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Kostandina Zafirovska: “Diversity Should Be The Norm Not A One-off Occurrence”

George Miller

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Kostandina Zafirovska: “Diversity Should Be The Norm Not A One-off Occurrence”
Reading Time: 2 minutes

 

BtoBet’sCSO participates in “Careers and Women in Gaming Workshop”

BtoBet’s Chief Sales Officer, Kostandina Zafirovska, took center stage at the “Careers and Women in Gaming Workshop” that recently took place at the Sigma convention in Malta. Together with other female C-Level executives, the workshop discussed various aspects amongst which how iGaming companies promote and encourage successful women to furthertheir career in the industry.

“I truly believe that BtoBet distinguishes itself in this matter,”comments Zafirovska. “As a company we have always had at our core apolicy which makes treasure of the skills, potential, and talent of the person, irrespective of gender, nationality, religion, or sexual orientation. It is inconceivable that in an age characterised byquantum leaps in terms of technology, you still hear unfortunate stories stemming from discrimination.”

Zafirovska further added that at BtoBet diversity is not seen as a one-off initiative. “When you look at our organisational structure you tendto realise how diverse all the levels are. We truly take great prideand value each and every employee, and I consider this element asbeing one of the major contributing factors that drives our success.”She added that research constantly indicates that there is a compelling business case in promoting equality, with companies withmore diverse boards significantly outperforming less equal competitors.

Besides the obvious moral case associated with disparity, Kostandina stated that she is a firm believer that diversity also holds the key for the iGaming sector’s struggle in seeking to address its skills shortage.

AboutBtoBet:

BtoBetis a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary witha deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’needs. BtoBet is a true partner in technology, offering a stand alone platform and services for the iGaming and Sports Betting industry. Itcounts on a very talented, continuously trained development team andday to day management support to clients. BtoBet allows licensees tobe unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business,online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade,Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Africa

BtoBet Launches Francophone Africa Handbook

George Miller

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BtoBet Launches Francophone Africa Handbook

Reading Time: 2 minutes 

Provides a focus of the region’s evolving technological profile, and details how its tailored content augments the local players’ UX

 

As the African iGaming market continues to pick up speed, platform market leader BtoBet has launched an industry report with a deep focus on the Francophone African countries. The report “Francophone Handbook: Augmenting user experience through tailored content” provides operators with all the essential data and statistics for all the region’s 26 countries as regards to internet and smartphone penetration, mobile internet usage, the local population’s access to financial institutions and mobile money.

The report also provides insight on the tailored approach that operators ought to undertake in Africa from a technological and content perspective, whilst making reference to BtoBet’s tailored content portfolio for the local market, presenting offerings for bookmakers and online casino operators alike that have been optimized for the local context, striking a balance on the player preference and tech scenario shaping the region.

BtoBet’s Chief Marketing Officer, Sabrina Soldà, also explains how the local consumers are increasingly opting for offerings that combine an outstanding and personalised user experience with an intuitive interface. An evolution of the African player that the vast majority of the operators and platform providers are still not able to address, and thus continuously falling behind or even failing in terms of closing the gap to the high UX and UI that now set the standard in the more established markets.

BtoBet’s team of experts are travelling to Ivory Coast to attend the GEFA expo that is set to take place in Abidjan from the 26th until the 28th June to showcase the company’s highly customizable technological solutions which enable operators to take hold of the exponential growth of the African market. Those operators keen on entering or expanding their activities should either book a meeting or send an email on sales@btobet.com.

DOWNLOAD BtoBet’s latest Industry Report to have a deep insight regarding the evolving situation in Francophone Africa.

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Africa

BtoBet Launches Portfolio of Advanced and Tailored Content for Africa

George Miller

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BtoBet Launches Portfolio of Advanced and Tailored Content for Africa

Reading Time: 3 minutes 

Ever increasing its foothold in Africa, BtoBet has launched a portfolio of dedicated content for the African market further presenting the local players with a more customized and tailored betting experience.

Speaking about the approach undertaken, BtoBet’s Chief Marketing Officer Sabrina Soldà stated that: “There is a general misconception that the challenges in Africa from a technological perspective should result in a below par experience for the player. This is clearly not the case, as has been repeatedly demonstrated by BtoBet, where the player is put at the centre of the whole experience.” The dedicated content which is released exclusively by BtoBet to its partners focus on multiple areas, including sports book, virtual sports, novelty bets, and casino.

“Through this portfolio of content BtoBet is providing a truly tailored experience to the player. We have already provided unique novelty bets to a number of our partners, whereby they are in a position to provide their players with bets characterized by a high level of unicity. In a particular example I could cite, a Nigerian partner requested to provide novelty bets tailored to feature the local elections that were held during the month of February. These novelty bets can obviously focus on an infinite list of events such as local high-profile talent contests and awards for instance.”

She also referred to the new dimension of sports betting through the special bets market, with the players provided with an endless choice of betting scenarios related to a sports event, such as whether a particular player will be sent off, whether it will rain during a particular match or even if a pitch invasion could occur.

Soldà also underlined the local approach in the virtual sports betting content for the African market. “Virtual games are constantly increasing their popularity amongst local punters, and we have addressed this increase in demand by providing players with unique virtual super leagues, where the local sports teams are put in the same fold of the internationally renowned teams. A concept that is not only unique, but also highly customizable and adaptable to include all the different local teams depending where our partner is operating and what his player preferences are.”

Soldà further added that BtoBet have also invested heavily in the casino content. “For a long time African players have been presented with content that is inept to deliver a high level of player experience. However, poor user interface and user experience have given way to fun content with light weight technology at its core. The advanced technology of one of our featured casino content – Tiny Roulette – provides a crisp graphical experience without the player incurring a big toll on expensive data usage. There are no heavy calculations for the animations to load, with the game itself providing an excellent UI in both vertical and horizontal play, and also seamlessly adaptable to left or right handed play.”

Operators keen in providing a unique experience to their players can book a demo or send an email to sales@btobet.com.

 

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. Visit our site on: www.btobet.com

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BtoBet Press Releases

BtoBet Finalist In Four Different Categories Of Prestigious EGR B2B Awards

George Miller

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BtoBet Finalist In Four Different Categories Of Prestigious EGR B2B Awards

Reading Time: 2 minutes 

Leading technology provider BtoBet is proud to be shortlisted in four different categories for the prestigious EGR B2B Awards. The company, considered a pioneer in the field of harnessing Artificial Intelligence at the core of its advanced Neuron platforms, has been nominated as a finalist in four of the most coveted categories: “Innovation in sports betting software”, “Multi-channel supplier”, “Platform of the Year”, and “Sports book platform supplier”.

“To secure a place in not one, but four of the most esteemed categories of these prestigious awards is testament to the innovative and advanced technology that the company has been developing during these months,” says BtoBet’s CEO Alessandro Fried. “It also spurs us to constantly go further in our approach in putting the player at the center of our technological project, constantly pushing the boundaries to enhance the player experience through a unique and tailored approach based on his particular preferences.”

Fried further stated that: “Throughout this year, BtoBet has been constantly announcing partnership announcements and collaborations with major operators, vastly increasing its foothold in markets such as Africa, Latin America and the US, and to be put in the fold with industry’s leading icons is also a recognition of our employees’ great commitment. We will be looking forward to celebrate the gaming industry’s success stories with our peers on the special awards ceremony.”

The EGR B2B Awards celebrate the very best service providers in the online gaming industry, recognising the achievements of suppliers from across all the major egaming disciplines including betting and gaming software, networks, mobile, payments, recruitment, IT and infrastructure.

The award ceremony is set to take place at the renowned Tower of London on the evening of Tuesday 25 June.

 

About BtoBet:

BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. Visit our site on: www.btobet.com

 

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