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BtoBet Press Releases

Kostandina Zafirovska: “Diversity Should Be The Norm Not A One-off Occurrence”

George Miller

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Kostandina Zafirovska: “Diversity Should Be The Norm Not A One-off Occurrence”
Reading Time: 2 minutes

 

BtoBet’sCSO participates in “Careers and Women in Gaming Workshop”

BtoBet’s Chief Sales Officer, Kostandina Zafirovska, took center stage at the “Careers and Women in Gaming Workshop” that recently took place at the Sigma convention in Malta. Together with other female C-Level executives, the workshop discussed various aspects amongst which how iGaming companies promote and encourage successful women to furthertheir career in the industry.

“I truly believe that BtoBet distinguishes itself in this matter,”comments Zafirovska. “As a company we have always had at our core apolicy which makes treasure of the skills, potential, and talent of the person, irrespective of gender, nationality, religion, or sexual orientation. It is inconceivable that in an age characterised byquantum leaps in terms of technology, you still hear unfortunate stories stemming from discrimination.”

Zafirovska further added that at BtoBet diversity is not seen as a one-off initiative. “When you look at our organisational structure you tendto realise how diverse all the levels are. We truly take great prideand value each and every employee, and I consider this element asbeing one of the major contributing factors that drives our success.”She added that research constantly indicates that there is a compelling business case in promoting equality, with companies withmore diverse boards significantly outperforming less equal competitors.

Besides the obvious moral case associated with disparity, Kostandina stated that she is a firm believer that diversity also holds the key for the iGaming sector’s struggle in seeking to address its skills shortage.

AboutBtoBet:

BtoBetis a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary witha deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’needs. BtoBet is a true partner in technology, offering a stand alone platform and services for the iGaming and Sports Betting industry. Itcounts on a very talented, continuously trained development team andday to day management support to clients. BtoBet allows licensees tobe unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business,online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade,Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BtoBet Press Releases

Uberization: The Way Forward For A Holistic Technological Approach Of The iGaming Industry

George Miller

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Uberization: The Way Forward For A Holistic Technological Approach Of The iGaming Industry

Reading Time: 3 minutes 

BtoBet’s CEO Alessandro Fried discusses the technological approaches that have characterized the iGaming industry in the past and the need for a harmonisation process whereby cutting-edge technology is made more accessible no matter the market, or size of operations.

 

Q: It may sound ironic but come 2019 the iGaming industry is still lagging behind other entertainment industries regarding the impact that its technology has on player experience. Why?

Alessandro Fried: Technologies are the foundation of any type of gaming operation. Many established organisations in the gaming industry came to light a substantial number of years ago, and nowadays they find themselves in a position where they are operating in a market that is driven by totally different criteria from the one that characterised their initial years of operation.
Thus in the immediate future they have to take important decisions, or risk losing their current market position. It is largely a matter of fact that those larger more established bookmakers which have based their operations on legacy technology are nowadays finding themselves constrained by this kind of technology which is not only unflexible, but also inappropriate for todays’ vastly complex and constantly evolving technological generation.

Q: Why the need to change the approach and drift from legacy technology to more flexible solutions developed by tech visionaries?

Alessandro Fried: As our latest Industry Report “Uberizing iGaming with a glocal approach” demonstrates The factors which drive the market are changing, and the market itself is continuously adjusting to a new reality. The prospect of developing an in-house betting or gaming platform would dishearten any operator, let alone smaller ones or those more focused on the retail channel with little or no knowledge on the online. The cost is elevated, success is not guaranteed, and in most cases operators do not possess the knowledge to back such decision. However, the advent of the new generation platforms from third-party providers has changed this perspective, and highly advanced yet accessible technology is not considered anymore as a chimera. Smaller operators who may have until now limited or focused their activities on the retail channel, now see a shift towards the online as a natural development which is within their reach.

Q: You have always been a strong advocate of the uberizationof the iGaming industry…

Alessandro Fried: In a context where the player is becoming ever more exigent, the industry has in recent times awarded those operators who are nimble enough to identify an opportunity, develop the technology and successfully incorporate this innovation to their platforms in the shortest span of time. And under this aspect legacy technology is not only very complex to upgrade, but also requires a lengthy and costly process.
The uberization process, through the committment and achievement of the industry’s tech visionaries is constantly pushing the boundaries as we know them today. Only such an aggressive development curve could permit the the industry to close the gap to other entertainment sectors – such as Google and Netflix – put the end-customer at the core of the operations and thus be in a position to truly deliver an outstanding and unique player experience.

Q: And what is BtoBet doing in this respect?

Alessandro Fried: Our main aim is to seal partnerships with individual operators. However, the market consists also of those smaller operators who do not have the knowledge to operate and diversify their business model from the retail to the online medium. During the past months we have launched the first real uberization model of the iGaming industry, the White Label Partnership Program.
Thanks to the WLP Program nowadays smaller operators or startups are in a position to gain access to the most advanced technology on the market no matter the size of their operations or market targeted, with all aspects of their activities being effectively outsourced.
This program is an important step forward for the industry, which makes a simplified turnkey version of the company’s advanced iGaming technologies available to a wider scenario of operators on a world-wide scale with the added advantage that they can rely on the local expertise and know-how of our network of regional Certified Partners, and benefitting from the high level of service of BtoBet’s Certified Partners which is overseen by BtoBet itself.

 

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre.

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BtoBet Press Releases

Analyzing How To Uberize The iGaming Industry With A Glocal Approach

George Miller

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Analyzing How To Uberize The iGaming Industry With A Glocal Approach

Reading Time: 2 minutes 

BtoBet unfolds its latest Industry Report prior to flying to ICE London

With the first years of the iGaming industry defined by the use of inflexible in-house technological solutions, nowadays there is general consensus that the use of technology developed by tech visionaries is the only way forward to guarantee constant innovation and an optimal player experience.

In its latest Industry Report, “Uberizing iGaming with a glocal approach”, BtoBet analyses the industry’s past rigid approach to technology, and its own current endeavour to uberize the market through a harmonization process of cutting edge technology, which easily morphs itself to the different business and market scenarios, constantly adapting itself on a local level.

In his dedicated editorial, BtoBet’s CEO Alessandro Fried states that it is of the utmost importance for operators to have at their disposal advanced technological solutions which they must couple with the right knowledge and expertise from a local perspective in order to meet all their pre-set goals. “It is a must to keep in mind that one size does not fit all. Technology that excels itself in a mature market will not work in a more technologically limited context and thus will have to adapt itself. The eventuality of making it big in one local market does not necessarily mean that adopting the same approach will eventually pan out as expected in another, even if neighbouring, country. Obviously this applies also vice versa. But for this to work out without any hiccups you must also have the correct know-how of all the the various aspects that constitute the context where licensees will be operating.”

The Report also focuses on the unique elements that constitute the White Label Partnership (WLP) Program, the industry’s first real uberization model, where technology and operational services are streamlined in a holistic way for White Label Operators to easily access the online channel, even without their having the prior expertise in this particular field. Particular reference is made to the Latin American region, with the WLP Program expanding in the region via the certified partnership with Wildar Gaming who will start delivering BtoBet’s advanced technologies and operational services in the region to other White Label Operators.

Download BtoBet’s latest industry report and schedule a meeting to meet our team of experts who will be present at ICE London at S1-320 to analyse and understand which approach best fits your operational requirements.

 

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com

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BtoBet Press Releases

BtoBet Expands Its Latam Footprint With Strategic Regional Partnership

George Miller

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BtoBet Expands Its Latam Footprint With Strategic Regional Partnership

Reading Time: 2 minutes 

Announces Wildar Gaming as its local Certified Partner

After the successful results registered in Africa in a relatively short span of time, BtoBet has expanded its innovative White Label Partnership Program to the Latin American region, with “Wildar Gaming” announced as its regional Certified Partner.

In its Industry Report “Uberizing iGaming with a glocal approach”, Alessandro Fried, BtoBet’s CEO, stated that with the regulatory changes on a regional level many operators are considering that Latin America could be the next “big thing” for online gambling. “The region, which is still predominantly retail, offers huge opportunities in terms of online sportsbetting, and the fact that a number of countries are legalizing online gambling is clearly a step in the right direction. Having said that the region still poses its share of challenges, especially with the operators’ lack of online gambling knowledge. And that’s why we have opted to expand further more in the region with the White Label Partnership Program through our strong collaboration with our regional Certified Partner Wildar Gaming.”

Commenting on this partnership with BtoBet, Nicolas Enjamio, Wildar Gaming’s General Director, stated that their already extensive local network will be in a much stronger position with Wildar Gaming also taking advantage of BtoBet’s knowledge and operational expertise from other emerging and mature markets, such as Africa and Europe.

He further commented that “the expectations from this partnership are very positive, and we are very proud of this development. This partnership provides both companies with the opportunity to fill a void that is currently present in the region … an experienced technological provider with very good online gambling knowledge with a local presence. The Latam online market is going to be hugely transformed in the next few years, and we are ready to meet the necessities of all operators in the region.”

Those operators keen on expanding their operations through a regional partner will surely find BtoBet’s latest Industry Report as an important reference. BtoBet, together with its regional partners will also be present at the upcoming ICE London at S1-320. Schedule a meeting by contacting sales@btobet.com or by calling on +356 27135974.

 

About BtoBet.
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com

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