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Cherry has been granted eight gaming licences for online gaming and betting

Zoltan Tundik

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Photo source: wallpaperswide.com
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Cherry AB (publ) – STO: CHER-B.ST – has today received confirmation that all of its licence applications for online gaming and betting have been approved by the Swedish Gambling Authority. Effective from 1 January 2019, eight brands within the Online Gaming business area will be able to offer games and betting in the Swedish market.

“Although, the licence applications have involved a considerable amount of work, we are convinced that the Swedish regulations provide better conditions for gaming operators, our customers as well as for us as a company and therefore also for our shareholders. Sweden is an important market and we intend to continue growing from our already strong position,” says Gunnar Lind, President and CEO of Cherry.

“ComeOn offers games to customers under various brands and we have chosen to apply for licences for our companies operating brands targeting the Swedish market,” says Lahcene Merzoug, Business Area Manager and President of ComeOn. “ComeOn currently holds gaming licences in several European countries and is therefore experienced in conducting operations in line with the Swedish requirements.”

In addition to its online casino operations, Cherry is one of a small number of operators currently offering land-based commercial gaming in Sweden. Cherry’s Restaurant Casino business area has been subject to permitting since inception in 1963 and, with a re-regulated Swedish gaming market, Cherry Spelglädje will be able to raise its stakes in table, card and dice games and to further expand its offering. Cherry Spelglädje has submitted more than 270 licence applications for land-based commercial gaming to the Swedish Gambling Authority, enabling it to replace its current gaming permits in the new year. Each licence is for a gaming venue, that is, premises in which gaming is arranged by Cherry Spelglädje.

The trademarks that have been granted licences for online gaming and betting commencing 1 January 2019 are: Casinostugan, Cherry Casino, ComeOn, Hajper, Mobilautomaten, Snabbare and two partner brands.

CHERRY IN BRIEF

Cherry is an innovative and fast-growing gaming company with operations in gaming, media and entertainment. The company was founded in 1963 and today, Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The Group’s objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Cherry employs some 1,400 people and has about 9,250 shareholders. The company’s class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at www.cherry.se.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Press Releases

Betway renews partnership with Hammers

George Miller

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Betway renews partnership with Hammers
Betway CEO Anthony Werkman and David Gold, Joint-Chairman of West Ham United outside the London Stadium. / Photo Source: whufc.com
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Betway is delighted to announce the largest partnership deal in its history, renewing the agreement with West Ham to remain as the Club’s principal partner for a further six years.

The leading online bookmaker has been the Hammers’ principal partner for four years, since 2015, and the ongoing success of the partnership has led to the new long-term deal being finalised.

In that time, Betway and West Ham have worked hand-in-hand to bring supporters closer to their heroes, creating memories that will last a lifetime.

Initiatives like the Betway Academy, Betway Fan Taxi and West Ham Supermarket Sweep show Betway’s commitment to understanding the emotions and bonds that Hammers fans have with their Club, and this is something supporters can expect more of with the partnership extension.

Anthony Werkman, CEO of Betway, said: “Our partnership with West Ham United has been a huge success over the past four years and we are proud to be extending it by another six.

“They are a club with one of the most passionate fanbases in the game, who we have built up a strong relationship with by giving them some unforgettable experiences and memories.

“This is something we are wholly committed to and we are delighted to be continuing our partnership with the club.”

Karren Brady, West Ham United Vice-Chairman, said: “We are delighted to once again extend our partnership with Betway. After working together successfully for four years, this is a new, long-term, record-breaking commercial deal for the Club, which shows the faith that Betway has in West Ham United and our iconic global identity which has seen us recognised as one of the world’s biggest football brands.

“We look forward to continuing to work with Betway as we embark on the next chapter for our great Club, and we will use this partnership as a platform for success, both on and off the pitch.”

Karim Virani, Digital and Commercial Director at West Ham United, said: “We’re hugely excited to continue working with such a respected and responsible Principal Partner in Betway. Since the front of shirt sponsorship began, Betway has supported the Club in a whole range of ways, by giving their time and energy, as well as their investment.

“This has delivered some fantastic work for good causes around our local boroughs, as well as putting on a number of once-in-a-lifetime experiences for die-hard Hammers fans. Extending this partnership provides the opportunity for this great work to continue for the benefit of our supporters and our communities, which are the lifeblood of West Ham United.”

Paul Adkins, Marketing and Operation Director of Betway, said: “We signed our first deal with West Ham United in February 2015 at a historic time for the club with the upcoming move from Upton Park to the London Stadium.

“We then eagerly extended our deal with the club in August 2016 for a further three years, which was the largest sponsorship agreement in West Ham’s history, something we have been delighted to extend.”

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Latin America

Hotel Casino Acaray Adds Link King to its Entertainment Portfolio

Niji Narayan

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Hotel Casino Acaray Adds Link King to its Entertainment Portfolio
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Hotel Casino Acaray in Paraguay has added the BRYKE multi-game LAP Link King to its entertainment portfolio.

“We carefully select the products we offer our clients to guarantee them the best entertainment. Link King is not only a product that fascinates players, but also gives us an amazing performance,” Matias Relancio from Hotel Casino Acaray said.

“Link King is a formidable product and proven all over the world. The effect that it has had globally has turned it into a key product; a game that players actively look for, therefore it has become an essential for the Casinos. Now, in the emblematic Hotel Casino Acaray, the best video slot of the moment is also present in Paraguay,” Alejandra Burato, Zitro´s Sales Director for Latin America said.

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eSports

EPICENTER Major qualifiers gathered more than 15 million views

George Miller

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EPICENTER Major qualifiers gathered more than 15 million views
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Dota 2 EPICENTER Major qualifiers have gathered 15,4 million views worldwide*. The qualifier matches for EPICENTER XL, last year’s Major series tournament in Moscow, gathered nearly two times fewer views – 7,8 million. Meanwhile the total amount of broadcast hours on Twitch amounted to 866 in 2019 as compared to EPICENTER XL 2018’s 1100 hours.

The viewer count for the qualifier stage of DPC 2018-2019 season’s fifth Major reached 177 147 during the CIS region grand-final of Virtus.pro versus Natus Vincere. Notably, EPICENTER XL’s qualifiers final viewer count peaked at 67 668 under the same conditions. Overall, more than 5,5 million unique users viewed EPICENTER Major, exceeding last year’s figure by more than 1,2 million.

The Russian broadcast of the upcoming Major’s qualifiers engaged more than 10 million views, with 3 million unique views. The previous year’s CIS broadcast gathered 4,4 million views and 2,3 million unique users.

EPICENTER Major in Dota 2 with a prize pool of $1 000 000 will take place in Moscow from June 22 to June 30. 14 out of 16 participating teams advanced to the main event through CIS, China, Europe, South America, North America, and Southeast Asia regional qualifiers. Two remaining spots are reserved for the participants of the previous Minor.

Epic Esports Events (a member of ESforce Holding) is the organizer of the EPICENTER Major. The tournament operator specializes in hosting international competitions and is the organizer behind EPICENTER Dota 2 and CS:GO series in Moscow and Saint Petersburg. Their first Dota 2 series was deemed the best Live Entertainment event by a leading European award EUBEA 2016, and EPICENTER XL 2019 was awarded the first place in nomination Russian Event per Eventex Awards.

*excluding statistics from China


ESforce Holding is one of the world’s largest esports organizations and the leader of electronic sports in Russia. The holding company integrates all key areas of the esports business, from organizing international tournaments and professional content creation to publishing and advertising activities as well as online retail sales of esports-themed merchandise. ESforce owns over 220 popular online resources with a combined audience of 12 million followers and 114 million annual unique visitors, which provide a 90-percent reach to esports broadcast viewers in Russia and the CIS as well as access to a significant share of relevant international audiences. In 2018, the holding became part of the largest technology company in Russia, Mail.Ru Group.

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