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Codere signs deal with NBA for Mexico

Niji Narayan

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DraftKings Signs Multi-year Partnerships With Three NBA Franchises
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Spanish gaming company Codere and the National Basketball Association (NBA) has signed a new multiyear partnership. As per the deal, Codere will be the official gaming partner of the NBA in Mexico.

The partnership will cover Codere’s assets and the NBA’s online platforms, including NBA.com, the NBA App and NBA Mexico social media platforms.

“Our partnership with the NBA reinforces our values and leadership position of trust and fair play. Respecting the rules of the game is part of our DNA, and our partnership with the most competitive league in the world exemplifies that,” said Codere’s Marketing Director Ángel Fernández. “Together, we are thrilled to offer better experiences to our clients and add more excitement to the game, if that’s even possible.”

“Codere is one of the largest gaming operators in Mexico and our new partnership will offer more ways for our passionate fans to connect and experience the excitement of our game,” said NBA Vice President & Managing Director, Latin America, Arnon de Mello.

As part of the partnership, Codere will become an Associate Partner of the NBA Mexico City Games 2018, which will feature the Orlando Magic playing regular-season games against the Chicago Bulls on Thursday, December 13, and against the Utah Jazz on Saturday, December 15 at the Arena Ciudad de Mexico in Mexico City. The games will mark the third consecutive season the NBA will play two regular-season games in Mexico City as well as the 27th and 28th games in Mexico since 1992, the most NBA games held in any country outside the United States and Canada.

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BtoBet Press Releases

BtoBet announces LatAm technifying tour

George Miller

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BtoBet announces LatAm technifying tour
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BtoBet has announced a Latin American technifying tour that will take the leading platform provider across multiple countries in the region. Attending the region’s most influencing conferences and iGaming events throughout the year the company will showcase its Neuron 3 platform, especially its new retail solution, and other innovative features that are set to be introduced periodically.

“Latin America is emerging as a strong market for operators to diversify their business strategies, as the more mature European market is increasingly showing signs of diminished growth,” states BtoBet’s Chief Executive Officer, Alessandro Fried. “The market is still predominantly brick and mortar, and with this in mind we have developed a new retail solution allowing operators to streamline their operations, target anonymous customers and transform them into registered players, and eventually augmenting the user experience at the retail stage. All this whilst ensuring that all channels are seamlessly interconnected for a holistic betting experience.”

Fried added that BtoBet’s LatAm portfolio speaks for itself. “We are undoubtedly very well placed to maximise all current and future opportunities in the region, already having in place a series of strategic partnerships. Through this technifying tour we seek to further cement our position as regional leaders, with our technological solutions’ adaptability, flexibility and versatility already tried and tested throughout the years we have been present in the territory.”

Amongst other events BtoBet is set to attend Colombia’s GAT Expo (formerly known as Fadja), the Peru Gaming Show (PGS), the Brazil Gaming Congress (BGC), and Argentina’s SAGSE. All those operators interested in receiving a deeper insight how BtoBet’s technologies could help their business strategies in LatAm could ask for a demo, or sending an email on [email protected]

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Latin America

Zitro Illusion And Allure, Rising Values In Mexico

George Miller

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Zitro Illusion And Allure, Rising Values In Mexico
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Nobody wants to be left behind in Mexico after seeing how the new cabinets Illusion and Allure have taken venues by storm with their games Bashiba Link, 88 Link Lucky Charms and 88 Link Wild Duels. Since its official presentation in Las Vegas, many of the most important Casinos in the country already have them. The new company to include these incredible games is the prestigious Orus Group.

“Our casinos stand out for always being at the forefront of technology incorporating the latest market trends to offer our customers unique experiences. In Zitro we find an ideal partner with whom we share many values ​​on the path to excellence,” said the heads of Orus Group.

“Passion is the engine of Zitro and it is what moves us to continue creating exceptional games and improve with each launch. Illusion and Allure are the latest developments that demonstrate the very high capacity and talent of our creators who have achieved, in record time, something that is only possible by having a tremendously united and motivated team. I am very grateful to the confidence that Orus Group has placed again in Zitro and in our latest innovations,” says Johnny Viveiros Ortiz, founder of Zitro.

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Asia

Wazdan Secures New Partnership with Salsa Technology, extending their reach in Latin America and Asia

George Miller

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Wazdan Secures New Partnership with Salsa Technology
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Wazdan is excited to announce a new deal that will see its innovative online slot games integrated onto Salsa Technology’s market-leading Game Aggregation Platform.

This latest venture brings passionate slots producer, Wazdan, to the users of Latin American specialist iGaming platform, Salsa Technology, in a deal that sees Wazdan games available through the Salsa Technology platform, reaching casinos in Latin America and Asia.

Recently rebranded from Patagonia Entertainment, Salsa Technology is an omnichannel iGaming platform, which services both online and land-based operators through its leading Game Aggregating Platform (GAP). Founded out of the Latam region, Salsa Technology is the leading player in this part of the world, with its platform, technology and games portfolio all lab certified for Colombia and Mexico, as well as Asia and soon to be Europe.

Starting as a Video Bingo game development company, Salsa Technology has expanded to become a leader in the Latam iGaming market and increasingly around the globe, while still holding onto its status of producing some of the most renowned Video Bingo titles on the market.

The deal with Wazdan is a content partnership, where Wazdan’s range of first-class, tech-rich games will all be accessible through a single integration with the Salsa Technology Game Aggregation Platform (GAP). Available titles will include the award-winning Larry the Leprechaun and other new releases, such as Butterfly Lovers™, Magic Stars 9, and Dragons Lucky 8™ as well as a host of other player favourites from Los Muertos™ to Valhalla, and the entire Magic Stars series.

Salsa Technology will also gain access to the nine new games previewed at ICE London, once they have been made officially available.

“Salsa Technology is a leader in the Latam market, and we are thrilled to partner with them to offer our games to the users of their GAP. We are excited to continue to expand our reach in Latin America and proud to partner with a strong developer like Salsa Technology to do so,” said Andrzej Hyla, Head of Sales at Wazdan.

Salsa Technology’s Global Business Development Manager Victor Arias followed: “Wazdan works wonders with its creative casino content, and we couldn’t be happier to add these titles to our GAP. Butterfly Lovers™ is the perfect example of Wazdan’s cutting-edge titles.”

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