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Cloud9 Welcomes New Partner Puma For 2019 LCS Spring Split

George Miller

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Cloud9 Welcomes New Partner Puma For 2019 LCS Spring Split
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Cloud9 announced a thrilling new partnership with PUMA for Cloud9’s North American League of Legends Championship Series (NA LCS) team for Spring Split. The signing is the largest esports deal to date for PUMA, and is also a milestone, being a first-of-its-kind apparel partnership for Cloud9.

With this agreement, PUMA becomes the Official Apparel and the Official game-day Pants and Shoes provider of the Cloud9 LCS team. The LCS team now joins other elite organizations such as AC Milan, Borussia Dortmund, Scuderia Ferrari and Red Bull Racing, in being proud PUMA partners. Viewers worldwide will see Sneaky, Licorice, and all members of the LCS rosters in premiere PUMA gear week in and week out.

“Esports are becoming increasingly popular with our consumers, so this is a very exciting deal for us,” said Adam Petrick, PUMA’s Global Director of Marketing. “Cloud9 is poised to have a great LCS season, and we’re grateful for the opportunity to be a part of it. We look forward to working with the Cloud9 team to make sure their players look as stylish off-stage as they do on-stage.”

“We can’t think of a better way to kick off 2019 than with this incredible apparel partnership with PUMA,” said Jack Etienne, Cloud9 CEO & Owner. “PUMA is recognized throughout the world, and having Cloud9 join PUMA’s roster of cultural phenomenon denotes an exciting new chapter for our organization. All of us are looking forward to what we’ll create with this partnership, and how good we’ll look while doing it.”

 

About PUMA:

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion.

The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 13,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

 

About Cloud9:

Founded in 2013, Cloud9 has grown to become one of the most recognizable esports organizations in the world. With championships industry-wide, unmatched viewership hours, and extensive benefits packages for players and staff, Cloud9 prides itself on being the best in all categories. At this time, Cloud9 fields professional teams in League of Legends, Counter-Strike: Global Offensive, Overwatch, Fortnite, Hearthstone, Super Smash Bros Melee, Clash Royale, Rules of Survival, Rocket League, and PLAYERUNKNOWN’S BATTLEGROUNDS. To find more information about Cloud9, visit https://www.cloud9.gg.

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Game on for the Global Esports Federation With Top Ranking Esports Athlete Tokido

George Miller

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Game on for the Global Esports Federation With Top Ranking Esports Athlete Tokido
Reading Time: 2 minutes

 

The Global Esports Federation enhances its Athletes and Players Commission with the inclusion of Japan’s top gamer, Hajime Taniguchi, better known as Tokido.

“Esports is now among the fastest growing sport and entertainment globally. Skills and commitment alone are not enough to guarantee long-term success in esports, health and wellbeing are as important to ensure a sustainable career in esports. I’m honored to be a part of a worldwide organization that places equal emphasis on the overall wellbeing of players and athletes, empowering them to keep levelling-up their game, and at the same time establishing a sustainable career pathway for esports athletes to succeed,” said Tokido, Esports Champion, Member of Athletes and Players Commission, Global Esports Federation.

“We are thrilled to welcome an esports legend onto the Athletes and Players Commission. I trust that the Global Esports Federation will benefit greatly from his expansive experience having competed on some of the most prestigious world stages in esports,” said Charmaine Crooks, Vice President and Chair, Athletes and Players Commission, Global Esports Federation. “Tokido’s involvement in the Commission will help further the detailed work we have already put in to shape the organization, convening this incredible community, while enhancing the representation of the world’s esports athletes.”

Recognized by fans and the esports community as one of the “Five Gods” of Japanese Street Fighter with a long legacy of winning at the game across multiple eras, Tokido has won many global and domestic titles including, Evo (2002, 2007 and 2017), Canada Cup (2018 and 2019) and Topanga Championship 2020. Hailing from Okinawa, he grew up in Yokohama, Japan and graduated from Tokyo University. Tokido became a professional gamer in 2010 and was a member of Team Mad Catz from 2011 to 2016 and Echo Fox between 2017 and 2019. He has also published two books that chronicle his journey to becoming a professional esports champion; and explain his personal philosophy on commitment and determination that expanded his esports career.

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UltraPlay is the Esports Service Provider in the Nordics from BSG Awards 2020

George Miller

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UltraPlay is the Esports Service Provider in the Nordics from BSG Awards 2020
Reading Time: < 1 minute

 

Bulgarian-based company UltraPlay has been recognized by the Baltic and Scandinavian Gaming Awards as the Best Esports Service Provider in the Nordics 2020. The awards ceremony was held last week in Tallinn, during the first live conference since March this year. The winners have been decided by a final vote, which was submitted by the attending participants.

BSG Awards are continuing its mission of creating an independent, fair and representative awards event that recognizes significant achievements within the Baltic and Scandinavian gaming industry.

Lyubomira Petrova, CMO at UltraPlay said: “We are honored to be acknowledged as the Best Esports Service Provider in the Nordics – a region that is particularly strong when it comes to eSports. It’s the second time in a row to be highly recognized by the BSG Awards and its attending delegates, which confirms we are on the right track – developing and enhancing this very specific betting vertical.”

Last year, UltraPlay has won the Best Esports Service Provider in the Baltics. With the company’s efforts in expanding its presence in the Scandinavian region, UltraPlay has achieved to add the latest accolade to its portfolio of 18 awards.

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Evolved Buys ARC to Gain Global Footprint

Niji Narayan

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Evolved Buys ARC to Gain Global Footprint
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Evolved, the award-winning esports agency has acquired ARC, an emerging French esports agency.

Ryan Morrison, CEO of Evolved elaborated on the deal: “The team at ARC has a proven track record of success in representing top esports talent in Europe, and fighting as hard as possible for their clients,” says. “In working together, we’ll set the standard for player representation in Europe and make great strides to support the European esports scene. I’m pleased to welcome the team to the Evolved family and look forward to uniting our efforts to grow our reach and support our mission across the globe.”

Led by notable esports agent Nathan Laprade, ARC will continue to operate out of Paris, France and service clients across Europe.

Laprade said: “Joining Evolved is a big step for our players and us. As pioneers in the European region, we have been bringing value to players’ careers for years, and we are thrilled that our efforts will be strengthened with our partners at Evolved who stand for the same values as us. This move will benefit our players greatly, as they will gain access to a world-class team who will, with us, support their professional development, protect their interests in negotiations, and secure new opportunities throughout their careers.”

A number of games from Evolved has become player favorites, as evidenced from the fact that it has negotiated more player deals than any other agency.

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