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Microgaming content goes live in Sweden

Niji Narayan

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Microgaming content goes live in Sweden
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Microgaming content has gone live in Sweden with the introduction of a bespoke solution to the Swedish market through its award-winning entertainment platform. This is a direct result of the new regulatory frame work which will come into force on 1 January 2019.

Microgaming’s operators now have access to a refined solution with localised content. The new dedicated domain will provide operators with a portfolio of Microgaming’s top performing games, optimised across mobile and desktop, including table games, classic and branded slot titles such as Game of Thrones™ and Immortal Romance, as well as access to the industry’s largest progressive jackpot network, which has paid out over €973 million to date.

A group of Microgaming’s top operators, including PokerStars, Bet365, Leo Vegas, Unibet, Global Gaming, Comeon, Coolbet, Genesis, BWIN and Betsson Group, have already received their licences and are now live with Microgaming’s content in Sweden, with more operators anticipated to be rolled out throughout the year. The full list of licences awarded in Sweden can be found here.

“Sweden is a significant market for Microgaming and we are thrilled to offer our operators in the region a fully integrated solution to ensure compliance in line with regulations set by the Swedish Gaming Authority. This move continues our strategic expansion in key regulated markets, working closely with regulators and supporting operators as they grow their offering with our diverse portfolio of content built with player protection in mind.” said Andrew Clucas, Chief Operating Officer at Microgaming.

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Spain Bans Gambling Firms from Sponsoring La Liga Clubs

Niji Narayan

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Photo source: affiliateinsider.com
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According to a report in El Pais, gambling companies will no longer be permitted to appear as front-of-shirt sponsors for La Liga clubs next season.

Spanish Minister of Consumer Affairs Alberto Garzón has proposed a series of measures which will toughen up regulations on betting companies, including restrictions to sponsorship agreements and advertising exposure. Currently, eight clubs in La Liga feature a gambling company as a main shirt sponsor.

The ban follows the approval of laws as part of Spain’s “Royal Decree on Advertising” which currently permits a four-hour advertising window for betting companies, but does not authorise any exposure out of the timeframe.

In addition to the ban on shirt sponsorships, the new decree will prevent gambling companies from being allowed to sponsor stadium names nor any other aspect associated with the teams.

Garzón had altered the wording of the ruling to state that “sponsorship in sports T-shirts or equipment will not be admissible”, with gambling companies already banned from featuring on youth shirts.

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Press Releases

SPORTRADAR ANNOUNCES APPOINTMENT OF ALEX GERSH AS CHIEF FINANCIAL OFFICER

Vlad Poptamas

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Sportradar, the global provider of sports betting and sports entertainment products and services, has appointed former Paddy Power-Betfair CFO Alex Gersh as its new Chief Financial Officer, effective immediately. Gersh will be based in Sportradar’s London office.

 

Gersh has 25 years of diversified international financial management experience and technical expertise in both public and private equity owned businesses in the UK and US and played a major role in the successful integration of Paddy Power and Betfair.

 

Most recently, he joins from online car purchasing startup Cazoo where he served as CFO. In addition, he has previously held senior financial positions at digital pay TV software solutions NDS Group (Nasdaq listed and private equity owned), Flag Telecom, British Telecom and Motorola.

 

Gersh will report directly to CEO Carsten Koerl and will be responsible for the financial management, planning and performance of the group, including reviewing major investment decisions and new business opportunities.

 

He joins Sportradar at a key moment in the company’s global expansion as it continues to grow its market-leading presence across numerous strategic markets and complementary verticals including betting, OTT, audiovisual, media and integrity. This includes last year’s acquisition of award-winning sports betting and gaming platform Optima which created a global ‘one-stop-shop’ technology and services business capable of offering a complete turnkey solution.

 

Carsten Koerl, Chief Executive Officer, Sportradar, said: “We are delighted Alex has joined us as our new Chief Financial Officer. His expertise is second-to-none with a proven track record in complex organisations. He possesses a profound understanding of the sports, betting, mobile and data sectors which will be vital as we enter the next stage of global growth for the business.”

 

Alex Gersh, Chief Financial Officer, Sportradar, said: “Sportradar is a business I have long admired and I’m thrilled to be joining at such an interesting time for the global sports and betting industries. Carsten and the management team have some very exciting plans over the coming years and I’m looking forward to helping the company achieve its goals.”

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Press Releases

Bang Bang Games selects Yggdrasil’s YG Masters Programme – Powered by GATI

Vlad Poptamas

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The emerging games studio Bang Bang Games is the latest partner to join Yggdrasil’s YG Masters programme, selecting the GATI technology as a key enabler for its global market and business strategy.

Yggdrasil’s rapidly growing YG Masters programme enables best in class independent studios to design, develop and distribute content using Yggdrasil’s proven technology and global distribution network.

 

Bang Bang will have access to GATI, Yggdrasil’s preconfigured, regulation-ready development toolkit, which enables studios and game developers to use a standardised technology solution to design and distribute games anywhere in the world. This means YG Masters partners can crucially accelerate global reach and find new ways to increase revenues, all using one standardised interface.

 

Bang Bang was founded earlier this year by a team with a wealth of experience behind them. The studio aims to produce games with mechanics that are easy to understand but hard to put down. By joining the YG Masters programme, Bang Bang will be able to focus on delivering premium games, while Yggdrasil provides support around compliance, distribution, and commercialisation.

Stuart McCarthy, Head of Partner Strategy and Sourcing at Yggdrasil, said: “We are thrilled to welcome Bang Bang Games to the YG Masters family. We have been keeping an eye on Bang Bang for some time now and have been impressed with the team and the game mechanics they are developing. It’s going to be very exciting to see the Bang Bang team carve their place in the industry using our unique GATI technology as a go-to market, and business strategy enabler.”

Frank McPolin, Managing Director of Bang Bang Games, said: “Yggdrasil is at the forefront of innovation, and we are very excited to enter into this partnership which will allow us to accelerate our global portfolio reach using Yggdrasil’s standardised GATI technology as key enabler.

“We have been big fans of Yggdrasil for many years, and knowing that prominent, high caliber studios are already part of the YG Masters programme, puts us in great company. We are confident we can bring something different to the Yggdrasil distribution network and can’t wait to start showing the world what we’re made of!”

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