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theScore Sets New Milestones With Industry Leading Esports Offering

George Miller

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theScore Sets New Milestones With Industry Leading Esports Offering
Reading Time: 2 minutes

 

Company hits new monthly record for YouTube video views, breaks through 500,000 subscribers, and captures prestigious industry award

 

theScore, Inc. announced a new monthly record for video views on its esports YouTube channel. The channel also broke through 500,000 subscribers, and picked-up a prestigious industry award for its coverage of the competitive video gaming scene.

theScore esports won Best Category Specific YouTube Channel at the 2018 Cynopsis Model D Awards in New York City, beating out a number of primetime competitors, including The Ellen Show.

The award follows a period of rapid growth for theScore’s esports business. Since January 2017, theScore’s YouTube subscriber base has grown from 30,000 to more than 500,000, with monthly video views on the platform rising from 1.5M to 15.6M in October.

This represented a new single-month viewership record for the company, reaffirming its position as one of the best performing esports YouTube channels across some of the most prominent teams and organizations in the industry.

“theScore has built a large and highly-engaged audience of esports fans and we’re excited by the growth we’re seeing,” said John Levy, CEO and Founder of theScore. “We believe we are only just scratching the surface. As the esports industry itself continues to grow, theScore will be there to cover the stories behind the games and players esports fans love.”

theScore esports has achieved this success through its unique approach to video storytelling, creating a number of popular franchises, including its Best Of, Story Of, and Top 10 series.

The company also recently appointed Donald Reilley as Vice President of Esports Sales to lead monetization of its esports video offering across its platforms. Reilley was previously VP of Brand Partnerships at NewForm Entertainment, and has also held senior sales roles at Major League Gaming and Warner Bros. Entertainment Group.

 

About theScore Inc.

theScore’s mission is to create highly-engaging digital products and content that empower the sports fan’s experience. Its flagship mobile app ‘theScore’ is one of the most popular multi-sport news and data apps in North America, serving millions of fans a month. The Company also creates innovative digital sports experiences through its web, social and esports platforms. theScore (SCR) is publicly traded on the TSX Venture Exchange.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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NBA 2K League partners with Champion athletic apparel

Niji Ng

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NBA 2K League partners with Champion athletic apparel
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Ahead of the 2019 NBA 2K League Draft, which is scheduled on March 5 at Barclays Center in Brooklyn, N.Y., the NBA 2K League has signed multiyear partnership with Champion Athleticwear. As per the agreement, the sportswear company will serve as the league’s official outfitter.

Champion will offer the NBA 2K League’s 21 teams game uniforms as well as warmup, travel and practice apparel. In-game avatars will also be outfitted in Champion-branded uniforms. Throughout the season, Champion will provide apparel for marquee events like the NBA 2K League Draft Clash, in-season tournaments and the NBA 2K League Finals. Starting today, fans can purchase NBA 2K League merchandise on Champion.com.

“We are thrilled to have an iconic brand like Champion as our official outfitter,” said NBA 2K League Managing Director Brendan Donohue. “Champion’s authentic designs and innovative products make them a great partner for the league, and we can’t wait to see our teams compete in their new uniforms this season.”

“The need for esports apparel is quickly evolving and Champion is pleased to be an integral part of this historical opportunity,” said Champion Group President-Global Activewear Jon Ram. “Being the official outfitters for the NBA 2K League is an exciting and pivotal opportunity for Champion to continue our evolution and expansion to outfit teams within the esports and traditional sports communities. Together we can push the boundaries and bring esports to a wider audience.”

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China declares eSports as a profession

Niji Ng

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China declares eSports as a profession
Photo Source: esportsobserver.com
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China’s Ministry of Human Resources and Social Security (CMHRSS) has officially recognised esports as a profession. The new professions “esports operator” and “esports professional” are included in the 15 new professions approved by the government.
The other professions in the list include AI engineer, big data engineer and drone pilot.

CMHRSS defines “esports operators” as those who organise esports events or produce esports content, as well as those who increase the commercial value of esports through promotion and marketing.

“Esports professionals” are considered those who compete in tournaments, perform in events, or train with other professionals. It can also refer to those who analyse games or assist with training.

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Pinnacle signs new partnership GameScorekeeper

George Miller

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Pinnacle signs new partnership GameScorekeeper
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Low margin sportsbook Pinnacle has detailed that it has ‘significantly accelerated its position as the leading esports bookmaker’, partnering with real-time data provider GameScorekeeper.

Pinnacle has moved to integrate GameScorekeeper’s ‘live score API’, which will extensively amplify its esports betting proposition, as GameScorekeeper monitors 85% of all pro-sanctioned esports tournaments/matches.

Updating stakeholders, Pinnacle Trading DirectoMarco Blume states that GameScorekeeper data capacities and automated functions are needed in order to maintain Pinnacle’s fastest growing market category.

“Since we took our first esports bet in 2010, the esports betting industry has undergone a dramatic transformation. Esports has found its way into the top five most popular sports at Pinnacle but we don’t intend to stop there. Data has been key to maintaining our low margin, high limit approach, as well as developing our offering to help improve our customers’ experience. This deal with GameScorekeeper will enhance our product even further and solidify our position as the leader in esports betting”

The Aarhus (Denmark) based start-up provides its partners with esports real-time livescore solutions, game/match insights and historical data inventory.Founded in 2016 by gaming statistician Felix Klastrup, GameScorekeeper aims to become the leading enterprise in esports data gathering, tracking and monitoring.

Focusing on provider greater data-intelligence for all esports stakeholders, GameScorekeeper has been further recognised as one of Denmark’s fastest growing enterprises

“Having access to a large amount of quality data is a major business advantage in the esports market because it leads to higher customer satisfaction and lower costs. And the fact that Pinnacle, a pioneer in esports, is now investing in quality data will help to make esports an even more credible business,” explains Felix Klastrup, CEO and founder of GameScorekeeper.

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