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GamCare prepares to launch revolutionary Safer Gambling Standard

Zoltan Tundik

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GamCare, the leading provider of information, advice, and support for the prevention and treatment of problem gambling, will be using this year’s ICE London (5-7, February, ExCeL London, UK) as a platform to unveil its Safer Gambling Standard. The new kite mark sets out to recognise gambling operators who meet and go beyond the requirements of gambling industry Codes of Practice and comprises a group of 12 sets of principles for social responsibility across online, land-based and B2C operations.

Expanding on GamCare’s decision to conduct the official launch at the world’s largest gaming technology event, Development Director, Mike Kenward explained: “ICE London is the heart of the industry and THE place where the conversation around consumer protection and customer welfare should be happening. We will be announcing the full rollout of our new standard in the Consumer Protection Zone where operators should be heading in order to focus on protecting their customers and sustaining their business.”

“If operators don’t protect their customers then their customers will go somewhere they are protected,” continued Kenward. “There’s never been a better time for companies to focus on their processes and we’re hoping the industry will embrace the Safer Gambling Standard, not just because it’s the right thing to do from an ethical point of view but it’s also right from a business standpoint too.
“We will have already successfully trialed it with several operators before ICE London, but we want to do an official launch from the Consumer Protection Zone to talk people through the purpose of the standard, why they should get on board with it and what we ultimately believe it will mean to consumers. ICE London is without question the right place to launch this game-changing new standard and we’re looking forward to highlighting the operators who have already seen the positive effect when we present this in February.”

The wide-reaching new accreditation has been designed to review policy and procedures, digital interactions and corporate governance and culture with staff throughout the company, not just the customer facing team members. “For responsible gambling measures to be effective, it is essential that they are integrated into organisational culture and flow throughout the organisation. Our new standard focuses on the totality of an operation, from board members and directors down to the front line,” continued Kenward. The standard is a kite mark which incorporates the experience of our service users, the huge level of collected evidence and industry research across numerous fields as well as GamCare’s many years of experience working across the sector.”

“To support the new standard, we’re emphasising the significance of delivering comprehensive gambling related training to individuals and organisations. We’re looking forward to talking to operators about our training programmes and how any money we generate via the sale of training and the Safer Gambling Standard is used to support our charity and pay back into a cause which is hugely relevant to the industry.”

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Parimatch Goes Live With Pragmatic Play’s Live Casino Offering

George Miller

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Parimatch Goes Live With Pragmatic Play’s Live Casino Offering
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Pragmatic Play, one of the leading software providers for video slots, live casino and bingo, has taken its pioneering live casino portfolio live with Parimatch.

Parimatch customers will now have access to an innovative selection of live casino products on the market, with games including Live Blackjack and Live Roulette delivered from Pragmatic Play’s state-of-the-art studio using 4k camera technology.

Hosted by highly trained dealers, Pragmatic Play’s live casino offering provides the most immersive, mobile-first gaming experience, featuring low game latency, fast and easy placing bets, detailed game statistics, complete bet history, guiding sounds effects and animations.

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “We are proud to be accelerating the growth of our live casino product with Parimatch.

“They are an operator who mirror our passion for delivering top quality gaming experiences, and it is fantastic to be working with them.”

Eugene Saveliev, Head of Gambling Products at Parimatch, said: “Live casino is a hugely important vertical in the modern iGaming marketplace, and Pragmatic Play’s slick, advanced offering has the potential to significantly enhance our rates of acquisition and retention.

“We are delighted to have rolled out their content and will continue to build on this promising partnership.”

The provider’s entire portfolio of video slots, bingo, scratchcards and live casino games is available to its operator partners via a single API.

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Bojoko heads to Canada…

George Miller

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Bojoko heads to Canada
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The hugely popular online casino comparison site launches in Canada with a completely localised offering

 

Bojoko, the hugely popular online casino comparison site, has launched in Canada for the very first time after enjoying massive success in the UK market.

Bojoko is the Airbnb of the online casino world and allows operators and game developers to upload their own listings which players then rate and review.

Good Game Limited, the company behind Bojoko, has been preparing to launch in Canada for more than two years and enters the market with a completely localised offering.

This includes partnering with licensed online casinos that offer dedicated promotions and bonuses to Canadian players and that offer localised payment options.

All content on the Bojoko website has also been re-written in Canadian English, and all currencies are in Canadian dollars, too.

Bojoko is now calling on online casino operators that accept players from Canada to post their listings and allow players to start rating and reviewing their sites.

Players that sign up to Bojoko can take advantage of exclusive offers and promotions, be notified of any news and updates and “follow” their favourite casinos and game developers.

Joonas Karhu, Chief Business Officer at Bojoko, said: “Bojoko is just what online casino players in Canada need. It is a place where they can find reputable brands and discover the best bonuses and promotions available to them.

“Bojoko has proved to be very successful in the UK by allowing operators to upload their own profiles which are then rated and reviewed by players. We believe this formula will be just as popular in Canada and look forward to welcoming Canadian players to our growing community.”

Bojoko’s Canada launch kick-starts the brand’s expansion into international markets, with plans to go live in additional online casino jurisdictions later this year.

 

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Press Releases

Relax Gaming spins the reels of power with Powerspin

George Miller

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Relax Gaming spins the reels of power with Powerspin
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Relax Gaming, the innovative content and platform supplier, has boosted its proprietary offering with the localised and high energy game Powerspin, adding another title to its Jackpot Stars series.

With 5 fixed paylines, the 3×3 video slot offers a modern twist on the classic fruit theme and is packed with bonus features that promise powerful and frequent wins.

Multipliers and symbol upgrades can be won when the same symbol lands on all 9 positions thanks to the Bonus Wheel feature, while players can also choose to place a side bet to trigger the jackpot.

The launch of Powerspin, which is certified in Denmark, Estonia, Latvia, Malta, Romania, Sweden, the UK and Alderney, compounds the success of Relax’s own games as well as the rapid growth of both its Silver Bullet and Powered By partnership programmes.

Simon Hammon, CPO at Relax Gaming, said: “Providing our partners with localised content that works on a broader network basis is a key strategic drive for the company.

Powerspin not only builds on the Jackpot Stars series but also highlights the diversity in our portfolio approach.”

 

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