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BtoBet Press Releases

BtoBet Welcomes Prospect Of A More Regulated Argentinian Scenario

George Miller

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BtoBet Welcomes Prospect Of A More Regulated Argentinian Scenario
Reading Time: 2 minutes

 

Alessandro Fried: “We are constantly monitoring the evolving global regulatory scenario”

 

Leading sports betting and gaming technology provider BtoBet welcomes the news of Argentina’s capital province of Buenos Aires passing regulation to regulate its online gaming sector for the first time.

Considered amongst the leading platform and software solutions provider in the Latin American region, BtoBet’s CEO and Chairman Alessandro Fried stated that the company is constantly monitoring the evolving regulatory scenario, and an increasingly more regulated Argentinian market will surely be generating ripples of interest amongst those operators keen on further expanding their businesses in the country.

He added that a more harmonized and standard approach to the regulatory aspect of the market ensures a robust and transparent framework that safeguards the operators’ interests and ultimately those of their players as well.

Fried commented that throughout this year BtoBet has increased significantly its presence in regulated and newly regulated scenarios, especially in the Latin America and Africa context. He further said that in Latin America “the results have exceeded our expectancies, and the prospect of a more regulated Argentinian market is an exciting development and opportunity.”

He further noted Argentina’s keen interest in sports, especially football. “Football is undoubtedly the nation’s most poplar sports, and in Maradona and Messi they have two of the greatest football players of all time to grace the world.”

About BtoBet.
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre. Visit our site on: www.btobet.com

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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BtoBet Press Releases

BtoBet Launches Report About Personalizing The European Experience

George Miller

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BtoBet Launches Report About Personalizing The European Experience
Reading Time: 2 minutes

 

Personalization as a solution for an increasingly saturated market

 

Data harnessing and assimilation is one of the key elements to provide players with a unique and tailored user experience, mitigate churn risks, and be in a position to retain your existing fold of players especially in the saturated European market. This is what BtoBet discusses in its latest Industry Report “The Personal Touch for The European Player”, as the leading iGaming technology provider analyses the increasing challenges that operators are facing to compete and succeed in this highly competitive industry.

The Report states that due to the current state of the European market and the costly nature of player acquisition, operators have been shifting their focus more and more on retaining their current fold of players, with retention having evolved into a specialised approach that includes segmentation, automation and most importantly personalisation.

The company states that operators ought to have at their disposal the required technological tools to provide their players with a truly customizable user experience that increases their engagement, maximises the overall player lifecycle, whilst decreasing the churn rate, thus resulting in the increase of long-term players.
Amongst other aspects the Industry Report analyses that to be in a position to offer a customizable user experience on a micro-level, operators need to have at their disposal: a strong product that is able to adapt to their customers’ needs, also from a geo-localization perspective thus allowing for adjustments on an individual basis; a true understanding of the whole customer lifecycle to manage their gameplay responsibly; and a fast and simple user interface that can really adapt to the user’s intent, resulting in a focalized, simplified and harmonized access to his preferred content from the myriad of offerings available at any given moment.

Download “The Personal Touch for The European Player” to get a better insight how you could make better use of the data generated from customer activity, and put the player at the heart of the whole UX process. BtoBet will be attending the iGB Live! event that will take place in Amsterdam from the 16th until the 19th July. Operators who would like to assess how they can further tailor their players’ betting experience can schedule a meeting with our team of experts by sending an email on sales@btobet.com.

 

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. BtoBet has technical branches with large ever-growing teams of developers in Skopje, Ohrid, Bitola, Belgrade, Nish, Tirana, and Rome. Malta hosts the commercial and marketing centre.

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BtoBet Press Releases

BtoBet Pens “Guazubet” Deal in Argentina

George Miller

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Christian Maglia Is The New Chief Commercial Officer Of Magellan Robotech, Division B2B Of The Stanleybet Group
Reading Time: 2 minutes

 

Wildar Gaming, BtoBet’s Certified partner for the Latin American region, has penned an agreement with GuazuBet, an Argentinian operator licensed specifically in the province of Misiones. The agreement will allow the operator to make use of BtoBet’s platforms to deliver an optimal user experience to its fold of players. This has been the latest of a series of partnerships throughout this first two quarters of the year, which has seen BtoBet expand significantly its footprint particularly in the LatAm and African markets.

Focusing on setting a high standard of UX, GuazuBet will be delivering a diverse portfolio of offerings to its players based on local and international sports betting – including live sports events – and online and live casino.
Wildar Gaming’s General Director, Nicolas Enjamio, stated his satisfaction at the growth of BtoBet’s White Label Partnership Program in the Latin American region, a region that he expects to be hugely transformed in the next few years. He stated that the evolving nature of the whole region, not only from a technological but also from a jurisdictional point of view, requires deep knowledge at a local level.

An insight that is also shared by BtoBet’s CEO, Alessandro Fried, who stated that many operators have a tendency to err by adopting a single approach to the whole Latin American region. “This is obviously not the case,” stated Fried. “Each country in the region requires its own unique approach, not only due to the technological differences differentiating one country from another, but also from a player preference perspective. What applies in Mexico, does not apply in Argentina, and this is a fundamental principle that operators need to take heed of.”

He further added that it was due to the region’s unique characteristics that BtoBet has expanded its presence physically in the region. “Wildar Gaming constantly monitor the region’s evolving situation, making them an ideal extension for BtoBet across the whole of LatAm providing White Label Operators with the required guidance, and knowledge needed for their target market.”

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Africa

Innobet Pens BtoBet Partnership

George Miller

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Innobet Pens BtoBet Partnership
Reading Time: 2 minutes

 

Leading iGaming technology provider BtoBet has furthered its presence in Africa, with its regional Certified Partner – STM Gaming – striking a partnership with Ugandan operator Innobet. This has been the latest of a series of partnerships to be announced in Africa, with this year seeing operators in Kenya, Nigeria, Tanzania, Chad, Guinea and Namibia amongst other countries already going live making use of BtoBet’s lite yet advanced version of its iGaming platforms.

Seeking to provide an optimal user experience, Innobet will provide its players with a range of betting activities based on a global level such as football, horse racing, tennis, cricket and a variety of other popular sports. The Ugandan licensee will also be diversifying its content offering with a comprehensive list of online casino games and jackpot offerings.

STM Gaming’s CEO, Alessandro Pizzolotto, said that BtoBet’s White Label Partnership Program is constantly gaining momentum with African White Label Operators seeking to enter the local market opting for an approach based on knowledge coupled with simplified yet advanced and highly adaptable technology. Further commenting on the African scenario, Pizzolotto stated that the continent’s iGaming industry is increasingly becoming more appealing, with a number of countries moving towards embracing a regulatory framework, and significant investments ameliorating the local internet and smartphone penetration and infrastructure.

BtoBet will be present at GEFA which is set to take place in Abidjan, Ivory Coast, from the 26th until the 28th June. It has also published a Francophone Handbook, detailing important information on all the countries in the region concerning internet and smartphone penetration, financial inclusion, and how operators can augment the player experience through dedicated content featuring innovative user interfaces. Download the Industry Report and schedule a meeting with our team of local experts by sending an email on sales@btobet.com.

 

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail.

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