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Supermatch becomes official gaming partner of the NBA in Uruguay

George Miller

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Supermatch becomes official gaming partner of the NBA in Uruguay
Photo Source: si.com
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Supermatch and the National Basketball Association (NBA) announced today a new multiyear partnership that will make Supermatch – the sports betting operator of Uruguay’s national lottery – the first official gaming partner of the NBA in the country and the league’s first in this category in Latin America.

The partnership will be promoted in more than 6,000 retail locations in Uruguay, on Supermatch’s and NBA’s online platforms, including NBA.com, the NBA App and NBA Latin American social media platforms.

“We are thrilled to be the first official gaming partner of the NBA in Latin America,” said La Banca President Roberto Palermo.  “Through this new partnership, our clients will not only continue to enjoy our gaming offers, but they will also get even closer to the action with the chance to win NBA prizes and unique NBA experiences.”

“Supermatch is the exclusive authorized gaming operator in Uruguay, and our new partnership will offer more ways for our passionate fans to connect and experience the excitement of our game,” said NBA Vice President & Managing Director, Latin America Arnon de Mello.

As part of the partnership, Supermatch will use official NBA data and branding across its land-based and digital sports betting offerings throughout Uruguay.  Supermatch and the NBA will also partner on best-in-class practices to protect the integrity of NBA games.

Fans in Uruguay can find more NBA information at NBA.com

Lat month the NBA also signed a partnership with Française des Jeux (FDJ), the government-owned lottery operator in France.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Industry News

Bet365 Launches Bet365.mx Domain

Niji Narayan

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Bet365 Launches Bet365.mx Domain
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Bet365, the UK based online gambling operator, has launched the Bet365.mx domain in Mexico’s digital market. The site lists Ganador Azteca, Mexico’s second largest media firm, as Bet365’s local partner.

TV Azteca was granted a 25-year gaming license last year that originally allowed it to open one land-based casino in the state of Veracruz. The license also permitted the company to operate a single gambling website.

Last November, this license was amended and permits the company to “operate individually or with one or more operators, to collect bets through various domains or various internet sites.” Later that same month, the license was amended again to specifically identify Bet365.mx as the domain by which the company planned to serve Mexican gamblers.

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eSports

TV Azteca to Invest $5 Million in Allied Esports

Niji Narayan

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TV Azteca to Invest $5 Million in Allied Esports
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TV Azteca, the television network based in Mexico, has entered a term sheet with Black Ride Acquisition Corp. which would provide for TV Azteca to become a shareholder in esports entertainment company Allied Esports.

TV Azteca will acquire $5 million in shares of Black Ridge Acquisition Corp., aiming to position Allied Esports strongly in the Mexican esports market.

“Continuing to expand our footprint around the world with likeminded leaders and innovators is imperative to our success, and we are delighted to partner with TV Azteca as we enter Latin America with a smart, aggressive plan. The Mexican and Latin American market presents incredible potential, and this partnership, featuring two first-movers in esports, entertainment and distribution, is a winning combination,” Frank Ng, Co-CEO of Ourgame International Holdings said.

“We are enthusiastic about our investment in Allied Esports and the prospect of joining forces to become the clear leader in the delivery of esports entertainment in the region. This relationship represents a transformational step for TV Azteca and for the millions of members of the esports community in Latin America,” Benjamin Salinas, CEO of TV Azteca said.

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Latest News

Betinvest to Participate in Brazilian Gaming Congress 2019

Niji Narayan

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Betinvest to Participate in Brazilian Gaming Congress 2019
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Betinvest, the UK based sports betting solutions provider, is going to participate in the Brazilian Gaming Congress 2019. Betinvest’s team will be at stand 7, between 23-25 June. .

captivating visitors with their wide portfolio of sports betting products and special offers.

“Brazil is an attractive location for the sports betting business. New regulations that the Brazilian government are going to adopt in the coming years will create new opportunities for our industry. As a leading provider of sports betting solutions, we’re obliged to keep abreast of, and be active in, the places and markets where the industry needs to be driven. We’re looking forward to gaining more experience in the LATAM region and acquiring knowledge about local specificities at the panels, as well as networking and forming new partnerships,” Alexandra Kalchuk, Business Development Manager at Betinvest said.

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