Press Releases
SportCaller unveils its new easy-to-deploy platform with darts FTP for Coral
Leading free-to-play specialist powers Coral’s £1m Smart Money Series, starting with £100k darts game for the World Championship
SportCaller, the free-to-play (FTP) sports-game specialist, has stepped up to the oche with Coral to launch a new, easy-to-integrate FTP platform ahead of this week’s PDC World Darts Championship at the Alexandra Palace, London.
After the success of their two free-to-play prediction competitions earlier this year – run across the World Cup and the start of the 2018/19 Premier League campaign – the leading operator was keen re-enlist the pioneering performance of SportCaller in the field of improved acquisition, activity and retention rates.
The first offering on Coral’s £1m Smart Money Series, this World Darts Championship FTP asks players to answer 10 prediction teasers. Players can enter and edit their answers anytime up until 22nd December, as the tournament unfolds and those who successfully answer all 10 answers correctly will share the £100,000 pot.
The Dublin-based FTP and jackpot games provider has now created a simple, light-to-deploy platform which enables clients to easily press its “pop-up predictor” games into the service of any sport or event. This new mechanic allows both operator partners and media owners to roll out their own branded games with speed and flexibility to capture fans’ imaginations.
SportCaller’s new solution facilitates swift concept-to-actualisation game creation, straightforward integration and fully-compliant deployment into multiple territories. It’s the most elastic, scalable and efficient FTP platform on the market, featuring flexible front end and accurate data analytics which track the entire end-user journey.
Coral Head of Product Innovation Tim Dykes said: “Coral’s £1million Smart Money Series kicks off with the darts this month and runs throughout next year – and having collaborated with SportCaller twice already, we’re confident these free-to-play offerings will continue to drive both acquisition and retention in the new year.
“Ideas are the easy bit, bringing them to life is the challenge – and that’s where SportCaller have consistently delivered for us, in terms of slick UX, clean integration and reliable performance.”
SportCaller MD Cillian Barry said: “Having worked successfully with the likes of Paddy Power Betfair, William Hill and bwin over the past few years, we’re excited to keep the ball rolling with Coral on the darts. After founding the free-to-play jackpot model with football and racing, it’s rewarding to see our games’ core values of outstanding gameplay and bet-conversion migrate so effectively across other sports and partners.
“This new, easy-to-deploy platform speaks directly to the heart of account-acquisition and retention. Given the sometimes fickle nature of the modern bettor, significant spends on free bets and sign-up offers make little sense. Instead, FTP games are the first real game-changer in this domain for years.”
SportCaller’s games can all be easily accessed via mobile, app and desktop.
About SportCaller:
SportCaller is the leading free-to-play sporting game provider, whose platform allows fans to connect and compete across a variety of sports. It provides free-to-play and jackpot games for operators and media owners, generating new accounts allied to trackable levels of increased player-activity and loyalty. SportCaller works with clients in UK, Europe, Asia, Australia, Africa and North America, ranking William Hill, GVC, Paddy Power Betfair, The Sun, Oddschecker, MoPlay and Lottoland amongst its expanding client-base.
Compliance Updates
GoldenRace is now certified in the Netherlands
GoldenRace, global provider of award-winning Virtual Sports and betting solutions, has recently obtained a certification for its highly acclaimed Virtual Sports and Games in the Dutch market.
GoldenRace successfully navigated the stringent regulatory landscape of the Netherlands, and now will be providing its impressive betting products into the Online Dutch market, which will be an important advancement in our operational expansion.
The Netherlands betting scene is on the cusp of a substantial growth phase and with GoldenRace’s latest certification, we introduce to the Dutch market a range of highly popular games tailored to desktop and mobile, in both scheduled and on-demand modes.
Among the offer, players will enjoy our most-played Virtual Football line-up – including Football Single, Leagues, World Cup and Euro Champions-, adrenaline-pumping 3×3 Basketball and MMA and top-notch races as Horse Racing, Greyhound Racing and Grand Prix Indianapolis 60. Last but not least, our Number Games, such as Spin2Win. All ready to captivate Dutch players.
Latest News
Xtremepush Expands Reach in Brazil Through Senna Sport Deal
Fast-growing operator entrusts CRM and loyalty marketing specialist to boost retention
Xtremepush, the leading provider of CRM and loyalty marketing powered by artificial intelligence (AI), has bolstered its significant growth in Brazil through a partnership with Senna Sport, the rapidly expanding operator group.
The deal will see Senna Sport’s brands benefit from Xtremepush’s range of optimization and automation CRM tools, delivered through its real-time customer data platform (CDP). As a result, the operator will be able to deliver personalized messaging across web, email and SMS channels as it scales up in the growing Brazilian market.
Senna Sport currently operates three brands in Brazil, Senna Sport, Pix Luck and Lider Bet, and is particularly popular with sports bettors in the south of the country. The operator will lean on Xtremepush’s local expertise to enhance the retention and engagement of its Brazilian customer base across each of its brands.
Earlier this year, Xtremepush announced it was opening an office in Sao Paulo headed by Country Manager Alvaro Camargo. This latest collaboration builds on the supplier’s upward trajectory in Latin America and follows recent agreements with Playr.bet, Betsul and Vibra Gaming.
“We are looking forward to building a successful partnership with Senna Sport as it looks to optimize its processes following a period of major growth in Brazil,” Camargo said. “The market is a key target for Xtremepush and now we have boots on the ground in Sao Paulo we are thrilled to combine unrivalled local know-how with our leading technology to deliver even stronger results.”
“We are really excited to partner with Xtremepush as we make the next move as a business,” the Chief Executive Officer for Senna Sport, Guilherme Senna, said. “Xtremepush’s proprietary technology is exactly what we were looking for and we are sure this will give us the power to reach more players than ever across Brazil during this exciting time for the market.”
Asia
PAGCor Welcomes Lawyer Wilma Eisma as New President and Chief Operating Officer
The Philippine Amusement and Gaming Corporation (PAGCor) today welcomed its new President and Chief Operating Officer, lawyer Wilma Eisma, who took her oath of office before Executive Secretary Lucas Bersamin in Malacanang this morning.
“We are happy to welcome Atty. Wilma Eisma as PAGCor’s new President and Chief Operating Officer,” PAGCor Chairman Alejandro Tengco said. “We know she will be a great asset and her vast experience in both the government and private sectors will surely be put to good use here.”
Tengco said he witnessed Eisma’s oath-taking in Malacanang this morning. She then immediately joined her first PAGCor board meeting in the afternoon as the agency’s first ever woman President and Chief Operating Officer.
A lawyer by profession, Eisma earned her law degree from the Ateneo de Manila University and was a member of the Board of Directors of the Development Bank of the Philippines before joining the state gaming firm.
Prior to that, she also served as the first woman Administrator and Chairman of the Subic Bay Metropolitan Authority (SBMA).
Her private sector stints include leadership roles in PMFTC Incorporated, the Philippine affiliate of Philip Morris International.
She also held key positions at the Department of Trade and Industry where she worked at the Office of the Secretary and in the Office of the Majority Leader in the House of Representatives, among others.
Eisma succeeded Atty Juanito Sanosa Jr who resigned as PAGCor President and Chief Operating Officer last January.
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