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Codere signs deal with NBA for Mexico

Niji Narayan

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Codere signs deal with NBA for Mexico
Photo Source: sbcamericas.com
Reading Time: 1 minute

 

Spanish gaming company Codere and the National Basketball Association (NBA) has signed a new multiyear partnership. As per the deal, Codere will be the official gaming partner of the NBA in Mexico.

The partnership will cover Codere’s assets and the NBA’s online platforms, including NBA.com, the NBA App and NBA Mexico social media platforms.

“Our partnership with the NBA reinforces our values and leadership position of trust and fair play. Respecting the rules of the game is part of our DNA, and our partnership with the most competitive league in the world exemplifies that,” said Codere’s Marketing Director Ángel Fernández. “Together, we are thrilled to offer better experiences to our clients and add more excitement to the game, if that’s even possible.”

“Codere is one of the largest gaming operators in Mexico and our new partnership will offer more ways for our passionate fans to connect and experience the excitement of our game,” said NBA Vice President & Managing Director, Latin America, Arnon de Mello.

As part of the partnership, Codere will become an Associate Partner of the NBA Mexico City Games 2018, which will feature the Orlando Magic playing regular-season games against the Chicago Bulls on Thursday, December 13, and against the Utah Jazz on Saturday, December 15 at the Arena Ciudad de Mexico in Mexico City. The games will mark the third consecutive season the NBA will play two regular-season games in Mexico City as well as the 27th and 28th games in Mexico since 1992, the most NBA games held in any country outside the United States and Canada.

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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Compliance Updates

Grupo Vinnare Receives Online Gambling License from Colombia’s Coljuegos

Niji Narayan

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Grupo Vinnare Receives Online Gambling License from Colombia’s Coljuegos
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Grupo Vinnare has secured approval from the gambling regulatory body Coljuegos to launch online gambling operations in Colombia. So far Coljuegos has issued 16 online gambling licenses including Grupo Vinnare.

In its recent report, Coljuegos revealed that the state’s share in the online gambling revenue market has increased by 63% year-on-year to US$8.9m in H1 2019. Online gambling contributes 9.4% to the overall revenue of Coljuegos.

Recently, Coljuegos made it easy to find legal gambling venues in Colombia. The national gambling regulator introduced an online map that allows users to identify legal gambling facilities in any city across Colombia.

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Latest News

Panama to Cancel Tax on Gambling Winnings

Niji Narayan

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Panama to Cancel Tax on Gambling Winnings
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Panama is planning to cancel the tax on gambling winnings to attract more tourists.

The head of gambling regulatory agency Junta de Control de Juegos (JCJ) said that the Ministry of Economy and Finance will scrap the 5.5% tax on gambling winnings. This includes the withdrawals or conversion of chips backs into cash.

Manuel Sanchez Ortega, JCJ secretary, said that if the country was to eliminate income tax on gambling, the tourism industry will improve.

The Asociación de Administradores de Juegos de Azar (ASAJA) gambling industry body already tried to reduce the income tax. They believe that tax reduction will attract not only tourists but gamblers from neighbouring countries too.

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Latin America

Yggdrasil makes LatAm debut with Patagonia Entertainment partnership

George Miller

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Yggdrasil makes LatAm debut with Patagonia Entertainment partnership
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Yggdrasil has completed a landmark content partnership integration with Patagonia Entertainment that has seen the innovative supplier make its debut entry into the rapidly regulating Latin America market.

The fast-growing LatAm provider has enabled its network of regional operators to have access to Yggdrasil’s complete content portfolio including latest releases Yokozuna Clash and The One Armed Bandit, fan favourites Wild Robo Factory and Jackpot Raiders, as well as classic titles such as its Vikings trilogy

Following the successful integration, Patagonia’s growing network of customers is able to use Yggdrasil’s industry-leading proprietary BOOST® range of in-game promotional tools.

Since being founded in 2014, Patagonia has established a strong foothold in Mexico, Colombia and other regulating Latin American markets developing proprietary casino and bingo content and offering clients an omni-channel platform solution in the last two years.

Fredrik Elmqvist, CEO, Yggdrasil, said: “I’m delighted to make our first entry into LatAm by partnering with Patagonia, where we will combine its platform and regional experience with our technology and extensive software development expertise to offer its network of brands with a unique gaming experience.

“Our aim is to deliver the best casino games experience available, and this partnership is a major step towards achieving that within the rapidly growing regulated LatAm market.”

Patagonia Entertainment’s Global Business Development Manager Victor Arias, said: “Partnering with Yggdrasil and enabling our expanding operator network to integrate their award-wining content is very exciting, and we can’t wait to get started. The growing LatAm market presents gaming brands with a host of opportunities, and we are delighted to bring Yggdrasil’s best-in-class casino offering to our regional customers.”

 

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