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Darina Denisova: Russian bookmakers are ready for marketing «wars» for customers

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Darina Denisova: Russian betting business should grow with the global market
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In 2019, Russian bookmakers will face many new challenges, while the competitive struggle in the local market will become as tough as possible. This statement was made by the President of the Russian Self-Regulatory Organization (SRO) «Association of Betting Companies» Darina Denisova.

 

After the financial success of 2018, the Russian bookmakers returned to the not so sweet real world. World Cup 2018 has become a real progress trigger for the industry. This is not to be forgotten, but, reminds Darina Denisova, all local betting operators need to concentrate on the usual operational everyday life and try not to lose in the daily marketing battles.

“2019 is not marked by a peak event like last year, but companies with an adequate level of professionalism are fully capable of extracting maximum benefit from the top events of 2019, – Mrs. Denisova doesn’t doubt. – Popular among fans of betting tournaments enough in the current calendar. Such upcoming events as the World Biathlon Championship, World Hockey Championship, Football Youth World Cup, World Basketball Championship… Of course, the ongoing national football championships in the top leagues will remain pure «fuel» for Russian bookmakers, plus, of course, matches of football Champions League.”

At the same time, operators from SROs members need to pay maximum attention to the expansion of the proposed markets. The President of SRO believes that greater emphasis on the popularity growing among bettors, for example, eSports and MMA, is simply necessary for any bookmaker company whose management plans development several steps ahead.

“Also in an unequivocal win there will be those bookmakers who will give as many as possible exclusive, author’s markets. This is a question of both additional attention of customers and information for a permanent presence in the media space,” – Mrs. Denisova is convinced.

In general, the competent work of Russian betting operators with mass media in 2019 will be one of the power cores of interest from local sports fans (potential clients), Darina Denisova is sure.

The President of SRO also predicted even tougher marketing «wars» between Russian betting companies in 2019.

“According to their technological capabilities, our companies are almost equal. Attracting new bettors and their further conversion into regular customers will now largely depend on how creative and aggressive the bookmakers will be in their marketing activations. I expect real bonus-action battles on the Russian market,” – Darina Denisova summarized.

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StackUp! (or dive trying), the Italian Stacking Sensation Party-Platformer, launches its first major update on Steam Today

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StackUp! (or dive trying), the Italian Stacking Sensation Party-Platformer, launches its first major update on Steam Today
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PixelConflict enthralls us with new surroundings as StackUp Update One launches at the peak of Spooktober – Enter the haunting Halloween makeover and enjoy the brand new 4-player co-op experience!

Check out all the frighteningly awesome features, such as free limited time cosmetics and a Spicy new Power-Up, starting today!

Udine, Italy – October 28th 2021: Italian indies PixelConflict are pleased to announce that StackUp! (or dive trying), a stack-your-way-up casual party-platformer, is officially receiving its first major update coupled with a limited time 30% off on Steam from tonight!

Key features include a fresh out the box co-op game mode, allowing up to four players to collaborate and stack up in true team-like fashion. See where your friends are stacking, use power-ups smartly or take a dive for the team in this new exhilarating experience. The too-hot-to-handle Tabasco Power-Up also makes its debut: drink it to speed up the water speed considerably, helping you reach objects that were too far or a great trick to drown out your opponents in PvP.

Alongside the brand new co-op mode, the once bright and colourful StackUp house turns dark and gloomy in the game’s first holiday makeover. Spiders dart across the walls with their webs, broken windows with shattered glass lie across the creaky wooden floors, and new special soundtracks will fill your already fast-paced experience with goosebumps! Can this rundown house handle the power of its burst pipes, or will players succumb to a watery tomb?

In the first edition of TidyUps, many quality of life changes and stability improvements are made to further improve StackUp’s foundation. And last but not least new customisation options are added to the game, including last season’s winner cosmetics, allowing players to customise their own unique StackUp guy in more ways than ever before!

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OKTO signs with MERKUR Slots and MERKUR Bingo to extend growing cashless relationship with UK machine players

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OKTO signs with MERKUR Slots and MERKUR Bingo to extend growing cashless relationship with UK machine players
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The OKTO brand continues to build its status and reputation as UK gaming’s premier cashless payments provider having secured agreements with both the MERKUR Slots and the MERKUR Bingo brands. The deals, which were completed and signed by Simon Dorsen, Chief Commercial Officer at OKTO and Sascha Blodau, General Manager, MERKUR UK at last week’s ACOS exhibition in London, will see the OKTO.WALLET available in 200 venues throughout the country stretching from Hereford to Harlow, Dundee to Dunstable and Cardiff to Coventry.

The first implementations, which will see OKTO integrated with the existing in-venue cashless infrastructure via the GeWeTe hub, will take place at the 2,200-seat capacity MERKUR Bingo Hall in Cricklewood North London – the biggest bingo club in Europe – and the state-of-the-art MERKUR Slots high street gaming centre in Shepherds Bush, west London.

Simon Dorsen, CCO at OKTO who is responsible for directing the roll-out of the OKTO.WALLET in the UK said: “This is another major agreement and one that we are incredibly pleased to confirm with MERKUR, one of the most respected and recognised names in world gaming.

We started our relationship with MERKUR UK less than six months ago in May 2021 when we signed an agreement with Regal Gaming and Leisure. Adding to the relationship in this way means that we are now active in the Pub, AGC and Bingo sectors which I believe reflects the appeal of the app with players, what it can deliver from a commercial perspective but also its’ role in delivering a safer gambling experience with tools including age verification, time-out periods, a profit and loss calculator, the ability to set spending limits and access to helplines for the small percentage of machine players who experience problems gambling. Through its 360 Program, I know how seriously MERKUR UK is about delivering a safe gambling experience and I am delighted that the OKTO.WALLET will be able to contribute to that commitment and philosophy.”

Sascha Blodau, General Manager, MERKUR UK added: “Our goal as a Group is to strive to be the very best in everything that we do. As well as the obvious criterion such as the best venues, people, and machines it also means providing our customers with the best experience and the best choice of options to play and to pay. Everything is led by our players – delivering choice will always be at the very top of the agenda and that includes a recognition that new demographics are seeking a smooth, seamless digitalised customer journey.”

OKTO, which has a pipeline of 250,000 contractually integrated gaming machines across Europe, has hit the ground running in the UK. The latest agreements with MERKUR Slots and MERKUR Bingo, join those secured with Regal Gaming and Leisure, Inspired Entertainment, and Bob Rudd.

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Entain creates exclusive new McLaren Racing content for Formula 1 Fans

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Entain creates exclusive new McLaren Racing content for Formula 1 Fans
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Entain, the leading global sports betting, gaming, and interactive entertainment group, is providing customers of its global gaming brands with unique new experiences and media content, promising special access which Formula 1 fans can only enjoy through its PartyCasino and partypoker brands.

This marks a further stage in the partnership between McLaren F1 and Entain’s Party brands, which began at the start of this year’s F1 season. International TV ads will run from now to the end of the season in mid-December, initially in the UK, promising customers special access to the McLaren F1 team through PartyCasino and partypoker.

In a similar way to the “Drummers” campaign ads launched ahead of the Euros earlier this year by Ladbrokes, Entain’s leading UK sports-betting brand, the new PartyCasino ads focus on mass entertainment experiences for customers and the thrill of big sports events.

“We want Party to be a destination for customers around the world who enjoy games and sharing experiences around the sports and activities they love,” said Paris Anatolitis, Managing Director of Party Brands and Commercial Director of Entain. “This is about creating recreational content which encourages people to take a look and explore new ways of enjoying themselves with our brands.”

The new campaign coincides with a range of new offers, available via the McLaren F1 access pages on the PartyCasino and partypoker websites. These include:

  • Super Fan competitions. Inviting fans to answer questions that test their knowledge of F1. The latest Super Fan quiz invites customers to match pictures of F1 race cars with the date they raced. Fans can see how they score against others on a leaderboard, competing for a prize – on this occasion a McLaren F1 helmet.
  • See the Unseen. A new video, lifting the lid on the people behind McLaren Racing, is also released this week featuring McLaren Racing CEO, Zak Brown. This is the second in a series of exclusive McLaren interviews, led by McLaren F1 driver Daniel Riccardo. Next month there will be further “See the Unseen” videos, featuring the McLaren F1 pit crew and its engineering team, ahead of a second featuring Daniel Riccardo expected in December.
  • Exclusive free-to-play McLaren F1 games. Entain plans to launch a first exclusive free-to-play racing game built around McLaren F1 available only on its Party brands next month, which sees Grand Prix events taking place in Mexico and Brazil. Entain has itself built the new game, with design input from McLaren F1 on the cars, to put fans into the driving seat with challenges to overcome once on the track.

This is the first year in a multi-year partnership between Entain and McLaren F1, with both companies promising further exclusive content and experiences for fans in 2022.

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