance

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