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Codere signs deal with NBA for Mexico

Niji Narayan

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Codere signs deal with NBA for Mexico
Photo Source: sbcamericas.com
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Spanish gaming company Codere and the National Basketball Association (NBA) has signed a new multiyear partnership. As per the deal, Codere will be the official gaming partner of the NBA in Mexico.

The partnership will cover Codere’s assets and the NBA’s online platforms, including NBA.com, the NBA App and NBA Mexico social media platforms.

“Our partnership with the NBA reinforces our values and leadership position of trust and fair play. Respecting the rules of the game is part of our DNA, and our partnership with the most competitive league in the world exemplifies that,” said Codere’s Marketing Director Ángel Fernández. “Together, we are thrilled to offer better experiences to our clients and add more excitement to the game, if that’s even possible.”

“Codere is one of the largest gaming operators in Mexico and our new partnership will offer more ways for our passionate fans to connect and experience the excitement of our game,” said NBA Vice President & Managing Director, Latin America, Arnon de Mello.

As part of the partnership, Codere will become an Associate Partner of the NBA Mexico City Games 2018, which will feature the Orlando Magic playing regular-season games against the Chicago Bulls on Thursday, December 13, and against the Utah Jazz on Saturday, December 15 at the Arena Ciudad de Mexico in Mexico City. The games will mark the third consecutive season the NBA will play two regular-season games in Mexico City as well as the 27th and 28th games in Mexico since 1992, the most NBA games held in any country outside the United States and Canada.

Latin America

BetWarrior adds Neteller payments in Brazil

Zoltan Tundik

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Online gaming fans across Brazil can now use Neteller to deposit and withdraw funds with leading mobile sports betting and casino app BetWarrior.

Neteller is trusted by millions of people every day to transfer money online and is one of the simplest ways to deposit with BetWarrior in Brazil.

BetWarrior is among the first online gaming operators to add Neteller payments in Brazil, underlining its commitment to delivering the number one mobile sports betting and casino product in the country.

Morten Tonnesen, CEO at BetWarrior, said: “We aim to offer not only the best mobile sports betting and gaming experience around but also the most convenient. This is why we have added Neteller, one of Brazil’s most trusted payment providers.

“Adding Neteller payments for our Brazilian warriors means it has never been easier to enjoy the BetWarrior app, some fantastic bonuses and the very best mobile sportsbook and casino.”

About BetWarrior

BetWarrior is a sports betting and casino operator and platform utilizing the latest in machine learning and artificial intelligence to deliver a truly personalized user experience. Founded by two former PokerStars executives, it aims to leverage innovative technology to place the customer at the center of the action.

The operator launched in 2019, with an initial focus on regulated markets in Europe and Latin America. BetWarrior is licensed by the Curacao e-Gaming Licensing Authority and is in the process of acquiring additional licenses in Europe and Latin America.

For more information, please visit https://www.track1group.com/

 

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Alessandro Fried Underlines Importance of Adopting Player-centric Approach

Niji Narayan

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Alessandro Fried Underlines Importance of Adopting Player-centric Approach
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Alessandro Fried, CEO of BtoBet, has underlined the importance of adopting a player-centric approach and took centre stage at SIGMA’s Latin American workshop.

Regulation was one of the workshop’s highlights. Ingrid Alvarado Lopez of Coljuegos has detailed the regulatory process and underlined the importance for any market to be strongly regulated. Alvarado Lopez commented on the success of the legislative framework that Colombia has adopted.

Fried indicated the importance for operators to have good knowledge about the stratification of the local market. He stated that the dominance of brick and mortar shops has initially proved to be quite a challenge for operators to expand into the online channels with operators not having adequate knowledge on how to shift their activities to the digital mediums. Fried also stated that it is fundamental for operators to put their players at the centre of their business model.

“While broad similarities exist between betting markets across the world, if you’re going to make it big in LATAM you have to know the differences, whether they be practical, such as language and culture, or subtler, such as gambling preferences and domestic approaches,” Fried said.

“It is useless trying to expand into the LatAm market by copying a formula that has proved to be successful in other markets, such as Europe. Each market is driven by its own set of unique elements. Each and every aspect of the user experience – be it the payment gateways, the sports market offered, the online casino games provided – must reflect the local scenario and preferences. Even the technology itself that platform providers such as BtoBet grant to operators must be adapted to the local scenario, taking into consideration various factors such as the hardware readily available on the market, and the internet and smartphone penetration.”

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Patagonia Signs Content Agreement with Edict Egaming

Niji Narayan

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Patagonia Signs Content Agreement with Edict Egaming
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Patagonia Entertainment has signed a content deal with online casino provider edict egaming. As per the deal, the German casino provider will integrate its entire portfolio onto Patagonia’s Gaming Aggregation Platform (GAP).

Patagonia’s GAP is designed for mobile first and converges the land-based casino experience seamlessly. The platform is stable, scalable and customisable to meet all operators’ needs, and fully certifiable for several regulated markets across the Latin American market.

“edict Gaming’s portfolio is packed with outstanding casino content as they distribute the well known Merkur slots and we welcome these titles with open arms. We’re looking forward to enhancing our platform offering and growing our respective businesses,” Victor Arias, Global Business Development Manager of Patagonia Entertainment said.

“With the integration of the edict game solution, Patagonia and its casinos are the first provider to get the full portfolio of Merkur slots for the Latin American markets. This deal helps edict to reach new players and new demographics,” Dominic-Daniel Lienard, CEO of edicts egaming said.

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