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International operator SKS365 partners with Wiraya to focus on player experience for leading Italian brand planetwin365

George Miller

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International operator SKS365 partners with Wiraya to focus on player experience for leading Italian brand planetwin365
Reading Time: 2 minutes

 

SKS365, the leading sports betting operator,has announced the roll out of Wiraya’s software for automated customer interactions for their core brand planetwin365, with an initial focus in the Italian market. This approach delivers enhanced customer experience to generate increased conversion rates.

“We have always tried to have a player-centric culture, and we wanted to make all our customer communication touch points as personalised as possible. This means moving beyond the traditional, un-targeted mass-marketing messages that so many operators use to approach players.” Says Adalbert Wisniewski, Head of Sales Operations for SK365.

“While enhancing the experience for our players is key, ultimately, we feel by using Wiraya, we can build intelligence into our systems, targeting the right players, at the right time, to increase the customer lifetime value for the business.” Says Wisniewski.

“There’s a real challenge now for iGaming operators. A combination of tighter regulations, increased competition and greater expectations from customers, means that Customer Experience is becoming the prime way to differentiate your brand. In Italy in particular a ban on advertising makes the need to focus on existing player loyalty, more important than ever.” Says Wiraya’s iGaming Director, Hampus Lindberg.

Lindberg continues “With this is mind, combining planetwin365’s fun in game experience with engaging player communication, we think is a really pretty powerful combination. This not only delivers a positive experience for players, but ultimately increases deposits for planetwin365.”

 

About SKS365:

SKS365 Group is a multi-licensed international bookmaker and gaming operator from Austria, which has made significant gains in the European gaming sector since it’s foundation in 2009.

With over one and a half million registered customers today, including the flagship brand planetwin365 is one of the fastest growing sports betting portals in Europe.

Find out more at: sks365.com

About Wiraya:

Wiraya is an Automated Customer Interaction software that dramatically improves your customer experience KPI’s. It uses data and artificial intelligence to generate the optimum blend of voice, text and mobile messaging to inspire action from your players.

Started in Sweden in 2008, Wiraya now has offices in Stockholm, Malta and London, working across industries with a number of Europe’s largest brands as clients. Wiraya has processed over 100 million interactions to date.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Zynga Poker Partners with Brad Garrett for “Celebrity Home Game”

Niji Narayan

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Zynga Poker Partners with Brad Garrett for “Celebrity Home Game”
Reading Time: 1 minute

 

Mobile poker game Zynga Poker has partnered with Emmy Award winner Brad Garrett for a special “Celebrity Home Game” sweepstakes event.

By completing challenges daily in the Zynga Poker, two lucky players will win seats at a celebrity card game in Southern California, hosted by Garrett himself. Zynga will donate up to $100,000 to the Maximum Hope Foundation, a non-profit organisation founded by Garrett that provides financial stability for parents of children diagnosed with life-limiting conditions.

“What I love about Zynga Poker is that you can practice your game without having to worry about your ‘tells’ or poker table etiquette – it’s just about the cards. I can make a sincere pledge to the winners of this sweepstakes – when you’re at my Home Game, we’ll be playing by these same rules. Check your poker face at the door, and get ready to have some fun,” Brad Garrett said.

“Poker isn’t a game of chance – it’s all about showmanship and skill, and that’s something Brad Garrett has in spades – no matter what he says. We’re proud to bring our players an opportunity to participate in a once-in-a-lifetime poker night, hosted by a legend in comedy and a hero to families in need. Now our players have the opportunity to show off their skills and prove that lady luck plays favorites,” Bernard Kim, Zynga’s President of Publishing said.

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Betsoft Partners with Wanabet

Niji Narayan

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Betsoft Partners with Wanabet
Reading Time: 1 minute

 

Casino content developer Betsoft Gaming has partnered with Wanabet. As per the deal, Betsoft’s full portfolio of award-winning slot games will be available to Wanabet’s extensive Spanish customer base.

The deal will also enhance Betsoft’s reach in the regulated Spanish market, after the supplier recently signed a similar deal with Casino Gran Madrid.

“We are delighted to partner with Wanabet, who are one of the most exciting brands in the rapidly growing Spanish market. We continue to develop high-level slot content that is suitable for regulated markets, and we look forward to a long and successful partnership,” Francesca Raniolo, Sales Executive of Betsoft Gaming said.

“We are thrilled to be able to offer Betsoft’s considerable portfolio of best performing slot games. Betsoft are at the forefront of developing unique and innovative content, and we are confident their titles will be a major hit with our customers,” Cecilio Santiago, Head of Brand of Wanabet said.

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Skyrocket Acquires The Games Company

Niji Narayan

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Skyrocket Acquires The Games Company
Reading Time: 1 minute

 

Skyrocket Entertainment has acquired casino games studio The Games Company for an undisclosed amount.

The studio’s product portfolio comprises 10 games including Hippie Chicks, Cash Cowboy and Super 7 Wilds, which are available in the UK and markets served from Gibraltar, with several new launches scheduled for later in 2019.

“We’re incredibly excited by our acquisition of The Games Company, which represents a major milestone for Skyrocket. TGC has a proven track record for developing and rolling out online games – it also has a pipeline of new integration opportunities and partnerships with online gaming operators so it’s primed to expand recurring revenue,” Sean O’Kelly, CEO of Skyrocket said.

“We’re looking forward to working with Hans and the talented team at TGC to integrate Skyrocket’s existing brands and IP. All of this strengthens Skyrocket’s offering and reach and sets us up for rapid growth,” Sean O’Kelly added.

“We are excited to have TGC aboard Skyrocket – this will significantly help broaden our reach in delivering exciting and standout games using our exclusive media rights through TGC’s certified Remote Gaming Server and existing partnerships,” Richard Clarke, COO of Skyrocket said.

Hans Winkelmann, the co-founder of TGC, will work alongside Skyrocket’s senior management team as chief product officer to implement a revitalised business operations strategy.

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