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SportCaller unveils its new easy-to-deploy platform with darts FTP for Coral

George Miller

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SportCaller unveils its new easy-to-deploy platform with darts FTP for Coral
Reading Time: 2 minutes

 

Leading free-to-play specialist powers Coral’s £1m Smart Money Series, starting with £100k darts game for the World Championship

 

SportCaller, the free-to-play (FTP) sports-game specialist, has stepped up to the oche with Coral to launch a new, easy-to-integrate FTP platform ahead of this week’s PDC World Darts Championship at the Alexandra Palace, London.

After the success of their two free-to-play prediction competitions earlier this year – run across the World Cup and the start of the 2018/19 Premier League campaign – the leading operator was keen re-enlist the pioneering performance of SportCaller in the field of improved acquisition, activity and retention rates.

The first offering on Coral’s £1m Smart Money Series, this World Darts Championship FTP asks players to answer 10 prediction teasers. Players can enter and edit their answers anytime up until 22nd December, as the tournament unfolds and those who successfully answer all 10 answers correctly will share the £100,000 pot.

The Dublin-based FTP and jackpot games provider has now created a simple, light-to-deploy platform which enables clients to easily press its “pop-up predictor” games into the service of any sport or event. This new mechanic allows both operator partners and media owners to roll out their own branded games with speed and flexibility to capture fans’ imaginations.

SportCaller’s new solution facilitates swift concept-to-actualisation game creation, straightforward integration and fully-compliant deployment into multiple territories. It’s the most elastic, scalable and efficient FTP platform on the market, featuring flexible front end and accurate data analytics which track the entire end-user journey.

Coral Head of Product Innovation Tim Dykes said: “Coral’s £1million Smart Money Series kicks off with the darts this month and runs throughout next year – and having collaborated with SportCaller twice already, we’re confident these free-to-play offerings will continue to drive both acquisition and retention in the new year.

“Ideas are the easy bit, bringing them to life is the challenge – and that’s where SportCaller have consistently delivered for us, in terms of slick UX, clean integration and reliable performance.”

SportCaller MD Cillian Barry said: “Having worked successfully with the likes of Paddy Power Betfair, William Hill and bwin over the past few years, we’re excited to keep the ball rolling with Coral on the darts. After founding the free-to-play jackpot model with football and racing, it’s rewarding to see our games’ core values of outstanding gameplay and bet-conversion migrate so effectively across other sports and partners.

“This new, easy-to-deploy platform speaks directly to the heart of account-acquisition and retention. Given the sometimes fickle nature of the modern bettor, significant spends on free bets and sign-up offers make little sense. Instead, FTP games are the first real game-changer in this domain for years.”

SportCaller’s games can all be easily accessed via mobile, app and desktop.

 

About SportCaller:
SportCaller is the leading free-to-play sporting game provider, whose platform allows fans to connect and compete across a variety of sports. It provides free-to-play and jackpot games for operators and media owners, generating new accounts allied to trackable levels of increased player-activity and loyalty. SportCaller works with clients in UK, Europe, Asia, Australia, Africa and North America, ranking William Hill, GVC, Paddy Power Betfair, The Sun, Oddschecker, MoPlay and Lottoland amongst its expanding client-base.

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Swintt celebrates launching games with Rootz

George Miller

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Swintt celebrates launching games with Rootz
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Swintt, the rapidly rising game provider with a focus on localised content for key markets, is celebrating the launch of their games with Malta-based operator Rootz.

The launch of Swintt’s series of land-based content popular across European markets including Germany includes the top games Master of Books, Seventy Seven and Fresh Fruit. Other land-based games scheduled for release include Heart of Earth, Perseus and Fruit Fever.

The agreement also covers Swintt’s proprietary portfolio of games to be launched soon, with top titles Immortal Monkey King, Panda Warrior and Royal Golden Dragon among the most popular.

Rootz Limited is known for delivering its flagship brand Wildz, an online casino that delivers a wide range of games built upon a robust platform optimised for a quality player experience through the Levelz and Spin Back functionalities.

Rootz also launched Caxino in June 2020, their second online casino brand using the powerful Rootz platform and utilizing the same retention and bonusing mechanics to reward loyal players.

Commenting on the agreement, David Flynn, CEO for Swintt said “I’m very happy to see the hard work of the Swintt team, reflected in this partnership. The team at Rootz are an entrepreneurial and high paced team with a focus on local markets. This matches our philosophy at Swintt and I’m looking forward to our launch in the near future.”

Lasse Rantala, CEO at Rootz when asked about the deal stated, “We are extremely excited to be an early partner in the Swintt journey to make the most of their approach to delivering high-quality, localised content. With both Swintt and Rootz being young companies with many shared values, we can grow together through close collaboration and form a formidable partnership. The range of games will perfectly suit our players at Wildz.com and Caxino.com.”

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We must be guided by the education sector to deliver effective prevention programmes to young people

George Miller

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We must be guided by the education sector to deliver effective prevention programmes to young people
Reading Time: 3 minutes

 

YGAM Chief Executive Lee Willows reflects on some of the key topics to emerge from three reports published last week and highlights the valuable contribution the charity is making.

Last week was a significant week for everyone connected the gambling industry. Reading the Advisory Board for Safer Gambling (ABSG) annual progress report; The Public Accounts Committee (PAC) report and the Lords Select Committee report, it was pleasing to read these reports all featured insight from people with direct experience of the tragic harm that gambling can cause some individuals, such as the YGAM Founders. As Chief Executive of the YGAM charity and personally as someone who lost everything to a gambling addiction, I was grateful for the opportunity to contribute my insight and experiences. Such inclusion would have been unheard of five-years ago. Having three incredibly helpful reports published in quick succession over a period of five days is in many ways helpful and timely as YGAM continues to evolve our strategy. I congratulate everyone involved in producing three fascinating reports that will inform the debate moving forward.

At YGAM, we strongly believe that prevention, including education is an essential component to reduce gambling-related harms. We engage with the education sector daily and we are constantly listening to the needs of teachers, practitioners and young people. It is very clear from these conversations that teachers and practitioners need and appreciate our resources more than ever. The feedback we get from teachers, practitioners and young people and the insight from external evaluations is overwhelmingly positive and there is an enormous demand for information on gambling and gaming. Whilst it was pleasing to see education feature in all three reports, the voices of the professionals working in that sector should also be taken into consideration. We must continue to be guided by professionals working in the education sector to deliver effective prevention programmes to young people.

The focus on the blurred lines between gaming and gambling is welcomed. The YGAM workshops help build digital resilience and educate people on the different types of games accessible to children. We agree with the DCMS Select Committee and the Children’s Commissioner that loot boxes that contain the element of chance should not be sold to children under 18. The concern about allowing children to access loot boxes is that it is conditioning them to gambling behaviour from an early age. Building on our discussions with DCMS we look forward to contributing to the government’s call to action on loot boxes which will hopefully lead to consideration of an appropriate regulatory intervention.

The debate around gambling advertising and the impact it has on younger generations is imperative. You do not have to work in this sector to notice that gambling adverts dominate the promotional spaces at most sporting events. The YGAM resources tackle this topic head on as we continue to raise awareness of the potential harms and the support available. We believe concerns about marketing and sponsorship should be addressed by evidence-based analysis that puts the safety of young people first and we look forward to contributing to this debate.

When the Gambling Commission launched the National Strategy to Reduce Gambling-Related Harms, there was real hope for change and there has been some positive change; yes more can be done and some actions need to move in a more expedient manner, but change does take time. I also worry that in the desire to affect structural change, or radically change strategic direction part way through a national strategy may result in valuable insight being lost. I do see many people and organisations coming together to deliver the strategy which is superb and that is where we will continue to have a relentless focus.

Certainly in my time in YGAM I have seen Safer Gambling teams within operators increase from one employee, who led Safer Gambling work on a part-time bases, to now large Safer Gambling teams with twenty plus employees working full-time in this area of work. In that time, I have also seen and been fortunate to work alongside others who have been affected by gambling-harms set up their own organisations and I have witnessed the rise of passionate campaigners who demand change, often following tragic circumstances. At the heart of all this work is a shared commitment to reduce-harms and it would be so oxygenating if more time can be spent finding common goals and delivering the national strategy.

As a prevention charity we will continue to focus on the delivery of education, building and sharing insight and demonstrating impact. This is a crucial period for the future of this sector and everyone at YGAM looks forward to working collaboratively with all stakeholder groups to ensure all young and vulnerable people are safe from gaming and gambling related harms.

Finally, YGAM has published its strategic plan 2019 – 2021 and within our annual review filed with the Charity Commission and Companies House we share progress against our strategic goals and insight. However next week, we will have a dedicated page on our website which will also show this progress, insight, and our impact in a succinct manner. I am incredibly proud of the YGAM team and many colleagues from all parts of the sector (inc charities, trade bodies, operators, regulators, ABSG, DCMS, teachers, young people, EbEs); working hard to make a difference in this space.

Lee Willows
Chief Executive, YGAM

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Esports Entertainment Group Engages Akur Capital for iGaming Mergers and Acquisitions Advisory

George Miller

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Esports Entertainment Group Engages Akur Capital for iGaming Mergers and Acquisitions Advisory
Reading Time: < 1 minute

 

Esports Entertainment Group, Inc., a licensed online gambling company with a focus on esports wagering and 18+ gaming, engaged Akur Capital (“Akur”) as the Company’s iGaming mergers and acquisitions advisor. Akur Capital is a leading cross-border M&A advisory firm, specializing in the iGaming and sports betting sector.

“We just signed with Akur and are already evaluating multiple potential M&A opportunities they’ve introduced to us,” commented Grant Johnson, CEO of Esports Entertainment Group. “The Akur team has years of iGaming and gambling experience and an extensive network of industry contacts. As the first US-based iGaming company to list on NASDAQ, we’re in a great position to capitalize on these highly fragmented markets and believe Akur will prove to be a valuable partner in our ongoing success.”

Esports Entertainment Group CEO Grant Johnson has been invited to present at The emergence of eSports webinar, presented by Maxim Group and M-Vest on Thursday, July 9, 2020.

Johnson will participate in a webinar panel discussion on the emergence of eSports. In contrast to many other industries that have and continue to experience significant setbacks as a result of COVID-19 – the global pandemic has arguably served as a positive catalyst for the world of eSports – an industry that continues to evolve and further expand to new audiences. During the panel discussion, Johnson will discuss the eSports industry, its major players, and factors driving market growth.

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