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SportCaller unveils its new easy-to-deploy platform with darts FTP for Coral

George Miller



SportCaller unveils its new easy-to-deploy platform with darts FTP for Coral
Reading Time: 2 minutes


Leading free-to-play specialist powers Coral’s £1m Smart Money Series, starting with £100k darts game for the World Championship


SportCaller, the free-to-play (FTP) sports-game specialist, has stepped up to the oche with Coral to launch a new, easy-to-integrate FTP platform ahead of this week’s PDC World Darts Championship at the Alexandra Palace, London.

After the success of their two free-to-play prediction competitions earlier this year – run across the World Cup and the start of the 2018/19 Premier League campaign – the leading operator was keen re-enlist the pioneering performance of SportCaller in the field of improved acquisition, activity and retention rates.

The first offering on Coral’s £1m Smart Money Series, this World Darts Championship FTP asks players to answer 10 prediction teasers. Players can enter and edit their answers anytime up until 22nd December, as the tournament unfolds and those who successfully answer all 10 answers correctly will share the £100,000 pot.

The Dublin-based FTP and jackpot games provider has now created a simple, light-to-deploy platform which enables clients to easily press its “pop-up predictor” games into the service of any sport or event. This new mechanic allows both operator partners and media owners to roll out their own branded games with speed and flexibility to capture fans’ imaginations.

SportCaller’s new solution facilitates swift concept-to-actualisation game creation, straightforward integration and fully-compliant deployment into multiple territories. It’s the most elastic, scalable and efficient FTP platform on the market, featuring flexible front end and accurate data analytics which track the entire end-user journey.

Coral Head of Product Innovation Tim Dykes said: “Coral’s £1million Smart Money Series kicks off with the darts this month and runs throughout next year – and having collaborated with SportCaller twice already, we’re confident these free-to-play offerings will continue to drive both acquisition and retention in the new year.

“Ideas are the easy bit, bringing them to life is the challenge – and that’s where SportCaller have consistently delivered for us, in terms of slick UX, clean integration and reliable performance.”

SportCaller MD Cillian Barry said: “Having worked successfully with the likes of Paddy Power Betfair, William Hill and bwin over the past few years, we’re excited to keep the ball rolling with Coral on the darts. After founding the free-to-play jackpot model with football and racing, it’s rewarding to see our games’ core values of outstanding gameplay and bet-conversion migrate so effectively across other sports and partners.

“This new, easy-to-deploy platform speaks directly to the heart of account-acquisition and retention. Given the sometimes fickle nature of the modern bettor, significant spends on free bets and sign-up offers make little sense. Instead, FTP games are the first real game-changer in this domain for years.”

SportCaller’s games can all be easily accessed via mobile, app and desktop.


About SportCaller:
SportCaller is the leading free-to-play sporting game provider, whose platform allows fans to connect and compete across a variety of sports. It provides free-to-play and jackpot games for operators and media owners, generating new accounts allied to trackable levels of increased player-activity and loyalty. SportCaller works with clients in UK, Europe, Asia, Australia, Africa and North America, ranking William Hill, GVC, Paddy Power Betfair, The Sun, Oddschecker, MoPlay and Lottoland amongst its expanding client-base.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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CEEGC 2019

BETEGY confirmed as TECHNOLOGICAL SPONSOR at CEEGC Budapest 2019

Zoltan Tundik



Reading Time: 1 minute


Leading European sports data analytics company to sponsor the 4th edition of the CEE Gaming Conference.

The 2019 edition of CEEGC Budapest will take place on the 24th of September and will bring together some of the most influential companies of the gambling industry from all verticals and spheres.

As announced earlier, the conference will focus on Regulated Central and Eastern European jurisdictions, The Balkans, Emerging CEE jurisdictions, D-A-CH region, and a special IMGL MasterClass about the gambling industry in North America. Besides the compliance panel discussions, key industry figures will share their insights about compliance versus innovation, blockchain, fintech, eSports, artificial intelligence, loot boxes, and many more trending topics.

We are honored to announce that in the support of the conference is growing at an unprecedented pace and among these supporters, you will find BETEGY as TECHNOLOGICAL SPONSOR of the event.

If you would like to meet up with the BETEGY team, make sure to set a meeting with Alex Kornilov (CEO & Founder at BETEGY) who will also give a keynote presentation during the conference.

Make sure that you are among the delegates of CEEGC Budapest this year for a new and engaging format that is going to increase the engagement and interaction of the attending delegates.

Register here or View the Agenda!

Browse the official event website for more details:


BETEGY is the sports data analytics company which works on the intersection of sports, technology, and gaming. It provides various B2C and B2B products. BETEGY licenses the data and visualization systems to global sports betting and media companies like ESPN (USA), Turkcell (Turkey), Ringier Axel Springer (Eastern Europe), (China), Yahoo Sports (UK), Bwin (Russia) and others.

Short demo video:

Betegy – How It Works from Betegy on Vimeo.

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Latest News

Playtech BGT Sports predicts record-breaking football season

Vlad Poptamas



Reading Time: 1 minute


Playtech BGT Sports (PBS) is expecting its retail football turnover to break records on bets taken this season on the back of the increased use of self-service betting terminals (SSBTs).

Following the opening weekend of English Premier League fixtures, the leading provider of omni‐channel sports betting solutions believes the growth will be stimulated by an increasing range of markets, convenience and ease-of-use.

Much of that will be driven by the growing popularity of terminals that now come with a number of tools including its MatchAcca functionality, which gives shop customers the option to back related contingencies by combining several selections into a single bet.

It also includes the new quick-fire application, which brings exciting in-play betting opportunities previously unavailable for the shop customer, as well as the PBS Betrecommender content engine that harnesses artificial intelligence to suggest relevant selections by analysing millions of previous popular calculations and comparisons.

Lee Drabwell, Senior Commercial Director for Playtech BGT Sports, said the latest tools allows operators to benefit from a range of market leading engaging content and customer-friendly tools that can’t be delivered over the counter.

He added: “We’re very excited about the football season ahead and the opportunities it presents to operators and expect it to be a very successful one.”

“SSBTs are drawing in a far broader customer base to betting shops than ever before – especially for those frustrated by the online experience and looking for a new way to bet.”

“Our SSBTs bridge this gap, not only by providing shop customers with the digitised betting process they are accustomed to, but also by offering a betting experience that is unmatched anywhere else – ensuring increased revenues for our operators.”

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Press Releases

Run for the hills, the Vikings are coming !!!

Zoltan Tundik



Reading Time: 1 minute


Booming Games is feeling ten feet tall with the release of it’s latest game, Colossal Vikings.

Packed with giant Viking warriors, this graphically rich 5×3 slot is as volatile as the warriors within.

“Designed for both your entertainment and excitement players alike, this medium-high volatility game is brimming with attitude,” says Shane Cotter, Booming Games’ Director of Product. “With innovative features, such as our reveal wild multipliers which can multiply your line-wins tenfold, and our dynamic Free Spins, Colossal Vikings certainly packs a punch.”

So get raiding, and prepare to win big with Booming Games’ new colossal symbols game, Colossal Vikings.


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