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Cloud9 Welcomes New Partner Puma For 2019 LCS Spring Split

George Miller

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Cloud9 Welcomes New Partner Puma For 2019 LCS Spring Split
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Cloud9 announced a thrilling new partnership with PUMA for Cloud9’s North American League of Legends Championship Series (NA LCS) team for Spring Split. The signing is the largest esports deal to date for PUMA, and is also a milestone, being a first-of-its-kind apparel partnership for Cloud9.

With this agreement, PUMA becomes the Official Apparel and the Official game-day Pants and Shoes provider of the Cloud9 LCS team. The LCS team now joins other elite organizations such as AC Milan, Borussia Dortmund, Scuderia Ferrari and Red Bull Racing, in being proud PUMA partners. Viewers worldwide will see Sneaky, Licorice, and all members of the LCS rosters in premiere PUMA gear week in and week out.

“Esports are becoming increasingly popular with our consumers, so this is a very exciting deal for us,” said Adam Petrick, PUMA’s Global Director of Marketing. “Cloud9 is poised to have a great LCS season, and we’re grateful for the opportunity to be a part of it. We look forward to working with the Cloud9 team to make sure their players look as stylish off-stage as they do on-stage.”

“We can’t think of a better way to kick off 2019 than with this incredible apparel partnership with PUMA,” said Jack Etienne, Cloud9 CEO & Owner. “PUMA is recognized throughout the world, and having Cloud9 join PUMA’s roster of cultural phenomenon denotes an exciting new chapter for our organization. All of us are looking forward to what we’ll create with this partnership, and how good we’ll look while doing it.”

 

About PUMA:

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion.

The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 13,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

 

About Cloud9:

Founded in 2013, Cloud9 has grown to become one of the most recognizable esports organizations in the world. With championships industry-wide, unmatched viewership hours, and extensive benefits packages for players and staff, Cloud9 prides itself on being the best in all categories. At this time, Cloud9 fields professional teams in League of Legends, Counter-Strike: Global Offensive, Overwatch, Fortnite, Hearthstone, Super Smash Bros Melee, Clash Royale, Rules of Survival, Rocket League, and PLAYERUNKNOWN’S BATTLEGROUNDS. To find more information about Cloud9, visit https://www.cloud9.gg.

eSports

Epic Esports Events organizes Epic Staff Battle charity event for esports clubs’ staff

George Miller

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Epic Esports Events organizes Epic Staff Battle charity event for esports clubs' staff
Reading Time: < 1 minute

 

Epic Esports Events company announces Epic Staff Battle, a charity event scheduled for 27 May, 2020. Teams comprised of esports club staff will compete in Dota 2 and CS:GO as part of the series. RuHub Studio will provide the live coverage of the event.

Epic Staff Battle will turn the CIS-community spotlight on the ones who usually operate in the background: from media managers, designers, editors to coaches, team managers and journalists – in short, the people who ensure smooth operation of the esports scene day after day.

Staff-teams hailing from 12 of the best CIS esports clubs have already confirmed their participation:

  • Natus Vincere

  • Virtus.pro

  • Gambit Esports

  • Team Spirit

  • forZe

  • Espada

  • Winstrike

  • HellRaisers

  • Team Empire

  • Nemiga

  • Avangar

  • EXTREMUM

Epic Staff Battle rules allow the professional CS:GO players to participate in the Dota 2 show-matches — and vice versa. Ex-pros and coaching staff are also allowed to take part. Thanks to this ruleset, the viewers will get a rare chance to see the star players like NAVI’s Alexandr “s1mple” Kostylev and Kirill “Boombl4” Mikhailov, forZe’s coach Sergey “lmbt” Bezhanov and NAVI’s journalist Yana “b2ru” Khimchenko battle it out on Dota 2’s field of fray. The full list of participants will be revealed shortly before the competition start.

The event’s base prize pool is $5000. The funds will be directed towards the charity organization of the winner’s choosing. Epic Staff Battle prize pool can be increased via donations by commercial companies that would like to have their staff and/or affiliated streamers to participate in the show-matches. Besides the exposure via team naming and organizator’s media support, the companies will be able to run their advertising during their team’s games. Applications for commercial organizations participation are accepted till 12:00, 27 May via this link.

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eSports

McLaren Racing Partners with Veloce Esports to Expand Global Esports Programme

Niji Narayan

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McLaren Racing Partners with Veloce Esports to Expand Global Esports Programme
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McLaren Racing has partnered with leading esports provider Veloce Esports to deliver a multifaceted programme around the fast-growing industry of gaming and sim racing.

The partnership will see Veloce manage and develop McLaren’s elite esports team, focussing on event success, gamer development and the positioning of the esports team internationally.

Additionally, McLaren and Veloce will work together to create an academy for the world’s most promising racing gamers and establish a ‘staircase of talent’ – with the ultimate goal being a seat in the McLaren esports team.

“We are delighted to begin this new partnership with Veloce Esports with our clear focus on continuing to engage a new, younger generation of motorsports fans. Joining forces with an ambitious and forward-thinking company in Veloce is the next significant step to build on the great progress we have already made in the esports category over the last few years,” Mark Waller, Managing Director of Sales and Marketing at McLaren Racing, said.

“The popularity and growth of esports has been well-documented in recent weeks and that trend looks set to continue even once racing on track resumes. Our aim is to develop and nurture fresh talent via the virtual academy, drive the performance of our esports team and carve new ways of attracting and interacting with fans from around the world,” Mark Waller added.

“We are thrilled to be working with such a pioneering and iconic team as McLaren Racing, which has a renowned history in motorsport. We share a passion for competition and innovation, and I know this partnership will establish the ultimate destination for fans to interact and a unique space for the best gaming talent in the world to compete as a team. We are incredibly proud and look forward to building a full-scale esports ecosystem with McLaren,” Jack Clarke, CCO and Co-Founder, Veloce Esports, said.

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eSports

eSports is the future of online betting

Zoltan Tundik

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Bet365 Renews Ad Protection Partnership with White Bullet
Reading Time: 2 minutes

 

For many people, the idea of gambling on eSports might seem a little crazy. However, as eSports increase in popularity, it has naturally gained the attention of the sports betting crowd!

Download the bet365 app, for example, and you might notice some action on eSoccer or CSGO right on the homepage, not something you would have expected to see even a few years ago!

The times are changing, and you should expect that to continue long into the future if you are on the bet365 app. This is because bet365 has started to work with Sports Information Services (SIS) to help transform their eSports betting platform, improving your betting options and coverage of the sector.

With the rapid growth of the sector, huge competition pay-outs and big sponsorship deals, the stigma around eSports and video games has been all but consigned to the history books.

On top of this, with almost all of the normal sports we watch (outside of the German Bundesliga) being written off due to COVID-19, it’s time to start thinking outside the box and have a flutter on something more virtual instead!

A new era for eSports betting

With more and more people tuning in to watch eSports than ever before, the industry is experiencing a real boom. People who might have once scoffed at the concept are now more interested than ever before.

Streamers like Ninja and Dr Disrespect have reached celebrity status garnering hundreds of thousands of views across streaming and content platforms. Groups like Team Liquid are dominating competitions with net winnings in excess of $32,000,000 and capturing the minds of young, aspirational players dreaming of making it big in their chosen games.

The variety of eSports games is also a worth consideration, those sports fans accustomed to the horses, dogs, football etc. can now explore anything from deeply tactical games such as Dota or League of Legends to something far more fast paced and action-packed like Call of Duty or Rainbow 6 Siege. Of course, there are still the more direct parallels such as eSoccer games!

Interestingly, the SIS partnership means that bet365 users will soon be able to bet on live head-to-head competitions. This means that you could be taking part in bets on major eSports platforms like the SIS Blitz League. If you miss the excitement of watching a live match with money on the line, then you’ll find some great bets on games over on the Blitz League!

With the entertainment-pool starting to look a little dry after 2 months of lockdown, now is the perfect time to start familiarising yourself with something new. Head over to Youtube or Twitch, pick a game and start searching, you’ll find thousands of competition replays and post-game tactical analysis videos to get you started. You might be surprised at how in-depth eSports can be and once you get your head around this, maybe you can find your edge!

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