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Where Are Your Players From? 2018 Global Market Overview

George Miller

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Where Are Your Players From? 2018 Global Market Overview
Reading Time: 3 minutes

 

BOSS. Gaming solutions has collected the latest iGaming market research by H2 agency and classified it to help you to get a full picture of players’ preferences worldwide.

As an iGaming business owner, you might have noticed that segments from different target audiences prefer watching different types of ads and are inclined to be wagered on different retention methods.

You might wonder, ‘why is this? Because consumer attitudes and interests are strongly influenced by the region, country and culture they live in. For you, this means the high importance of examining audience demographics, attitudes, preferences, and playing habits of casino players from each particular country, along with an overview of gaming market trends.

Where they play

Europe is recognized as the most active and profitable gaming region in 2018, as the Gross Win during the year comprised there about $27,169 million, while the total Gross Win in the world is as high as $50,893.8m. Research shows that, Europeans spend the most on slot machines, lotteries, casinos and racing, so don’t leave these gaming activities behind.

Next in the most active list is Asia and the Middle East, followed by North America and the rest of the world.

2018 Gross Win overview is described in the table below.

Boss Gaming solutions Slide 1

CAGR (Compound annual growth rate) pictures the predictions for increasing of the Total Gross win worldwide by 2023. As can be seen from the table, Latin America is likely to undertake an upswing in growth, meaning this a good perspective to take into account if you’re planning to widen your gaming business.

Who spends the most

The research shows that the most active country in 2017 became the USA, with 25.1% of the Global Total Gross Win. The next place is occupied by China, where all wins in 2018 comprised about $70 billion. Japan took third place, with $48bn in gross winning.

The Australians are documented to spend the biggest sums on gambling, per capita. On average, Major Nations Average Net Gambling Spend per Adult in 2017 comprises $958. Citizens of Singapore spend about $725, while Finnish spend about $715.

The table below lists top 10 gaming nations of the world in 2017:

Boss Gamings slide 2

Betting or gambling?

You may be surprised to know that the biggest amount of world’s bets was made in Asia and the Middle East, with 51.4%. of the market share. Next is Europe, with 32% followed by North America. These regions are leaders as well in Total All Channel Gambling.

Boss Gamind Slide 3

Conclusion

As now you know who plays where and what activities gamblers from different countries enjoy the most, setting up a gaming business will be a bit easier for you. Just don’t forget to take into account the actual statistics and predictions in iGaming, and you’ll definitely succeed in any of its areas.

 

About BOSS. Gaming solutions:

BOSS. is an independent world-class software developer and provider of high class online and land-based gaming solutions. Core company’s products and solutions are gaming platform, sportsbook and betting services, landbased casino software, affiliate system, payment solutions, own online casino slots and White label solutions.

BOSS. Gaming provides consulting services and helps to get license, develop strategies, manage purchased online casino, offers technical and operational support and assists clients with getting business results.

Industry News

Players Can Still Vote for Their Favourite Finalists in the AskGamblers Awards Race

George Miller

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Players Can Still Vote for Their Favourite Finalists in the AskGamblers Awards Race
Reading Time: 2 minutes

The top 10 finalists are lined up within all four categories, and the ultimate winner’s title per category is anyone’s game at this point. With two more months left until the voting phase is closed, the players are encouraged to give their final say and help choose the Best Online Casino, the Best New Online Casino, the Best New Slot and the Best Software Provider winners.

The AskGamblers Awards will be officially closing on 17 January 2020, on the night of the AskGamblers Awards.

Good news for everyone who still hasn’t had the chance to cast their vote and help AskGamblers choose the Best Online Casino, the Best New Online Casino, the Best New Slot and the Best Software Provider winners – there is still time to vote, and the only condition is to be a registered user on the AskGamblers website.

AskGamblers’ Head of Account has excitedly shared his anticipation for the announcement of the winners’ names and the AskGamblers Awards night, too: “Everyone’s biting their nails, waiting to see who the winners are going to be. We’ve been in this for so many months and the fact that the end is so close is keeping us all exhilarated! We couldn’t be happier about the way the process has been going so far. The night of the announcement will be spectacular for sure, and I guess all we can do now is wait for the players’ final votes. So exciting!”

The voting process is taking place on the AskGamblers Awards website, with each player granted the opportunity to vote for only one of their favourites in each category. Once the vote is placed there is no turning back, meaning – the players can’t take their vote back, vote several times per category or rethink their choice.

A reminder concerning categories available for voting:

Best Online Casino – The players vote for, in their opinion, the online casino they’ve had the best experience playing at. This category lists casinos that have been around for a while and have successfully kept their good name intact by continually providing quality gambling opportunities.

The online casino brands that have made the cut are as follows: Betsson Casino, Bitstarz Casino, CampeonBet, Everum Casino, EnergyCasino, Gunsbet Casino, King Billy Casino, Konung Casino, Mr.Play and Platincasino.

Best New Online Casino – The category lists new online casinos to have recently come around and become the players’ gambling go-to. In the industry that’s as competitive as this, it is true success for new casinos to be approved by both veteran and new players.

The best new casinos listed are 21.com, BaoCasino, MonteCryptos Casino, Maneki, Sportsbet.io, Spinia Casino, SlotWolf, Syndicate, Wishmaker, and Wazamba Casino.

Best New Slot – Spinning reels is one of the players’ favourite gambling activities, and when new slots come about, the excitement is almost palpable. This category lists new slots in the industry the players have accepted, approved, and potentially grown to love.

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Industry News

Kalamba Games names Tamas Kusztos as Head of Sales and Account Management

George Miller

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Kalamba Games names Tamas Kusztos as Head of Sales and Account Management
Reading Time: 2 minutes

 

Kalamba games has appointed Tamas Kusztos as Head of Sales and Account Management to help take the company into a new era of commercial growth.

With a decade of leadership experience under his belt, Kusztos brings to the role a wealth of expertise from key aspects of the industry, joining Kalamba from a substantial role at Quickspin.

He also held leading roles at major operators, including GoldBet, Betsson and Rizk, providing him with a unique, holistic understanding of the sector and a track record of delivering targets across the board.

At Kalamba, Kusztos will focus on building key strategic partnerships in new and existing markets as the company prepares to launch a proprietary Remote Gaming Server (RGS) pending final regulatory approval.

Tamas Kusztos, new Head of Sales and Account Management, said: “I’m really pleased to be joining Kalamba at a time of huge growth and look forward to working with its talented team to continue to propel the business to new heights.

“Kalamba has fast developed a solid reputation in the industry for developing quality, innovative content that meets player demands in multiple markets. With the opportunities presented by the development of its own RGS, the future looks brighter than ever and I’m excited to be a part of it!”

Giles Lucas, CCO at Kalamba Games, said: “This year has been unprecedented in terms of growth and it is fantastic to have Tamas on board to help build on our existing partnerships and reach new clients, bringing enthusiasm and a strategic mindset to the role.

“His varied experience in markets across Europe and Asia, together with his ability to deliver results through ensuring great team dynamics and intelligence-lead decision making, will serve as a major advantage to Kalamba as we enter a new stage of business development going into 2020.”

 

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Industry News

Realistic Games Launches Three New Exciting Instant Win Games

George Miller

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Realistic Games Launches Three New Exciting Instant Win Games
Reading Time: 2 minutes

 

Pull A Cracker, Shuffle Bots and Cashing Rainbows Pull Tabs now live

Award-winning casino content provider Realistic Games has added three new instant win games to its portfolio, Pull A Cracker, Shuffle Bots and Cashing Rainbows.

The new instant win titles contain more exciting features, first introduced in October with the release of Super Graphics Upside Down and Spin Dizzy. The games now include a free games bonus round, re-trigger chances on Pull A Cracker and Cashing Rainbows as well as random win multipliers up to x20 which create an even more engaging player experience.

Pull A Cracker, Realistic’s first seasonal title, can award players with an early Christmas present, offering a top prize of x750. The game includes a free games bonus round which can be re-triggered. Any win that the player receives in the bonus round is multiplied randomly by either x2, x3, x4 or x5.

The dancing robot themed pull tab, Shuffle Bots, offers a maximum prize of x500 the player’s bet. Finding 2 scatter symbols awards 5 free games and finding 3 scatters awards 10 free games; both of which can re-triggered. Shuffle Bot’s bonus round will also remove the lower value symbols, leaving players with the exciting opportunity of hitting the big wins.

Players of Cashing Rainbows can expect a maximum win of x2000 their bet, with a chance of triggering 15 free games by finding 2 or more scatter symbols. The player can then be rewarded with a multiplier up to x20 on any win in the free games.

Robert Lee, Commercial Director at Realistic Games, said:Pull A Cracker, Shuffle Bots and Cashing Rainbows are all designed to boost player engagement and retention rates while maintaining the accessibility and simple gaming experience provided by our instant win titles.

“The addition of free spins to the classic game format has raised the bar of our hugely popular pull tabs library, revitalising the playing style with a concept that has proven to increase session time.

“With themes that have been carefully crafted to appeal to a range of players and mechanics that cater to both instant win and slot players, these three pull tab releases are set to be a huge hit with our operators.”

Demos of Pull A Cracker, Shuffle Bots and Cashing Rainbows are available via the links.

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