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BtoBet Press Releases

Kostandina Zafirovska: “Diversity Should Be The Norm Not A One-off Occurrence”

George Miller

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Kostandina Zafirovska: “Diversity Should Be The Norm Not A One-off Occurrence”
Reading Time: 2 minutes

 

BtoBet’sCSO participates in “Careers and Women in Gaming Workshop”

BtoBet’s Chief Sales Officer, Kostandina Zafirovska, took center stage at the “Careers and Women in Gaming Workshop” that recently took place at the Sigma convention in Malta. Together with other female C-Level executives, the workshop discussed various aspects amongst which how iGaming companies promote and encourage successful women to furthertheir career in the industry.

“I truly believe that BtoBet distinguishes itself in this matter,”comments Zafirovska. “As a company we have always had at our core apolicy which makes treasure of the skills, potential, and talent of the person, irrespective of gender, nationality, religion, or sexual orientation. It is inconceivable that in an age characterised byquantum leaps in terms of technology, you still hear unfortunate stories stemming from discrimination.”

Zafirovska further added that at BtoBet diversity is not seen as a one-off initiative. “When you look at our organisational structure you tendto realise how diverse all the levels are. We truly take great prideand value each and every employee, and I consider this element asbeing one of the major contributing factors that drives our success.”She added that research constantly indicates that there is a compelling business case in promoting equality, with companies withmore diverse boards significantly outperforming less equal competitors.

Besides the obvious moral case associated with disparity, Kostandina stated that she is a firm believer that diversity also holds the key for the iGaming sector’s struggle in seeking to address its skills shortage.

AboutBtoBet:

BtoBetis a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary witha deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’needs. BtoBet is a true partner in technology, offering a stand alone platform and services for the iGaming and Sports Betting industry. Itcounts on a very talented, continuously trained development team andday to day management support to clients. BtoBet allows licensees tobe unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business,online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade,Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BtoBet Press Releases

BtoBet Takes Home “Innovation Of The Year” Bege Award

George Miller

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BtoBet Takes Home “Innovation Of The Year” Bege Award

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BtoBet fought off stiff competition to come out on top and scoop the “Innovation of the year” award at the BEGE Awards 2018 that were held in Sofia. The BEGE Awards recognise the significant contribution and excellent achievements by companies and individuals alike in the gaming, entertainment and leisure industry, and seek to encourage new and innovative solutions improving the level and the standards in the industry and further contributing to its development.

The award was collected by BtoBet CSO, Kostandina Zafirovska, who highlighted BtoBet’s perseverance in seeking to deliver the best possible service in terms of its iGaming platforms to its worldwide partners as one of the major factors to winning this esteemed recognition.

She stated that the award is a testament to the cutting edge technology that constitutes the company’s Neuron Sports and Gaming platforms. “BtoBet is delighted to collect this award, which attests the leading quality of our solutions. This spurs us on to work even harder and pursue new paths to create the very best products for our customers,” commented Zafirovska. She further added that the award is also ultimately a recognition of how BtoBet endeavours to deliver a truly excellent and unique service, always aligning itself to the constantly changing needs of the industry.

Zafirovska said that the prize, coupled with the “In-play betting software of the year” Starlet Award bestowed to the company in recent weeks further cements BtoBet’s role as a leader in the iGaming industry’s platform provider sector.

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BtoBet Press Releases

BtoBet’s CSO to address Artificial Intelligence in Sofia

George Miller

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BtoBet’s CSO to address Artificial Intelligence in Sofia

Reading Time: 2 minutes 

Kostandina Zafirovska, BtoBet’s CSO, will be travelling to Sofia to attend this month’s Eastern European Gaming Summit that will take place from the 20th till the 21st November at the Inter Expo Center. Zafirovska will be addressing a panel focusing on Artificial Intelligence with a particular interest to the iGaming industry, discussing how this form of disruptive technology can be beneficial from player retention and reactivation, to content preferences.
The panel will also be focusing on how AI should be considered as a tool that not only assists and takes a lot of burden off the operators’ shoulders in terms of the day to day activities, but also provides the player with a more holistic gambling experience. All this whilst at the same time putting in place a system of checks and balances for both the operator and the player.

The panel will further explain that even though Artificial Intelligence as a concept has been around for years, businesses – even within the iGaming industry itself – are still scrambling to truly understand the technology and how to best apply it in their activities.

 

About BtoBet:

BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com

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BtoBet Press Releases

BtoBet Strenghtens Presence in Colombia

George Miller

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BtoBet Strenghtens Presence in Colombia

Reading Time: 2 minutes 

Announces partnership with “Betalfa.co”

 

BtoBet has furthered its leadership status in the Latin American region, particularly in Colombia, with the launch of “Betalfa.co”. Betalfa was recently granted the the 13th licensing agreement by Colombia’s Coljuegos, the national gambling regulatory authority, to start operating its online iGaming activity.

Daniela Gutiérrez, Betalfa’s Marketing Director, stated that the decision of having the right technological partner assisting them in all aspects of their operations was a very important decision for the company. “Having a deep knowledge of the Colombian market and strong presence in Latam, BtoBet was the ideal partner to support us with our operation. Their experience in the region definitely helped us tackle all teething problems in the most appropriate way, considerably reducing the time to go live.” Gutiérrez further added that considering the fast and constantly evolving context of the iGaming industry, BtoBet will enable the company to be constantly updated with the latest technology.

Sabrina Solda’, BtoBet’s Chief Marketing Officer, stated that she envisaged a bright future for the partnership, with both companies sharing the common goal of anticipating the players’ needs and delivering a personalized and tailored experience for the Colombian market . Commenting on the company’s ever bigger presence in the Latin American region, Solda’ added that BtoBet is considered a leader in Latam, putting at the disposal of their partners not only the most innovative technological solutions on the market, but also the necessary know-how to achieve results in such a demanding, evolving and growing market.

 

About BtoBet:

BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, finance, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained in these advanced environments, allows BtoBet to be visionary in the iGaming and Sports betting industry with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com

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